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Many companies are seeking ways to serve the underappreciated Employer Market in a complementary approach to the traditional pharma commercial model. Efforts focus on building long-term business relationships and working as a kind of consultative partner who can help employers improve not only health outcomes for employees but also business outcomes in general.
Study Objective – Analyzes how leading companies are approaching interaction with Employer Markets and how they structurally organize their employer groups, and carry out activities in the field. Managed care, managed markets and other sales and marketing heads can use the metrics and narrative insights contained in this study to compare their employer groups to those of other top companies, or to spearhead a new employer market effort within their own organization.