Go to-Market Strategy Template - Value Drivers

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Four Quadrant LLC

View the complete Go-To-Market Foundational Building Blocks Template at http://www.fourquadrant.com/product/go-market-strategy-template-foundational-building-blocks/ Value Drivers are the unique selling propositions that are built for the personas that are most influential in the customers buying process. Value Drivers are tied to a customer’s organizational objectives and provide tangible, quantifiable outcomes that provide value for a customer. Value Drivers need to be constructed for each of the target audiences or personas identified. In many cases, the Value Drivers will be comprised of a strategic and tactical or operational element and this serves as one dimension of the matrix. In general, Decision Makers and Approvers tend to fall into this category while recommenders and influencers often times comprise the tactical or operational segment. The other dimension of the matrix will be the functional areas within the organization that are critical to the purchase decision. Many times the functions that populate this dimension are Line of Business (LOB) and Information Technology (IT). Each of these groups has different goals, objectives and strategies but each is dependent upon the other for their own success and for the organization’s overall success. Check out more Go-to-Market Resources at http://www.fourquadrant.com/

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Wells Fargo Board Management Failures & Consumer Abuses

Wells Fargo Board Management Failures & Consumer Abuses

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Four Quadrant LLC

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Some of Napa Valley's Best Cabernets

Some of Napa Valley's Best Cabernets

Four Quadrant LLC

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The Truth About Marketing Analytics

The Truth About Marketing Analytics

The Truth About Marketing Analytics

Four Quadrant LLC

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AI and Machine Learning in Marketing

AI and Machine Learning in Marketing

AI and Machine Learning in Marketing

Four Quadrant LLC

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How AI Changes Marketing

How AI Changes Marketing

How AI Changes Marketing

Four Quadrant LLC

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The Impact of Digital on CIOs

The Impact of Digital on CIOs

The Impact of Digital on CIOs

Four Quadrant LLC

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Account Based Marketing Best Practices

Account Based Marketing Best Practices

Account Based Marketing Best Practices

Four Quadrant LLC

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CMO Marketing Benchmarks

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Gartner 2018 IT Tech Spending

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