Report Summary--Corporate Affairs Excellence: Optimizing Group Structure & Operations. Contact me to view the full report.

1. Corporate Affairs Excellence:
Optimizing Group Structure & Operations
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2. Table of Contents
Table of Contents TOC Continued
•Project Blueprint – pg. 3 •Corporate Affairs Group Structures: Key
•Executive Summary: Benchmark Insights & Trends & Drivers of Sub-group Evolution –
Research Participants– pg. 5 pg. 28
•Commercial Structures: Trends That Drive •Corporate Affairs Group Models &
Business Unit Structures & Evolution of Structures – pg. 32
Corporate Affairs – pg. 11 •Corporate Affairs Group Services: Key
•Novartis Case Study: Articulating Business Trends In Service Levels & Priorities –
Units to Express Growth &Entrepreneurial pg. 45
•Contact Information – pg. 50
Spirit – pg. 17
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3. Optimizing Structure Involves Integrated Practices & Approaches
There are no perfect structures. “Form follows function.” New market pressures and
lifecycle events compel structures to evolve. Optimizing structure reflects the integrated
management of units, people, process, technology, communications, incentives and other
management factors.
10. Assess 1. Realign to
Performance, Support New “No institution can
Refine & Corporate
Continuously Goals, possibly survive if it
9. Optimize Improve Strategies 2. Fine-tune needs geniuses or
Learning to
Corporate
Enhance
Affairs Sub-group supermen to manage it.
Performance
Structures
Corporate Affairs: It must be organized in
8. Manage /
Coordinate Roles Accelerated Evolution 3. Establish Service such a way as to be
for a Fully Integrated To Make the New Levels to Reflect
Pharmaceutical Priorities & Resources able to get along under
Network Structure Work
4. Integrate a leadership composed
7. Drive Long-Term Operations to
Priorities & Respond Bridge BUs, of average human
to Ad Hoc Issues 6. Refine 5. Use Geographies &
Talent Funding / Sub-Groups
beings.”
Management Budgeting
Strategies & Process to -Peter Drucker
Systems to Fit Reaffirm
New Structure Alignments
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4. Corporate Affairs Benchmark Research Participants
Participants in this benchmarking research included 28 corporate affairs executives
and managers at 27 leading bio-pharmaceutical, healthcare and non-healthcare
companies. Interview participants are underlined.
1. Abbott Laboratories
2. Amgen
3. Astellas Pharma, Inc.
4. Astra Zeneca
5. Boehringer Ingelheim
6. ConvaTec
7. DRI
8. Eisai, Inc
9. Eli Lilly and Company
10. Emirates
11. Genentech
12. Genomic Health
13. Genzyme
14. GlaxoSmithKline
15. Intas Pharma
16. MDS Nordion
17. Medtronic
18. Merck Sharp Dohme Turkey
19. MetLife
20. MSD
21. National Grid
22. Novo Nordisk
23. Pfizer
24. Purdue Pharma LP
25. Roche Diagnostics Diabetes Care
26. Solvay
27. Stiefel, a GSK Company
28. UCB
29. W. R. Grace & Co.
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5. Participants’ Job Titles Typically Director or Above
Research participants included Vice Presidents, Executive Directors, Medical
Executives, Directors and Managers. More than 69% of benchmark partners are
directors and VPs and 31% are managers. All work directly or indirectly in Corporate
Affairs functions.
JOB TITLE JOB TITLE
Assistant Director Government Affairs Manager
Associate Director Manager
Copy and Production Officer Manager
Director Manager
Director Manager
Director Manager
Director Manager,
Director Medical Executive
Director Project Manager
Director Senior Director
Director of Advocacy Sr. Director
Director, Communications Sr. Manager
European Director Vice President
Executive Director Vice President
Executive Director
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6. Functional Perspectives Circumscribe Corporate Affairs
Benchmark partners reflect functional experience that interacts directly or indirectly
with the Corporate Affairs function. Since Corporate Affairs resides in different places
across companies and sectors, diverse functions from Government Affairs, Corporate
Affairs, Communications, Medical Affairs and Advocacy participated in this study.
GROUP OR FUNCTION GROUP OR FUNCTION
Advocacy Relations / Corporate Communications Healthcare Alliance Development
Communications Marketing Communications
Communications and Government Affairs Medical Affairs
Communications, Brand, Interactive, Creative Medical Affairs
Corporate Affairs Medical Affairs
Corporate Communications Multi Channel Communications / Marketing
Corporate Communications Patient Advocacy
Corporate Communications Patient Advocacy Relations
CRM and Customer Experience Patient Services and Professional Relations
Customer Marketing Professional Relations, Public Affairs and Advocacy
General Medicine Public Policy and Advocacy
Global Advocacy Development Sales and Marketing Communication
Global Employee Communication and Brand Stakeholder Management
Government Affairs State Government Affairs
Government Strategy and Relations
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7. Hybrid Structure Most Common of Approaches
The multi-industry study group reflected diverse approaches to corporate commercial
structure. About one-third described their commercial operating structures as “hybrids.”
This reflects various characteristics designed to help them deal with growth, scale,
products and geographic complexity. About 47% of respondents said they evolved using
some form of decentralization.
Q4. Commercial Structure: Note the approach best describing your company's commercial
operations structure
Commercial Operating Structure
Hybrid 30%
Centralized 23%
Decentralized by Product
Families / Divisions 20%
47% reflect
Decentralized by
Geography 17% some form of
decentralization
Decentralized by
Therapeutic Area 10%
Percentage with Each Operating Structure
(n=28)
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8. Corporate Affairs Group Structure – Mid-Cap Pharma
Hybrid Approach - A
Here, Corporate Affairs reports to the General Counsel with centralization at headquarters
and staff decentralization to product families with different regional headquarters. Business
units organized by therapeutic areas, product families, geography, product lifecycle and
customer segment. Corporate Affairs supports three blockbusters and 10 smaller products.
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9. About Best Practices, LLC
Best Practices, LLC is a research and consulting firm that
conducts work based on the simple yet profound principle that
organizations can chart a course to superior economic
performance by studying the best business practices, operating
tactics and winning strategies of world-class companies
Best Practices, LLC
6350 Quadrangle Drive, Suite 200,
Chapel Hill, NC 27517
www.best-in-class.com
Telephone: 919-403-0251
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