Patient advocacy groups have evolved into organizations that play a critical role in educating patients. Correspondently, the advocacy function within pharma has grown in importance as collaborations with patient groups are linked to enhanced disease state and brand education among patient groups.
This Best Practices
®, LLC study identifies key trends in how pharma advocacy group serve internal customers and which activities have the most value. Additionally, the study examines the roles and responsibilities of advocacy. Advocacy group leaders can use this study to better align their relationships with internal and external customers.