Social Business and Personal Brand Building for Your Law Firm
•
0 likes•100 views
This document discusses social business and personal brand building for law firms. It outlines the value of online branding through professionalism, 21st century communication skills, and engagement with members and legal customers. Statistics are provided showing the importance of LinkedIn for business-to-business marketing and lead generation. Delivery options are presented for an in-person or online training workshop that provides continuing legal education credits to attendees.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Business and Personal Brand Building for Your Law Firm
Similar to Social Business and Personal Brand Building for Your Law Firm (20)
More from Mark Hewitt
More from Mark Hewitt (16)
Recently uploaded
Recently uploaded (20)
Social Business and Personal Brand Building for Your Law Firm
- 1. Social Business & Personal Brand Building For Your Law Firm
- 2. 2 Social Business & Personal Brand Building For Your Law Firm social business activation optimize social profiles grow and deepen network create original content develop reputation and influence adopt social behavior
- 3. 3 Outcomes: What is the value for you and your firm? • Professionalism: Online Branding & Brand Awareness • Proficiency/Competency: 21st Century Communications Skill Set • Digital Accountability: Personal and Firm Stewardship • Members/Legal Customers: Engagement & Retention Enable high standards of professional conduct and legal education Continuing Legal Education (CLE)
- 4. 4 Justification | Statistics • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. • 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level). • 59% of B2B marketers say LinkedIn generates leads for their business. • 65% of B2B companies have acquired a customer through LinkedIn.
- 5. 5 • 3.75 Continuous Legal Education (CLE) credit hours of training • Delivery of a Social Business and Personal Brand Building for Your Law Firm program • 54 attorney attendees
- 6. 6 Ohio
- 7. 7
- 8. 8
- 9. 9 Delivery Options • In-person, four-hour, professional development training workshop • $10,000 • Online, four-hour, seminar/webinar (2 times per year) • $7,500 • Online video for refresher/retraining • $5,000 for an unlimited one-year usage license Continuing Legal Education (CLE)
- 10. Thank you! My contact information: Mark Hewitt President, Socially Savvy www.SociallySavvy.com mark@sociallysavvy.com m: 617.448.4255 Twitter: @MarekKV www.linkedin.com/in/markhewitt