Los Angeles-based physicist and engineer, Mark Thek is the president of Esterline Power Systems where he contributes to the design and manufacture of electrical power distribution systems for space, commercial, and military applications. An accomplished researcher, Mark Thek is the author of the book "Quantification of Human Emotion." While measuring emotions is not an exact science, there are ways to measure bodily reactions objectively which can lead to conclusions about a person’s emotional state. One of those methods is eye tracking, where infrared cameras use pupil central corneal reflections to provide information about eye movement and direction. This eye movement is then used to assess attentional processes and measure other visual responses to stimuli. Another method is the use of electroencephalography which records electrical activity in the brain via electrodes placed on the scalp. The electrical impulses from the brain represent a series of underlying brain waves and can be used by researchers to draw inferences about emotional states.

1. Ways To Quantify Emotional Response
Mark Thek

2. Introduction
Los Angeles-based physicist and engineer, Mark Thek is the president of
Esterline Power Systems where he contributes to the design and manufacture
of electrical power distribution systems for space, commercial, and military
applications. An accomplished researcher, Mark Thek is the author of the book
"Quantification of Human Emotion."

3. While measuring emotions is not an exact science, there are ways to
measure bodily reactions objectively which can lead to conclusions about a
person’s emotional state. One of those methods is eye tracking, where
infrared cameras use pupil central corneal reflections to provide information
about eye movement and direction. This eye movement is then used to
assess attentional processes and measure other visual responses to stimuli.

4. Another method is the use of electroencephalography which records
electrical activity in the brain via electrodes placed on the scalp. The
electrical impulses from the brain represent a series of underlying brain
waves and can be used by researchers to draw inferences about emotional
states.