What is your Purpose? How would you answer this BIG question? For many it is such a complex question, they become overwhelmed.
The solution is to create a Trifecta alignment (i.e. clear Purpose, coherent Code and tangible Goals). Attached is my Living on Purpose pdf that unpacks the Trifecta step-by-step for you with examples. This slide deck, will take you some time to process. But can there be a better investment of your time than creating a life filled with meaning and direction? Slide 13, 23 and 34 are the most NB to work on.
You can use this slide deck: in your personal capacity; with your family/team; and/or organisation.
Best of luck.
The big question: "What are you going to do with your life?" can feel overwhelming. Using the step by step Trifecta approach (purpose, code and goals) we help you answer this crucial question. If you have questions contact me: mark@synenergy.world
Leadership development: lessons learnt over 20 years in the trenches, high impact ways to develop leaders, 4 key leadership competencies and how to develop them.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
The big question: "What are you going to do with your life?" can feel overwhelming. Using the step by step Trifecta approach (purpose, code and goals) we help you answer this crucial question. If you have questions contact me: mark@synenergy.world
Leadership development: lessons learnt over 20 years in the trenches, high impact ways to develop leaders, 4 key leadership competencies and how to develop them.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Living ON Purpose - 2020
1. LIVING on PURPOSE
“Ever more people today have the means to live, but no meaning to live for.”
Viktor E. Frankl
2. Mission critical
1. Do you have life cover?
2. Do you have a written down Purpose?
3. If you answered “YES” to Q1 and “NO”
to Q2, I contend that you are more
prepared to die than you are to live!!
Watch 4 min link: https://www.youtube.com/watch?v=zCyB2DQFdA0
3. What you will learn from this experience?
Key outcomes:
• Purpose: a succinct, inspiring one-liner to give direction to your life’s quest.
• Code: how you will play the game of life on your terms.
• Goals: bringing to life your Purpose and Code in a tangible manner.
Surprising insights:
• Trifecta integration is key to a meaningful life (Purpose, Code and Goals).
• Value not success is the golden thread running through the Trifecta.
• Less is MORE: 4-word purpose statement, 3 goals max.
4. In travelling through life we have 6 trusty guides, they are: Why, How, Who,
What, Where and When. In answering the BIG question of life we need to
clarify our Trifecta:
Purpose: is an aspirational reason for being. It shapes your mindset,
behaviour and actions. It is your “north star” in a VUCA (Volatile, Uncertain,
Complex and Ambiguous) world that keeps you on track. (WHY question.)
Code: how you will interface with the world as you pursue your Purpose.
(HOW and WHO questions.)
Goals: is the tangible translation of your Purpose and Code into action.
Meaningful goals cannot be identified until your Purpose and Code are
clear. (WHAT, WHERE and WHEN questions.)
Purpose, Code and Goals - What’s the diff?
6. PURPOSE
“The least of things with a meaning is worth more in life than the greatest of
things without it.” – Carl Jung
7. Ever tried completing a puzzle without looking at the cover picture?
You would spend a lot of time staring at the pieces and trying to fit
them this way or that, but it’s the picture on the cover of the box
that guides you. This is our metaphorical bigger picture, the
meaning of your life, your Purpose.
To successfully complete the puzzle, we need to reference that
box top more often than we might expect.
The ultimate puzzle: Life’s Purpose
8. 1. People who have a clear Purpose are physically healthier.
2. Reduced risk of mild cognitive impairment, and a slower rate of
cognitive decline. 240% less susceptible to developing
Alzheimer's.
3. Happier and more motivated.
4. Live longer on average.
(Cited from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3827458/)
Power of Purpose
9. 5 regrets of the dying
1) I wish I’d had the courage to live life true to
myself, not the life others expected of me.
(i.e. we need to live ON Purpose!)
2) I wish I hadn’t worked so much.
3) I wish I had the courage to express my
feelings.
4) I wish I had stayed in touch with my friends.
5) I wish I had let myself be happier.
10. Some months prior to Einstein’s death in 1955, he was interviewed by the
editor of Time magazine and his son. The son was seeking life guidance
and Einstein had the following to say:
“Try not to become a man of success but rather try to
become a man of value.”
