eTailGermany2017brochure

TransformingRetail.Together
GERMANY’S LEADING EVENT FOR ECOMMERCE & MULTI-CHANNEL INNOVATORS
Maritim Pro Arte, BerlineTail Germany 2017 Germany 14-15 March 2017
Helmar Hipp
Geschäftsführer
Cyberport
Ales Drabek
Chief Digital Officer
Conrad Electronics
Zoltan Maklary
Head of Performance
Marketing
Notebooksbilliger
Felix Jahn
Head of eCommerce
PUMA Europe
Daniel Krantz
Head of Mobile Lab
Otto Group
Thomas Krawczyk
Director of Sales,
Marketing & eCommerce
Doc Morris
Nils Poetter
Head of eCommerce
Peek & Cloppenburg
René Meissner
Head of Digital
Marketing
Douglas
Sponsors:
Be inspired. Learn from:

“
We definitely saw good traction
and have a number of follow up
meetings with brands already
scheduled. I was very impressed by
the level of positive feedback from
our booth staff and we truly value
the customer service you provided
with eTail Germany
AlisonLyne,MarketingManager,Persado
“
I loved the interactivity of the
agenda as it allowed me to have
intimate, small group discussions
with industry leaders and
professionals
Dr.MatthiasHäsel,LeiterIT-Management
Vertriebsplattform(V.DDK),DeutscheBahn
#etailgermany

+ 44 (0) 207 368 9332 · etail@wbr.co.uk · www.etailgermany.com Page 3
Welcome to
eTail Germany
Dear Colleagues,
The opportunity in eCommerce has never been greater! Machine learning, mCommerce, data
insights and the unique possibilities of personalization mean we have ever known our customers
better. So in 2017, how are you going to seize this potential?
To help you take full advantage, eTail brings you the most dynamic agenda in German eCommerce
history. Featuring 5, (yes 5!) interactive streams with a variety of learning formats, eTail 2017 is
your unique chance to network and discuss your challenges. Share your opinion, learn from others
and meet industry leaders rather than being overloaded with Powerpoint slides!
Learn from the best!
You are guaranteed to be in the right company as we have designed the most senior speaker line-
up in Germany featuring contributors from all angles of digital retail. Whether you are a Brick &
Mortar business looking to become a true omnichannel leader or a Pure Player aiming to become
the online leader in your category, we’ve got new ideas for you! Germany’s biggest and brightest
brands are here to help you grow and capitalize on this unique time in eCommerce.
The agenda has been built on the results of more than 80 research interviews with senior figures
from across the industry. As a result, it’s focused completely on solving all of your most pressing
challenges. We are also extraordinarily grateful for the expert assistance of our esteemed
Advisory Board composed of digital leaders from some of Germany’s top retailers.
Now in its landmark 5th year! After the runaway success of the previous events we have more
speakers, more tracks and more attendees than ever before.
Take part in over 70 interactive sessions with industry innovators – purpose designed to help you
fine-tune your online eCommerce offering, and maximize your revenue.
How eTail Germany 2017 delivers ROI:
·· Your customer are thinking mobile first, are you? Empower your strategy to win more mobile
customers and maximize your mobile conversion
·· Are you making the most of your data? Perfect your personalisation strategy by knowing what
data to use & more importantly, when!
·· Still using last-click? Then you need to come to this session. Discover how to attribute value at
every step of the customer journey
·· Optimise your marketing spend with advanced analytics, segmentation and attribution models
·· Your customers aren’t thinking in silo’s so why should you? Redesign your Omni-channel
strategy to deliver your customers the solutions they want and give them added valueDo not
miss the most senior gathering of e-commerce professionals in Germany.
I look forward to welcoming you to Berlin in March
Nick Hendry
Director
eTail Germany 2017

Nils Poetter
Head of eCommerce
Peek & Cloppenburg
Sascha Mueller
CPD Customer Director eCommerce
L’Oréal Deutschland
Matthias Klein
CEO
Orsay
Nils Seger
Founder, RCKT & VP
Communications
Rocket Internet
Martin Barthel
Global Head of eCommerce
Facebook
Christian Moehring
Head of Digital
IKEA Germany
Max Thinius
Spokesman
All You Need Fresh &
Professional Futurologist
Dr. Claus Lenz
CEO & Co-Founder
Blue Ocean Robotics
Thomas Wrobel
Global Head of
Performance Marketing
Trivago
Take a look at your
Keynote Visionaries
Be inspired at eTail Germany 2017

