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Management Student Organization - Social Media Engagement Strategy
- 1. Management Student Organization Social Media Mason Gordon, Maria Roach, and Ryan Winter
- 2. Facebook ● Some interaction but not a consistent amount ● Posts are not up to date, most recent post was on February 5th
- 3. Instagram ● Need more Instagram activity ● Most recent post was in December of 2017 ● Change Instagram account to a business account - links Instagram to Facebook page ● Posts should depict fun or interesting recent events
- 4. LinkedIn (Current Data) ● LinkedIn is professional and up to date ● Not much room for improvement
- 5. Twitter ● The most updated social media page (Good Job Joe!) ● Current members should follow and like/retweet recent tweets ● This is one of the easier social media sites for advertising MSO
- 6. Facebook Organization Last Post Frequency of Post Likes/Post Member of the Week/Month Program? MSO 4/8/19 Monthly (Varies) 2-10 No APICS 11/11/2017 Rare (Never) 4-10 No SBMA 4/18/2018 Weekly 2-10 No FMA 4/10/19 Frequent (Multiple times per week) 5-8 Yes AMA Recent Frequent (Multiple times per week) Unknown Unknown Instagram Organization Last Post Frequency of Post Likes/Post Member of the Week/Month Program? MSO 12/6/2017 Rare (Never) 7-15 No APICS 4/8/19 Weekly 10-30 No SBMA 4/10/19 Weekly 30-70 No FMA 4/10/19 Frequent (multiple times per week) 30-50 Yes AMA 4/4/19 Monthly 10-20 No Comparing to Other Business RSO’s
- 7. Comparing to Other Business RSO’s Twitter Organization Last Post Frequency of Post Likes/Post Member of the Week/Month Program? MSO 4/8/19 Weekly 0-2 N/A APICS 5/21/2013 Never N/A N/A SBMA N/A N/A N/A N/A FMA 4/11/19 Frequent (Multiple times per week) 0-5 No AMA 9/27/2017 N/A N/A N/A
- 8. Suggestions ● “Skip the line”: QR code: sign in for meetings ● Get attention: Social media ○ Polls on Twitter and Instagram, Stories ● Weekly post: what will happen at the upcoming meeting ● https://gleam.io/ ● Competition: Reward for interacting on social media ● “Referral Program” - if you bring someone with you to the meeting, you get reward for the word of mouth ○ Reward ideas???
- 9. Suggestions (continued) ● When other RSOs meet ● GroupMe: Opt-In (not required) - for members to interact with each other ○ Alternative to the “Remind 101” app ● LinkedIn - connecting on first day