Customer Behavior

1. Consumer Behavior
Mariam Moawad

2. Customer Behavior
• A study of consumers and processes they use to choose

3. Types of Consumer
Buying Behavior
• Habitual Buying Behavior
• Variety seeking Behavior
• Dissonance Reducing Buying Behavior
• Complex Buying Behavior

4. Social Influences in Customer
Purchasing
• Groups that consumers will look to make purchasing decisions.
• It could be through use or a statement

5. Influenced By:
• Reference group
• Membership Groups
• Groups want to be a part of
• Groups do not want to be a part of
• Family and friends
• Subculture they belong
• Leaders like celebrities
• Experts like mechanics

6. Character of Consumer Behavior
• Personal
• Psychological
• Social
• Cultural

7. Why Consumer Behavior?
• Customer Value
• Content Optimization
• Customer Retention
• Content personalization

8. Why (in Depth)?
• Customer Value
• The ability to predict a customer's overall value is a key.
• The analysis adds efficiency to the process.
• By identifying ideal customer characteristics.
• Building a brand loyal will help the business in the long run.
• Content Optimization
• This can narrow your focus on valuable content.
• Engage them in their preferred channel

9. In
Part Two...
• Customer Retention
• Instead of getting new customers.
• This can save time and effort
• Content personalization
• According to Accenture, 41% of customers changed companies due to poor personalization, last year.

10. Overall, Customer
Behavior is major role in
building a business.
Customer Behavior