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Validate Change in Small Increments
Or: How to handle organizational change using empiricism and complex management methods.
Webinar
17 Feb 2021
ORGANIC agility webinars
Part 1: Why your company will fail in 2020
Part 2: Building blocks for a resilient organization
Part 3: Leadership in complex environments
Part 4: Archetypes: mapping organization, culture and leadership
Part 5: Cultural Awareness & Coherence (Principle #1)
Part 6: A decision making approach for resilience (Principle #2)
Part 7: Focus on Value Creation (Principle #3)
Part 8: Validate changes in small increments (Principle #4)
Q2/2021 - Part 9: Optimize the value flow (Principle #5)
Find all our past webinars here: 
https://www.agile42.com/en/webinar/
How to use Zoom
Feel free to use the chat - please set the setting to chat with all of us!
Please ask questions in the Q&A, we will answer them after the 
presentation
The webinar will be recorded and published on Youtube and on Social 
Media channels
You will receive an e-mail with links to recordings and slides
Martin von Weissenberg
Agile Coach and Trainer
agile42 Finland
+358 400 314 159
martin.von.weissenberg@agile42.com
https://www.linkedin.com/in/martinvonweissenberg
www.agile42.com - www.organic-agility.com
Change... what is change?
Change is an ongoing process that creates possibilities but 
also uncertainty. The established approach is to enforce 
stability and suppress change. On the other hand, we have 
learned that this doesn't work, and that it's better to 
embrace change. In organizational development, we can use 
complex management methods to reach better results.
Cynefin
Organizations are complex adaptive 
systems: defined by their connections 
rather than their structures.
Our established tools for organizational 
change...
Organizational charts
Process descriptions
Role descriptions
Change programs
... how well do they actually cope with 
complex systems?
Cynefin Framework by Dave Snowden
A Different Paradigm
Complex systems have 
unanticipated side effects
Complex systems are not 
causal, they are 
dispositional
Connections are important
Connections can be 
modulated
Nudging towards
adjacent possibles
"More of this, less of that!"
ORGANIC agility
ORGANIC agility is not a process. It's a 
framework that you apply to your 
organization.
It consists of:
An Agile Leadership approach
5 principles
A large number of tools and models
The practices you choose to 
implement
ORGANIC agility Principles
Leaders are 
attention magnets, 
and will focus 
people's attention 
on what they think 
is important.
A coherent and cohesive 
culture is easier to change.
Different contexts require different 
approaches to decision-making.
1. Increase Cultural
Awareness and Coherence
2. Decide Based on Context
3. Focus on Value Creation
4. Validate Change in
Small Increments
5. Optimise the Value Flow
Agile
Leadership
Understand what value means to 
your customers — then (re)organize 
yourselves to produce it effectively.
Probe, sense, respond. Use 
agile methods and empirical 
process control to manage 
organizational change.
Move from ad hoc, to 
processes, to automation.
Principle #4:
Validate Change in Small Increments
"We need to start doing small things in the present rather 
than promising massive things in the future..."
— Dave Snowden, TEDx, 2018
"[Agility is...] to rapidly or inherently create change, 
proactively or reactively embrace change, and learn from 
change [...]"
— Kieran Conboy, 2009
Establish a Continuous Learning Culture
Assess the 
Organization
Define a Goal
Adapt the Strategy
Experiment
Roll Out
Experiment
Inspect the Strategy
Assessing the Organization
Lean analysis methods
Agile assessments
Organizational Culture Assessment 
Instruments (OCAI)
OrgScan
Competing Values Framework
Discovery workshops with leaders and 
operative personnel
Interviews with a representative cross-
organizational sample
Unbiased observation (ethnography)
Micro-narratives
SenseMaker
...
Agile Strategy Map
By connecting developers with 
customers, we expect them to gain a 
deeper understanding of customer 
needs, which will help us build the 
right things.
Experiment:
If we ask actual customers to 
join a sprint review meeting, 
developers might find the 
feedback useful.
By training our people, we've learned 
that they picked up the agile concepts 
better, which helped us become more 
agile much faster.
