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FINAL REPORT
SALVATOR AWARDS 2009
ORGANIZER CO-ORGANIZER
GENERAL PARTNER GENERAL SUPPORTER
MEDIA PARTNERS DAY OF SALVATOR PARTNERS
ČRo Brno Policie České republiky
Rádio Čas Městská policie Zlín
RTA Zlín Zdravotnická záchranná služba Zlín. kraje
Avonet Hasičský sbor Zlínského kraje
Vychytené.cz
Neon TV
PARTNERS PARTNERS
Prior Kroměříž
Valašské internetové noviny Uherské Hradiště
ČSAD Vsetín Otrokovice
IS Produkce Luhačovice
Gréta Public Kroměříž
Restaurant Morava
Svatební studio Dary Svozílkové
Matchball
Tescoma
Sawanah Jam
Cukrárna DINO
SALVATOR AWARDS 2009
The project is organized by the students of Faculty of Multimedia Communications of
Thomas Bata Univerzity in Zlín. Co-organized by the Zlín Region.
This year´s awards are presented by the motto:
„You do not need superpower, just a big heart.“
The project of this year had a few changes:
 In the category Children´s award was abolished the age limit,
 professional firefighters, medics and policemen who performed an creditable acts off
duty will still be nominated in the categories of professionals – Fireman, Medic,
Policeman,
 it is only possible to vote for the favorit ones on the internet or by post to the
University.
SALVATOR AWARDS 2009
is the seventh year of the traditional awards for extraordinary acts to protect life, health,
property and safety of people, which are given to:
 members of the Integrated Rescue System of the Zlín region,
 citizens and corporations with a place of residence, a place of business or a brach
office in the Zlín region.
Salvator awards are awarded retroactively for the past year. Salvator awards 2009 value
creditable acts performed in the year 2009.
VISION OF THE PROJECT
 Appreciate the actions of members of the Integrated Rescue System of the Zlín Region
and highlight their work,
 point out the extraordinary acts of adults, children and legal persons of the Zlín Region
and express gratitude,
 disseminate the idea of helping others and raising awareness about the behavior in
crisis situations.
PROJECT PHASE
Nomination period (7th January 2010 - 27th January 2010)
 During this period citizens and members of the Integrated Rescue System can
nominate their heroes in each category of Salvator Awards. This year only at the
project web site www.cenasalvator.cz or by post to the University.
Transitional period (28th January 2010 - 3rd February 2010)
 During this period, nominations are being verified and the first committee is sitting,
consisting of representatives of the Tomas Bata University in Zlin, representatives of
the various components of IRS and last year's winner of Salvator awards. Picked up
three nominations in each category, who stepped into the voting period. In category
Children's award, a nominee is usually choosen by the Regional Parliament of
Children and Youth Zlín Region.
Voting period (4th February 2010 – 25th February 2010)
 The public vote for the winner in the category Citizen. The categories of Firefighter,
Policeman, Medic, Other components of the IRS and Long term activities selected
award-winning non-partisan commission, composed of teachers and students of
Tomas Bata University in Zlín. The winner of the Children award is usually choosen
by the Regional Parliament of Children and Youth Zlín Region.
Ceremony (11th March 2010)
 Social event associated with transfer of Salvator awards 2009 in six categories.
Day of Salvator (23rd April 2010)
 Actions targeted particularly at children, there are presented the various components
of IRS, accompanying program and transfer of Childen award.
SALVATOR AWARDS CATEGORY
Salvator Awards
Category
Characterization
CITIZEN Individual over 18 years or corporations awards for extraordinary
acts to protect life, health, property and public safety.
CHILDREN´S AWARD Children and teenagers unter the age of 18.
FIREMAN Members of Fire brigade of Zlín Region or members of the
Volunteer fire company.
MEDIC Members of medical rescue services of the Zlín Region.
POLICEMAN Members of Police of the Czech republic.
OTHER
COMPONENTS OF
THE IRS
(INTEGRATED
RESCUE TEAM)
Members of municial police, non-profit-making companies and
civil association, which can be use for rescue and clean up
operations, Arpy of the Czech republic, Mountain Rescue, Water
rescue service, and other professional services etc. I tis possible to
nominate the following organization as a unit.
LONG TERM
ACTIVITIES
Individual or a corporation, nominated for long-term benefits in
prevention,assistance during emergencies or crisis situations.
