Innovation packaging for UHNW clients

1. Capsule
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2. Capsule
Precision engineered for an elegant, award-like presentation.
Encased in a thick clear cube, this striking option uses dimension for a
dramatic effect. The cards appear to be floating in place with the brochures
placed below. When the solid cover is lifted, we see each component
secured in a tightly fitted mortise, creating a rich customer experience.
System components:
1. Acrylic Rectangle 5.5”W × 7.125”H × 1.50”D thick holds 2 cards in clear
frame, 4 pins hold 2 acrylic panels, that are easily opened
2. Brochure 16”W × 3.5”H 4-color process + satin varnish, 24-pg perfect-
bound binding,100# Satin Text
3. T&C 6”W × 3.5”H tri-fold, 2 PMS colors, 80# Opaque Text
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3. Cascade
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4. System components:
1. Shipper 9.5”W × 5.25”H × 0.25”D 80# Satin Cover, 0.1875”D capacity OE
with addressing personalization on front
2. Letter 8.25”W × 4.875”H 100# Opaque Text, 4-color process masthead,
laser personalized
3. Accordion-Fold Card Carrier 8.25”W × 4.875”H closed, 8.25”W × 24.375”H
open, 80# Satin Cover, 4-color process + satin aqueous. Die-cut pocket on
last panel. Cards are applied with fugitive glue
4. T&C 7.75”W × 4.5”H closed, 7.75”W × 13.5”H open, 80# Opaque Letter,
PMS color
Cascade
Inspired by the digital experience, this design reflects today’s“scrolling”
lifestyle.
This treatment mirrors the streamlined convention of scrolling online
to reveal information. Inside the personalized, silk-finish shipper is a short
welcome letter that introduces the combination card carrier/brochure
(see front). This simple accordion fold piece cascades open to reveal
information that mimics a website’s UX best practices. We see the cards on
top, and then scroll down to a scannable overview of features and benefits.
The terms and conditions slide out from a tidy pocket on the last panel.
The clean design is easily adaptable to a variety of branding, and imagery
can be selected to appeal to any customer.
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5. Clasp
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6. System components:
1. Shipper 5.75“W × 9.25”H × 1.125”D capacity, white sulfate
E-flute construction
2. Card Carrier 5.5”W × 9”H × 1”D capacity, 80#
Satin Text mounted to 80pt black chip. PMS
colors and magnetic-clasp closure
3. Inner Platform Self-contained friction wells lift
out for seamless card removal
4. Brochure 5”W × 8.25”H, 24-pg perfect-bound
self cover. 100# Satin Text, 4-color process with
varnish applications
5. Letter 8.25”W × 5”H, 80# Opaque Text
Clasp
Richly layered, affluent card introduction.
Top-tier materials throughout combine with the latest production
techniques to create a unique interplay of textures in this upscale carrier.
Features include an embossed Visa logo, soft-touch matte surfaces, foils
and varnishes, with a satin tab pull and a magnetic-clasp closure.
When opened, the box holder reveals a welcome message and richly
printed brochure inside. Lifting the brochure displays the cards held
securely in a platform beneath. A simply exceptional cardholder experience.
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7. Crystal
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8. Crystal
All the card’s essential elements, simply presented.
This elegant case is worthy of the card inside. Crafted mostly of polished
metal, its clear crystal-like cover is etched with semi-transparent branding.
Looking through the cover, the card and content are both clearly visible.
The new card is revealed, resting on another clear surface under which
an all-inclusive welcome booklet is placed. Simple, easily accessible and
impactful packaging for affluent cardholders.
System components:
1. Card Carrier 2-piece circular metal and patterned acrylic container with
a 5”diameter. Bottom platform black foam has inset for brochure. Clear
acrylic second platform holds floating card
2. Brochure Curved die-cut book is perfect bound. 24-pg self-cover on
100# Satin Text. 4-color process spot gloss and satin varnish. Ribbon
separates rewards and terms and conditions
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9. Folio
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10. Folio
There’s no mistaking it. Something important has arrived.
