Internationalization of Distroller

1. Internationalization of Distroller
Introduction
Distroller is 100% Mexican company, founded in 2004 by Amparo Serrano, also known as
"Amparin", a graphic designer with an excellent sense of humor, full of creativity and reflect them
in each of their creations full of color, culture, folklore and humor.
Amparin start selling their products in a small shop which I call "Gifts not choteados tailor-made"
was gradually growing demand for its products and began to expand in the country, this was the
first step for the internationalization of the company.
Was it easy to reach its internationalization?
To reach its internationalization faced various obstacles, for example in the United States they do
not have the same culture as in our country, but it was still a success, another obstacle to witch
today continues to face is piracy.
Today Distroller with 31 stores around Latin America, United States of America and some
countries in Europe, has 150 employees and more than 1,000 different products being the most
popular “La virgencita de Guadalupe”.
Perhaps you wonder what's next?
Well, big companies like Cartoon Network have been interested by this amazing company, in order
to form alliances covering all categories of licensing, including clothing, school supplies,
accessories, footwear and the creation of TV content available throughout Latin America.
Conclusion
The distroller company has experienced a fast growing within just 10 years managed to position
their products in different countries, this thanks to handling an internationalization strategy a bit
different from the traditional, decided to venture into new markets without a prior study the
tastes and preferences of consumers, which originated to change their shopping place because the
people of that place was not interested in their products, what many people call an error in
strategy served to distroller acquired more experience and knew that markets could introduce
their products, alliances came later once their products were already positioned in the
international market.
Abstracto
Distroller una empresa mexicana, la cual inicio con un capital de tan solo diez mil pesos, en un
pequeño negocio en México, a causa de la grandiosa demanda, logro introducir rápidamente sus
productos a mercados internacionales, sin llevar a cabo una estrategia de internacionalización
rígida o tradicional, la empresa se enfrentó a ciertos tropiezos y cometió algunos errores en

2. cuanto a puntos de venta que no funcionaron, tomando la experiencia necesaria para tomar
mejores decisiones en la selección de mercados efectivos, posteriormente creo alianzas con
grandes empresas como Cartoon Network, licencia para el uso de su marca para llevar a cabo
nuevos proyectos y distroller siga creciendo.
Abstract
Distroller a Mexican company , which start with a capital of only ten thousand pesos, a small
business in Mexico , because of the great demand , managed to quickly introduce their products to
international markets, without carrying out a strategy of rigid internationalization or traditional,
the company faced certain setbacks and made some mistakes in terms of outlets that did not work
, in needs of better decisions in the selection of effective markets experience, they thought about
partnerships with major companies such as Cartoon Network, licensed for the use of their brand
to carry out new projects and Distroller continues growing.
Abstrait
Distroller une entreprise mexicaine , qui démarre avec un capital de seulement dix mille pesos ,
une petite entreprise au Mexique , en raison de la forte demande , a réussi à introduire
rapidement leurs produits sur les marchés internationaux , sans procéder à une stratégie
d'internationalisation rigide ou traditionnelle , l'entreprise fait face à certains revers et a fait
quelques erreurs en termes de débouchés qui ne fonctionnent pas , ce qui rend la nécessité de
prendre de meilleures décisions dans le choix de l'expérience des marchés efficaces , alors pensez
partenariats avec de grandes entreprises telles que Cartoon Network , autorisé pour l'utilisation de
leur marque pour mener à bien de nouveaux projets et distroller continuer à croître.
Bibliography
MORENO.T. (2010, enero 18). Amparín, un ingenio muy Distroller. CNN
expanción, 1, 1. Sitio web:
http://www.cnnexpansion.com/emprendedores/2010/01/15/amparin-un-
ingenio-muy-distroller
Bitcell. (2012, octubre 31). La historia de distroller. 2016, febrero 25, de Bitcell
recursos humanos Sitio web:
http://bitcellrecursoshumanos.blogspot.mx/2012/10/amparo-serrano-la-
historia-distroller.html
Made by Martin Monroy Carreón