PRESS CONFERENCE
6th January 2010
U13 University Centre, T. G. Masaryk square, 5555
10:00 o´clock
5 representatives of press agents
4 representatives of Thomas Bata University
5 media representatives
2 general supportem representatives
The press conference took place on 6th January 2010 from 10:00 am in the University Centre
U13, T. G. Masaryk 5555 square. Meeting was attended by: Spokesman of Medical
Emergency Service of Zlín Region Olšan Peter, Spokesman of Fire Rescue of Zlín Region
Major. Mgr. Ivo Mitáček, spokeswoman of the State Police of the Czech Republic, Zlín
district headquarters por. Ing. Jan Bártíková, spokeswoman of the municipal police Šarka
Škubalová, spokesman of the Zlín Region Ing. Milan Plesar, rector of the Tomas Bata
University in Zlín, Prof.. Ing. Ignac Hoza PhD., Director of marketing communications
department Ing. Mgr. Olga Jurášková, Director of Communications Agency Peter Podlešák
Ph.D., Economics Communication Agency Director Ing. Sarka Hrabinová and project
manager Martin Brtnická.The media participated in: TV Zlinsko - John Mádrová, the
cameraman for Radio ČRo Brno broadcasting from Zlín - Roman Verner and Radio Time –
Dušan Chlud.
Press conference began the university rector and later followed by the presentation of the
project manager, who introduced the communication campaign and informed about updates to
7th year.
Mjr. Mgr. Bc. Ivo Mitáček, Ing. Milan Plesar, Martina Brtnická, Mgr. Šárka Škubalová,
Superhrdina, mjr. Ing. Jana Bartíková, Petr Olšan.
PROMOTIONAL CAMPAIGN
The symbol of the seventh annual Salvador Awards is a superhero. When we remember
Superman, Batman or Spiderman, you can always see the hero saving the beautiful lady
from burning houses, linking bridges with his supernatural power or fly around the world 3
times in an afternoon, but we never see them giving first aid. Never give mouth to mouth
breath, never pausing arterial bleeding. This year we are trying to promote the idea that you
do not to have supernatural power or special skills to be able to help someone and save lives,
but just to have courage and not to be afraid.
Therefore, the motto of this year's slogan is "„You do not need superpower, just a big heart.“
Throughout the campain period we will accompany the superhero, who does not know what
to do in a crisis situation. While on the problem itself he is not enough, but at least he does not
hesitate and immediately call for help, as should be done every one.
As regards to the promotional campaign, this year we bet everything on one card and we
have implemented a billboard of the size 6x20 metres and hung it on the shoping mall Prior.
As supporting elements, we chose the poster in urban mass transportation and animated spots
in the RTA TV Zlín, Greta and the Golden Apple shopping centre. Were carried out several
interviews broadcast from Radio Brno Zlín.
Symbol of this year's campaign Superhero we breathe life and became part of the program of
the ceremony, and on Day of Salvador, where the kids are given out commemorative badges
with the superhero motive.
Day of Salvatorr, because is designed primarily of kindergardens and primary schools, the
promoting was done by contacting headmasters of individual schools and distributing posters
and programs for schools, which promised to participate. And this year was proclaimed
a literary and art contest.
PROMOTIONAL MATERIALS – BILLBOARD ON THE SHOPPING MALL
NOMINATION POSTER
VOTING POSTER
DAY OF SALVATOR POSTER
DAY OF SALVATOR PROGRAM
JANUARY – PROPAGATION CARRIERS
FEBRUARY – PROPAGATIO CARRIERS
NOMINATION PERIOD
7th January 2010 - 27 January 2010
Citizens and members of the IRS (Integrated Rescue System)
to nominate a hero through:
 Nomination forms on the project website
 By sending nominations at the address of the University
This year there was total number of nomination 49.
Nomination period took place from 7th January 2010 - 27 January 2010. During the period
citizens and members of the Integrated Rescue Systém could nominate their heroes in each
category of Salvator Awards 2009. The change from last year's was cancellation of the age
limit for children's heroes in category Children´s award. 49 nominations in 7 categories were
verified in time. Some were repeated (some people and organizations were nominated for
several times), each nominated act, we counted as one nomination. Furthermore, we
encountered a large number of rejection nominations.
Policeman - 5 valid nominations
Medic - 1 valid, 1 invalid
Firefighter - 3 valid, 9 invalid
Long-term activity - 3 valid
Citizen - 10 valid (and repetitive), 7 invalid
Other components of the IRS - 6 force, 4 invalid
Children´s award - 0
Individual or a team of people, living or work in the Zlin region, a legal entity with its
registered office or branch in the Zlin region could be nominated in all categories except for
the Medic and Policeman. Without completing all the information required in the nomination
form was invalid nominations.
TRANSITIONAL PERIOD
28th January 2010 – 3rd February 2010
Nominations verified by the realization team
1st February 2010 took placet the 1st committee
Selection of three nominees from each of 5 categories
Choosing a nominee from the category Medic
Category Children's award had no nomination
Transitional period runs from 01st Janury 2010 to 3rd February 2010. For each of the seven
categories are chosen three nominated to the voting period. The committee that took place on
the 1st February 2010 composed of teachers and students of Tomas Bata University in Zlin,
winners of the Salvator award 2008 and representatives of the Zlin region selected three
stories referring to the voting period in 6 categories. In the category Medic ceded one
nomination.
