Digital Marketing Presentation - City University London, Digital Marketing Strategy - Leisure

1. Tuğce KaraosmanoğluTuğce Karaosmanoğlu
Rakhila JumabayevaRakhila Jumabayeva
Angela MeringoloAngela Meringolo
Karina SellerKarina Seller

2. Who are we?Who are we?
Venus Fitness clubVenus Fitness club is the all inclusive sport
and fitness centre for women that offers a
comprehensive choice of services in an unrivalled
contemporary environment in London.
Why should you choose us?Why should you choose us?
Members can benefit from different options:
from fitness classes to personal training, from spa
sessions to outdoor activities.
Ideal for professional women with busy schedules
that want to be active but free to sweat with no
men around.
Designed by women for women

3. Venus fitness sports club is a health and fitness club in Angel,
London tailored to the needs of local professional women
 Gym: we have an extensive class timetable catered around the
working day and members have the option to book online and
through our mobile app
 Personal training: with experienced personal trainers
 Pampering: sauna, steam room, massages and a wide choice
of beauty treatments available
 Flexibility: pay as you go option and a range of contract
lengths available
 Fitness programs:
including ‘social group’ activities
Our servicesOur services

4.  Buying Persona:
◦ Age 18-45,
◦ Looks after herself
◦ Health conscious
◦ Professional w/schedule 9 to 5
◦ Works/lives in Shoreditch area
◦ Has weekends free from work
◦ Would like to take off the stress
◦ Goal: to stay in good shapeGoal: to stay in good shape

5. About us Classes Facilities Timetable Book a class Contact us
Call – 0207 421 9567
info@venusfitness.com
Studio timetable Membership options
Venus Fitness club is the all inclusive sport
and fitness centre for women that offers a
comprehensive choice of services in an unrivalled
contemporary environment in London.

6. ACTIONS
CHANNELS
Create awareness and
interest
Create action
(new members) Create loyalty
Website
All updated info, from classes timetable
to available services. Outbound and
inbound links.
Promote special offers and discount for
new members. Have testimonials.
Promote special offers and prizes for
existing members.
Blog
Relevant and interesting content eg
from trainers or advisors of the centre.
Re-blog from sport champions or
experts.
Keep the content fresh and participate to
forums always including a link to own
blog page.
Mention or praise members who
actively participate in any initiatives.
Email newsletters
Promote newsletter subscriptions
through all other channels.
Occasionally send email shot to
contacts aquired from 3rd party.
Include in the newsletter info about all the
current special offers and promotion,
social activities etc.
Segment groups for customised
emails. Promote special offers and
prizes for existing members.
Mobile marketing Website is mobile optimised
All "new member" promotions available
from mobile devices.
Text message members for
important updates (eg class is
cancelled). Allow members to book
on to classes using mobile app.
Social Media
(Facebook, Pinterest,
Twitter, Instagram)
Produce interesting content that people
are likely to share. Post staff stories
(eg trainer won a sport competition).
Advertise special promotions for new
members.
Advertise members free prize draws
and special gifts for loyal members
(eg. free spa package with 6+
months membership)
Youtube
Post videos that go viral. Eg. Funny
video of the last zumba marathon or
useful tutorials on yoga positions.
Adding centre details in each video.
Running small adverts .
Mention members that contributed to
the making of the video.

7.  Step 1: Landing pages
 Step 2: Blogging and PR
 Step 3: Link Building
 Step 4: Keyword Analysis
 Step 5: Pay Per Click Marketing
Use of Google Analytics for our SEO in
order to improve organic search and
monitor and optimise the use of all the
digital channels.
Pay-per-click advertisement will be part of
marketing campaigns.

8. Tactics
Engage with our members on Facebook and
Twitter – ask them what classes they want to try
Post videos of our classes and warm up tips on
Youtube

9. Members are sent customised regular newsletters to inform
them of the centre’s activities and to promote loyalty and new
memberships. New subscriptions to the segmented newsletters
are encouraged through the social media and other channels.
Examples of our email campaigns:
- Keep your friend and your wallet in shape: bring a friend and get 1 month
free.
- Corporate discount: for employees of partner companies.
- Updates on outdoor activities: boot camp etc.
- Promotion of social activities (trips, nights out).
- Don’t diet on your own: weight loss programme.
- Do not disturb, it’s pamper time!: special packages and gift voucher options
depending on season (eg before Christmas).

10.  In order to create a buzz about Venus, we will hold
regular pop up fitness classes (eg Zumbathons, body
combat) in local London parks at lunchtime for free
 There will be a build up to the event with online and press
articles, tweets, Facebook posts and emails to our
database
 Everyone that joins the event will receive details on
membership options and will be encouraged to enter a
competition to win a prize (data capture for future
communications)

11. Tuğce KaraosmanoğluTuğce Karaosmanoğlu
Rakhila JumabayevaRakhila Jumabayeva
Angela MeringoloAngela Meringolo
Karina SellerKarina Seller