“What is of Value?” is one of THE eternal questions we must answer, the
golden thread that weaves together meaningful lives, meaning and
purpose.
Value is numero uno
12. When you understand how you contribute
value, you will attach meaning to even the
smallest thing you do and “connect the dots
between your efforts and a larger purpose.”
Value – the golden thread
13. WORLD NEEDS:
• What is the opportunity/challenge you
are seeing in the world/community?
• What change would you like to see in
the world/community?
• How will you add value to the
world/community?
LOVE DOING:
• When do you come alive or
feel in flow-lose track of time?
• What were you truly
passionate about previously?
• Does this choice elevate your
experience e.g. from just a job
to a calling?
PAID TO DO:
• What are your material expectations in
terms of wealth?
• What service or offering do you
bring/could bring that would have
value for others?
• How are you different from other
people who are doing similar things?
GOOD AT:
• What skills have you worked
hard @ developing?
• What unique talents do you
have that come naturally to
you?
• What are you truly excellent at
doing? (Get others to tell you.)
Unlocking your transformative Purpose
(the Performance axis)
14. Famous Purpose statements
Make a dent in the
universe.
Steve Jobs.
Live your best life.
Oprah Winfrey.
Serve my people
through humble
contribution to their
freedom struggle.
Nelson Mandela
15. Is this YOUR transformative Purpose?
Does your Purpose:
• clarify your performance axis criteria,
• provide you with a sense of direction,
• guide your life’s decisions,
• shape your goals,
• influence your behaviour,
• and ultimately create meaning.
When we don’t have Purpose it feels like this:
Lily Allen’s song: The Fear (3:46 mins): https://www.youtube.com/watch?v=FD-c6cx98ls
16. Living on Purpose hacks – from intention to reality
• Know your purpose – Limit it to four words. Clearly define it so you have
absolute conviction about your reason for being.
• Prepare your mindset – each day, live consciously by putting YOUR
purpose at the forefront of all your decisions. “Am I moving closer or
further away from my Purpose by doing this….?”
• Accountability buddies – tell others about your Purpose and get them to
hold you to account.
• Take action - create an action plan and act on it.
• Track your progress – once a week reflect on your progress in turning
Purpose into reality.
• Recalibrate – what’s that one simple thing you can do to create forward
momentum on your Purpose.
19. A coherent Code
Code: how you will play the game of life on your terms.
If impact was only determined by performance-axis, some truly heinous
individuals would be venerated. By including the character axis we
acknowledge that we are not just human doings, but human beings as
well.
As a human being what:
a) character strengths/principles will you epitomise and
b) to whom?
This character-axis clarity is also imperative if you want to become a
transformative person that elevates the game.
20. Identify an influential person
A starting point in helping you clarify what you want to be is to identify a highly
influential person in your life. Answer the following questions, keeping in mind your
own personal goals of what you want to be and do.
1. Who have been the most positively influential people in my life (can be known
personally by you or purely inspirational)? Which characteristics do you admire
most in these people that you would like to build in yourself?
2. Are there any additional character-virtue strengths would you like to gain. (See
next slide). (Free online survey: https://www.viacharacter.org/www/)
3. What 3 principles do you fundamentally hold true? E.g. you reap what you sow.
Your Code (clarifying your character-axis)
21. Step 1) Character/Principles (pick 3 you truly aspire to)
Wisdom
(strength of
head)
Courage
(strength of
heart)
Humanity
(strength of
others)
Citizenship
(strength of
community)
Temperance
(strength of
self)
Transcendence
(strength of spirit)
Creativity Bravery Love Teamwork Forgiveness Appreciation of
beauty and
excellence
Curiosity Persistence Kindness Leadership Humility Gratitude
Open-
mindedness
Integrity Social
Intelligence
Fairness Prudence Hope
Love of
Learning
Vitality Self-Regulation Humor
Perspective Spirituality
(from VIA Institute on Character Strengths)
22. Step 2: To whom add value (My example)
On myself: to nurture my physical, mental, spiritual and socio-emotional
components of my life.
My family: to nourish and embed a deep love for the three portable assets they will
take into every situation i.e. their health, their knowledge and their mindset. To build
their confidence to think, challenge and make decisions for themselves.