Each of the 15 members awarded 1 to 3 points nominated ones, these points are summed up
and select the nominated with the highest numbers.
Present were the spokespersons of components of the IRS for clarification of information in
the selection of nominees.
LIST OF NOMINATION
Policeman
 pprap. Jiří Hnilica, Valašské Meziřičí
 nprap. Aleš Hromada, pprap. Tomas Halámek, Uherský Ostroh
 pprap. Petr Pavelka, nstržm. Michael Slovák
Medic
 Dr. Martin Cedidlová, Martin Kasala Dis., Paul Egner, Jan Furyová, Stanislav
Tkadlec, Zdenek Kasala Dis.
Fireman
 Ing. David Žalmánek (acting as the commander of the intervention units shift "B" PS
Vsetin and units of exchange 'B' PS Zlin)
 Tomas Vymětalík, station Bystřice Hostýnem
 Zdenek Kočíř, station Uherske Hradiste
Long-term aktivity
 Peter Beránek, leading young firefighters SDH Prusinovice
 MUDr. Paul Baran, Zlín
 Josef Krajča, mayor of the county firefighters association of Bohemia, Moravia and
Silesia
Citizen
 Robert Macháč, Brumov-Bylnice
 Francis Kovář, Morkovice-Slížany
 Renata Bezová, Vítonice
Other components of the IRS
 Stanislaw Hiller, City Police Zlin
 Lang, Vladimir (Commander Rescue Team), Zicháček Vojtech, Michael Zicháček
Rescue Team Hostýnské Hills
 Dorčák Josef, Josef Palát, Paul broke down, the Association of Volunteer Firemen
Poličná
VOTING PERIOD
4th February 2010 – 25th February 2010
Citizens have voted in the category of Citizen and chose the winner
Regional Parliament of Children and Youth Zlín region was deleted
as there was no one nominated for the Children´s Award
19th February 2010 2nd committee chose the winners in 5 categories
The voting period (4th to 25th February 2010) an independent committee composed of
studentsand teacher at the Tomas Bata University, winners of the Salvator 2008 and
representatives of the Zlin region decided on the winners in categories Fireman, Medic,
Officer, Other components of the IRS and long-term activities.Citizens could have vote for
the winner in the category of Citizen from the 4th to 25 February 2010 through voting forms
on the website www.cenasalvator.cz.Right to vote had every citizen of the Czech republic and
alien residents in the territory of the Czech republic. A total of 251 votes were sent through
voting forms on the Internet.
CEREMONY
11th March 2010
Small stage in Zlin
19.00
Presenter was Barbara Majíčková
Direct transmission to viewers on www.neontv.cz
Winners were awarded in 6 categories
The ceremony is a social event during which Salvator Award was awarded in six categories. It
was also the oportunity to meet for members of the Integrated Rescue System, representatives
of the Tomas Bata University in Zlin, Zlín Region representatives and citizens, whose actions
contributed to saving lives, health or property.The Ceremony this year took place on Thursday
11 March 2010 from 19.00 o´clock on the Small Stage in Zlín. Direct transmission could be
monitored at the university television www.neontv.cz. Winners received a glass sculpture
made by glass design students.
The Cremony started with a performance of Fortitude et Ignis. Followed by welcoming the
invited guests, thanking to partners and alternate nominations with accompanying program.
Furing the ceremony evening also spoke: Jitka Heřmánková, Vit Bečvář, Lukáš Jašek -
Šeklin. Present was even a superhero.
Winners, partners and representatives together at the Ceremony.
DAY OF SALVATOR
23rd April 2010
Recreation area Otrokovice - Štěrkoviště
9:00 a.m. to 2:00 p.m.
Moderator Ondrej Havlik from Czech TV
Children's Award cancelled- no nominations
Participation of over 1,500 children
Day of Salvator was held on Friday 23 April 2010 at the premises of the recreation area in
Štěrkoviště Otrokovice, where was presented work of firefighters, state police, Zlin City
Police, medics and other components of the Integrated Rescue System. Day of Salvator
opened a joint response by firefighters, medical personnel and police, who intervened with
fake accidents and tried to rescue the wounded. Speakers commented on the whole event.
Followed by presenting work of integrated rescue system, demonstration of the work of
service dogs, hit on the water because of collission of two sailboats, displays of divers,
fireworks and much more. There were also presentations on the state police horses. After the
intervention on the water, interested ones could have a ride on the rescue boat.
