1. POC: Michael Halpin, Capt. USMC (Fmr.) / (480) 848-0174 / usmcf4gib@reagan.com Page 1
MEMBERSHIP COMMITTEE PROJECTS HANDOUT
DEVELOPED BY THE MOWW MEMBERSHIP COMMITTEE – MAY 2016
Earlier this year, the MOWW organizational leadership tasked the Membership Committee with
developing planning documents that serve to articulate and demonstrate how it will directly
support through “in action” initiatives related to SG-1: “Annually grow chapter membership by
a net increase of five percent, and annually increase Companion participation in chapter
activities.”
Membership Committee Strategic Vision: Current Membership Committee strategic planning
considerations have produced to date two planning guidance outline documents – intended to be
referenced and used by all fellow companions at every organizational echelon of operation, in addressing
“key” organizational membership challenges – in hopes of helping curb the continued decrease in overall
membership strength throughout the Order. The two strategic reference documents that have been
generated and staffed with the approval of the organizational leadership are as follows:
 Membership Committee Planning Outline: The planning outline document calls for the following
MOWW Strategic Goals supporting initiatives to be addressed and subsequently implemented; (1)
exploring the prospects and feasibility of establishing local Chapter membership supporting POCs in
every chapter, department and region; (2) developing and conducting an annual membership
campaign and publishing a supporting membership guide; and (3) creating a responsive and
functional Chapter Membership Resource Center (an email “think tank” panel designed to assist
chapters in the field).
 Membership Committee Guide: Derived from the guidance provided in the Membership Committee
Planning Outline document, a Membership Committee Guide Checklist was created and is now
available in the MOWW website www.moww.org The newly revised Membership Committee Guide
Checklist – dated 28 January 2016 (HQ MOWW Form 29) can be accessed by selecting the MOWW
Forms link in the “Companions Only” section of the website. The Membership Committee Guide
provides comprehensive recommended courses of action applicable to every echelon of
organizational administrative, operational, managerial and outreach consideration. More detailed
guidance will be forthcoming in the upcoming operational activity season – as products continue to be
developed and are made accessible to the Order “at large.”
NOTE-1: Along with supporting SG-1, the Membership Committee goals are directly related to other
complimenting organizational strategic goals – designed to enhance overall MOWW organizational
“branding exposure” and in turn positively impact the Orders’ visibility as a relevant veteran service
organization in the community it services through its local Chapters. SG-2: “Strengthen chapter outreach
programs.” and SG-3: “Raise MOWW’s local and national visibility.” Both are a pivotal supporting
component to membership recruitment, retention and replenishment efforts and figure prominently in the
forthcoming Membership Committee Projects under development.
Current Recruitment Practices: Current recruiting effort is primarily a one-on-one personal fellow
companion effort. While such practices have continued to successfully help meet local Chapter
recruitment goals situated in large robust urban metropolitan areas with a rich desired military veteran
demographic that meets current MOWW organizational membership requirements, it is not indicative of
most local Chapter field operational realities Order wide. Given this membership recruitment challenge,
current Committee project planning efforts are exploring added measures that can help capitalize upon

2. POC: Michael Halpin, Capt. USMC (Fmr.) / (480) 848-0174 / usmcf4gib@reagan.com Page 2
our proven practices while also capitalizing upon useful technological advancements and capabilities.
Exploratory Recruitment Projects: The principle behind our Membership Committee strategic
planning efforts, in finding ways to maximize already successful recruitment practices while also infusing
newer outreach and organization branding capabilities that can access and serve a broader general public
forum – as called for in planning efforts in accordance to SG-1, SG-2 and SG-3 goal directives, is to
provide a wider base of fellow companion engagement across the entire spectrum of organizational
activities. Preliminary planning efforts are current focusing on concentrating on projects that will assist
with meeting our corporate annual membership net increase of five percent goal, using current corporate
industry standards.
 Tapping into social media: There is a lot to be said for treating recruitment of new members in the
same way a new business plans on recruiting new customers, through advertisement and promotions,
until a customer is in need or wants the service or product they offer. Unlike the current recruiting
plan, it must be three-fold; a Long Term plan, a Short Term Plan and the Immediate Plan.
o The Long Term Plan starts with getting the Order's name and motto out to potential members as soon as
they are eligible on their Commissioning Date. Although they may not be interested or have the time to be
a member, we need to find ways to let the newly commissioned officers know that we exist and keep in
touch with them so that later in their careers they will remember us.
o The Short Term Plan focuses its effort on reaching those eligible members who are in the age group (35 –
70) more likely to have an interest to become members.
o The Immediate Plan consists of a continuation of the current recruiting effort of taking advantage of-on-the
spot recruitment opportunities.
Project Funding Considerations: There is no denying that efforts to add more capable
technology, in the venture to improve upon our membership recruitment challenges and to add
further expenditures to our existing MOWW corporate operations, will require more monetary
investment. As inevitable as this reality may be, there are opportunities to incorporate such new
capabilities that provide some cost effective measures that would require minimum added
expenditures to the existing organizational budget. An example of such online resources and
measures include the online advertising services and capabilities offered by such well known
online professional websites such as LinkedIn and Facebook.
 Tapping into online advertising opportunities: Online professional business site services such as
LinkedIn Advertising – Targeted Self-Service Ads offer the opportunity to reach a tailored global
professional audience where connection requirements can be custom made for a specific targeted
function and outcome. Specifically crafted online advertising campaigns can be designed with a
focused message, industry and demographic in mind.
o According to the service provider, the way it works, one sets up one’s own preferred budget – can be
organized to pay for ads or impressions by clicking a link online for only those services requested.
Generated ads can be stopped at any time with no long-termcontracts needing to be generated nor adhered
to – in essence there are no commitments. The service provides easy ad format templates, sponsored
updates, along with text and image ads. The generated ads boost the organization’s content across all
devices – which will attract new followers to the generated corporate brand or showcase page. The
generated Ads reach just the right audience with LinkedIn comprehensive targeting options and get the
intended message out on every device, regardless of whether that be a desktop, tablet or any other mobile
device in popular use today.