MTS Re-Brand Theme Book

mts - be certain book
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be certain.

This is the be certain theme book:
a reference for anyone communicating
our be certain tagline through writing,
speaking, presenting, designing, or making
®

images on behalf of MTS Systems.

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be certain has multiple meanings of critical
importance. At its most basic level, be certain

why be certain? is about ensuring predictable performance in
the components, systems, and products we
rely on — and entrust with our lives — everyday.
This is the important task of our customers.

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I NEED TO
BE CERTAIN.
For test engineers, be certain means a worry-
free partnership. Absolute confidence in the
accuracy of test data. Trusting the expertise
of an industry leader. And knowing you’ll be
taken care of, long after the purchase.

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COLLABORATIVE Listening, understanding, responding.

For employees, be certain expresses a KNOWLEDGEABLE The industry’s brightest minds in-house.

genuine dedication to engineering excellence INNOVATIVE Relentlessly pursuing ever better testing practices.
and pride in helping to make the world safer
and more productive. be certain also reflects PRACTICAL Integrated. Comprehensive. Scalable to whatever need.

some of MTS’s defining attributes: INFLUENTIAL Responsibly serving — and shaping — the testing industry.

PROVEN

Customers know it. Competitors know it.

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be certain is intelligent, co mpelling, human, steadfast.
be certain is about the engi nee r. And the world of engineering.
be certain is confident, not arrogant. Elegant, but accessible. Worry-free, but certainly not carefree.
be certain provides clarity, but it also makes you stop and think.
be certain is precise, but not mired in detail.
be certain is influential, but doesn’t force it down your throat.

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TAGLINE

When be certain stands alone,
always use a lowercase b.
This helps evoke a quiet,
yet profound confidence.

so what does be certain look like? be certain.
Use a period to
Typeface: make a bold,
Corporate S Regular deliberate statement.

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TYPOGRAPHY TYPOGRAPHY

You would expect a typeface with a name like
Corporate S to be practical and professional.
Corporate S Regular But this typeface also has a friendly and
approachable quality which makes it a perfect
Corporate S Light signature typeface for be certain. Use it large
or small for all types of content.
FF DIN BOLD
FF DIN BOLD (SET IN ALL CAPS) IS HEAVY AND INDUSTRIAL—
LIKE MANY OF THE INDUSTRIES WE SERVE. USE IT SPARINGLY

IN A SMALLER POINT SIZE TO HIGHLIGHT IMPORTANT POINTS.

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COLOR COLOR

Subtle, neutral colors (including white) are Small amounts of more intense colors (like
the foundation of the be certain color palette. MTS red) can be used as accents.

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LINE LINE

The thick, solid line
Drawing a line is a decisive act. One which ® is derived from the MTS logo.

requires clarity, confidence, and yes, certainty.
The be certain line is more than just a mark
on a page. It is a dynamic element that exists The wireframe line is especially
useful to house special content.
in three-dimensional space. It connects
elements and ideas and organizes information.
The line may also underscore key words or

phrases. Use this technique sparingly.

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LINE LINE

Here’s an example of how the

be certain line comes to life online.

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Now we have the tools to communicate
our message of pride in predictability
with absolute confidence. Go. be certain.

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MTS Re-Brand Theme Book

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