Confirmed Success Factor
We expect to [KEY ACHIEVEMENT] 
and [SECONDARY ACHIEVEMENT] 
within [A FEW YEARS].
Strategic Goal
Potential Success Factor
We must invite a few customers,
otherwise nothing will happen.
Necessary Condition
We must schedule multiple 
trainings, otherwise people may 
not be able to join.
Necessary Condition
We must find a good trainer, 
otherwise we may pay too much 
for too little.
Necessary Condition
By [DOING SOMETHING]
We learned [RESULTS]
Which helped [IMPROVEMENT]
Confirmed Success Factor
By [DOING SOMETHING]
We expect [RESULTS]
Which will [IMPROVEMENT]
Potential Success Factor
We must manage the customer 
expectations, otherwise it might go 
badly wrong.
Necessary Condition
Experiment:
If we arrange a customer excursion for 
our developers, they might learn how 
the software is used IRL.
We must keep a list of participants, 
otherwise we can't track the 
progress.
Necessary Condition
We must find 1-3 companies in the 
same city willing to host us.
Necessary Condition
We must set a date 4-6 weeks 
ahead, to give enough lead time.
Necessary Condition
We must explain to our hosts what 
we expect, and what they can 
expect.
Necessary Condition
Sponsor
Champion
Improvement
squad
Experiment team
Safe to Fail Experiments
Description
Learning objectives
Context and background
Success conditions
Failure conditions
Amplification actions
Dampening actions
Experiment name
What is it that you are trying to 
learn with this experiment? What 
advantages would it provide to 
your organization?
What is the background? Why is 
this experiment motivated, 
coherent and relevant? Which 
Success Factor on the Strategy 
Map are you addressing with this 
experiment?
Describe what the experiment 
would look like when carried out. 
Focus on content, actions, 
behavioral changes. Describe the 
organizational impact in terms of 
people, teams, shared resources 
and infrastructure.
Before the experiment can start, 
the relevant people must be 
invited and included in the 
discussions. Provide names and 
dates here.
How do you know that the 
experiment has succeeded? What 
would indicate that you are going 
to succeed?
What are the possible signs of 
impending failure? What would 
help you make an early decision 
on whether to terminate the 
experiment or not?
What is your roll-out plan? If 
successful, how are you going
to embed the changes in the 
organization?
What is your roll-back plan? if the 
pilot fails, how are you going to 
revert to what worked for you 
previously?
Summary
Organizations 
are complex
Our old OD 
management methods 
are no longer sufficient
We need to use agile 
methods to develop 
agile organizations
Empirical 
process control
Continuous 
improvement, 
low WIP
Q&A
Why is it not enough, that the 
company defines a goal. Why 
is it necessary to assess the 
Organization first?
Have you ever tested Wardley 
maps (simplified) to model such 
strategies? Is a dynamic element 
not missing from the strategy 
maps notation you are using?
How has the learning curve 
been in the prod team and 
outside the prod team with 
using these strategy maps?
Frame with improve/experiment 
squads,- is the thinking behnid this 
similar to red team thinking? if not, what 
are the differences? how much % of total 
Sprint effort (just ranges, and just from 
experience) can be assigned to these 
squads?
Could you please make it 
little clear in your Organic 
Model : What is what in an 
Organization ? like Branches, 
Roots, Fruits, Leaves etc
- Using methods the team has a 
learning curve
- If the prod team according to the 
agile philosophy really owns its prod 
strategy, it has its own learning 
curve
--> So my question could be 
rephrased as: what are the 
learning curves for people 
both inside and outside the 
product team
if the organization is already 
overburdened with their projects and 
other originations activities, how will it 
take a time to do experiments and how 
will people voluntarily come forward and 
take additional work load ?
References
https://shop.agile42.com/
catalogue/organic-agility-
foundations_263/
https://www.agile42.com/en/organic-
leadership/agile-strategy-map/
Strategy Mapping
 or
OrgScan Decision Capturing 
& Strategy Mapping
 +
Strategy Map workshop
The ORGANIC agility Handbook
The Agile Strategy Map
ORGANIC agility website
https://www.organic-
agility.com/
ORGANIC agility Foundation
valid for Certified Agile Leadership - Essentials, Teams & Organizations
Training schedule with dates coming up....