Part of Day of Salvador was accompanying program for example, the performing group
Sawannah Jam, trialbikers, beatbox performance presented by Andrew Havlik.
Beatbox show presenter by Ondřej Havlik.
HOLDERS OF SALVATOR AWARDS 2009
Salvator Awards - Price of Governor of the Zlín Region awarded this year's heroes, who
contributed to saving lives. Ceremony took place on Thursday 11 March 2010 on the Small
Stage in Zlín.
CITIZEN CATEGORY
František Kovář, Morkovice-Slížany
Nominated to provide assistance in a serious accident overturned car, in which were five
people. Using straps and its delivery car to bring the crashed car back on the wheels and to
extricate the man, who was overwhelmed by it. Nominee withdrew injured, and because he
was unconscious and without vital signs, he immediately began providing first aid.
FIREMAN CATEGORY
Tomas Vymětalík, station Bystřice Hostýnem
Several teams of professional firefighters were leaving for a serious truck accident. Its driver
ran into section corners in the opposite direction and then crashed into a ditch near the road.
The vehicle overturned on its left side and imprisoned in the driver's cab. Rescue work was
extremely complicated. Firefighters managed to get the man from the cab in 2.5 hours.
POLICEMAN CATEGORY
pprap. Petr Pavelka, nstržm. Michael Slovak
On 9th October 2009 there was a fire in a house in the village Bojkovice and severe injury
happened to one of the renters. The local police arrived as the first patrol arrived at the place
of the accident. They began to fire without hesitation with fire extinguishers and buckets with
water. One of the cops bravely rushed into the burning house, trying to get the injured man.
Others were pouring water around him to protect him from the flames. Soon after the local
volunteer firemen and policemen came, together they managed to pull out the injured man of
the house.
MEDIC CATEGORY
Dr. Martin Cedidlová, Martin Kasal Dis., Paul Egner, Jan Furyová, Stanislav Weaver,
Zdenek Kasala Dis.
Nominees medics interfered with two-year old boy who drowned in a swimming pool of the
family house. The owners of the house got the boy out of the water and gave him first aid
accorning to instructions of emergency operators. The child was unconscious, not breathing
and had a cardiac arrest. It took 20 minutes to the rescue team to recover life functions. The
boy survived without sequelae and returned to normal life.
OTHER COMPONENTS OF THE IRS CATEGORY
Stanislaw Hillerová, City Police Zlin
On Wednesday 23th September 2009 ain the morning policewoman was informed about an
injured person after a fall. It was the older man, who was unconscious, without a basic life
function and had bleeding head injury. Policewoman with passerby made resuscitation and
older, they managed to recover life functions. After then she cleaned the Indry with paper
handkerchiefs until assist health professionals arrived.
LONG-TERM ACTIVITY CATEGORY
MUDr. Paul Baran, Zlín
Mr. Baran doctor for years with excellent results treating women who had problems with
pregnancy. Since the seventies working in the field, since 1994 has his own practice. Deals
with risk pregnancies annually solves 150-170 cases, of which about one third are high-risk
cases. Organizing courses for pregnant women. Patients are coming to see him from miles
away because of his professional as well as human access. Returned to him not only as happy
as a specialist, but also as a great man.
EXECUTIVE TEAM
Project Manager: Martina Brtnická
Public Relations: Jindřich Benko,
Karolína Benešová, Michal Spurný, Pavel Píbil
Marketing: Michaela Vlková,
Martina Hantychová, Veronika Januszová, Lenka Římská
Fundraising: Jaromir Doležel,
Václav Hlávka, Petra Šťastná, Petra Gromesová
Finance: Lukáš Mládek
Production of Ceremony: Ludmila Vašková,
Tereza Kolaříková, Markéta Vaníčková, Katarina Svobodová, Lucie Míčková
Production of Day of Salvador: Alžběta Vintrová,
Denise Sládková, Lenka Václavíková, Lucie Mrázkova, Markéta Čejnová, Martin Thoř,
Milan Aberle
The Art Director: Tereza Lukavská
Photographers - Vojtěch Veškrna, Tomáš Jakubec
Visual art - Monika Kořínková, Petr Daneš, Tomáš Jaroš
Graphics - Dominik Strand
Zuzana Votrubcová, Pavel Coufalík
Animation - Hanka Kotlářová, Jindřich Beneš, Martin Galík, Klára Novotná
Industrial design - Jiří Hrabina, Markéta Plšková
Glass design - Mirek Vašica, Hegerová Tereza, Eliska Frydrychovská, Veronika Reková
Clothing design – Domana Dubná
Director of the Ceremony - Radovan Rakús
Webmaster: Ales Sekanina
CONCLUSION
For the entire implementation team I want to sincerely thank for their cooperation in the past
year of Salvator Awards 2009. With your help we could to appreciate for the seventh time this
year the extraordinary action to protect life, health, property and safety of inhabitants of the
Zlín Region. Thanks for your help, this project can continue to spread the idea of helping
others and always look for hidden among us heroes.
