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YOUSUCKATMARKETING&
SELLING
YOUSUCKATMARKETING&
SELLING
7POWERFULMENTALTRIGGERS
THATWILLHELPYOUMAKEABANK
EVERRECEIVEDAGIFT,ANDFELTTERRIBLY,
BECAUSEYOUHADNOTHINGTOGIVEBACK?
That’scalled...
RECIPROCITY
ONLY2NDOUTOF7
THEOBSCENELYPOTENT
MENTALTRIGGERS
1.AUTHORITY
Authoritygivesyoupowertocontrol
people,LITERALLY!
How tobecomeanAuthority?
-Degree
-Knowledge
-Successfulstory
-Experience
-Skill
“Hey,mynameisMatt!MarketingEXPERTwith
over10yearsofexperienceinthefield.”
source:
http://www.jrmyprtr.com/wordpress/wp-content/uploads/2014/05/03-cialdini-reciprocity.png?w=700
#3TRUST
Impossiblyeasytobreak,terriblyhardtobuild.
Onceyouhaveit,otherswillfollowyourLEAD!
Impossiblyeasytobreak,terriblyhardtobuild.
Onceyouhaveit,otherswillfollowyourLEAD!
everrolledinbedtryingtofallasleep,whilebeingsuperexcitedfor
somethingBIGtohappen!?
4.ANTICIPATION
5.Scarcity
CONSIDERABLE
GOOOOD!
TRASH
6.SOCIALPROOF
7.Likeability
Positiveness,genuineness,“
real”appearance
Recap...HOW TOGETRICH
Successfulmarketers,
salesman,
entrepreneurs:
Helpothersachieve
theirdreamsthru
genuineness&dedicationgenuineness&dedication
tomakeother‛slives
better.
Thenhumanbeingswillfeel
badfornotgivingyouback,so
theyofferyoucashor
amazingoppurtunitiesin
return.
(LawofRECIPROCITY)

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