Map Out your eTail Experience:
DAY 1: Winning the Mobile Customer DAY 2: Redefining the Customer Experience
Customer expectations have skyrocketed in recent years, demand for products
to be relevant, delivered on time and accessible across all touch-points has pulled
retailers in all different directions as they scramble to meet consumer demand. In this
portion of the conference, you will learn how to master Omni-channel and in-store
experience, international expansion and uncover the future of retail in Germany.
Featured content includes:
1 Think Tank
10 Roundtables
1 Panel Interactive
3 Workshops
2 Futurist and Disruptive Keynotes
Don’t miss out on the fun competitions that we will be running in the
exhibit hall all day. Socialise and win prizes - while you find solutions!
Customers are buying on mobile, this crucial development means that now is the time
to ensure your mobile growth. But what should you optimise first? Your checkout?
Your content? Or perhaps revolutionise your site layout? On Day 1 the conference
will cover the future of Mobile in Germany, personalising the consumer experience
and how you can master attribution and cross-device tracking.
Featured content includes:
6 Boardrooms on your greatest data and social -media challenges
3 Workshops on the enhancing customer experience across desktop and mobile
2 Panel Interactives on the changing role of the consumer and the customer journey
Then for the evening - Enjoy your down time with live music,
entertainment, and of course food and drinks for everyone!

+ 44 (0) 207 368 9332 · etail@wbr.co.uk · www.etailgermany.com
You’ll meet and hear from innovative retailers presenting detailed presentations and interactive panels to drive your business - learn from their successes (and pitfalls).
See www.etailgermany.wbresearch.com for a full list of speakers and & to learn more about the amazing work they have done! Learn from 80+ thought leaders including:
Groundbreaking retail speakers presenting actionable takeaways
New to eTail Germany 2017:
NEW! Helmar Hipp
Geschäftsführer
Cyberport
NEW! Daniel Krantz
Head of Mobile Lab
Otto Group
NEW! Ales Drabek
Chief Digital Officer
Conrad Electronics
NEW! Zoltan Maklary
Head of Performance Marketing
Notebooksbilliger
NEW! Nils Poetter
Head of eCommerce
Peek & Cloppenburg
NEW! René Meissner
Head of Digital Marketing
Douglas
NEW! Martin Barthel
Facebook
NEW! Matthias Klein
CEO
Orsay
NEW! Juliane Homuth
Head of Marketing Analytics &
CRM
MYTOYS GROUP
NEW! Gina Deeble
Director of Planning, Performance
& eCommerce
QVC Germany
NEW! Grimur Fjeldsted
Head of Innovation
ECCO Shoes Innovation Lab
NEW! Christian Moehring
Head of Digital
IKEA Germany
NEW! Gareth Locke
Head of Performance Marketing
Mytheresa.com
NEW! Steffen Haak
Head of eCommerce
Babywalz
NEW! Max Thinius
Spokesman
All You Need Fresh &
Professional Futurologist
NEW! Thomas Wrobel
Global Head of Performance
Marketing
Trivago
NEW! Dr. Claus Lenz
CEO & Co-Founder
Blue Ocean Robotics
NEW! Nils Seger
Founder, RCKT & VP
Communications
Rocket Internet
NEW! Michael Fries
CEO
Onlineprinters.com
NEW! Sascha Mueller
CPD Customer Director
eCommerce
L’Oréal Deutschland
NEW! Christoph Haberbauer
MD DACH
Made.com
NEW! Tim Keding
CEO
Shoepassion
NEW! Scarlett Wycisk
Senior Manager eCommerce,
Disney Store Online (DACH)
The Walt Disney Company
NEW! Magnus Huettenberend
Group Head of Digital
Communications
TUI Group
NEW! Adrian Runte
Head of Competence Centre
A.T.U. Auto-Teile-Unger Handels
NEW! Gianluca Randisi
Brand & Marketing Director
Home24
NEW! Dirk Ebbighausen
AVP, Online Sales & Digital
ransformation
Luxair
NEW! Thomas Tischer
Head of Web Product & PM
Air Berlin
NEW! Axel Hermes
Head of Customer Experience
HRS
NEW! Timo Dominiok
Product Owner MEINE TUI Web/
Mobile Apps, Customer
Relationship Management
TUI Group
NEW! Karl Wehner
Director Business
Development
Alibaba Germany
NEW! Stefan Tobel
Director of Shop BI
About You
NEW! Tobias Zeit
Team leader Digital Business
Doc Morris
NEW! Jason Green
CTO
DaWanda
NEW! Johanna Rief
Head of Brand Marketing
Amorelie
NEW! Stéphanie Gregoire
Country Manager DACH
Millésima
NEW! Stefan Kock
Head of Organic Marketing
Moebel.de
NEW! Joerg Hammermeister
Marketing Director
CeWe
NEW! Mario Schuster
Head of Category Purchase
FMCG (E-Food)
Emmas Enkel
NEW! Christian Eiselstein
eCommerce Leader
Josera
NEW! Gerald Krainer
Director of Digitalisation
FMC (Future Mobility
Corporation)

