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- 3. CONTACT: RPR Marketing Communications
Hillary Duchovnay at Hillary.Duchovnay@rprmc.com / 212-317-1462 © Johnson & Johnson Consumer Inc. 2016
AVAILABLE: February 2017 at national food, drug and mass merchandisers
Hydro Boost
Hydrating Concealer
• Smooth, buildable
coverage with a hydrating
core that helps mask
imperfections
• 5 shades
• SRP: $14.99
Hydro Boost
Hydrating Lip Treatment
• Infuses lips with intense
conditioning that makes lips
look and feel hydrated all day
• Soothes, plumps and visibly
improves lip condition
without a waxy feel
• SRP: $9.99
Hydro Boost
Hydrating Lip Shine
• Makes lips look and feel
hydrated for 24 hours, while
plumping lips for a smoother
and fuller appearance
• 8 shades
• SRP: $9.99
Hydro Boost
Hydrating Tint
• Non-greasy lightweight
formula glides onto skin and
boosts hydration for 24 hours
• Better for your skin than
wearing no makeup at all –
77% of women showed
improvement in skin over time
• 10 shades
• SRP: $16.99
Neutrogena® is redefining how women deliver moisture to
their skin by expanding its award-winning Hydro Boost collection.
Introducing Hydro Boost Cosmetics, hydration-infused makeup
with Hyaluronic Acid that moisturizes for a fresh, natural look.
DRINK UP THE BENEFITS OF HYALURONIC ACID
Contains Purified Hyaluronic Acid, which is naturally found in skin and acts like a sponge, absorbing up to
1,000 times its weight in water
• Weightless, water-gel formula applies flawlessly
• Instantly quenches the skin and lips
• Oil-free and non-comedogenic
• For all skin types
- 4. CONTACT: Rpr Marketing Communications
Rona Horowitz at Rona.Horowitz@rprmc.com | 646-795-3147 © Johnson & Johnson Consumer Inc. 2016
BENEFITS & USAGE
• Provides superior hydration when used as part of a
Neutrogena® Hydro Boost regimen
• Wearable under a moisturizer and/or as a primer for makeup
• Lightweight, oil-free, non-comedogenic formula
• Alcohol-free and contains 100% non-drying ingredients
Neutrogena® is redefining how women deliver
hydration to their skin by expanding its award-
winning Hydro Boost Skin Care Line –
introducing Hydro Boost Hydrating Serum.
Neutrogena® knows hydration is the foundation
of healthy, radiant skin and must be nurtured to
defend against external and internal stressors
that may disrupt the skin’s moisture balance.
The purified hyaluronic acid formula addresses
the root cause of dryness, restoring up to three
times higher moisture to skin in one hour.
Hydro Boost
Hydrating
Cleansing Gel
Hydro Boost
Hydrating
Serum
Hydro Boost
Hydrating
Cosmetics
STEP 1:
CLEANSE
STEP 2:
HYDRATE
STEP 3:
BEAUTIFY
AVAILABLE: $7.99 for 6 fl. oz. January 2017 at national
food, drug and mass merchandisers
THE HYDRO BOOST DIFFERENCE
Progressive Release System Formula: Hydro Boost harnesses
the power of this potent moisturizing formula to provide a
hydration reservoir and promote balance on demand.
Contains Purified Hyaluronic Acid, which is naturally found in skin
and acts like a sponge, absorbing up to 1,000 times its weight in
water. Helps the formula progressively release water back into
the skin, keeping skin hydrated and supple throughout the day.
• Weightless, water-gel formula applies flawlessly
• Instantly quenches the skin
• For all skin types
- 5. Neutrogena®, the #1 dermatologist recommended skincare Brand, once again
revolutionizes retinol formulation by developing a super-emollient cream that offers
another option for dry skin users who still want the power of the #1 anti-aging ingredient.
ACCELERATED RETINOL SA TECHNOLOGY
Glucose Complex and Hyaluronic Acid) target the inside of a
wrinkle, resulting in plump and visibly younger-looking skin
A LOOK INSIDE A WRINKLE
Neutrogena® found wrinkles are 3-D structures
which need to be treated differently
BENEFITS & USAGE
• The rich, luxurious cream contains superior moisture agents, reducing irritation and dryness
• Powered by Accelerated Retinol SA Technology – the fastest retinol formula available
• Up to 5X stronger than department store retinol products in a clinical study
• Apply twice daily to cleansed face and neck – day and night
• Pair with a Neutrogena® broad-spectrum SPF 30 sunscreen – the original anti-aging duo – when used during the day
50%
40%
30%
20%
10%
0%
0 3 6 9 12
Forehead Wrinkles – Minimized
50%
40%
30%
20%
10%
0%
0 3 6 9 12
Crow’s Feet Lines – Improved
Months
%Change
Months
Accelerated Retinol SA
Basic SPF Moisturizer
Accelerated Retinol SA
Basic SPF Moisturizer
CONTACT: RPR Marketing Communications
Asia Young at Asia.Young@rprmc.com/646-795-3122 © Johnson & Johnson Consumer Inc. 2016
HOW IT WORKS
Neutrogena® discovered how to infuse humectants
with the right concentration of retinol without
irritation, offering all skin types an effective retinol
formula that’s gentle enough for daily use
THE FORMULA
Too rich for an airless pump, the brand developed
a patented retinol stability technology that
maintains retinol efficacy – even in an open jar
form after exposure to oxygen and light
THE RESULTS
Skin is regenerated with deep moisturization,
maximum anti-aging benefits and long-lasting
results in just one week
SUGGESTED RETAIL PRICE:
$24.99 for 1.7 fl. oz. (48mL) | January 2017 at
national food, drug and mass merchandisers