The handsome mailing box has a cutout that reveals the
personalized welcome letter. When opened, the customer
holds a richly produced folio with embossed messaging.
This is the card carrier/brochure (see reverse). Inside are
pockets on both the left and right side. The new cards easily
slide out of the left sleeve holder. The right sleeve holds a
striking brochure with salient information about features,
benefits, and terms and conditions.
System components:
1. Shipper 10.375”W × 4.625”H × 0.75”D B-fluted smooth surface with poly window
2. Letter 9.75”W × 4.375”H closed, 9.75”W × 9.75”H open, 80# Satin Text , 2 PMS colors, 1 side
3. Card Carrier 9.75”W × 4.375”H × 0.25”D closed, 19.625”W × 4.375”H open, 111# Cover, Ink
color, folded die-cut card holder capacity pocket, die-cut circle to show card through pocket
on inside front cover, inside back cover will have pocket to hold brochures
4. Card Slider Platform 9.5”W × 4”H 111# Cover, Ink color, duplexed with die-cut card wells
printed in 2 PMS colors
5. Brochure 9.5”W × 4”H closed, 19”W × 4”H open 16-pg + cover, 80# Text with 111# Cover,
4-color process with gloss + satin aqueous, perfect bound
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11. Icon
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12. System components:
1. Shipper Soft-touch wrapped box with hinged flap hides two brochures
2. Cylinder 2-piece metal cylinder, 5.5”H x 4.375”D. Laser-engraved logos on
base and top. Base will have a holder for two cards
3. Brochure Two 24-pg + cover perfect-bound brochures. 100# Satin Text
and cover. 4-color process with soft-touch coatings
Icon
Rich shapes and polished surfaces sparked the vision for this
extraordinary presentation.
Soft-touch materials. Matte metal finishes. Rich tactile branding. This
presentation’s luxurious look and feel resonates with today’s elite cardholders.
A unique cylinder container opens for a dramatic reveal of the card. The left
side holds two booklets. An impressive delivery worthy of a top-tier card.
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13. Immersion
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14. Immersion
This elegant card presentation provides an exceptional cardholder experience.
A combination of unexpected design and materials creates a unique, integrated
experience, and can be customized to appeal to a variety of senses. A lighter paper
box is contained in an elegantly simple shipper (see front). Once opened, this gift-like
container holds the welcome letter in an angled sleeve on the inside cover.
A dramatic image fills the bottom of the box. In this“spa”example, a pull made to
resemble a palm frond is used to lift the center brochure. It reveals the new cards held
on a bed of terry fabric to reinforce the resort-like theme. Imagine the possibilities!
System components:
1. Shipper 10.25”W × 6.75”H × 1.375”D Smooth E-fluted stock
2. Card Carrier 10”W × 6.5”H × 1.125”D closed, 24pt coated 2 sides, scored and die-cut,
wrapped with terry cloth card platform
3. Letter 8.5”W × 5.5”H closed, 80# Text, 2 PMS colors, 1 side
4. Brochure 8.5”W × 4.5”H, 4-color process + satin aqueous, 100# Opaque Text,
perfect bound
5. T&C 8.5”W × 4.5”H closed, 70# Opaque. 1 PMS color
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15. Jump
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16. Jump
An eco-friendly card delivery system created to appeal
to today’s device-driven consumers.
This streamlined option drives cardholders online to a landing page
where, using less paper and concise content, they can easily access
detailed information.
A stamped shipper with a crisp white finish contains two communications.
The first, a single-page welcome letter. The second, two-tone carrier (see
front). Inside, the top section highlights the card’s main features with
accompanying icons. The cards are presented below in snug wells that are
accessed easily and ready to go.
