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LET’S GET PERSONAL
I REMEMBER
JUST WALKING IN TO THE LOCAL BANK
I REMEMBER
TALKING TO THE MECHANIC WHO HELPED ME WITH MY FIRST CAR
I REMEMBER
BUYING FOOD AT THE GROCERY CORNER STORE
NOW
BUT THAT ALL SEEMS SO LONG AGO
BECAUSE NOW
I HARDLY EVER WALK INTO A BANK ANYMORE
I COULD BUY MY NEXT CAR ONLINE, STRAIGHT FROM THE FACTORY
BECAUSE NOW
I DON’T EVEN SHOP FOR MY DAILY GROCERIES ANYMORE
BECAUSE NOW
THAT’S PROGRESS, AND I LOVE IT
BUT IT DOES SOMETIMES MAKE ME
FEEL LIKE I AM JUST A NUMBER
I NEVER GOT THAT FEELING
AT MY LOCAL BANK
OR AT THE LOCAL GARAGE
I NEVER GOT THAT FEELING
AND ESPECIALLY NOT AT MY LOCAL GROCERY
I NEVER GOT THAT FEELING
THEY ALL KNOW ME
BECAUSE
THEY KNOW MY SITUATION
BECAUSE
I GET GREAT ADVICE
BECAUSE
I TRUST THEM
AND BECAUSE OF THAT
WHEN THINGS SCALED WE LOST THE PERSONAL TOUCH
SO LET ME ASK YOU A QUESTION
DO YOU RECOGNISE ANYONE?
HILDE
GEIR
THEY ARE YOUR CUSTOMERS
HOW DO YOU COMMUNICATE WITH THEM?
DO YOU JUST SEND THEM AN INVOICE EVERY MONTH?
WHY NOT USE THAT OPPORTUNITY TO ALSO CONNECT WITH THEM
USE YOUR INSIGHTS TO BETTER
SERVE YOUR CUSTOMERS
LIKE MY BANK USED TO ADVISE ME WHAT
THE BEST SAVINGS STRATEGY WAS FOR ME
OR THE MECHANIC THAT TOLD ME THEY WOULD
GET A SECOND HAND CAR THAT WOULD BE
PERFECT FOR ME
AND THE GROCER THAT SET SOME PRODUCTS
ASIDE BECAUSE HE KNEW WE WOULD WANT
THEM
AND YOU SHOULD DO THIS VIA YOUR
EXISTING COMMUNICATION CHANNELS
AND THAT IS WHERE WE COME IN
WE ARE
WE HELP YOU CREATE GENUINE CONNECTIONS
USING TOMORROWS TECHNOLOGIES
THREE EASY STEPS TO SUCCEED USING NEON
1. THE BUSINESS TAKES FULL CONTROL
OVER ALL WRITTEN COMMUNICATIONS
THREE EASY STEPS TO SUCCEED USING NEON
2. APPLY YOUR UNIQUE CUSTOMER INSIGHTS
ACROSS ALL COMMUNICATION CHANNELS TO
BETTER CONNECT WITH YOUR CUSTOMERS
THREE EASY STEPS TO SUCCEED USING NEON
3. MEASURE THE RESULTS AND ITERATE TO
FIND THE MOST OPTIMAL MESSAGE FOR
EACH CUSTOMER SEGMENT
FOR EXAMPLE
TWO CUSTOMERS: HILDE AND GEIR
TWO CUSTOMERS: BOTH DOG OWNERS
TWO CUSTOMERS: BOTH POTENTIAL CUSTOMERS AT DYREKASSEN
TWO CUSTOMERS: TWO VERY DIFFERENT DOGS
TWO CUSTOMERS: TWO DIFFERENT MESSAGES
TWO CUSTOMERS: TWO DIFFERENT MESSAGES
TWO CUSTOMERS: TWO MESSAGES, ONE TEMPLATE
WITH NEON YOU
MANAGE ALL WRITTEN COMMUNICATIONS
WITH NEON YOU
PERSONALISE EACH MESSAGE WITH
RELEVANT CONTENT
WITH NEON YOU
SEND VIA PHYSICAL MAIL, EMAIL OR SMS
WITH NEON YOU
TRIGGERED AUTOMATICALLY OR MANUALLY
WITH NEON YOU
ALWAYS MEASURE AND ITERATE TO IMPROVE THE
MESSAGE
BEING UNIQUE FOR EACH
INDIVIDUAL CUSTOMER
www.iLikeNeon.com
Mark Nijhof
Mark@isNeon.com / 467 48 688

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Neon - let's get personal