Returning to eTail 2017:
Thomas Krawczyk
Director of Sales, Marketing
eCommerce
Doc Morris
Felix Jahn
Head of eCommerce Operations
Europe
PUMA Europe
Raphael Beguin
Head of Business Development
Euronics
Frank Seemann
Marketing Director
Erfurt Sohn KG
Dirk Lauber
CEO
Empiriecom
Ingrid Hochwind
Industry Manager (CPG) DACH
Google
Mirko Caspar
Managing Director
Mister Spex
Thilo Bendler
VP eCommerce Knowledge
Management
Otto Group
Dorothee Seedorf
Performance Marketing Director
Project A Ventures
Mara Cederskog
Head of Onsite Email
Otto
Luca Graf
Head of Online Sales
Products Services
Swiss Airlines Lufthansa
Group
Anna Alex
Co-Founder CEO
Outfittery
Daniel Baeumer
Director of Omni-channel
capabilities experience
Vodafone Deutschland
Guido Laures
CTO
Spreadshirt
Andre Schoenherr
Hoffmann Group
Hartmut Deiwick
Kaufmanischer Leiter
Aponeo
Dirk Bartels
CPO
idealo internet
Groundbreaking retail speakers presenting actionable takeaways

eTail was an excellently organized
conference with great presentations
and really knowledgeable
participants. Can’t wait to return.
Thomas Krawczyk, Director of Sales, Marketing
eCommerce, Doc Morris
“

Whatyousimply
can’tmissouton!
Don’t Miss!
}} An inspiring Keynote by Daniel Krantz, Head of Mobile
Lab, Otto Group, on how to go Mobile first and how the
Otto Group is approaching this fact.
}} A Keynote presentation from Grimur Fjeldsted, Head of
Ecco Innovation Lab, Ecco Shoes, is sharing his advice on
the Internet of Things and how your business can continue
to innovate and move forward.
etail Germany Will Feature More Interactivty
Than Any Other German Ecommerce Event:
With over 18 hours of interactivity you can share best
practice in Boardrooms, Workshops, Roundtables, Debates
and Structured Networking.
A groundbreaking presentation from Dr. Claus
Lenz, CEO, Blue Ocean Robotics who will share
how robotics is going to revolutionise the
shoppers experience
1
2
3
350+
Heads of
eCommerce 450+
Senior
attendees
80+
expert
speakers

Listen to Best-practice case studies
from industry leaders on how to create
customer loyalty in the digital world
before breaking out into small-group,
interactive roundtables.
Take advantage of meeting
a focused group of senior
eCommerce Directors,
anyone who is anyone is
at eTail Germany.
Brainstorm with 12 other
senior executives and get
actionable insights from
other industry leaders.
Join interactive
sessions and probe
senior industry figures in
an interactive discussion between
you and 9 other delegates on a topic
of your choice.
CASE STUDY
REVOLUTIONS:
NETWORKING BREAKS:
CREATIVE
BOARDROOMS:
DRILL DOWN
ROUNDTABLES:
Un-matched
networking
to ensure you
meet the right
people
13in-depth
streams
2exclusive
eTail parties
6
deep dive panel
discussions
11Creative
Boardrooms
Page 10+ 44 (0) 207 368 9332 · etail@wbr.co.uk · www.etailgermany.com