For the implementation team
Martin Brtnická

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Salvator Awards 2009

  • 2. ORGANIZER CO-ORGANIZER GENERAL PARTNER GENERAL SUPPORTER MEDIA PARTNERS DAY OF SALVATOR PARTNERS ČRo Brno Policie České republiky Rádio Čas Městská policie Zlín RTA Zlín Zdravotnická záchranná služba Zlín. kraje Avonet Hasičský sbor Zlínského kraje Vychytené.cz Neon TV PARTNERS PARTNERS Prior Kroměříž Valašské internetové noviny Uherské Hradiště ČSAD Vsetín Otrokovice IS Produkce Luhačovice Gréta Public Kroměříž Restaurant Morava Svatební studio Dary Svozílkové Matchball Tescoma Sawanah Jam Cukrárna DINO
  • 3. SALVATOR AWARDS 2009 The project is organized by the students of Faculty of Multimedia Communications of Thomas Bata Univerzity in Zlín. Co-organized by the Zlín Region. This year´s awards are presented by the motto: „You do not need superpower, just a big heart.“ The project of this year had a few changes:  In the category Children´s award was abolished the age limit,  professional firefighters, medics and policemen who performed an creditable acts off duty will still be nominated in the categories of professionals – Fireman, Medic, Policeman,  it is only possible to vote for the favorit ones on the internet or by post to the University. SALVATOR AWARDS 2009 is the seventh year of the traditional awards for extraordinary acts to protect life, health, property and safety of people, which are given to:  members of the Integrated Rescue System of the Zlín region,  citizens and corporations with a place of residence, a place of business or a brach office in the Zlín region. Salvator awards are awarded retroactively for the past year. Salvator awards 2009 value creditable acts performed in the year 2009. VISION OF THE PROJECT  Appreciate the actions of members of the Integrated Rescue System of the Zlín Region and highlight their work,  point out the extraordinary acts of adults, children and legal persons of the Zlín Region and express gratitude,  disseminate the idea of helping others and raising awareness about the behavior in crisis situations.
  • 4. PROJECT PHASE Nomination period (7th January 2010 - 27th January 2010)  During this period citizens and members of the Integrated Rescue System can nominate their heroes in each category of Salvator Awards. This year only at the project web site www.cenasalvator.cz or by post to the University. Transitional period (28th January 2010 - 3rd February 2010)  During this period, nominations are being verified and the first committee is sitting, consisting of representatives of the Tomas Bata University in Zlin, representatives of the various components of IRS and last year's winner of Salvator awards. Picked up three nominations in each category, who stepped into the voting period. In category Children's award, a nominee is usually choosen by the Regional Parliament of Children and Youth Zlín Region. Voting period (4th February 2010 – 25th February 2010)  The public vote for the winner in the category Citizen. The categories of Firefighter, Policeman, Medic, Other components of the IRS and Long term activities selected award-winning non-partisan commission, composed of teachers and students of Tomas Bata University in Zlín. The winner of the Children award is usually choosen by the Regional Parliament of Children and Youth Zlín Region. Ceremony (11th March 2010)  Social event associated with transfer of Salvator awards 2009 in six categories. Day of Salvator (23rd April 2010)  Actions targeted particularly at children, there are presented the various components of IRS, accompanying program and transfer of Childen award.
  • 5. SALVATOR AWARDS CATEGORY Salvator Awards Category Characterization CITIZEN Individual over 18 years or corporations awards for extraordinary acts to protect life, health, property and public safety. CHILDREN´S AWARD Children and teenagers unter the age of 18. FIREMAN Members of Fire brigade of Zlín Region or members of the Volunteer fire company. MEDIC Members of medical rescue services of the Zlín Region. POLICEMAN Members of Police of the Czech republic. OTHER COMPONENTS OF THE IRS (INTEGRATED RESCUE TEAM) Members of municial police, non-profit-making companies and civil association, which can be use for rescue and clean up operations, Arpy of the Czech republic, Mountain Rescue, Water rescue service, and other professional services etc. I tis possible to nominate the following organization as a unit. LONG TERM ACTIVITIES Individual or a corporation, nominated for long-term benefits in prevention,assistance during emergencies or crisis situations.
