Are you feeling uninspired? Get out of your funk with 10 compelling ideas that will help you add a wow-factor to your print! This bold and visual presentation showcases the best of digital and conventional print in 10 fun categories. Watch the webinar here: https://www.suttle-straus.com/wow Key take-aways from this event: • See powerful real-world print samples from digital and conventional print environments • Get actionable ideas for all marketing budgets • Learn how different techniques can make your marketing stand out About the Speaker: Trish Witkowski is President of Foldfactory.com and Rock the Mailbox™. Trish has a specialized expertise in creative solutions and engagement strategies for direct marketing, and she helps companies find solutions that align with and support their marketing objectives. A classically-trained designer with a Master’s degree in printing, Trish brings a unique and dimensional perspective to the conversation. Think: strategy + design + smart production. She searches the world for effective mail ideas, creative formats, marketing trends and tools. She assesses case studies and controls to determine what’s working and what’s not working and shares it with her audiences. She is also a collector of engaging print samples. The term “collector” might be an understatement, actually. At nearly 20 years of collecting, she is the curator of the most exciting collection of folded print samples on the planet. She shares her findings with her clients and audiences, and also with thousands of loyal viewers on her popular weekly YouTube series “60-Second Super-Cool Fold of the Week.”

1. Email marketing@suttle-straus.com to request a sample or for more information.
10IDEASTOADD
WOWTOYOURPRINT
FROMSUTTLE-STRAUSHere are the production specs for the projects you were looking for,
along with some bonus ideas.

2. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
1. INTEGRATE TECHNOLOGY
TURKEY IRON CROSS FOLD HOLIDAY CARD
Paper: Rolland Opaque 50 100# cover
Colors: Printed 5/5 - 4 color process + spot ink clear
Printing: NexPress Digital Press
Special Finishing/Fold: Modified Iron Cross Fold,
Die-cut and hand assembled
Mailing: Clear Envelope with mail panel on back cover
Designer: Suttle-Straus Creative
Response Rate: 24% Response:
1235 Mailers were sent with 293 responses
Other Details: This card demonstrated a QR Code and
PURL technology.
See more unique holiday card ideas:
suttle-straus.com/blog/be-inspired-this-holiday-season-with-
unique-ideas-from-suttle-straus

3. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
1. INTEGRATE TECHNOLOGY - BONUS
GARDEN MARKERS MAILER
Paper: Mailer: Finch Opaque Smooth 65# cover
Markers: 24 pt Goex Styrene plastic
Colors: Printed 5/5 - 4color process + spot ink clear
Printing: NexPress Digital Press
Special Finishing/Fold: Mailer: Machine folded: Glueless
Pocket Trifold, Markers: Die-cut and glued inside pocket
Mailing: Tabbed and Direct Mail
Other Details: This mailer promoted services, ability to print on
plastic conventionally, as well as directed audience to social
channel to comment on the campaign for a surprise (an actual
plant and seeds to use their garden markers)
Designer: Suttle-Straus Creative
See our direct mail pinterest board for more ideas:
pinterest.com/suttlestraus/creative-direct-mail

4. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
Lights On Lights Off
2. CREATE VISUAL TRICKS
GLOW IN THE DARK EVENT SIGNAGE
Paper: Vinyl Remnant and Floor Decal Roll Material
Size: Poster: 36”w x 46.5”h | Floor Decals: 22”w x 22”h
Printing: Vutek Wide Format Digital Press
Designer: Suttle-Straus Creative
Special Finishing/Fold: Cut
Other Details: The substrate is photoluminescent, not an ink.
WATCH this in action in this quick video:
suttle-straus.com/glow-in-the-dark-signage

5. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
2. CREATE VISUAL TRICKS
CAR PERFORATED REVEAL LEAVE BEHIND BROCHURE
Paper: Cougar Opaque Smooth 80# cover
Color: 4 color process
Printing: iGen Digital Press
Designer: Suttle-Straus Creative
Special Finishing/Fold: Die-Cut with perf and glued panels to
back cover
See the interactive tradeshow booth that went along
with this: suttle-straus.com/interactive-trade-show-display
3. USE GREAT PAPER
HOLIDAY CARD
Paper: 120# Neenah Classic Columns
Red Pepper/Solar White cover
Colors: 1 color - Spot Pantone
Printing: Komori UV Offset Press
Special Finishing/Fold: Accordion Fold
See more on folds that make an impact on a budget:
suttle-straus.com/blog/folds-making-an-impact-on-a-budget-
no-die-required

6. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
4. GO WILD WITH INK
THERMOCHROMIC INK CAMPAIGN: HEAT ACTIVATED EVENT INVITE
Paper: Sterling 100# Cover
Colors: 4 color process with multiple hits of UV thermochromic
(activated by body temperature) (31°C or 88°F)
Printing: Komori UV Offset Press
Mailing: Mailed in black envelope with label, specialty ink
qualified for USPS Promotion
Other Details: Press sheet included an invitation, posters, three
payroll stuffers, four meal cards, drink tickets, and four RSVP
cards that were randomly inserted with the invitations
Designer: Suttle-Straus Creative
Read more about what our Creative team found when using
this ink: suttle-straus.com/blog/our-heat-activated-
thermochromic-ink-adventure-from-concept-to-completion

7. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
4. GO WILD WITH INK - BONUS
STEPPED PERF REVEAL CALENDAR WITH METALLIC INK
Paper + Production Specs:
Cover: Tango C2S 24pt + Komori UV
Offset Press: 2 color - Spot Pantone +
Dispersion Varish
January: Classic Crest Stipple 100# Text
+ Komori UV Offset Press: 2 color - Spot
Pantone + Metallic Pantone
February: French Construction 80# Cover
+ Komori UV Press: 2 color - Spot White
+ Metallic Pantone
March: Textured Felt 80# Cover +
NexPress Digital Press: 4 color process
April: Reich Shine 107# Cover + AB Dick
Offset Press: 1 color - Metallic Pantone
May: McCoy Silk 100# Text + Komori UV
Offset Press: 2 color - Spot Pantone +
Metallic Pantone
June: French Dur-O-Tone 80# Cover +
Komori UV Offset Press: 2 color - Spot
White + Spot Pantone
July: Cougar Opaque Vellum 70# Text +
Komori UV Offset Press: 2 color - Spot
Pantone + Metallic Pantone
August: Glama Kraft 68# Text + Komori
UV Offset Press: 2 color - Spot White +
Metallic Pantone
September: Curious Metallics 111#
Cover + iGen Digital Press: 4 color
process
October: Teslin 10p + NexPress Digital
Press: 5 color - CMYK + Spot Clear
November: Curious Skin 141# Cover +
AB Dick Offset Press: 1 color - Metallic
Pantone
December: Polyester 14mil + iGen
Digital Press: 4 color process
Special Finishing/Fold:
• Perf was moved .5” for each month,
separate sheet with holiday donation
message/instructions was inserted
into 85% of the calendars
• Die-cut, bound with clear rubber
band, inserted into #12 envelope
• Cover folds into a standing easel
• Binding: Clear rubber band
• Notches on each side to hold rubber
band in place, different perfs for each
month, scores to fold cover
Designer: Suttle-Straus Creative
Read more about the
Trials Triumphs of using
multiple inks and paper in one job:
suttle-straus.com/blog/trials-and-
triumphs-of-the-suttle-straus-2017-
calendar

8. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
5. ADD DIMENSION
INTERACTIVE COOTIE CATCHER
Paper: Packaging: Carolina C1S 24pt
Cootie Catcher: Carolina C1S 8pt
Colors: Package: 4 color process + Soft Touch Coating +
Spot Gloss UV
Cootie Catcher: 4 color process
Mailing: Shrinkwrap and Label
Printing: Komori UV Offset Press
Special Finishing/Fold: Die-Cut Cootie Catcher/Fortune Teller
Designer: Suttle-Straus Creative
See more unique packaging ideas:
pinterest.com/suttlestraus/unique-packaging-ideas
INTERACTIVE FLIP BOOK
Paper: 80# Blazer Gloss Cover
Colors: 4 color process
Printing: iGen Digital Press
Designer: Suttle-Straus Creative
Special Finishing/Fold: Taped and Hand Assembled
See more interactive print ideas:
pinterest.com/suttlestraus/interactive-print/

9. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
5. ADD DIMENSION
SPA PACKAGE
Paper: Exterior Package: 24pt C1S
Tip-on: 80# Cougar cover
Colors: 4 color process
Printing: Exterior Package: Vutek Digital Wide Format Press
Tip-on: iGen Digital Press
Special Finishing/Fold: Hand Folded and Assembled
Designer: Suttle-Straus Creative
Other Details: The package included an eye mask, two tea
bags, chapstick, lotion, squeeze ball, mints, and under the
chocolate candy bar was a tip-on card with a link to a survey
for the recipient to fill out for a chance to win a spa gift card.
See how this was created from concept through completion:
suttle-straus.com/epic-specialty-benefits-spa-package

10. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
6. GO BIG
WIDE FORMAT PROMOTIONAL BROCHURE
Paper: 80# Sterling Gloss Cover
Size: 35.25” x 16.25” | Folded: 8” x 6”
Colors: 4 color process + dull/gloss varnish
Printing: Komori UV Offset Press
Special Finishing/Fold: 9-panel Stepped Accordion Iron Cross
Fold Brochure Die-Cut
Designer: Suttle-Straus Creative
See more big projects on our Wide Format pinterest board:
pinterest.com/suttlestraus/wide-format-projects

11. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
6. GO BIG
CASINO PRIZE REVEAL
Material:
Backers: 12 mm PVC
Bottom prize reveal piece: Brushed Silver Dibond
Top (Face): 6 mm Black PVC
Flap: 3 mm Brushed Silver Dibond
Leather surface: Black Leather Fabric
Size: 14” x 12”
Colors: 4 color + dull/gloss varnish
Printing: Vutek Wide Format Digital Press
Special Finishing/Fold: Hinges + Magnetic enclosure
Other Details: These prize reveals were used for a VIP event at
Ho-Chunk Gaming Madison casinos. Prize reveal amounts were
$2,000, $1,500, $1,000, $750, $500, $25k
Designer: Ho-Chunk Madison Gaming
See more unique prize reveals in this :30 innovation video:
suttle-straus.com/30-second-innovation-unique-
casino-prize-reveals
7. USE A COOL FORMAT
HOLIDAY EVENT INVITATION
Paper: 100# Cougar Opaque cover
Colors: 4 color process
Printing: Digital Press
Quantity: 200
Special Finishing/Fold: Die-cut and Hand folded
Mailing: Mailed in Envelope,
Reply Cards included affixed stamps
Designer: Ho-Chunk Gaming Wisconsin Dells
See more out-of-the-box folds:
pinterest.com/suttlestraus/out-of-the-box-folding

12. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
7. USE A COOL FORMAT - BONUS
UNIQUE LEAVE BEHIND BROCHURE
Paper: 80# Endurance Gloss Cover
Colors: 4c process + double hit of spot UV dull and gloss
dispersion
Printing: Komori UV Offset Press
Special Finishing/Fold: Die-cut gate/swinger hybrid fold
Designer: Suttle-Straus Creative
WATCH how it was designed and produced:
suttle-straus.com/gressco-die-cut-brochure

13. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
8. FOCUS ON THE DETAILS
EVENT PROGRAM
Paper: Cover: 80# Charcoal Neenah Classic Linen cover
Interior Pages: 80# Cougar Opaque Smooth text
Colors: Interior: Printed 4 color process
Printing: iGen Digital Press
Size: Folded: 7” x 6”
Designer: Suttle-Straus Creative
Special Finishing/Fold: Die-cut 16-page booklet features
a wrapped spine cover with exposed stitched binding
with #69 thread
Read these binding considerations:
suttle-straus.com/blog/4-important-considerations-
when-it-comes-to-binding
BRANDED STATIONERY ENVELOPES
Paper: Cougar 60# smooth text
Colors: Interior of Envelope: printed 4 color process
Printing: Komori UV Offset Press
Special Finishing: Envelopes needed to be converted
Sizes: A6, 6x9, 9x12, #10 window, #10 non-window
Designer: Suttle-Straus Creative
Read our blog for one-color printing ideas:
suttle-straus.com/blog/designing-one-color-print-marketing-
that-makes-a-statement

14. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
9. CREATE TEXTURE
FUNDRAISING MAILER
Paper: 100# Anthem Gloss Text
Colors: 6 colors: 4 color process + UV with dispersion
Printing: Komori UV offset press
Size: Flat: 9” x 21.625” | Folded: 9” x 5.5”
Designer: Suttle-Straus Creative
Special Finishing/Fold:
• Crossover on cover of brochure
• Perf off Prayer card on interior panel
WATCH how this was designed and produced:
suttle-straus.com/2017-aca

15. Email marketing@suttle-straus.com to request a sample or for more information.
10 IDEAS TO ADD WOW TO YOUR PRINT FROM SUTTLE-STRAUS
10. USE A PERSONAL TOUCH – BONUS
HOLIDAY PACKAGE MAILER
Paper: Package/Insert: 100# Cougar Opaque Smooth Cover
Coaster: 1/8” clear acrylic
Colors: Package/Insert: Printed 4 color process
Coaster: White, printed 2nd surface
Printing: Package/Insert: iGen Digital Press
Coaster: Vutek Wide Format Digital Press
Size: Package:
Flat size: 24.3125” x 12.625
Folded size (if applicable): 10” x 3.75”
Coaster:
Top: 3.75” x 3.75”
Bottom: 3.625” x 3.625”
Special Finishing/Fold:
• 3 versions: customer, employee, prospect client
• Folds into a box, with 2 glueless pockets and tabs for closure
• Variable on card matches variable on coaster insert
• Hand Assembled with 2 packets of hot cocoa
and shrink-wrapped
• 4 magnets were inserted into each piece of the coaster,
4 rubber feet attached to bottom piece
Mailing: Shrinkwrapped and mailed first class
Designer: Suttle-Straus Creative
See more unique packaging ideas:
pinterest.com/suttlestraus/unique-packaging-ideas