System components:
1. Shipper 10.5”W × 5.25”H × 0.25”D 100# Cover, with 0.125”capacity and
poly window
2. Letter 10”W × 10”H, 100# Matte Text, 4-color process masthead,
laser personalized
3. Card Carrier 10”W × 5”H × 0.125”D closed 4-pager with 0.125”D capacity.
105# Cover. 4-color process + satin aqueous. Die-cut card holder with wells
and thumb lifts
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17. Pearl
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18. System components:
1. Box 3-piece box. Pearlescent paper wrapped with embossed logo on top
lid, thumb lift die-cuts at bottom. Middle platform has a die-cut to hold
pearl globe. Bottom of box holds the brochure with ribbon pulls
2. Globe 2-piece acrylic globe with inner metallic finish. 5.0”diameter, .
.25”thick wall. Pattern etched on surface of globe
3. Brochure Leather case bound brochure with 32 gilded-edge pages of
100# coated Text. 4-color process with various coatings
Pearl
Displayed in a simple, refined jewel-like manner.
Inside a sophisticated, understated case with a Visa logo sits a handsome
silver pearlescent sphere. Visa branding is etched across its surface. This piece
resembles a jewelry box that holds an item of value. Visa cards are presented
on a platform inside.
The spherical holder rests on a smaller box that contains a comprehensive
booklet detailing a complete list of rewards, benefits and features, as well as
terms and conditions.
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19. Reveal
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20. Reveal
An innovative package with a distinctive presence.
This design adds value and personality to the card presentation. Its
cushioned envelope holds a cover-weight welcome letter and a sturdy,
comprehensive folio booklet that cardholders will want to keep.
When the brochure is opened, the left flap reveals a panel with a cut-out
that lets us peek at the card(s) that take center stage beneath. On the right
is the all-inclusive brochure with fresh, engaging imagery on its cover. The
card’s full story is allowed to unfold in one self-contained premium booklet.
System components:
1. Outer Envelope 11.25”W × 5.75”H × 0.25”D 105 lb Pearlescent Cover,
0.375”D capacity
2. Letter 9”W × 5.5”H 80# Satin Text, 2 PMS + satin aqueous
3. Card Carrier 9”W × 5.5”H closed, 27”W × 5.5”H open, 24-pg + Cover,
Smyth-sewn, Text, 80# Satin Text. 4-color process + satin aqueous 2 sides.
Fold-over cover has circular die-cut and 2 card wells with thumb pulls.
80# chip board wrapped in 81# Crystal White Text, 4-color process + satin
aqueous, Smyth-sewn binding
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21. Scan
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22. System components:
1. Shipper 10.5”W × 6.25”H × 1.25”D capacity, white sulfate E-flute
construction
2. Card Carrier 10”W × 6”H × 1”D capacity. 80pt chip wrapped with 7pt black
stock. 3-pc telescoping box with 0.125”D neck tray reveal
3. Interior Platform with lever-type card retrieval well. PMS colors and
coated C1S text stock
Scan
A clean, minimalist presentation for the digital age.
This streamlined card carrier appeals to modern tech-savvy sensibilities.
When the handsome box is opened, the card is revealed to be the only
element inside. It rests on a convex base in a deep well. When either side
of the card is pressed, it releases into the hand.
Straightforward messaging on the perimeter platform of the card
encourages scanning of an icon to reach a landing page with full
information or visiting a website. An impactful, forward-thinking
card delivery system for our times.
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23. Snap Duo
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24. System components:
1. Shipper 9.25”W × 4.625”H × 0.1875”D Metallic 80# Satin Text, Ink color
stock mounted to smooth B-flute with custom 80# satin label, 4-color
process + satin aqueous stick and peel closure
2. Card Carrier 8.75”W × 4.3125”H × 0.125”D closed, Metallic 111# Cover, Ink color
stock. 4-color process over 1 PMS. Duplex fold stock to create card wells with
die-cut pick-up notches, die-cut notch in pocket to show welcome brochure
3. Brochure 8.25”W × 4”H closed, 80# Satin Text, 16-pg self cover to fit into
pocket of carrier, 4-color process + satin aqueous, perfect bound
4. TC 8.25”W × 4”H 70# Opaque Text, 1 PMS
Snap Duo
An understated, self-contained carrier.