12.55 Lunch Break Private Lunch
This session is reserved for Adobe a client
08.00 Registration Welcome Coffee
08.55 Conference Director’s welcome
Nick Hendry, Conference Director, eTail Germany
09.00 Chairperson’s Welcome and opening remarks
09.10 OPENING KEYNOTE: The intersection of retail and technology in a
disrupted world: Bold predictions for the future
Ales Drabek, Chief Digital Officer, Conrad Electronics
09.30 KEYNOTE: Thriving in a mobile world: How can you create a
dynamic mobile first strategy for 2017 and beyond?
Daniel Krantz, Head of Mobile Lab, Otto Group
09.50 KEYNOTE PANEL: How can you measure the full value of the
mobile channel, and how can you better attribute value?
Gareth Locke, Head of Performance Marketing, Mytheresa.com
Daniel Krantz, Head of Mobile Lab, Otto Group
10.45 Coffee and networking break
11.30 OUT OF THE BOX KEYNOTE: You’d better be prepared!: How the
future of robotics is going to transform eCommerce retail
Dr. Claus Lenz, CEO, Blue Ocean Robotics
12.00 This session is reserved for Tiny Clues Client
12.20 KEYNOTE: Anything, anywhere, anytime… customer centricity:
Building a value proposition through technology and service
Helmar Hipp, Geschäftsführer, Cyberport
Main Conference Day One
Winning the mobile battle
Tuesday 14th March 2017

TRACK SESSIONS BEGIN
Stream A
Mastering attribution and the
customer journey
Stream B
Personalisation in the
Smart data age
Chaired by (Frosmo)
Stream C
Creative Boardrooms
The Social summit
Stream D
Creative Boardrooms
The data summit
Stream E:
Synergy Workshop
The conversion Summit
14.00 Defining the new
purchasing pathway:
Discovery, Evaluation,
Purchase and Experience
Martin Barthel, Global Head of
eCommerce, Facebook
How to drive sales and
conversion through
the use of personal
emotional content
Scarlett Wycisk, Senior Manager
eCommerce, Disney Store Online,
The Walt Disney Company
How to revolutionise your
social media strategy to
build a brand voice and
acquire new customers
Johanna Rief, Head of Brand
Marketing, Amorelie
In this Creative Boardroom you
and 15 of your peers will have the
opportunity to workshop, network
and debate your way to a solution on
one of your biggest challenges.
Making your data work
for you: How to use smart
data to create incisive
segments and customer
specific marketing
campaigns
Luca Graf, Head of Online Sales,
Products Services, Swiss Airlines
Lufthansa Group
Conversion rate testing:
What new approaches can
you adopt to dramatically
improve your success
rates?
Timo Dominiok, Product Owner
MEINE TUI Web/Mobile Apps,
Customer Relationship Management,
TUI Group
In the world of testing there are
millions of different variations on
the theme – in this exclusive session
learn from a leading retailer on their
favoured strategy before sharing
your advice and learning from other’s
testing successes (and failures)
14.20 CASE STUDY
REVOLUTION:
Transforming your
customer journey: How
do you identify the best
attribution model for
your business?
Thomas Krawczyk, Director of Sales,
Marketing eCommerce,
Doc Morris
Tobias Zeit, Team leader Digital
Business, Doc Morris
CASE STUDY
REVOLUTION:
Personalising cross-channel:
How can you become more
relevant to individual users?
Juliane Homuth, Head of Marketing
Analytics CRM, MYTOYS GROUP
15.00 Abandoning last click
models: How does the
customer really arrive on
your site?
Ben Jeger, Country Manager DACH,
Appsflyer
How Consumer-
Generated Content
influences the new path
to purchase
Laura Reiser, Head of Marketing
DACH, Bazaarvoice
15.20 Coffee and networking break

