Organisational Changes Social Media Mat Phillips

Digital Foundations Organisational changes needed for social media success Mat Phillips Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

People, perspective & process… ,[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

People, perspective & process… ,[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Getting it right internally, first… Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

5 reasons not to jump into SM… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Social media – a game changer…really? Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Social media – a game changer…really? Q: If you were launching Viagra today, how much would you invest in Social Media?

Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com A:

5 reasons why SM might be of value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Imagine the possibilities… ,[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Imagine the possibilities… if you have a seat at the table… ,[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Digital Foundations Cornerstones Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com Leadership Governance Strategy Implementation

Leadership ,[object Object],[object Object]

Leadership ,[object Object],[object Object],[object Object]

Captain Mainwaring on Social Media… ,[object Object],[object Object]

my personal favourite… ,[object Object]

Leadership – the 7 deadly (SM) sins… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Leadership check list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Governance ,[object Object],[object Object]

Medical Directors and social media… Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Governance - Separate the issues ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regulatory

Is a pharmaceutical company responsible for monitoring chat rooms and social media sites for AE reporting? ,[object Object],[object Object],[object Object],[object Object],What constitutes an adverse event online? ...Very few (less than 0.1%) could be a reportable AE.

Governance - Separate the issues ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internal

and work through them… together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Governance checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy ,[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Strategy – some very basic questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

There are many strategic options… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media & Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Social is a philosophy and requires cultural alignment… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

… and it can go wrong… ,[object Object],[object Object],[object Object],[object Object]

… and it can go wrong… ,[object Object],[object Object],[object Object],[object Object],Nestle's Facebook Page: How a Company Can Really Screw Up Social Media "It's not OK for people to use altered versions of your logos, but it's OK for you to alter the face of Indonesian rainforests? Wow!

Strategy checklist ,[object Object],Orital Ltd - 11 Standingford House - 26 Cave St - Oxford - OX4 1BA - www.orital.com

Implementation ,[object Object],[object Object]

Implementation ,[object Object]

Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Now you can think about platforms!

Digital Foundations – Social Media ,[object Object],[object Object],[object Object],[object Object]

Digital Foundations Organisational changes needed for social media success Mat Phillips http://uk.linkedin.com/pub/mat-phillips/1/b53/254 @neovoca

Organisational Changes Social Media Mat Phillips

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