Growth Hack 8 Custom Audiences
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A growth hacking framework for experimenting with custom audiences as a force to lower your cost per conversion on Google Ads and Facebook Ads.
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Growth Hack 8 Custom Audiences
- 1. GROWTH HACK 8 CUSTOM AUDIENCES BROUGHT TO YOU BY MARKETINGCONSULTANTX.COM
- 2. INTRO – CUSTOM AUDIENCES •In an effort to improve the performance of your ads, you want to experiment with custom audiences. MARKETINGCONSULTANTX.COM
- 3. CUSTOM AUDIENCES •Area of Growth: Acquisition •Goal: To minimize the cost per call and improve website traffic behavior metrics MARKETINGCONSULTANTX.COM
- 4. CUSTOM AUDIENCES •Hypothesis: Using similar and lookalike audiences will decrease the cost per conversion. •Test: Target to similar audiences and lookalike audiences. MARKETINGCONSULTANTX.COM
- 5. CUSTOM AUDIENCES •What to Measure: Cost per conversion •How to Measure: Google Ads. Compare the 30 days after implementation to the 30 days before. •Input Time (Time to Implement): 3 hours •Output Time (Time to Results): 1 month MARKETINGCONSULTANTX.COM
- 6. CUSTOM AUDIENCES •Success Metrics: Lower cost per conversion •Next Actions Upon Success: • Experiment with different messaging in order to further decrease cost per conversion. • Align and optimize the next steps toward a sale after the conversion. MARKETINGCONSULTANTX.COM
- 7. MARKETINGCONSULTANTX.COM SMALL BUSINESS MARKETING AUTOMATION AND CONSULTING • For more information please go to https://MarketingConsultantX.com • If you’d like to work with us, please fill out this form. • Get growth hacks in your email a few times a week. • Subscribe Here. • Have a good one! MARKETINGCONSULTANTX.COM