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Mark Siffin New York Bio
1. MAEFIELD DEVELOPMENT
Maefield Development, led by Chairman and CEO Mark Siffin, is a fully integrated, privately owned Real Estate
Investment and Development Company that owns a diverse portfolio of assets in select U. S. markets.
Focused on opportunities in key growth markets, main-and-main urban core and main-and-main energy assets,
the company has over $9 Billion of properties currently under development or in operations.
Development is at the core of all of what Maefield does. The company efficiently deploys capital combined with
deep development expertise and unmatched executive focus to unlock value for lenders, investors, and partners
alike. Maefield has established key development positions in prime, extremely high barrier-to-entry markets with a
portfolio of non-correlated assets: powerful value creating developments and cash flowing energy developments
in the heart of the Permian Basin.
The Company unlocks value by engaging in the entire course of the development process, from property
acquisition, to entitlement, design to construction, and ultimate disposition of any given asset. Maefield has
differentiated itself by strategically engaging both urban core (e.g. Miami, Los Angeles, New York) and high
growth suburban (e.g. Indianapolis, Kansas City) environments. Siffin’s vision has led the company to an
impressive track record, having successfully acquired, entitled and developed or sold in excess of five million
square feet of hospitality, retail and office space and 4,600 single-family and multi-family residences.
Over the last two decades, Maefield has navigated through the economic environments that have shaped the
U.S. alternative investment landscape. The company’s foundation in its early years was built around single-family
residential development. Starting in the latter half of the 1990s through the 2000s, the company ventured into
larger projects, notably a 600-acre land assemblage for a mixed-use planned urban development north of
Indianapolis and a 3-city block mixed-use development on Sunset Boulevard in West Hollywood, California.
Maefield also purchased several notes collateralized by underperforming properties, as well as OREO properties,
from Fremont Investment & Loan. These deals encompassed several property types (office, retail, residential) in
markets from Miami to San Francisco to Cleveland, and challenged Maefield to successfully execute in the role of
lender and/or developer, while at the same time continuing to make strategic land acquisitions for future projects.
Maefield has meticulously tracked the evolution and transformation of Times Square over the past decade,
developing a unique understanding of the unrealized opportunities in this extraordinary market, and has sought to
design and develop projects that unlock this economic epicenter’s untapped potential. Over that period, Maefield
established the deep relationships required to control the off-market, fee simple acquisition and development of
the 701 Property. Maefield defined the development approach and secured the entitlements to close the world’s
leading hotel operating platform, Marriott International. Marriott committed to a 450-room Edition Hotel, which sits
atop a 120,000 square foot retail/entertainment base wrapped by 20,000 square feet of state-of-the-art LED
signage. This $1.1 Billion dollar project is estimated to be worth over $3 Billion at completion. Maefield holds a
50% ownership stake in the 701 Seventh Avenue deal.
With 701 Seventh underway, Maefield pursued additional deals in Times Square, completing the acquisition of
10,000 square feet of digital and vinyl signs on the exterior of the Doubletree hotel which Maefield acquired in
2013. These strategic acquisitions and TSQ relationships laid the groundwork for the control of the 1568
development. Maefield led the acquisition of 1568 Broadway, completed in 2015, and holds a 50% ownership
stake in the deal.
Main and Main real estate development translates directly to main and main energy development. Siffin
capitalized on the dislocation in energy assets and pricing to amass a critical position at the core of domestic oil
exploration. Exploiting the market dislocation, Maefield was able to acquire, control and execute on several
upstream energy developments, providing deep alternative investment opportunities for its strongest capital
relationships. Operating at the confluence of a US mandate for US Energy independence and new drilling
technologies, Maefield assembled a team of proven industry executives in Midland, Texas, the center of the
Permian Basin. Maefield’s team closed on 1600 acres of mineral rights in June 2014 and over 6500 acres in
June 2015. The entity MDC Texas Energy is currently producing @ 1500 barrels of oil per day and is in the
process of executing an expansive drilling program. Management believes the acquisitions and subsequent
2. production expansion will result in the energy silo of the Company being worth several multiples of the original
investment.
MAEFIELD DEVELOPMENT: NEW YORK TEAM EXECUTIVE BIOS
MARK SIFFIN, CHAIRMAN AND CEO
Mark Siffin is the Chairman and Chief Executive Officer of the Maefield Development Platform family of
companies, privately owned and founded in 1991.
With his extensive experience in all aspects of the value creation process, from financing and acquisitions through
construction, he has successfully led the development and repositioning of over 6 million SF of commercial and
residential real estate.
In his position as Chairman and CEO, he is responsible for the strategic direction of the company, overall
management of the firm, the pursuit of new development opportunities, corporate acquisitions and financing
activities across all business platforms.
Prior to founding Maefield, Mark traded on the floor of the Chicago Mercantile Exchange, trading a variety of
futures, options, and currencies. He has followed a variety of markets since the 1970s and is deeply experienced
in real estate and global market trading.
