Best digital marketing services

1. SEO
Search Engine optimization.
Arpita Sing -

2. WHAT IS SEO ?
• Improving a websites performance to increase its
visibility and rank higher in the search engine through
organic method.
• SEO is about understanding what people are
searching for online, the words they are using and the
type of content they wish to consume.

3. WHAT SEARCH ENGINE
DO IN SEO ?
 Crawling
 Indexing
 Retrieval
 Ranking

4. 4
CRAWLING
• The process in
which search
engine sends out
a team of robots
((Known as
crawlers or
spiders) to
reading or
process websites
content .

5. 5
INDEXING
• The process in
which search
engine stores a
copy of website’s
pages in search
engine database .

6. 6
RETRIEVING
• The process in
which search
engine selecting
the requested
information from
the database
which matches
the request for
information. .

7. 7
RANKING
• The process in
which search
engine placing the
webpages in a
sequence on
result page in
response to user
query.

8. TOOLS &PLATFORMS USED IN
SEO
8
YOAST SEO
This is WordPress
plugin used for
complete guide to
improve website’s
ranking
MOZ BAR
This is a chrome
extension used for
tracking DA and PA
KEYWORD
PLANNER
This is a tool used
for keyword
research.
GOOGLE SEARCH
CONSOLE
This is platform
used for website’s
indexing in search
engine.
SEO KHAZANA
This is a website
used for press
release and article
submission.

9. TYPES OF SEO
Presentation title 9
1. On Page SEO
 Content optimization
 HTML Optimization
 Website Structure Optimization
2. Off Page SEO
 Link building
 Social media presence optimization
 Local citation( online resister our business name, contact
no. and Email address.)

10. SEO CONTENT
 Keyword Density – (1 to 2%)
 Proximity – As it is keyword in phrase
 Unique content – 80 to 90%

11. Point To Be Kept In Mind During
On Page Seo.
“
1. Title of the page- Keyword – company name
Example- Digital marketing agency – aansaea.
2. Meta description – Page summary (160 characters)
”
11

12. Point To Be Kept In Mind During
On Page Seo.
“
3. Anchor text – Internal Links (2 to 3% in a
page)
4. Heading Text – H1 – H6
 One H1 in one block
 H2 – subheading H3……..
”
12

13. Point To Be Kept In Mind During
On Page Seo.
“
5. URL optimization – slug optimization
Customized URL – www.aansaea.com
6.Image optimization -
optimized image properly with Alt tags and
description.
”
13

14. Html Optimization
14
ROBOT TAGS META ROBOT TAGS CANONICAL TAGS
This tag is used when I
don’t want crawler to
crawl my website or
some specific pages.
Example – Gambling ,
adult content website.
This tag is used when I
Don’t want crawler to
crawl on links that I
have mentioned in my
blog. Backlinks doesn’t
count
This tag is used
when we wants to
open website by
similar
names. Example –
Mom’sbakery.in -
Mom’skitchen.in

15. OFF PAGE SEO
• Backlinks – Creating backlinks on another platform
or websites to drive high traffic on our website.
• Inbound Links – which are links from others website
to
yours.
• Outbound Links – which are links from your website
to someone else.

16. POINT TO BE KEPT IN MIND
DURING OFF PAGE SEO.
“
PA – Page authority
DA – Domain Authority
 Always Used websites for Backlinks which have DA, PA
(above 30%).
 Do not paste same article again & again always use
similar
articles for different platform.
 Articles word limit – (500 – 600)
”
16

17. Link Building Techniques
17
GUEST BLOGGING – Industry + blog
PRESS RELEASE – Find free websites for creating backlinks(350
words).
ARTICLE SUBMISSION – Write articles (750 words)
QUORA – For Hyperlinks.
Reddit, SlideShare, Blogger.com – For Backlinks.

18. Latest search engine
update
18
BERT UPDATE – Machine to understand what words in a sentence
Bidirectional Encoding Representations from Transformers.
E- A- T – Expertise authoritativeness trustworthiness
YMYL – Your money your life.
News, Health and Medical tips, Laws, Current affairs.

19. THANK YOU