  • 6. PRESS CONFERENCE 6th January 2010 U13 University Centre, T. G. Masaryk square, 5555 10:00 o´clock 5 representatives of press agents 4 representatives of Thomas Bata University 5 media representatives 2 general supportem representatives The press conference took place on 6th January 2010 from 10:00 am in the University Centre U13, T. G. Masaryk 5555 square. Meeting was attended by: Spokesman of Medical Emergency Service of Zlín Region Olšan Peter, Spokesman of Fire Rescue of Zlín Region Major. Mgr. Ivo Mitáček, spokeswoman of the State Police of the Czech Republic, Zlín district headquarters por. Ing. Jan Bártíková, spokeswoman of the municipal police Šarka Škubalová, spokesman of the Zlín Region Ing. Milan Plesar, rector of the Tomas Bata University in Zlín, Prof.. Ing. Ignac Hoza PhD., Director of marketing communications department Ing. Mgr. Olga Jurášková, Director of Communications Agency Peter Podlešák Ph.D., Economics Communication Agency Director Ing. Sarka Hrabinová and project manager Martin Brtnická.The media participated in: TV Zlinsko - John Mádrová, the cameraman for Radio ČRo Brno broadcasting from Zlín - Roman Verner and Radio Time – Dušan Chlud. Press conference began the university rector and later followed by the presentation of the project manager, who introduced the communication campaign and informed about updates to 7th year. Mjr. Mgr. Bc. Ivo Mitáček, Ing. Milan Plesar, Martina Brtnická, Mgr. Šárka Škubalová, Superhrdina, mjr. Ing. Jana Bartíková, Petr Olšan.
  • 7. PROMOTIONAL CAMPAIGN The symbol of the seventh annual Salvador Awards is a superhero. When we remember Superman, Batman or Spiderman, you can always see the hero saving the beautiful lady from burning houses, linking bridges with his supernatural power or fly around the world 3 times in an afternoon, but we never see them giving first aid. Never give mouth to mouth breath, never pausing arterial bleeding. This year we are trying to promote the idea that you do not to have supernatural power or special skills to be able to help someone and save lives, but just to have courage and not to be afraid. Therefore, the motto of this year's slogan is "„You do not need superpower, just a big heart.“ Throughout the campain period we will accompany the superhero, who does not know what to do in a crisis situation. While on the problem itself he is not enough, but at least he does not hesitate and immediately call for help, as should be done every one. As regards to the promotional campaign, this year we bet everything on one card and we have implemented a billboard of the size 6x20 metres and hung it on the shoping mall Prior. As supporting elements, we chose the poster in urban mass transportation and animated spots in the RTA TV Zlín, Greta and the Golden Apple shopping centre. Were carried out several interviews broadcast from Radio Brno Zlín. Symbol of this year's campaign Superhero we breathe life and became part of the program of the ceremony, and on Day of Salvador, where the kids are given out commemorative badges with the superhero motive. Day of Salvatorr, because is designed primarily of kindergardens and primary schools, the promoting was done by contacting headmasters of individual schools and distributing posters and programs for schools, which promised to participate. And this year was proclaimed a literary and art contest.
  • 8. PROMOTIONAL MATERIALS – BILLBOARD ON THE SHOPPING MALL
  • 10. DAY OF SALVATOR POSTER DAY OF SALVATOR PROGRAM
  • 11. JANUARY – PROPAGATION CARRIERS FEBRUARY – PROPAGATIO CARRIERS
  • 12. NOMINATION PERIOD 7th January 2010 - 27 January 2010 Citizens and members of the IRS (Integrated Rescue System) to nominate a hero through:  Nomination forms on the project website  By sending nominations at the address of the University This year there was total number of nomination 49. Nomination period took place from 7th January 2010 - 27 January 2010. During the period citizens and members of the Integrated Rescue Systém could nominate their heroes in each category of Salvator Awards 2009. The change from last year's was cancellation of the age limit for children's heroes in category Children´s award. 49 nominations in 7 categories were verified in time. Some were repeated (some people and organizations were nominated for several times), each nominated act, we counted as one nomination. Furthermore, we encountered a large number of rejection nominations. Policeman - 5 valid nominations Medic - 1 valid, 1 invalid Firefighter - 3 valid, 9 invalid Long-term activity - 3 valid Citizen - 10 valid (and repetitive), 7 invalid Other components of the IRS - 6 force, 4 invalid Children´s award - 0 Individual or a team of people, living or work in the Zlin region, a legal entity with its registered office or branch in the Zlin region could be nominated in all categories except for the Medic and Policeman. Without completing all the information required in the nomination form was invalid nominations. TRANSITIONAL PERIOD 28th January 2010 – 3rd February 2010 Nominations verified by the realization team 1st February 2010 took placet the 1st committee Selection of three nominees from each of 5 categories Choosing a nominee from the category Medic Category Children's award had no nomination Transitional period runs from 01st Janury 2010 to 3rd February 2010. For each of the seven categories are chosen three nominated to the voting period. The committee that took place on the 1st February 2010 composed of teachers and students of Tomas Bata University in Zlin, winners of the Salvator award 2008 and representatives of the Zlin region selected three stories referring to the voting period in 6 categories. In the category Medic ceded one nomination.