My friends: to be a connector, bringing my special people together so we can
create enriching memories.
My employer or future employers: to build people-centred organisations where they
can thrive and business meets its objectives in a sustainable way.
My society: to make a difference for those that cross my path on a daily basis.
23. Your Code template
My Purpose in life is:…… ……. ……… ……(slide13)
The principles by which I would like to live my life are:
……………………………….………………….(slide 20-21)
The lasting value contribution I would like to make to: (slide 22)
• Myself:………………….
• Family:………………….
• Friends:…………………
• Work/clients: ………….
• Society:…………………
See next slide for an example.
24. Code - my example
My Purpose in life is: “Be Lite.”
The principles by which I would like to live my life: lead by example; pain of
discipline is preferable to the pain of regret; always stay curious.
The lasting value contribution I would like to make to:
• Myself: Light-en workload...nurture all 4 NB aspects of my life: Physical,
mental, socio-emotional and spiritual.
• Family: Light the fire....love of health, knowledge and proactive attitude.
• Friends: De-light... sow memories by having fun.
• Work/clients: Shine light...on people’s unique strengths.
• Society: Create light... through research insights.
25. Famous Codes statements
Hippocratic Oath: First do no harm.
Golden Rule: Do unto others as they will do unto you.
Serenity Prayer: Grant me the serenity to accept the things I cannot
change, courage to change the things I can, and wisdom to know the
difference.
26. Writing your Code hacks
• Keep your pen moving!
• Trust the process.
• No need to edit your first draft,
you’ll refine later.
• Enjoy and respect the quiet
time.
• Courage!
27. Embedding your Code hacks
• Visible:
• Vision boards (see next slide)
• Laminated reminders @home/work
• Capture it on cell phone
• Memorable: Mnemonics
• Actioned: Have accountability buddy,
WhatsApp each other, each week your
progress.
29. GOAL SETTING
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Aristotle
30. Closing the loop: Goal-setting
If all you have is a Purpose and a Code you have good intentions.
If all you have is Goals, and no Purpose you have a haphazard life filled
with trivial action.
When you combine:
• Purpose (a clear performance objective), with
• Code (high character conviction ) and
• Goals (actionable plan)… you have a:
Transformer: someone who elevates the game.
31. What kinds of Goals do you use?
Approach Avoidance
Want mindset-possibilities and opportunities. Should mindset –threat/self-protection.
Elicits positive memories and triumphs. Play to
win. Less procrastination and higher
excitement.
Elicits negative experiences, play to not lose.
If have greater no. of avoidance goals - less
satisfaction with progress on personal goals
and life, decreased self-esteem, personal
control and vitality and feeling less competent
in relation to goal pursuits.
Useful when longer-term success, goal and task
mastery.
Useful in the short-term: combatting immediate
gratification moments e.g. don’t eat that extra
muffin!
Example: I will move the company forward.
Going to gym to get strong and fit.
I will avoid having the company fail. I am going
to gym to avoid heart disease.
32. Goal setting template
The next slide provides an example of a completed goal setting template.
Do not skip any of the sections.
The more detailed and realistic you are, the more likely you are to achieve
your goals.
Key points:
Top block where measure commitment and confidence-only complete
once done all the other blocks.
Reward and penalty: make sure that you have real skin in the game, no
half measures, this goal must really galvanise you to act, have someone
hold you to account on this.
Antidotes refers to solutions you will use to overcome the obstacles you are
likely to face in achieving your goals.
33. Goal
structuring
Keyobstacles
e.g.accessibility,
affordability,
attractiveness
etc.
GOAL EXAMPLE
What is my goal and why is it NB to me?
I will have exceptional vitality, in a sustainable and healthy way. This goal is crucial to me as it provides the energy for me to
achieve my goals and deal with the obstacles I will need to overcome.
Achieving this goal would make a real difference to me emotionally (Y/N)?
I am 1 2 3 4 5 6 7 8 9 10 committed to achieving this goal.
I am 1 2 3 4 5 6 7 8 9 10 confident in achieving this goal.
Action plan
How measure goal
success
Completed by when
and reward/penalty
Nutrition: balanced Mediterranean diet-
2000 cal. per day.
