... or a guide on how to be more social at your next trade show, conference or event for your company. As Head of Social Media for SAP in North America, I've created many enablement programs and sessions to help lead our conference and event attendees to use social to help amplify, engage and convert at events! Here is an easy read deck with lots of pictures to give you an idea on how you can get the most out of social media for your company at that next show! @GerryMoran

1. You Want Me To
‘BE SOCIAL”
At The Trade Show?
@GerryMoran
A How To Guide To Be An On-site Social Media Contributor
For Your Company At Your Next Event Or Conference.

2. Ready to be a news reporter?

3. Tell The Story For Others
Report on things that others can virtually experience
• What are they missing?
• Where can they go to see
video, pictures or blog posts?
• What are the key points and
take-aways?
• Be available for questions.
• What’s the vibe?
• Build up the story so they
want to attend the next time.
@GerryMoran

4. The
#CommonDenominator.

5. #SAPPHIRENOW + #HANA
= Good Tweet!
Follow & Use The Right Hashtag
Hashtags are the common denominator for all event messages
(if you were attending SAP’s SAPPHIRE NOW)
@GerryMoran

6. You need to take some photos!

7. Take 3 Photos At Every Session
Be creative and capture the moment for others
• Sit up front at every session
• Walk up to front if needed
• Take close-up photos
• Tweet pic with hashtag
• Instagram with hashtag
• Email to your channel
manager
@GerryMoran

8. What’s interesting to shoot?

9. What Should You Photograph?
If you don’t photograph things, who will? (be interesting)
 Charts & Graphs
 Event-related branded Items
 Speakers
 Employees
 Scene-setting Photos
 Group shots
 Be creative
@GerryMoran

10. Who is using Instagram?
100M as of April, 2013

11. Should you always be Tweeting?

12. No! Just 2-3 Tweets Per Session
 Speaker quote
 Bullet point from slide
 Question from crowd
 Picture
 Key fact or figure
 Your insight
 Be positive!
@GerryMoran

13. Whose Twitter channel to use?

14. Use your own
social media
channels

15. How about the big interview?

16. The Big Interview
Interview attendees for YouTube and blog content
• Anyone can and should do
• Introduce yourself
• Commit to a 60- to 90- second
interview
• Tell them your questions
• Tell them how you are going to use the
video
• Ask them to complete the release form
if required by your company

17. OK, but what do I Tweet?

18. Share other Tweets.

19. Retweet With A Purpose
Add a little something to each RT. Don’t be an echo chamber
@GerryMoran

20. Personalize your Tweets!

21. Personalize The Experience
Be casual, fun and don’t overuse technical language
@GerryMoran

22. Listen. Respond. Engage.

23. Respond and Engage
Quickly respond to questions and comments
@GerryMoran

24. Don’t be a wallflower.

25. Participate In The Conversation
Pay attention to topics, hashtags and posts … and engage
@GerryMoran

26. Communicate breaking news!

27. Break Announcements
Update your contacts in real time with any event news
@GerryMoran

28. What about having fun?

29. Yes! Have Fun!
Humanize the event by adding a little personalization
@GerryMoran

30. Listen to the presenters and …

31. Quote The Presenter
Pass on key quotes from event sessions
@GerryMoran

32. Should you direct message?

33. Yes! Direct Message
Direct message to break through their email clutter
@GerryMoran

34. Should you drop names?

35. Yes! Drop Names!
Mention Twitter handles of speakers, etc. in your Tweets
(just remember to not to start the Tweet with their handle)
@GerryMoran

36. And, at the end of the event…

37. Say Thank You!
Message clients, analysts, and influencers privately to break
through their email clutter
@GerryMoran

38. Things to avoid!

39. Twitter Don’ts
• DON’T go overboard on your
number of posts. This is quality
over quantity.
• World Tour was great!!!
#SAPWT (10 times!)
• DON’T post anything negative or
derogatory about SAP, presenters
or presenter companies
• Did NOT agree with speaker’s
point on #mobility! #SAPWT
• DON’T post pictures of people if
they have asked you not to
• DON’T be overly technical
• Wow! Looking forward to first EDW
processing in-memory!
• DON’T provide information that could
violate NDA terms
• Guy Kawasaki spoke about what you can
expect o see from SAP next year!
#SAPWT
• DON’T delete or suppress negative
comments that you may receive
• @GerryMoran …. What you TALKING
about??? #SAPWT
@GerryMoran

40. Listen through the clutter?

41. Use Hootsuite To View Tweets
Download:
 Hootsuite For iPad & iPhone
(iTunes)
 Add a stream for your hashtag
@GerryMoran

42. What social ‘equipment’ to bring?

43. Bring The Right Stuff
Pack light and use your tools to do double-duty
Mobile device to connect
to Internet
Charger
or battery
I’d use your
smartphone
instead to take
videos
List of hashtags,
speaker names,
and anyone else
you want to
reference
Get to the event 30
minutes early to take pics
and record videos &
interviews. Plan to stay
until the end!
Bring a creative
attitude and
make your
editorial mark!
Mic to help with
bacground noise
@GerryMoran

44. Good luck!

45. What’s Your Next Step?
@GerryMoran

46. So, What Is Your Next Step?
Contact me at
gerry.moran@marketingthink.com or 215-
817-4085 to set up a social media coaching
session.
@GerryMoran

47. Thanks!
@GerryMoran
gerry.moran@marketingthink.com
MarketingThink.com
Social Media And Marketing Coaching Blog
@GerryMoran
215-817-4085