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Technology Purchase Process

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Technology Purchase Process

Read the full post, The Technology Purchase Process @ fourquadrant.com/the-technology-purchase-process/

Role & Influence Of The Technology Decision Makers, Recommenders & Influencers

Research analyzes The Technology Purchase Process:
- who is involved in the tech purchase process
- how the tech buying cycle differs by the technology being purchased
- how the digital-first mindset is affecting these changes.

KEY TAKEAWAYS
There are on average 21 individuals involved in influencing technology purchases - LOB gaining ground

37% state that Tech Purchases are for Additions

6 month is the average Enterprise (non SaaS) Tech Purchase Process length

Tech content sites are the top sources referenced by tech purchasers

62% of tech buyers expect more detailed information that is specific to their business, use case and needs from a sales call

53% of tech purchases were with an existing vendor

VIEW THE DECK NOW

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Additional Go To Market Resources From FOUR QUADRANT

Read the full post, The Technology Purchase Process @ fourquadrant.com/the-technology-purchase-process/

Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

Go to Market Resources @ fourquadrant.com

IT Spending Research @ fourquadrant.com/go-to-market-it-spending-research/

Free Downloads @ fourquadrant.com/free-marketing-templates/

Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

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Technology Purchase Process

  1. 1. Go to market resources @ fourquadrant.com Technology Purchase Process
  2. 2. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Drivers of New Technology Purchases Source: IDG
  3. 3. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Average Number of IT Influencers in Technology Purchases Source: IDG
  4. 4. Go to market resources available @ www.fourquadrant.com Technology Purchase Process The Average Length of a Technology Purchase Source: IDG
  5. 5. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Content Consumed During the Technology Purchase Process Source: IDG
  6. 6. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Content Relied Upon in Technology Purchases Source: IDG
  7. 7. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Technology Sales Call Expectations Source: IDG
  8. 8. Go to market resources available @ www.fourquadrant.com Technology Purchase Process Technology Purchases – New Vendors & Existing Vendors Source: IDG
  9. 9. Technology Purchase Process Why New Vendors Are Sought for Techology Source: IDG
  10. 10. Read the full post, The Technology Purchase Process @ fourquadrant.com/the- technology-purchase-process/ Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market- planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com IT Spending Research @ fourquadrant.com/go-to-market-it-spending- research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing

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