BOB QUINN, EVP OF FINANCE AND ACCOUNTNG
Bob Quinn is the Executive Vice President of Finance and Accounting for the Maefield Development family of
companies.
With Mr. Quinn’s two decades of accounting and finance experience, he has successfully stewarded the
company’s capital transactions and driven the deal analysis related to all MDC development activity.
In his position as EVP of Finance and Accounting, he is responsible for the Company’s financial reporting,
treasury functions, insurance, tax matters, and entity structuring.
Prior to joining the MDC Companies in 2004, Bob was a Senior Manager in Ernst & Young’s Assurance Practice,
where he served many companies in a large variety of industries. Bob led audit teams of up to 25 professionals
and his clients included several publicly held companies.
Mr. Quinn has a BBA in Accounting from the University of Notre Dame and is a Certified Public Accountant.
PAUL BOARDMAN, PARTNER
Paul Boardman is a Partner and New York Development Principal for Maefield Development’s New York
properties.
Mr. Boardman has three decades of design and development experience, and has successfully led the
Company’s development activity in Times Square helping to unlock $2B in value at the 701 Seventh project as
well as define the approach to value creation at 1568 Broadway alongside Mr. Siffin.
In his position as Partner and NY Development Principal, he oversees urban development for Maefield and
primary aspects of the development activity associated with it, including architecture and design, brand,
3. construction and program management.
After a 15-year advisory relationship with Mr. Siffin, Mr. Boardman integrated his development company with
Maefield. Prior to his work on 701, he led the repositioning and redevelopment of Canyons, a 4,700 Acre, 1,500
key resort destination. He was also CDO and President of Eclipse Development for 11 years and was
responsible for the growth and development of Equinox. Prior to Equinox, Mr. Boardman was Design Partner of
HLW International and President of HLW Ventures, a 200 person strategy and design practice focused on Media,
Entertainment, Broadcast and Lifestyle industries.
Mr. Boardman completed his 5 year professional degree program at Syracuse University School of Architecture
and is a member of the American Institute of Architects, the National Futures Association and holds a series 3
license.
KELLY MULDER, VP OF ARCHITECTURE AND DESIGN
Kelly Mulder is Vice President of Architecture and Design for Maefield Development.
With two decades of experience in hospitality, retail, and residential development, Kelly successfully leads the
company’s due diligence, development planning, budgeting, hiring of the A/E teams, overseeing the schematic
project designs, zoning/public approvals, permitting, contractor selection, construction management, coordination
of hotel brand openings, and project delivery for all of developments.
In his position as VP of Architecture and Design since 2006, he has managed architecture, engineering, and the
documentation process and deliverables for Maefield.
Prior to joining Maefield, Mr. Mulder was a Senior Project Manager with White Lodging, where he led the
development of several successful hotel projects in the Midwest and Southeast.
Mr. Mulder completed his undergraduate degree in Architecture from Ball State University and has an MBA from
Indiana University. He is an Associate Member of the AIA.
4. MAEFIELD DEVELOPMENT: PROJECT SAMPLES
701 SEVENTH, NEW YORK, NEW YORK (TIMES SQUARE)
Mixed Use – Retail/Hotel/Signage Development
Maefield led the acquisition of this extraordinary project that will offer unprecedented retail, entertainment
and outdoor LED advertising opportunities in the heart of Times Square. This iconic development will
feature 120,000 (+/-) SF of state of the art retail and entertainment space including an outdoor terrace
that will provide incredible views of Times Square. Retailers and advertiser will be able to take advantage
of a 18,000 SF, interactive, LED screen which will be the largest single LED screen in Times Square. The
project tops off with a 30 story, 450 (+/-) room luxury hotel tower located directly above the terrace level.
5. 701 SEVENTH, NEW YORK, NEW YORK (TIMES SQUARE)
1568 BROADWAY, NEW YORK, NEW YORK (TIMES SQUARE)
Mixed Use – Retail/Hotel/Signage Development
Maefield led the acquisition of this extraordinary project that will offer hotel, retail, entertainment and
outdoor LED advertising opportunities in the heart of Times Square. This asset will feature 100,000 (+/-)
SF of state of the art retail and entertainment space including an outdoor terrace that will provide
incredible views of Times Square. Retailers and advertiser will be able to take advantage of a 17,000 SF,
interactive, LED screen. The project tops off with a 700 (+/-) room luxury hotel/timeshare tower located
directly above the terrace level.
6. SAN FRANCISCO, CALIFORNIA
Mixed-use Condominium / Retail Development
Maefield successfully acquired and entitled a vacant historic building in
the heart of San Francisco around the corner from Union Square, and
WEST HOLLYWOOD, CALIFORNIA
Mixed-use Retail / Office / Parking Garage Development
Maefield acquired and entitled a site covering 3 city blocks on world-
renowned Sunset Boulevard in West Hollywood, California, and
proceeded to develop/redevelop over 200,000 square feet of upscale
retail, an underground parking garage, and multiple office towers.