Stream A continued Stream B continued Stream C continued Stream D continued Stream E continued
15.50 PANEL INTERACTIVE:
Mastering retention:
How should you be
communicating with your
customers to drive greater
spend with you?
Zoltan Maklary, Head of
Performance Marketing,
Notebooksbilliger
Mara Cederskog, Head of Onsite
Email, Otto
Christian Moehring, Head of Digital,
IKEA Germany
Dirk Ebbighausen, AVP, Online Sales
Digital Transformation, Luxair
Saim Rolf Alkan, CEO, AX Semantics
360 PANEL: How to
be truly customer
centric: Moving beyond
understanding consumer
habits to recognising
passions
Mirko Caspar, Managing Director,
Mister Spex
Axel Hermes, Head of Customer
Experience, HRS
Andre Schoenherr, Global Head of
eCommerce, Hoffmann Group
Anna Alex, Co-Founder CEO,
Outfittery
How to reduce cart
abandonment through
innovative email
retargeting
This slot is reserved for a leading
solutions provider with proven
experience in email retargetting - if
you think your service would be of
interest to our delegation, please
contact Bryony Hunter on: +44 207
368 9387 or email Bryony.hunter@
wbr.co.uk.
Make or break your
business: How to use your
mobile data to grow this
sales channel
experience in customer experience
- if you think your service would be
of interest to our delegation, please
contact Bryony Hunter on: +44 207
368 9387 or email Bryony.hunter@
wbr.co.uk.
The branding challenge:
How to combine data
driven marketing and
online branding
experience in customer experience
- if you think your service would be
of interest to our delegation, please
contact Jake Brown on: +44 207
368 9817 or email jake.brown@
wbr.co.uk.
This session is reserved for PIABO
a client
16.30 The cross-channel
customer: How to identify
and target your most
valuable customer
Ingrid Hochwind, Industry Manager
(CPG) DACH, Google
Thisslotisreservedforaleading
solutionsproviderwithproven
experienceincustomerexperience-if
youthinkyourservicewouldbeof
interesttoourdelegation,pleasecontact
Jake Brown on: +44 207 368 9817 or
email jake.brown@wbr.co.uk.
Are you using your data
correctly? How to create
a personalisation strategy
that fully exploits your data
Stefan Tobel, Director of Shop BI,
About You
Thisslotisreservedforaleading
solutionsproviderwithproven
experienceincustomerexperience-if
youthinkyourservicewouldbeof
interesttoourdelegation,pleasecontact
Jake Brown on: +44 207 368 9817 or
email jake.brown@wbr.co.uk
16.50 How to prove cross device
and offline sales ROI in
social media
Magnus Huettenberend, Group
Head of Digital Communications,
TUI Group
The future of Progressive
Web Apps: Start fast, stay
engaged maintain loyalty
Thomas Tischer, Head of Web
Product PM, Air Berlin
How to dynamically
increase the effectiveness
of your SEO strategy
Stefan Kock, Head of Organic
Marketing, Moebel.de
Makeorbreakyourbusiness:
Howtouseyourmobiledata
togrowthissaleschannel
Adrian Runte, Head of Competence
Centre, A.T.U. Auto-Teile-Unger
Handels

Stream A continued Stream B continued Stream C continued Stream D continued Stream E continued
17.10 The art of story telling:
How to use content to
drive brand affinity
Jason Green, CTO, DaWanda
How to personalise your
site (without becoming
invasive)
Giovani Luca Randisi, Branding
Marketing Director, Home24
17.30 Improving transparency
in your media buying:
How to benchmark your
programmatic roadmap
Thomas Wrobel, Head of
Performance Marketing, Trivago
Marketing through the
channels: How to capitalise
across multi-channel
growth in the home-
improvement sector
Frank Seemann, Marketing Director,
Erfurt Sohn KG
17.50 Networking reception in the exhibition hall
“
“eTail combines German retailers success stories with
those from abroad – exciting to listen to and a great
chance to catch up with the experts off stage, too!”
Erik Meierhoff, HeadofBusinessDevelopmentEurope,Rakuten

12.45 Lunch and
networking break
Private lunch
This session is reserved for Tiny Clues
Main Conference Day Two
Redefining the customer experience: Cross-device,
Cross-Screen Cross-border
Wednesday 15th March 2017
08.00 Registration Refreshments
MERGING ONLINE PHYSICAL
08.45 Conference Director’s welcome
08.50 Chairperson’s Welcome and opening remarks
09.00 OPENING KEYNOTE: IoT, Wearables and the future of retail: How
connected thinking will change the future of business
Grimur Fjeldsted, Head of Innovation, ECCO Shoes Innovation Lab
09.20 KEYNOTE: How to identify unique customers and their path to
purchase: Creating a truly omni-channel customer proposition
Matthias Klein, CEO, Orsay
09.40 KEYNOTE: Integrating Brick Click: What are the key elements in any
successful multi-channel strategy?
Sascha Mueller, CPD Customer Director eCommerce, L’Oréal Deutschland
10.00 Slot reserved for Dynamic Yield Client
10.20 KEYNOTE PANEL: Discussing the defining features of an Omni-
channel campaign
Tim Keding, CEO, Shoepassion
Matthias Klein, CEO, Orsay
Sascha Mueller, CPD Customer Director eCommerce, L’Oréal Deutschland
Ryan Jones, Director, Global Accounts, Olapic
11.00 Coffee and Networking Break
GET AHEAD OF THE CURVE: LESSONS FROM TOP US RETAILERS
11.45 KEYNOTE: The Last Session You’ll Ever Need To Go to About Omni-
Channel. Promise.
Hannah Rustin, Head of UX, Moss Bros
12.05 THE US PERSPECTIVE: CASE STUDY: How a leading US brand
revitalised their Omni-channel approach
Gina Deeble, Director of Planning, Performance eCommerce, QVC Germany
DISRUPTION BEYOND RETAIL
12.25 Mobility in 2020: How is digital disruption going to revolutionise our
relationship with cars?
Gerald Krainer, Director of Digitalisation, FMC (Future Mobility Corporation)

