Find recorded webinar at http://learn.marketleader.com/display/learning/Free+Trulia+Tools+to+Attract+More+Clients Charis Moreno, Senior Manager of Strategic Partnerships at Trulia will show you how to use their free tools and services to build your personal brand, boost your online reputation, and share your expertise with the buyers and sellers. You’ll learn about: * Using Trulia’s powerful free tools, * Generating free online leads from Trulia, * Building your brand and getting more recommendations, and * Connecting your Trulia leads to your Market Leader system.

1. Free Trulia Tools to Attract More Clients
Present:
Host: Shannon Shimabukuro
Senior Trainer

2. Today’s Agenda
 Meet Charis Moreno
 Why Trulia?
 Top Free Tools for Agents
 Connect Market Leader to Trulia for
leads and recommendations
 Next Steps
 Questions

3. Welcome Charis Moreno
 Trulia Senior Manager, Strategic Partnerships
 10+ years in real estate

4. 35.3
million users
8
top rated apps
89%
of users are 25+
51%
Earn over $75K
70%
Unique, transaction-ready audience
70%whosendleadsplanonmovingwithinnext6
months
Buyers and sellers who need you
2in3Truliabuyersandsellerswhosendalead
arenotcurrentlyworkingwithanagent
Free tools to show-off your
expertise
Trulia’sagentdirectory,must-havecalculators,
andfreetoolshelpyougeneratefree leadsand
givesyouaccesstotheinfoyourclientsneed
Before we get started… a little about Trulia

5. More than ever consumers are starting their home
search online

6. 90%
Consumers are starting
their home search online
• 92% of all buyers use the internet in their
home search
• 52% turn to the web as their ‘first step’
• 96% of buyers under the age of 44 use
the Internet in their home search
• 1 in 4 of buyers found the agent they
used to buy a home on sites like Trulia
But…88% of consumers still use an agent to buy a home
The internet isn’t replacing agents. It’s facilitating the process of finding one

7. Why do consumers love Trulia?
We Help them Learn
their Local Market
Research
neighborhoods and
market trends
We Help them Meet
the Best Agents
Nearly 1 in 4 home
buyers use real estate
sites to find their
agent.
We Help them Find a
Home They Love
#1 way that buyers find
properties to visit is with
sites like Trulia

8. 5 Free Trulia Tools You Need to Know

9. Show Off Your Experience &
Expertise with Your Trulia Profile
Build your brand with your Trulia profile, which highlights things like…
Your specialties
Your successfully sold
listings
Your current listings
Customer
recommendations
Specialty skills
1

10. Connect with Consumers with
the Find an Agent Directory
2

11.  Complete your profile.
Always include a photo and highlight your unique
skills and expertise.
 Add Past Sales.
Showcase your success to prospective clients the
locations and property types you specialize in.
 Add reviews.
Request/Add recommendations from past clients to
help generate online referrals.
Insider Tips for Ranking Higher
in the Trulia Agent Directory

12. Get your listings seen by
Managing Your Listings
3
1. Claim your listing
2. Add photos
3. Update the status
after the sale!
Highlight this in your listing presentations to help you win
more clients!

13. Highlight Your
Successfully Sold Homes!

14. Get invaluable
data from the
Client Listing
Report
4
Show your clients how
you’re marketing their
home and how their
home is doing.

15. Get the Info You Need On-the-Go with the
Trulia for Agents Mobile App
5
• View nearby listings and learn what
restaurants, stores, and schools are
nearby.
• Check-in to properties you’ve toured!
• Get real estate news and tips from the
Trulia Pro Blog.
• Get push notifications when you receive
new leads so you can respond instantly.
http://www.trulia.com/agents/mobile

16. Trulia + Market Leader
1. Automatically add your Trulia leads to your Market Leader account.
2. Send a group email asking your past clients to recommend you.

17. Add your Market Leader email address as your
“leads” email in your Trulia profile
1. Find and copy your Market Leader email address
2. Login to your Trulia Profile and default your leads notifications to
your Market Leader email address.

18. Get Recommendations!

19. Email your contacts asking them to recommend you

20. Add recommendations to your Market Leader
website

21. Homework
1. Create a profile on Trulia
2. Add sold listings
3. Claim listings
4. Add your Market Leader email address to
your Trulia profile for lead notifications
5. Get recommendations!
6. Register for next week’s Power Hour

22. Join us Next Week!
Get Out of Your Way!
Discover:
 Reasons why we get in our own way
 A powerful strategy to overcome your resistance in the moment
 Specific action steps to move into productivity
Wednesday, 4/30
10:00am PT, 1:00 pm ET
To Register:
www.Learn.MarketLeader.com

23. Thank you for attending:
Free Trulia Tools to Attract More Clients
And a big thanks to Charis for joining us today!