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20210217 Nordics Webinar: ORGANIC agility Principle 4

  • 1. Validate Change in Small Increments Or: How to handle organizational change using empiricism and complex management methods. Webinar 17 Feb 2021
  • 2. ORGANIC agility webinars Part 1: Why your company will fail in 2020 Part 2: Building blocks for a resilient organization Part 3: Leadership in complex environments Part 4: Archetypes: mapping organization, culture and leadership Part 5: Cultural Awareness & Coherence (Principle #1) Part 6: A decision making approach for resilience (Principle #2) Part 7: Focus on Value Creation (Principle #3) Part 8: Validate changes in small increments (Principle #4) Q2/2021 - Part 9: Optimize the value flow (Principle #5) Find all our past webinars here:  https://www.agile42.com/en/webinar/
  • 3. How to use Zoom Feel free to use the chat - please set the setting to chat with all of us! Please ask questions in the Q&A, we will answer them after the  presentation The webinar will be recorded and published on Youtube and on Social  Media channels You will receive an e-mail with links to recordings and slides
  • 4. Martin von Weissenberg Agile Coach and Trainer agile42 Finland +358 400 314 159 martin.von.weissenberg@agile42.com https://www.linkedin.com/in/martinvonweissenberg www.agile42.com - www.organic-agility.com
  • 5. Change... what is change? Change is an ongoing process that creates possibilities but  also uncertainty. The established approach is to enforce  stability and suppress change. On the other hand, we have  learned that this doesn't work, and that it's better to  embrace change. In organizational development, we can use  complex management methods to reach better results.
  • 6. Cynefin Organizations are complex adaptive  systems: defined by their connections  rather than their structures. Our established tools for organizational  change... Organizational charts Process descriptions Role descriptions Change programs ... how well do they actually cope with  complex systems? Cynefin Framework by Dave Snowden
  • 7. A Different Paradigm Complex systems have  unanticipated side effects Complex systems are not  causal, they are  dispositional Connections are important Connections can be  modulated Nudging towards adjacent possibles "More of this, less of that!"
  • 8. ORGANIC agility ORGANIC agility is not a process. It's a  framework that you apply to your  organization. It consists of: An Agile Leadership approach 5 principles A large number of tools and models The practices you choose to  implement
  • 9. ORGANIC agility Principles Leaders are  attention magnets,  and will focus  people's attention  on what they think  is important. A coherent and cohesive  culture is easier to change. Different contexts require different  approaches to decision-making. 1. Increase Cultural Awareness and Coherence 2. Decide Based on Context 3. Focus on Value Creation 4. Validate Change in Small Increments 5. Optimise the Value Flow Agile Leadership Understand what value means to  your customers — then (re)organize  yourselves to produce it effectively. Probe, sense, respond. Use  agile methods and empirical  process control to manage  organizational change. Move from ad hoc, to  processes, to automation.
  • 10. Principle #4: Validate Change in Small Increments "We need to start doing small things in the present rather  than promising massive things in the future..." — Dave Snowden, TEDx, 2018 "[Agility is...] to rapidly or inherently create change,  proactively or reactively embrace change, and learn from  change [...]" — Kieran Conboy, 2009
  • 11. Establish a Continuous Learning Culture Assess the  Organization Define a Goal Adapt the Strategy Experiment Roll Out Experiment Inspect the Strategy
  • 12. Assessing the Organization Lean analysis methods Agile assessments Organizational Culture Assessment  Instruments (OCAI) OrgScan Competing Values Framework Discovery workshops with leaders and  operative personnel Interviews with a representative cross- organizational sample Unbiased observation (ethnography) Micro-narratives SenseMaker ...