TRACK SESSIONS BEGIN
TRACK A:
Drill-down Roundtables
TRACK B:
Creative Boardroom - The programmatic summit
Track C:
Creative Boardroom - The engagement summit
13.55 How to overcome UX design challenges in order to
improve your conversion rates
Christian Eiselstein, eCommerce Leader, Josera
Advancements in omni-channel: How to deliver your
customers the solutions that they want
Mario Schuster, Head of Category Purchase FMCG (E-Food),
Emmas Enkel
How to develop your social media strategy to acquire
new customers, cheaper!
Stéphanie Gregoire, Country Manager DACH, Millésima (English
language)
The key to creating unique, inspired content that
generates loyalty and net promoters
Dorothee Seedorf, Director of Performance Marketing, Project
A Ventures
Roundtable hosted by Jammp
How to capitalise on the developments in
programmatic targeting
How to stay relevant: Offering your customers the
right product, at the right time!
Joerg Hammermeister, Marketing Director, Cewe
How to combine your data sources to create a single
customer view
The China question: How to grow your business in
this tough, foreign market
New opportunities in personalisation: How to move
beyond simple identification
How to create the ultimate eComm tech stack:
What tools do you really need to succeed?
René Meissner, Head of Digital Marketing, Douglas
In this Creative Boardroom you and 15 of your peers will have
the opportunity to workshop, network and debate your way to a
solution on one of your biggest challenges
Measure what matters! How to use data to
improve engagement
Daniel Baeumer, Director of Omni-channel capabilities
experience, Vodafone Deutschland
In this Creative Boardroom you and 15 of your peers will have
the opportunity to workshop, network and debate your way to a
solution on one of your biggest challenges
14.45 Coffee and Networking break

TRACK A: International expansion TRACK B: Inspiring Customer loyalty TRACK C: Creative Boardroom TRACK D: Think Thank
15.05 How to scale your internal
eCommerce operations for
international growth
Karl Wehner, Director Business Development,
Alibaba Germany
PANEL REVOLUTION: Omni-
channel delivery methods: Which
is best for your business? (lasts 40
mins) (English language)
Felix Jahn, Head of eCommerce Operations,
PUMA Europe
Stephen Richards, Head of Logistics EMEA,
AO World
How to leverage data user
insights to capitalise on brand
restructuring
Steffen Haak, Head of eCommerce, Babywalz
In this Creative Boardroom you and 15 of your
peers will have the opportunity to workshop,
network and debate your way to a solution on one
of your biggest challenges
How to combine Customer
Journey Tracking and Attribution
with Cross Channel campaigns
This slot is reserved for a leading solutions
provider with proven experience in attribution,
tag management and device tracking - if you
think your service would be of interest to our
delegation, please contact Bryony Hunter on:
+44 207 368 9387 or email Bryony.hunter@
wbr.co.uk.
15.25 Taking your eCommerce business to
the next level: How to expand your
international sales
Christoph Haberbauer, MD DACH, Made.com
15.45 FUTUROLOGIST KEYNOTE
Max Thinius, Spokesman, All You Need Fresh Professional Futurologist
16.05 DISRUPTIVE KEYNOTE: The future of industry disruption:
Should you be worried for your business?
Nils Seger, Founder, RCKT VP Communications, Rocket Internet
16.25 KEYNOTE PANEL: Here’s what eCommerce will look like in the next 5 years:
What are the trends you need to know about?
Thilo Bendler, VP eCommerce Knowledge Management, Otto Group
Dirk Lauber, CEO, Empiriecom
Max Thinius, Spokesman, All You Need Fresh Professional Futurologist
17.00 End of eTail Germany

