Irrational cognitive biases

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Irrational cognitive biases

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Irrational cognitive biases

  1. 1. What make you to not think straight!? @diego_pacheco Software Architect | Agile Coach
  2. 2. Could you hack your-self to improve!? (android on iPhone) 
  3. 3. Yes you can! Just need to learn how to. (Linux on PS3) 
  4. 4. ... argh, or just BS you should unlearn 
  5. 5. #1 Confirmation Biases: Agree on Agree, similar views / taste, push-off different views.
  6. 6. #2 Gamblers Falacy: Too much importance on previous events, lucky, hot-handed.
  7. 7. #3 Post Purchase Realization: Useless, Expensive and try to make it valid but is not at all. Make it fell better with bad decisions. In order to stay cosistent!
  8. 8. #4 Neglect of probability: Fear to fly but okay to drive, even car has more acidents. Accident odds: CAR crash: 1-84, Plane crash: 1-20000 -> Overrate / Overstate Risks.
  9. 9. #5 Observational Selection Biases: Buy a car once, see it everywhere. Pregnat, songs. Increase Frenquency feelings are wrong.
  10. 10. #6 Status Quo Biases: We don`t like to change, chooises to remain the same. If don`t broke don`t fix. “Time que esta ganhando não se mexe” – Conservative trends
  11. 11. #7 Negativity Biases: More attention on Bad News, percive as more important and profound, more credibility to bad news.
  12. 12. #8 Bandwagon effect: “Group Think”, follow the crowd, social norms, memes, desire do fit, desire to not be excluded of something. Cloud happen is small groups.
  13. 13. #9 Projection: Hard to think outside of our mind, since we are trapped 24/7 in us. Hard to get out of our preferernces. False consensuos: people are think/agree with us, overestimate consensus in a group.
  14. 14. #10 The current moment: Hard to think about the future, healthy, econony, hard to change to good thinks like eat fruits or save money.
  15. 15. #11 Anchoring Effect: Relativity Trap. Comparison on a limited set of variables, reastaurant traps, we tend to get the middle option, not the most expensive, not the most cheap.
  16. 16. Change the mindsets!
  17. 17. Right Mindsets 
  18. 18. What make you to not think straight!? Obrigado! Thank You! @diego_pacheco Software Architect | Agile Coach

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