Rest: sleep 7-8 hrs per day. Have one day
off per week from all work and exercise.
Exercise: be involved in a variety of
physical activities, that amounts to 10 hrs
per week. 6 hrs cycling (Mon, Tue & Thur)
2 hrs tennis (Sun), 2 hr HITT (Wed & Sat).
Work: write for first 2 hrs per day-passion.
Weight: target weight is 77 kgs, body fat
12%. Measure weekly.
Sleep: assess quality and quantity with
sleep app.
Exercise: track time and intensity with
Strava (cycling) & Apple Watch.
Health: annual executive health
assessment that independently checks all
important physical parameters.
Interim reward: new cycling kit.
Log-term reward: overseas trip to watch
Roland Garros Grand Slam tennis with
friends if effectively embed for a year.
Punishment: donate same amount of
money as overseas tennis trip to Barmy
Army rugby supporters club.
Antidotes
Go to a personal trainer once a week to ensure progress is tracked,
and latest exercise techniques are learnt, specifically High Intensity
Interval Training and functional training, dynamic stretching.
Have a nutritionist assess my basal metabolic rate, and then develop
a nutrition plan that will allow me to body fat in a sustainable and
healthy manner.
Obstacles
Scientific knowledge regarding latest physical exercise and
nutrition practices.
I need Wendy (wife) to modify what we eat for dinners to accommodate my new eating plan.
Friends: socialise less around eating/drinking and more around healthy outdoor activities together e.g. mountain walks, surfing and the
beach.
Support
34. Goal
structuring
Keyobstacles
e.g.accessibility,
affordability,
attractiveness
etc.
GOAL
What is my goal and why is it NB to me?
Achieving this goal would make a real difference to me emotionally (Y/N)?
I am 1 2 3 4 5 6 7 8 9 10 committed to achieving this goal.
I am 1 2 3 4 5 6 7 8 9 10 confident in achieving this goal.
Action plan
How measure goal
success
Completed by when
and reward/penalty
AntidotesObstacles
Support
35. “We must suffer from one of two pains: pain of
discipline or the pain of regret.” - Jim Rohn
36. • Percolation: this Trifecta process takes time, there
often are numerous rewrites as you refine your
thinking.
• Purpose can and does often change over the
course of your life e.g. Bill Gates, Allan Gray..highly
successful business people that became
philanthropists.
• Code: Savour the journey of life, not just the
destination. Mindfulness is a useful practice.
• Goals: Failure is not the opposite of success, its part
of the lessons that life is teaching you if you are open
to learning and evolving. Nobody has achieved
anything substantial without failures along the way.
Build your resilience resources.
Some closing thoughts
Purpose
Code
Goals
37. • There is no more powerful way to influence than to lead by example.
• Apply this same Trifecta logic within your organization, by
collaboratively building with your employees:
• Purpose: nothing more than 4-words.
• E.g. Google: Organise the worlds information. TED: Ideas worth
spreading.
• Code: nothing more than ½ page.
• 30-page documents are impossible to remember, they make
the legal guys happy but have low utility value.
• Goals: no more than 3 key goals that a person must deliver on.
• Peoples ability to deliver excellence declines exponentially as
their number of goals go up.
The key question: how can we make this as simple and scalable as
possible so people can be aligned and deliver excellence.
For business leaders and managers
38. I am a registered Organisational Psychologist with a Ph.D. in building
resilient individuals.
I provide personal mastery, resilience, future fit and leadership
training, together with Organisational Development interventions.
If you would like to explore opportunities please contact me on:
39. • Viktor E. Frankl’s: “Man’s search for meaning.”
• Stephen R. Covey: “The 7 Habits of Highly Effective People.” (specifically
the Start with the end in mind chapter.)
• Clayton M. Christensen HBR article: How will you measure your life?
• Stewart D. Friedman HBR article: Be a better leader, have a richer life.
• Simon Sinek, David Mead and Peter Docker: “Find your why.”
• Or Why video link (7:33 mins): https://www.youtube.com/watch?v=c0GmcwVi7jo
Additional resources
40. Usage rights
You may use this slide deck and ideas in your personal capacity.
You may not use these in a commercial capacity without the written
agreement of the developer, listed below.