“The detail of the presentations was
brilliant; I received great, practical
advice – which I can’t wait to implement”
Dr. David Hoeflmayr, CEO, Thomas-Krenn
“

Kick Off Drinks: Monday 13th March 2017
WewillbehavingadrinkattheCheckpointBarMaritimproArteHotelBerlin
tokickstartyournetworkingbeforetheconferencestarts!
Tuesday 14th March 2017
Catchupwithyourcolleaguesandmeetnewcontactsinaninformalsocial
settingandjusthaveFUN!EnjoyyourdowntimeateTailGermanywithlive
musicandentertainmentwithtastycanapesanddrinksforeveryone!
Exhibit Hall That Does More than Exhibit
Socialisewhileyoufindsolutions!Getinvolvedinourfuncompetitionsfora
chancetowingreatprizes.
The Amazing App
StayconnectedbeforeandduringtheeventusingtheeTailGermany Mobile
App.StartsocialisingandminglingbeforeyougettoBerlin.Organiseyour
calendar,setupmeetings,checkoutspeakers,setremindersformustattend
sessions,ortakesomeselfies...it’sallrightthere,atyourfingertips.
Learn. Network.
Get Inspired. And
Have Fun Doing It!

MeetOurTop2017Sponsors:
Adobe
Adobe is changing the world through
digital experiences. Our creative,
marketing and document solutions
empower everyone ó from emerging artists to global
brands ó to bring digital creations to life and deliver
them to the right person at the right moment for the
best results. www.adobe.com/marketing
AX Semantics
AX Semantics is one of the worldís
leading companies in the field of
Natural Language Generation (NLG)
and has build a semantic software
that automatically creates content based on data
only - in the quality of a human editor but at the
speed of a machine.
Our expertise includes the Ecommerce and
publishing sector generating everything from
ecommerce product descriptions to news articles
and financial reports. Our clients range from small
local enterprises up to global corporate companies
out of diverse branches. Their needs and global
targets define our job as content and semantic
technology experts.
The Stuttgart based company combines years of
experience in journalism and editing with state-of-
the-art technology. Using the configuration language
ATML3 (Automated Text Markup Language), AX
Semantics is the first provider to allow its users
to teach artificial intelligence to create their own
stories. The software currently operates in 13
different languages.
Bazaarvoice
Bazaarvoice is the worldís largest
network of active shoppers, connecting
more than one-half billion consumers to
thousands of retailers and brands that represent
tens of millions of products and services. Online,
in-store, and on mobile devices, Bazaarvoiceís
technology platform engages consumers,
increases sales, and protects loyalty through
authentic ratings and reviews, QA, and brand-
relevant photos, videos, and social posts.
Interactions across the Bazaarvoice network
yield insights on past, present, and future
shopping behavior, enabling marketers to identify
competitive advantage. For more information,
visit www.bazaarvoice.com, read the blog at
www.bazaarvoice.com/blog, and follow on
Twitter at www.twitter.com/bazaarvoice
Concardis
Concardis is one of
Europeís leading payment
service providers. With over 30 yearsí
experience in payment processing, the company
offers intelligent solutions to meet all the
requirements of modern cashless payment
processes. The service accepts payments made
with all major credit and debit cards, and includes
card terminals and contactless payment
processes for face-to-face retailers, innovative
solutions for e-commerce and m-commerce, as
well as support in the form of customer
management. When it comes to high-
performance payment solutions, Concardis is the
provider of choice for some 110,000 customers
at 210,000 locations and with more than
470,000 connected terminals.
Dynamic Yield
Dynamic Yield is a Unified
Customer Engagement
Platform that helps you
optimize, personalize, and contextualize your
customersí digital experiences in real-time, across
any channel. Our proprietary SaaS solution
empowers marketers, retailers, and publishers to
test, manage, and transform the complete
customer journey, driving immediate engagement
and revenue without having to rely on IT.
Frosmo
Frosmo is eCommerce growth
management software that
lets you bypass any limitations
of your CMS and/or platform. It enables you
to perform any kind of website development
in the fastest way possible based on user
preferences and behavior. Speed becomes
your competitive advantage. The faster you
can make modifications, the faster you learn
what works best for your customers, and the
faster you can increase your revenues. So
how does it work?
The software comprises conversion
optimization, content management along
with a service to operate it in one seamless
process. Frosmo works within the user’s
browser by collecting data via Datalayer.
The personalized content is displayed
through Frosmo’s special Javascript tag.
This approach allows for speedy web
development and iteration with little to no
involvement of your IT department.
Olapic
Olapic is the original earned
content platform for
consumer brands, fuelling marketing
programmes across all channels with images
and videos from real people, uniting
engagement and conversion to create powerful
branded experiences. An official member of
Facebook Marketing Partner programme,
Instagram Partner programme and Pinterest
Partners, Olapic’s proprietary technology
curates consumer photos and videos from a
range of social media sites, and enables brands
to determine which content is most effective in
driving engagement and conversion. Olapic is
headquartered in New York City with offices in
California; Cordoba, Argentina; and The United
Kingdom. For more information on Olapic, visit
www.olapic.com.
Tinyclues
Tinyclues, a SaaS
predictive marketing
solutions platform, allows e-commerce websites
and retail marketers to detect in a few clicks the
most relevant audience for a specific marketing
message. Tinycluesí clients send around 1,000
targeted campaigns each month, representing
more than 300 million emails, mobile
notifications and Facebook Custom Audience
ads which result in an increase of around 30% in
their campaignsí revenue. Based on
unsupervised machine learning technologies,
Tinycluesí solutions take advantage of all
available data in order to pick up implicit signals
(ìtiny cluesî), making it possible to reach
unparalleled targeting and engagement levels in
the customer relationship. Used by 3Suisses,
Cdiscount, Fnac, France Billet, La Redoute,
PriceMinister, Rue du Commerce, vente-priveee.
com, Sarenza, Vestiaire Collective, VeryChic and
more, the Tinyclues solutions are a breeze to
install and use. For more information, visit www.
tinyclues.com. Twitter: @tinyclues