  • 13. Agile Strategy Map By connecting developers with  customers, we expect them to gain a  deeper understanding of customer  needs, which will help us build the  right things. Experiment: If we ask actual customers to  join a sprint review meeting,  developers might find the  feedback useful. By training our people, we've learned  that they picked up the agile concepts  better, which helped us become more  agile much faster. Confirmed Success Factor We expect to [KEY ACHIEVEMENT]  and [SECONDARY ACHIEVEMENT]  within [A FEW YEARS]. Strategic Goal Potential Success Factor We must invite a few customers, otherwise nothing will happen. Necessary Condition We must schedule multiple  trainings, otherwise people may  not be able to join. Necessary Condition We must find a good trainer,  otherwise we may pay too much  for too little. Necessary Condition By [DOING SOMETHING] We learned [RESULTS] Which helped [IMPROVEMENT] Confirmed Success Factor By [DOING SOMETHING] We expect [RESULTS] Which will [IMPROVEMENT] Potential Success Factor We must manage the customer  expectations, otherwise it might go  badly wrong. Necessary Condition Experiment: If we arrange a customer excursion for  our developers, they might learn how  the software is used IRL. We must keep a list of participants,  otherwise we can't track the  progress. Necessary Condition We must find 1-3 companies in the  same city willing to host us. Necessary Condition We must set a date 4-6 weeks  ahead, to give enough lead time. Necessary Condition We must explain to our hosts what  we expect, and what they can  expect. Necessary Condition
  • 15. Safe to Fail Experiments Description Learning objectives Context and background Success conditions Failure conditions Amplification actions Dampening actions Experiment name What is it that you are trying to  learn with this experiment? What  advantages would it provide to  your organization? What is the background? Why is  this experiment motivated,  coherent and relevant? Which  Success Factor on the Strategy  Map are you addressing with this  experiment? Describe what the experiment  would look like when carried out.  Focus on content, actions,  behavioral changes. Describe the  organizational impact in terms of  people, teams, shared resources  and infrastructure. Before the experiment can start,  the relevant people must be  invited and included in the  discussions. Provide names and  dates here. How do you know that the  experiment has succeeded? What  would indicate that you are going  to succeed? What are the possible signs of  impending failure? What would  help you make an early decision  on whether to terminate the  experiment or not? What is your roll-out plan? If  successful, how are you going to embed the changes in the  organization? What is your roll-back plan? if the  pilot fails, how are you going to  revert to what worked for you  previously?
  • 16. Summary Organizations  are complex Our old OD  management methods  are no longer sufficient We need to use agile  methods to develop  agile organizations Empirical  process control Continuous  improvement,  low WIP
  • 17. Q&A Why is it not enough, that the  company defines a goal. Why  is it necessary to assess the  Organization first? Have you ever tested Wardley  maps (simplified) to model such  strategies? Is a dynamic element  not missing from the strategy  maps notation you are using? How has the learning curve  been in the prod team and  outside the prod team with  using these strategy maps? Frame with improve/experiment  squads,- is the thinking behnid this  similar to red team thinking? if not, what  are the differences? how much % of total  Sprint effort (just ranges, and just from  experience) can be assigned to these  squads? Could you please make it  little clear in your Organic  Model : What is what in an  Organization ? like Branches,  Roots, Fruits, Leaves etc - Using methods the team has a  learning curve - If the prod team according to the  agile philosophy really owns its prod  strategy, it has its own learning  curve --> So my question could be  rephrased as: what are the  learning curves for people  both inside and outside the  product team if the organization is already  overburdened with their projects and  other originations activities, how will it  take a time to do experiments and how  will people voluntarily come forward and  take additional work load ?
  • 18. References https://shop.agile42.com/ catalogue/organic-agility- foundations_263/ https://www.agile42.com/en/organic- leadership/agile-strategy-map/ Strategy Mapping  or OrgScan Decision Capturing  & Strategy Mapping  + Strategy Map workshop The ORGANIC agility Handbook The Agile Strategy Map ORGANIC agility website https://www.organic- agility.com/
  • 19. ORGANIC agility Foundation valid for Certified Agile Leadership - Essentials, Teams & Organizations Training schedule with dates coming up....