1. Name:_______________________________________ Product:________________________________
Camera Shots – The camera shot is what you wouldsee whenyou are watching a
football match. Whichwill be a varietyof long shots, medium shots andextreme long
shot? There are some shots where it zooms inonthe guyto create tension.
Mise-en-scene – The colours of thisadvert is the keyimportant thing. The advert uses the
players for England Football team. The first thing that people knowabout the England
Football team is the colour white. It willget the audience attentionmostlyfor the football
fans.
At the start of the advert theyusedthe stretcher as a prop. You see the stretcher ina real
game of football. The advert used this to add realism.
Advertising Techniques– The advertisingtechnique for this advert willbe more celebrity
endorsement and humour. We see some players of the England footballteamand the
Holland team. Which will most ofthe viewers will instantlyrecognise. Theyalsoused
humour because of the normal casual man beingthe EnglandGoal keeper. Which the
viewers will instantlyremember.
Narrative – Mars BarTV advert 2012 - Work Rest Play Your Part for England
It is a penaltyshoot-out against betweenEnglandandHolland. The GoalKeeper for
Englandgets injured causing this to be a problem. One of the guyas a securityguardfor
the stadiumis eating a Mars bar thenquicklyruns on the goal to be the EnglandGoal
Keeper. The guyis just a typical mandressedcasually. Thenthe guysaves some goals
resulting Englandto win the matchbecause of the guywho ate the Mars bar.
In myopinionthe moral of the storyis byeating a Mars bar gives you the confidence to
playyour part for England. Target Audience – The target audience for thiswill be the footballfans and the people who
eat mars bars. InmyopinionI would saythat the Mars bar is a familychocolate. So it can
relate to everyone. With the Mars bar being a UKmade chocolate byusing the England
football team in the advert will have a relation.
Sounds – The sounds of the advert is naturalsounds that youwouldnormal hear whenyou
are watching a football match onTV. You hear the naturalsounds made bythe kick of the
ball, the sounds of the fans andthe commentators. This is usedto addrealism.