1. GROUP 6

3. DECISION MAKING LIES AT THE HEART OF OUR
PERSONAL AND PROFESSIONAL LIVES.
Jürgen Schrempp CEO of BENZ

4. HOW THE BRAIN TRIPS UP
• Pattern Recognition

5. • Emotional Tags

6. Raising the Red Flag

7. IDENTIFYING RED FLAGS
• Lay out the range of options
1: Lay out the range of options.
2: List the main decision makers.
3: Choose one decision maker to focus on
4: Check for inappropriate self-interest or distorting
attachments.
5: Check for misleading memories.
6: Repeat the analysis with the next most influential person
7:Review the list of red flags you have identified.

8. ONE DISASTER

11. AND FINALLY:
Th
The reality is that important decisions made by
intelligent,
responsible people with
the best information and
intentions are some
times
hopelessly flawed