Why Sponsor
Industry-wide exposure to clients and key prospects
Gain new sales leads by meeting with the
leading German retailers all in one location
Ensure over 24 hours of unrivalled networking
time with the pioneers of German eCommerce
to develop successful relationships with your
existing and potential clients
Build customer loyalty by meeting your existing
clients and reinforcing your position as a market
leader in the German eCommerce industry
Demonstrate your product or solution in front
of the entire German eCommerce community
Hear where the new investment opportunities
are to identify new business prospects for your
firm to capitalise on

Registration Information
·· Register: www.etailgermany.com
·· Telephone: + 44 (0) 207 368 9332
·· Email us: etail@wbr.co.uk
A member of our team will then call you to arrange your booking
Register By
11-Nov
Register By
16-Dec
Register By
20-Jan
Register By
24-Feb-17
Standard
Price
Standard
2 Day Package
€449
SAVE €350
€ 499
SAVE €300
€ 549
SAVE €250
€ 599
SAVE €200
€799
Group rate -
Price Per Person
€ 349 € 399 € 449 € 499 € 699
Register By
11-Nov
Register By
16-Dec
Register By
20-Jan
Register By
24-Feb-17
Standard
Price
Standard
2 Day Package
- -
€1,899
SAVE €400
€1,999
SAVE €300
€2,299
Pricing For Retailers Please Note:
Pricing for Non Retailers
REGISTER NOW!
For questions about group discounts, please contact the eTail Germany
Team at: + 44 (0) 207 368 9332 or email etail@wbr.co.uk
*Please note a qualified retailer is not: Any service provider to business to consumer organizations
-Including software vendors, internet developers, technology vendors, solution providers, third party
logistics providers, consultants or companies with primary revenues resulting from commissions,
subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for
non-luxury brands.
Fee includes continental breakfast, lunch, cocktail receptions and conference documentation.
WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY:
You may substitute delegates at any time by providing reasonable advance notice to Worldwide Business
Research. For any cancellations received in writing not less than twenty-two (22) days prior to the
conference, you will receive a 90% credit to be used at another Worldwide Business Research Ltd conference
which must occur within one year from the date of issuance of such credit. An administration fee of 10% of
the contract fee will be retained by Worldwide Business Research Ltd for all permitted cancellations. No
credit will be issued for any cancellations occurring within twenty-one (21) days (inclusive) of the conference.

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