collage workshop-how to understand our target market
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knowing your target customer is the early stages to drive brand,this workshop power point helps class understand and clarify customer's behavior..what they do,think,interest in their life
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Business Reseach Report
The document outlines a research report comparing two hair salons - 77 Unisex Saloon, a home-based business founded 30 years ago in Sungai Way, and GC Hair Studio and Academy, a commercial business with locations in Cheras and Puchong founded 15 years ago. It provides details on the history, services offered, pricing, competitors, and strategies of each business. It then analyzes the differences between the two salons, including their founders, locations, workers, future plans, and strategies for competing in the market.
Assignment 2 research report(2)
The document outlines a research report comparing two hair salons - 77 Unisex Saloon, a home-based business, and GC Hair Studio and Academy, a commercial business. It includes sections on the history, description, pricing, and comparative analysis of the two salons. 77 Unisex Saloon was founded 30 years ago in Sungai Way and offers traditional hairdressing methods at affordable prices. GC Hair Studio and Academy was founded 15 years ago in Cheras and Puchong and is a renowned hair studio offering various hair services and an academy for training hair stylists.
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The document summarizes information about two barber shops - Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. It provides details about the founders, locations, services offered, pricing, target markets, and future plans. Both shops aim to expand their business by establishing more branches while maintaining their distinct themes and quality services. The document also includes recommendations to improve aspects of the businesses like pricing, location, and offered services.
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The document summarizes information about two barber shops - Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. It provides details about the founders, locations, services offered, pricing, target markets, and future plans. Both shops aim to expand their business by establishing more branches while maintaining their distinct themes and quality services. The document also includes recommendations to improve space utilization and pricing for Son and Dad Barber as well as suggestions to expand product offerings and relocate for Garage Barbershop.
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The document discusses two barbershops - Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. Son and Dad Barber was founded in 2004 and provides haircuts, shaving, and pomades. Garage Barbershop was started in 2002 and has expanded to multiple locations. Both shops aim to provide quality haircuts and atmospheres evoking retro barbershop styles. They hope to continue growing their businesses and expanding their services.
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Running a successful beauty salon requires business knowledge, interpersonal skills, and cosmetology techniques. Key aspects include choosing a business structure like individual, partnership, or corporation; developing a business plan; obtaining financing; hiring licensed professionals; ensuring a clean and professional workspace; providing a range of hair, nail, skin, and spa services; maintaining health codes and customer satisfaction; and continuing education to stay up-to-date on trends. Paying workers a salary plus commission can incentivize building a regular client base which is important for the salon's success and income growth over time.
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The document outlines a research report comparing two hair salons - 77 Unisex Saloon, a home-based business founded 30 years ago in Sungai Way, and GC Hair Studio and Academy, a commercial business with locations in Cheras and Puchong founded 15 years ago. It provides details on the history, services offered, pricing, competitors, and strategies of each business. It then analyzes the differences between the two salons, including their founders, locations, workers, future plans, and strategies for competing in the market.
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The document summarizes information about two barber shops - Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. It provides details about the founders, locations, services offered, pricing, target markets, and future plans. Both shops aim to expand their business by establishing more branches while maintaining their distinct themes and quality services. The document also includes recommendations to improve aspects of the businesses like pricing, location, and offered services.
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The document outlines a research report comparing two hair salons - 77 Unisex Saloon, a home-based business founded 30 years ago in Sungai Way, and GC Hair Studio and Academy, a commercial business with locations in Cheras and Puchong founded 15 years ago. It includes sections on the history, services offered, competitors, pricing, and a comparative analysis of the businesses. The analysis finds that while 77 Unisex Saloon offers affordable traditional services in a vintage setting, GC Hair Studio provides modern facilities, professional staff, and a hair academy in addition to its services.
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The document summarizes information about two barber shops: Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. It provides details about the founders, locations, services offered, pricing, target markets, and future expansion plans. Both shops aim to expand their businesses by opening more branches while maintaining their distinct themes and quality services. The document also notes some common obstacles faced by new barber shops and provides recommendations to further improve the businesses.
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The document discusses two barbershops - Son and Dad Barber in Penang and Garage Barbershop in Kuala Lumpur. Son and Dad Barber was founded in 2004 and provides haircuts, shaving, and pomades. Garage Barbershop was started in 2002 and has expanded to multiple locations. Both shops aim to provide quality haircuts and atmospheres evoking retro barbershop styles.
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In the context of my studies, I had to do a three months internship in a foreign country. So I was looking for a good internship and a good country. I’m very interested by the wine business and the wine in general. So I wanted to do my internship in this sector to learn more about the marketing tools, strategies and habits of this market. Then, I was very attracted by the Asia, not by a special place but I really wanted to discover this continent.
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- Links to concept videos and final spots she created for a university project on a brand called Sanex
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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تتميز هذهِ الملزمة بعِدة مُميزات :
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2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
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Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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- 1. Department of Marketing , Faculty of commerce and accountancy , THAMMASAT UNIVERSITY
- 2. Hair studio
- 3. About CHALACHOL • Founded by Somsak Chalachol in 1989. •CHALACHOL has 4 sub-brands - CHALACHOL focus on A level of SES first jobber. - Q CUT focus on A level SES teenage. - SALON DE BKK focus on A SES foreigner. and SALON DU GURU set a positioning for being a premium brand.
- 4. What does CHALACHOL sell? Beyond haircut, it’s an EXPERIENCE IN HAIR CUT
- 5. SERVICES PRODUCTS Shampoo 280 baht Conditioner 290 baht Hair design & cut 500 baht up
- 6. A place to visit 13 stores in BANGKOK AMARIN BANGKAPI RATCHAYOTHIN CHANGWATTANA THONG LOR FASHION ISLAND RAMA III RAMA IX SECON SQUARE SIAM CENTER TERMINAL21 LAD PHRAO RATCHADA
- 7. BRAND ENDORSEMENT (reason to believe) Somsak Chalachol is the top of mind as the famous and professional hairdresser. So he endorses his brand himself Won the Queen’s cup 2nd National Championship in 1984. Won the Golden scissors Championship in 1985. Won the Asia Hairdresser competition in Taiwan , 1986 7th from World competition in Italy, 1987 Joined World competition as a trainer for Singapore team, 1989
- 8. TTarget market DEMOGRAPHIC : MALE AND FEMALE 22-30 years old “B OVER” SOCIAL ECONOMIC STATUS FIRST JOBBER (OWN BUSINESS) GEOGRAPHIC : URBAN AREA BANGKOK) BEHAVIORAL : CONSUME EXPERIENCE EMOTIONAL LIFESTYLE INNOVATIVE
- 9. COLLAGE
- 11. Business man woman, travel aboard. Always dress perfectly. Good looking. Spend their free time in exclusive place. Use the best mobile, lap top, gadget or any staffs. Concern about healthy, body and shape They almost are first jobber(own business) 22-30 years old. They are ambitious. Always hang out and have some luxury items. Luxury car Urban lifestyle in urban area. Individual. consume experience in coffee shop , meet , talk , business contact, Emotional is more important than functional Restaurant and exclusive service Hi-end brand so they should be in the A SES
- 12. CHALACHOL BRAND POSITIONING STATEMENT Is a salon for all “B OVER” SES first jobbers(mostly have their own business)whose age is around 22- 30 years old , they live in urban area, consume experience from what activity they do, focus on emotional more than functional and they are also innovative.