A compact, all-inclusive presentation contained in a box (shown below).
This integrated piece is unified by well-designed elements and
complementary messaging.
Made from premium cover stock, this carrier has a tabbed entry with a
magnetic fastener that creates a satisfyingly secure“snap”when closed.
When open, the cards hold a prominent position at the top with easy-access
tabbed wells for removal. The brochure and terms and conditions are neatly
enclosed in the pocket, which allows up to 32 pages of information.
This classic, streamlined design creates the opportunity for a strong,
branded statement and has the flexibility to reach a wide range of
customers.
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25. Snap Trio
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26. System components:
1. Shipper 9.5”W × 5.25”H × 1”D capacity, white sulfate E-flute
construction
2. Card Carrier 5”W × 9.25”H × 0.75”D closed, 19.25”W × 9.25”H open,
105# Pearlescent Cover wrapped around 40# chip board, 2 spot colors
and varnish, die-cuts for closure, card wells and pocket, double-wrap
flap with magnetic closer
3. Rewards Brochure and TC 4.25”W × 9”H × 0.125”D 24-pg self-cover,
100# Satin Text, 5-color process + satin aqueous, perfect bound
4. Letter 8.5”W × 9”H 80# Opaque Text
Snap Trio
A compact, elegant folio designed to appeal to affluent recipients.
The handsome box shown on the other side opens with a sturdy magnetic
snap to reveal a 3-panel folio. This creates an engaging experience that
allows for much versatility in branding and messaging options, as well
as creative production techniques and materials to appeal to a wide range
of customers. A welcome letter can also be placed in the middle panel
of the folder or in the right side pocket.
The comprehensive brochure below fits into the right side pocket
that can accommodate up to a 24-pg brochure.
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27. Timeless
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28. System components:
1. Box 6”W × 6”D × 8.5”H, 36pt Coated 1 side stock, printed with 3 PMS
and varnish applications
2. Calendar 5.5”diameter × 8”H metal cylinder with 2 telescoping
caps. Engraved lettering on the dark coating reveals the silver metal
underneath. Top cap opens to reveal the card sitting on the first level of
the cylinder. The brochure is under the second cap
3. Brochure 5.25”W × 4.5”H. 24-pg plus cover. 80# Satin Text + cover,
perfect bound. 4-color process and varnish
Timeless
An uncommon cardholder with longevity.
This card carrier has value beyond its function. Designed as a perpetual
calendar, the outside displays the current date, day after day, year after year
along with your brand. Tucked away neatly inside is a new Visa card, rewards
and benefits brochures, as well as terms and conditions. Compact and handy,
this is one carrier that people will want to keep.
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29. Unfold
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30. System components:
1. Shipper 9”W × 11.625”H × 1“D. 24pt film metallic-like stock. Well with
thumb lifts holds a gatefold box
2. Letter 8”W × 8”H letter prints 4-color process on 80# opaque stock
3. Carrier Hard cover outer box of 80pt chip board with 80# Satin pattern
printed text. 8”W × 8”H × .875”capacity. Two gatefold doors open to
reveal a second pair of doors with a circular hole which reveals card art
below. The open brochure shows metallic stock platform with a well to
hold cards
Unfold
Dramatic reveals are highlights of this integrated presentation.
This unique option involves the cardholder in engaging ways. A short
welcome letter sits on top of a handsome hardcover benefits booklet. As the
gatefolded pages open, a circular cutout appears in the center of every spread.
The unique Visa branding is visible through the brochure as the“story”of the
card’s benefits and features unfolds. The last page opens to reveal the card on
a panel below.
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