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yesterday and today
Mario A Moreno Rocha
7 February 2018
2
3
4
5
academics
undergraduate
Computing
Engineering BA
(Hons)
Intro to HCI
HCI Development
graduate
MSc in Interactive
Media
Intro to HCI
HCI 1 (usability)
HCI 2 (research)
6
7
student competitions
ACM SIGCHI
2007
Second place
San José,
California
MexIHC 2010
First place
San Luis
Potosí
ACM SIGCHI
2011
Finalists
Vancouver,
Canada
MexIHC 2012
First and
Third place
ITAM México
CLIHC 2013
First and
Third place
Guanacaste,
Costa Rica
CLIHC 2015
First, Second
and Forth
place
Córdoba,
Argentina
ACM SIGCHI
2017
Finalists
Denver,
Colorado
ACM SIGCHI
2008
First place
Florence,
Italia
iSDC UxPA
2011
First place
Atlanta,
Georgia
CLIHC 2011
First and
Second place
Porto do
Galinhas,
Brasil
ACM SIGCHI
2013
Second place,
Finalists
Paris, France
MexIHC 2014
ENC 2014
First and Third
place
Nova
Universitas
MexIHC 2016
Third and
Fourth place
Colima,
Colima
CLIHC 2017
First and
Third place
Antigua,
Guatemala
8
industrial projects
usability studies UANL, Volkswagen, Blackberry, Hotels.com, Infotec, Clicko, SEFIN
cultural adaptation Blackberry, Palm, Siemens, Audi, Cisco
expert analysis Ceneval, Apple, ADO, Labour Ministry
contextual studies Red TIC, Apple, IMSS, Job Portal
interfaces redesign Mabe, Miele, CFE, Oaxaca Gov, Red Qiubo, Blue Line
focus groups Blackberry, PayPal, KadaSoftware
consulting Home Office, Presidency, Oaxaca Gov, DHL, Coepes Oaxaca
9
research
10
The last 20 years
Our CASI research group, a number of academic papers,
posters, workshops, seminars, international conferences,
two book chapters, one localisation methodology, a set
of usability standards, a number of graduate thesis …
The next 20 years
attention
11
"The Isolator” - Hugo Gernsback (1925)
attention
12
The user’s attention is a resource both
valuable as limited. Countless stimuli
compete in order to gain the user's
attention. Technology, an indispensable
tool for human development, has also
negative aspects, provoking (unnecessary)
distractions and interruptions causing to
the user ill effects similar to those of
Attention Deficit Hyperactivity Disorder
(ADHD).
attention
13
Is it possible that the very same
technology could help its users to
improve or maintain their focus and
attention in order to improve their
productivity?
What things can we change in the
interface to help people to focus better?
14
15
This is our idea of the use of technology: it’s a tool
rather than an obstacle, technology should not be
another barrier that separates us no matter of our
origin, education, or whomever we are. If we can make
technology to cause joy, excitement and the possibility
of improvement, then we will have done our job.
finally
www.st-andrews.ac.uk

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Mario's Background

  • 1. yesterday and today Mario A Moreno Rocha 7 February 2018
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. academics undergraduate Computing Engineering BA (Hons) Intro to HCI HCI Development graduate MSc in Interactive Media Intro to HCI HCI 1 (usability) HCI 2 (research) 6
  • 7. 7
  • 8. student competitions ACM SIGCHI 2007 Second place San José, California MexIHC 2010 First place San Luis Potosí ACM SIGCHI 2011 Finalists Vancouver, Canada MexIHC 2012 First and Third place ITAM México CLIHC 2013 First and Third place Guanacaste, Costa Rica CLIHC 2015 First, Second and Forth place Córdoba, Argentina ACM SIGCHI 2017 Finalists Denver, Colorado ACM SIGCHI 2008 First place Florence, Italia iSDC UxPA 2011 First place Atlanta, Georgia CLIHC 2011 First and Second place Porto do Galinhas, Brasil ACM SIGCHI 2013 Second place, Finalists Paris, France MexIHC 2014 ENC 2014 First and Third place Nova Universitas MexIHC 2016 Third and Fourth place Colima, Colima CLIHC 2017 First and Third place Antigua, Guatemala 8
  • 9. industrial projects usability studies UANL, Volkswagen, Blackberry, Hotels.com, Infotec, Clicko, SEFIN cultural adaptation Blackberry, Palm, Siemens, Audi, Cisco expert analysis Ceneval, Apple, ADO, Labour Ministry contextual studies Red TIC, Apple, IMSS, Job Portal interfaces redesign Mabe, Miele, CFE, Oaxaca Gov, Red Qiubo, Blue Line focus groups Blackberry, PayPal, KadaSoftware consulting Home Office, Presidency, Oaxaca Gov, DHL, Coepes Oaxaca 9
  • 10. research 10 The last 20 years Our CASI research group, a number of academic papers, posters, workshops, seminars, international conferences, two book chapters, one localisation methodology, a set of usability standards, a number of graduate thesis … The next 20 years
  • 11. attention 11 "The Isolator” - Hugo Gernsback (1925)
  • 12. attention 12 The user’s attention is a resource both valuable as limited. Countless stimuli compete in order to gain the user's attention. Technology, an indispensable tool for human development, has also negative aspects, provoking (unnecessary) distractions and interruptions causing to the user ill effects similar to those of Attention Deficit Hyperactivity Disorder (ADHD).
  • 13. attention 13 Is it possible that the very same technology could help its users to improve or maintain their focus and attention in order to improve their productivity? What things can we change in the interface to help people to focus better?
  • 14. 14
  • 15. 15 This is our idea of the use of technology: it’s a tool rather than an obstacle, technology should not be another barrier that separates us no matter of our origin, education, or whomever we are. If we can make technology to cause joy, excitement and the possibility of improvement, then we will have done our job. finally