  • 13. Each of the 15 members awarded 1 to 3 points nominated ones, these points are summed up and select the nominated with the highest numbers. Present were the spokespersons of components of the IRS for clarification of information in the selection of nominees. LIST OF NOMINATION Policeman  pprap. Jiří Hnilica, Valašské Meziřičí  nprap. Aleš Hromada, pprap. Tomas Halámek, Uherský Ostroh  pprap. Petr Pavelka, nstržm. Michael Slovák Medic  Dr. Martin Cedidlová, Martin Kasala Dis., Paul Egner, Jan Furyová, Stanislav Tkadlec, Zdenek Kasala Dis. Fireman  Ing. David Žalmánek (acting as the commander of the intervention units shift "B" PS Vsetin and units of exchange 'B' PS Zlin)  Tomas Vymětalík, station Bystřice Hostýnem  Zdenek Kočíř, station Uherske Hradiste Long-term aktivity  Peter Beránek, leading young firefighters SDH Prusinovice  MUDr. Paul Baran, Zlín  Josef Krajča, mayor of the county firefighters association of Bohemia, Moravia and Silesia Citizen  Robert Macháč, Brumov-Bylnice  Francis Kovář, Morkovice-Slížany  Renata Bezová, Vítonice Other components of the IRS  Stanislaw Hiller, City Police Zlin  Lang, Vladimir (Commander Rescue Team), Zicháček Vojtech, Michael Zicháček Rescue Team Hostýnské Hills  Dorčák Josef, Josef Palát, Paul broke down, the Association of Volunteer Firemen Poličná
  • 14. VOTING PERIOD 4th February 2010 – 25th February 2010 Citizens have voted in the category of Citizen and chose the winner Regional Parliament of Children and Youth Zlín region was deleted as there was no one nominated for the Children´s Award 19th February 2010 2nd committee chose the winners in 5 categories The voting period (4th to 25th February 2010) an independent committee composed of studentsand teacher at the Tomas Bata University, winners of the Salvator 2008 and representatives of the Zlin region decided on the winners in categories Fireman, Medic, Officer, Other components of the IRS and long-term activities.Citizens could have vote for the winner in the category of Citizen from the 4th to 25 February 2010 through voting forms on the website www.cenasalvator.cz.Right to vote had every citizen of the Czech republic and alien residents in the territory of the Czech republic. A total of 251 votes were sent through voting forms on the Internet.
  • 15. CEREMONY 11th March 2010 Small stage in Zlin 19.00 Presenter was Barbara Majíčková Direct transmission to viewers on www.neontv.cz Winners were awarded in 6 categories The ceremony is a social event during which Salvator Award was awarded in six categories. It was also the oportunity to meet for members of the Integrated Rescue System, representatives of the Tomas Bata University in Zlin, Zlín Region representatives and citizens, whose actions contributed to saving lives, health or property.The Ceremony this year took place on Thursday 11 March 2010 from 19.00 o´clock on the Small Stage in Zlín. Direct transmission could be monitored at the university television www.neontv.cz. Winners received a glass sculpture made by glass design students. The Cremony started with a performance of Fortitude et Ignis. Followed by welcoming the invited guests, thanking to partners and alternate nominations with accompanying program. Furing the ceremony evening also spoke: Jitka Heřmánková, Vit Bečvář, Lukáš Jašek - Šeklin. Present was even a superhero. Winners, partners and representatives together at the Ceremony.
  • 16. DAY OF SALVATOR 23rd April 2010 Recreation area Otrokovice - Štěrkoviště 9:00 a.m. to 2:00 p.m. Moderator Ondrej Havlik from Czech TV Children's Award cancelled- no nominations Participation of over 1,500 children Day of Salvator was held on Friday 23 April 2010 at the premises of the recreation area in Štěrkoviště Otrokovice, where was presented work of firefighters, state police, Zlin City Police, medics and other components of the Integrated Rescue System. Day of Salvator opened a joint response by firefighters, medical personnel and police, who intervened with fake accidents and tried to rescue the wounded. Speakers commented on the whole event. Followed by presenting work of integrated rescue system, demonstration of the work of service dogs, hit on the water because of collission of two sailboats, displays of divers, fireworks and much more. There were also presentations on the state police horses. After the intervention on the water, interested ones could have a ride on the rescue boat. Part of Day of Salvador was accompanying program for example, the performing group Sawannah Jam, trialbikers, beatbox performance presented by Andrew Havlik. Beatbox show presenter by Ondřej Havlik.
