B2B MAP Buying Checklist Download the Marketing Automation Buyer’s Checklist @ https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ The adoption of marketing automation platforms has increased by more than 15X over the past 5 years. Technology adoption of MAP platforms is mainstream (moving beyond the early majority towards the late majority) and this provides enough target market to fuel exponential growth The market includes many vendors and their offering vary based on their core competency and their ability to integrate the latest technology - artificial intelligence and machine learning to name a few. B2B marketers need to perform their due diligence to make an intelligent solution that fits their organization, in order to achieve the desired business outcome of a MAP. For example, here are some key questions that B2B marketers should be asking: B2B MAP Buying Checklist - Summary Key Questions to Ask B2B MAP Vendors & Your Organization - What business outcome is your B2B organizations striving to realize by investing in a MAP solution? - What B2B marketing departments are expected to benefit from a Marketing Automation Solution? - What is the fundamental functionality that any MAP must deliver to a B2B marketing organization? - What does each department within a B2B marketing organization need from a MAP solution? Here are some more resources for B2B marketers before they make a MAP purchase: Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ How to Evaluate B2B Marketing Automation Platforms https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ For additional go to market resources visit FOur Quadrant: For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Download free marketing templates. Leverage proven go to market strategies and go to market processes and market tactics @ https://www.fourquadrant.com/free-marketing-templates/ Go to Market Resources @ fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

1. Go to market resources @ fourquadrant.com
B2B MAP Buying Checklist

2. B2B MAP Buying Checklist - Summary
Key Questions to Ask B2B MAP Vendors & Your Organization
§ What business outcome is your B2B organizations striving to realize by investing
in a MAP solution?
§ What B2B marketing departments are expected to benefit from a Marketing
Automation Solution?
§ What is the fundamental functionality that any MAP must deliver to a B2B
marketing organization?
§ What does each department within a B2B marketing organization need from a
MAP solution?

3. B2B MAP Buying Checklist
§ B2B organizations invest in MAP Solutions
Download the B2B MAP Buying Checklist @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

4. B2B MAP Buying Checklist
§ What B2B marketers expect from a MAP solution
Download the B2B MAP Buying Checklist @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

5. B2B MAP Buying Checklist
§ Basic functionality needs for B2B marketer’s
Download the B2B MAP Buying Checklist @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

6. B2B MAP Buying Checklist
§ What B2B marketer’s need from a MAP solution
Download the B2B MAP Buying Checklist @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

7. B2B MAP Buying Checklist
§ Leverage Go to Market Resources Built by A CMO for B2B Marketer’s
Download the B2B MAP Buying Checklist @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

8. Go to Market Resources @ fourquadrant.com
DOWNLOAD THE B2B MAP BUYER’S CHECKLIST @
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-
automation-buyers-checklist/
FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read Go to Market Insights @
fourquadrant.com/marketing-resource-blog/
B2B MAP Buying Checklist – B2B Marketing Resources