This presentation from Sales Norway introduces social selling and argues that the game is changing in sales, requiring salespeople to change how they work by embracing social selling. It notes that simply waiting and expecting things to change is not enough, and quotes Henry Ford and Sally Ride to support the idea that breakthroughs require going beyond what people expect and having the courage to try new approaches like social selling that can be fun and transform results.
4. «If I had asked people
what they wanted,
they would have said
faster horses.»
-Henry Ford
5. ESCAPE
VELOCITY
The force an
organization need
to break free from
the pull of it’s past
«The thing that I’ll
remember most about
the flight was that
it was fun. In fact,
I’m sure it was the
most fun I’ll ever
have in my life»
-Sally Ride, first female
American in space
6. To break free from the pull of
your past, is it enough to
continue in the same patterns
and stand still waiting for you
to change, or do YOU need to
change the way you work?
Editor's Notes
The force needed to pull free from any past, any silo you’ve worked in, any existing model that you thought was the only wasy, and be open. Open to the simple possibillity of what you can do both as an individual with the power of you commitment, energy, your vision and creativity, and coupled with an amazing collective in the company.
Escape velocity isn’t a long term project, it’s right here, right now, but we need to do it together.
Your building of you as a brand starts in many ways on your profile. You must be recognized. I use the same profilepicture in all of my SoMe profiles, excluding Facebook. Facebook is not part of my social selling approach.
Your professional title won’t say your prospects much. Try to pronounce what you do, and what you will achieve.
Try to put yourself in your visitors chair and make it interesting.
Spend time on building your LinkedIn profile, which gives the best options. Then use a short version to build your Twitter profile as well.
Your profile will also contain your recent activities, stay updated.
Spend some time analyzing who you reach. Which of my posts attracts people, who shares, likes and comments, who is my visitors.
Sales Navigator is a powerful tool.
First of all you must spend some time on building your accounts and leads portfolio. In this way you are up to date on what they talk about, which posts they like and which activities they perform in which you can react.
Your SSI tells you how you score individually, and compared to your team, industry and connections.
This is a competition. First of all a competition against your self and a temp on how you do on Social Selling, but also a competition against your co-workers. Some Social Selling coaches says that you must be focused on building up your peers, not yourself. Let’s be honest, we are sales reps and each and one of us wants to be the best.
SSI is measured on 4 parameters, brand, right people, engagement and relationships. Tha last one is simple so let’s not focus on that one. Social Selling is about brand, engagement and finding the right prospects. This demands a continous work. I am allways online on LinkedIn and Sales Navigator in addition to Socciable. This is to easily find the right persons, get insight and share post. I also tries to write articles bi-weekly and use LInkedIn as my blog.