  • 17. HOLDERS OF SALVATOR AWARDS 2009 Salvator Awards - Price of Governor of the Zlín Region awarded this year's heroes, who contributed to saving lives. Ceremony took place on Thursday 11 March 2010 on the Small Stage in Zlín. CITIZEN CATEGORY František Kovář, Morkovice-Slížany Nominated to provide assistance in a serious accident overturned car, in which were five people. Using straps and its delivery car to bring the crashed car back on the wheels and to extricate the man, who was overwhelmed by it. Nominee withdrew injured, and because he was unconscious and without vital signs, he immediately began providing first aid. FIREMAN CATEGORY Tomas Vymětalík, station Bystřice Hostýnem Several teams of professional firefighters were leaving for a serious truck accident. Its driver ran into section corners in the opposite direction and then crashed into a ditch near the road. The vehicle overturned on its left side and imprisoned in the driver's cab. Rescue work was extremely complicated. Firefighters managed to get the man from the cab in 2.5 hours.
  • 18. POLICEMAN CATEGORY pprap. Petr Pavelka, nstržm. Michael Slovak On 9th October 2009 there was a fire in a house in the village Bojkovice and severe injury happened to one of the renters. The local police arrived as the first patrol arrived at the place of the accident. They began to fire without hesitation with fire extinguishers and buckets with water. One of the cops bravely rushed into the burning house, trying to get the injured man. Others were pouring water around him to protect him from the flames. Soon after the local volunteer firemen and policemen came, together they managed to pull out the injured man of the house. MEDIC CATEGORY Dr. Martin Cedidlová, Martin Kasal Dis., Paul Egner, Jan Furyová, Stanislav Weaver, Zdenek Kasala Dis. Nominees medics interfered with two-year old boy who drowned in a swimming pool of the family house. The owners of the house got the boy out of the water and gave him first aid accorning to instructions of emergency operators. The child was unconscious, not breathing and had a cardiac arrest. It took 20 minutes to the rescue team to recover life functions. The boy survived without sequelae and returned to normal life.
  • 19. OTHER COMPONENTS OF THE IRS CATEGORY Stanislaw Hillerová, City Police Zlin On Wednesday 23th September 2009 ain the morning policewoman was informed about an injured person after a fall. It was the older man, who was unconscious, without a basic life function and had bleeding head injury. Policewoman with passerby made resuscitation and older, they managed to recover life functions. After then she cleaned the Indry with paper handkerchiefs until assist health professionals arrived.
  • 20. LONG-TERM ACTIVITY CATEGORY MUDr. Paul Baran, Zlín Mr. Baran doctor for years with excellent results treating women who had problems with pregnancy. Since the seventies working in the field, since 1994 has his own practice. Deals with risk pregnancies annually solves 150-170 cases, of which about one third are high-risk cases. Organizing courses for pregnant women. Patients are coming to see him from miles away because of his professional as well as human access. Returned to him not only as happy as a specialist, but also as a great man.
  • 21. EXECUTIVE TEAM Project Manager: Martina Brtnická Public Relations: Jindřich Benko, Karolína Benešová, Michal Spurný, Pavel Píbil Marketing: Michaela Vlková, Martina Hantychová, Veronika Januszová, Lenka Římská Fundraising: Jaromir Doležel, Václav Hlávka, Petra Šťastná, Petra Gromesová Finance: Lukáš Mládek Production of Ceremony: Ludmila Vašková, Tereza Kolaříková, Markéta Vaníčková, Katarina Svobodová, Lucie Míčková Production of Day of Salvador: Alžběta Vintrová, Denise Sládková, Lenka Václavíková, Lucie Mrázkova, Markéta Čejnová, Martin Thoř, Milan Aberle The Art Director: Tereza Lukavská Photographers - Vojtěch Veškrna, Tomáš Jakubec Visual art - Monika Kořínková, Petr Daneš, Tomáš Jaroš Graphics - Dominik Strand Zuzana Votrubcová, Pavel Coufalík Animation - Hanka Kotlářová, Jindřich Beneš, Martin Galík, Klára Novotná Industrial design - Jiří Hrabina, Markéta Plšková Glass design - Mirek Vašica, Hegerová Tereza, Eliska Frydrychovská, Veronika Reková Clothing design – Domana Dubná Director of the Ceremony - Radovan Rakús Webmaster: Ales Sekanina CONCLUSION For the entire implementation team I want to sincerely thank for their cooperation in the past year of Salvator Awards 2009. With your help we could to appreciate for the seventh time this year the extraordinary action to protect life, health, property and safety of inhabitants of the Zlín Region. Thanks for your help, this project can continue to spread the idea of helping others and always look for hidden among us heroes. For the implementation team Martin Brtnická