V96 A51 Val Opao 20 Year Highly Personal High Performance Marketing Plans.pptx

https://www.youtube.com/@maryvalentineopao3150
SHADES OF
PURPOSE
MaryValentineOpao
Ateneo Graduate School of Business
Marketing Management
A 20-year Valiant Marketing Plan for Val

Outline:
My 20-year Valiant Plan
A. Tasks
1. Mission/vision with USP
2. Portfolio/Role
3. Personal Brand
4. Marketing Plan
5. Related Theme
6. My 20-year Valliant Journey
B. Home
Valiant journey to an identity I always wanted to be and be at at
Service to my family and community.

“- Whenever I doubt my path and
my true PURPOSE, I always look
back and connect the dots of my
past. Try to remember the
VALUES..

“I use this to build the COMPETENCE and transform the new journey that will
lead me to an identity I always wanted to be and fulfill the mission and be at
Service to my children, husband, my co-worker, and to the community .”
From my childhood As co-worker
As a Mother
As aWife To my own Identity

Outline:
A. Tasks
2. Portfolio/Role
3. Personal Brand
4. Marketing Plan
5. Related Theme
6. My 20-year Valian Journey
B. Home

a. As a Mom
• Fulfill my duty as partner to my
husband in providing love, security, and
safety home for my kids.
2. Portfolio/Role
Home
Education
Spending quality and
fun time with them!

b. As a loving wife
• To be able to be a best
wife to my husband, Ian.
Be her “pogi” for life.
Treasure the moment with
each other and be of
service with each other.
2. Portfolio/Role

c. As a co-worker
• To be able to do my
obligation as an Admin.
Business Partner to my two
bosses.
• To collaborate and
orchestrate my duties to
the Finance and HR Group.
• To contribute to the
business objective of the
company as a whole
2. Portfolio/Role

d. Me as a Valiant working Mom
• Being a determined working mom. I was able to achieve my first 10- year plan as a
successful Admin business partner equipped with skills.
• To finish my MBA studies and start a new role in project management.
• To create my own line of home care product brands and build a successful business
out of it.
• To be at service in my small hometown. Help in my own small as an advocate to
education. Promotes sustainability through farming.
2. Portfolio/Role

Outline:
A. Tasks
2. Portfolio/Role
3. Personal Brand
4. Marketing Plan
5. Related Theme
6. My 20-year Valiant Journey
B. Home

3. Personal Brand
VALIAN
T
Val to my family- a determined working mom that a
L
eads a life that is of service to others and find my own identity I wanted to be.
Altruistic to my family. NUrture them with love. t
chieves my true goal and purpose.
To reat others with respect
and work with integrity.

4. Marketing Plan
a. Define Business.
• To be able to know my true PURPOSE, by looking back and connecting the dots of my past. Remember
the VALUES. Use this to build the COMPETENCE and transform the new journey that will lead me to an
identity I always wanted to be. Fulfill my mission and be at Service to my children, husband, my co-
worker, and to the community .
b. My market and strengths
• My Family, colleagues, and community.
• Being valiant and purpose
c. Identify my new Journey
• Finish MBA Studies.
• Explore Project management
• Product brand that could lead to successful business
• Explore farming in my hometown.

4. Marketing Plan
d. Launch Strategy.
• To be able to achieve my another 10-year plan in order to fulfill my 20-year journey.
• (risk: Achieve it on a tight timeline without disruption.)
e. Weather PLC(Product) Life Cycle
• Continuously learn about Fintech company and share my knowledge to my colleague.
• Work life balance-> Happy family.
f. Balance Mix- Build my Brand
• Explore and learn new insights in Investment Banking, processes, & governance.
• Explore strategies in building home care brand.
• Discover new ways of farming.

4. Marketing Plan
g. Expand Reach(Place)-Create My Legacy
• Build and expand network in LinkedIn.
h. Campaign Ad (Promo)- Reawaken Creativity
• Digital Platform, eCommerce, AI mobile apps
i. Plan Distribution (Place)- Share Time & Energy
• Digital Presence through content marketing & new trends
j. Achieve Sales- Reach Goals
• Discipline, milestone, and 10-year goal

4. Marketing Plan
k. Analyze P & L- Keep Score
• Goals & Objective, Timeline & Deliverables
l. Seek Opportunities- Make Dreams Real
• Work Smarter, persevere, & be grateful

Steve Jobs Quotes:
5. Related Theme

“Ten(10) years from now, I would be a
Fifty(50) still valiant-looking working mom.
Providing love to my kids and their soon to be
their kids. A successful business woman, a
farmer, and a servant to my hometown.
6. My 20-year Valiant Journey

Ten years ago, I started a journey in discovering a new path. An
identity that I could call mine. A Valiant mom and a success that I
could claim my own. That is seeing my family safe and well-loved.
Achieving the goal which is starting a new career that I wanted and
a business that I could pass on. However, I will not forget the
obligation I have with God, that is to be a servant. To go back to my
hometown and be an advocate to education, and address
malnutrition through sustainable farming.
Valiant journey to an identity I always wanted to be and be at Service to
my family and community.
HOME:

V96 A51 Val Opao 20 Year Highly Personal High Performance Marketing Plans.pptx

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