B2B Marketing Expo Show Guide

INSPIRINGIDEAS
EXPERTADVICE
MASTERCLASSES
LATEST
B2B
TECHNOLOGY
IDM TRAINING
ACADEMY
LEAD GENERATION
ROI
150
SUPPLIERS
UK’S LEADING
MARKETERS
SHARE THEIR
SECRETS
NETWORKING
CPD
POINTS
75
SEMINARS
SPONSORED
BY:
RUNNING
ALONGSIDE:
HEADLINE
SUPPORTER:
NEW IDEAS TO
INCREASE YOUR:
LEADS
OPEN RATES
11 & 12
MAY
ExCeL
LONDON
WEDNESDAY 10AM - 6PM THURSDAY 10AM - 5PM
RANKING
IMPACTS
HITS
ROI
FOLLOWERS
RETENTION
THE B2B
TWITTER GURU
EVENTGUIDE&PLANNER

UNMISSABLE
HEADLINE SPEAKERS 04
MASTERCLASSES
& WORKSHOPS 25
PARTNERS AND
SUPPORTERS 31
B2B MARKETING
EXPO AWARDS 30
SEMINAR
AGENDA 32
SALES INNOVATION
EXPO FEATURE 36
MORE UNMISSABLE
SEMINARS 10
IDM TRAINING
ACADEMY 22
EXHIBITOR
LISTINGS 38
BUSINESSWORX
COMMUNITY VILLAGE 28
FLOOR PLAN
& A TO Z 46
WHAT TO LOOK FOR
AT THIS YEAR’S EVENT:
FOLLOW THE SHOW:
@ B2BMarketingUK
# B2BUK WELCOME TO B2B
MARKETING EXPO
Welcome to the B2B Marketing Expo!
Brimming with critical advice, cutting
edge ideas and the latest marketing
technology, this is where you will find
everything you need to elevate your
marketing to the highest level.
Designed for the country’s top B2B marketing
professionals, the event provides you with
the perfect platform to hear from the most
influential leaders in marketing, participate
in free training and masterclasses, network
with some of the most senior marketing
professionals in the country, boost your
marketing knowledge, and take cutting edge
approaches back to your business.
With so much packed into its two day
duration, this show guide is designed to
provide you with all the information you need
in order to get the most out of your visit. All
seminars are on a first come first served basis
so make sure you get there early to ensure
you don’t miss any that you really want to
participate in. Masterclasses however do need
pre-booking on the show website (www.
b2bmarketingexpo.co.uk).
The B2B Marketing Expo takes place
alongside Sales Innovation Expo and with
such blurred lines between sales and
marketing functions these days, you may
well find many of the seminars, suppliers and
masterclasses equally relevant to you. That’s
why we have co-located the shows, and your
ticket gives you access to both, We also have
The Business Show, the UK’s biggest business
exhibition and conference, running next door
and you can find a further 250 seminars on
growing a business in there too (your ticket
will also give you access).
Use this guide to closely study what’s on and
when during the show to ensure you don’t
miss out on what’s vital to you.
Enjoy the show!
For more information on everything
taking place at the show, please visit
www.b2bmarketingexpo.co.uk.
network with
professionals from
around the world, boost
your marketing knowledge
and take cutting edge
approaches back to your
business.

SPEAKERS
World Class Keynote Speakers04
SEMINARS
75 Thought Leading Seminars10 NETWORKING
Dedicated Bussinessworx Community Village28
MASTERCLASSES
25 Interactive Masterclasses25
SUPPLIERS
150 Innovative Suppliers38 DOWNLOAD THE APP!
B2B Marketing Expo App
SPEAKER INFO
OVERLEAF
DON’T MISS OUT!
SEATS ARE FIRST
COME, FIRST
SERVED, SO GET
THERE EARLY!
HEADLINE
SPEAKERS
B2B Marketing Expo provides you
with the finest line-up of speakers
the marketing sector can offer.
Our keynote schedule will provide
you with an unsurpassable depth
of knowledge and insight to help
optimise your business’ marketing.
When it comes to marketing advice, it
pays to listen to people who have a track
record of unique success and experience.
People who have demonstrated again
and again a natural talent for rising to
the top, whatever the circumstances.
People who continue to push the limits
of achievement, or are the driving force
behind the biggest brands.
These are the people we’ve hand-picked
to present this exclusive series of keynote
seminars for you throughout both days
of the B2B Marketing Expo. We’re proud
to bring you an unrivalled selection of
the very finest business leaders in Britain
today delivering an essential mix of advice,
ideas, and inspiration that will benefit any
business, whether you’re just starting out
or moving into the big leagues.
When it comes to
marketing advice, it
pays to listen to people
who have a track record
or unique success and
experience. People who have
demonstrated again and
again a natural talent for
rising to the top, whatever
the circumstances.
The next few pages detail every keynote
speaker and their seminars so that
you can make sure you don’t miss the
session that’s imperative to you. And
if your hot topic isn’t covered, don’t
forget to check out the full seminar
schedule later in this guide for more
chances to hear first-
hand from the experts
that can transform
your marketing and
revolutionise your
business.

THURSDAY | 14.00
KEYNOTE THEATRE 1
SEMINAR SNAPSHOT
Digital Best Practises for
B2B Marketers
Join Raja as he provides practical tips on
how you can use digital advertising to
solve B2B customer acquisition, growth,
and retention challenges.
WEDNESDAY | 11.45
KEYNOTE THEATRE 1
HEAD OF B2B MARKETING AT GOOGLE UK
Raja Saggi leads customer acquisitions
and B2B marketing for the UK and
Ireland, the world’s largest market
outside of the USA and the most
advanced in terms of e-commerce and
online advertising expenditure.
Raja and his team are responsible for
securing new customers for products such
as AdWords through a variation of offline,
online, and partner channels; they also
manage programs such as Google Partners,
Think Digital, and the Google Juice Bars.
LEADS CUSTOMER ACQUISITIONS AND
B2B MARKETING FOR GOOGLE UK
RAJA SAGGI
Raja’s career has been exclusively in the
technology sector; he was previously the
head of business development for Yell
(now Hibu), the world’s largest directory
company; and as solution strategist for
Ariba, where he created sales strategies
to target blue chip clients.
A frequent speaker at conferences,
Raja also represents Google for SME
related events and advises a number of
venture funded start-ups and non-profit
organisations.
CREATOR OF
MARKETING’S BIGGEST
DIGITAL COMMUNITY
SEMINAR SNAPSHOT
A Million Marketers Can’t
Be Wrong!
John will talk you through his
personal journey of building a global
community of over one million
digital and marketing professionals.
He will draw upon his extensive
experiences and demonstrate how
harnessing the community in your
sector can lead to you owning the
marketplace for your industry and
gaining the competitive advantage.
Creator of one of the digital marketing
industry’s most influential platforms, John
Horsley has developed Digital Doughnut
to become the international marketing
community’s foremost environment to
inform, inspire, and lead digital marketing
conversations throughout the globe.
DIRECTOR, DIGITAL DOUGHNUT
JOHN HORSLEY
John is the founder of Digital Doughnut,
a global marketplace for marketers and
digital marketing, and LinkedIn’s fifth
largest group. He has over 16 years’ digital
marketing experience and has seen the
industry grow up from the days of the
early Internet pioneers to today’s bustling
marketplace. John is highly influential in the
world of marketing and regularly judges
both marketing and technology awards.
In addition to this, the British Interactive
Media Association and The Drum have
both ranked John as one of the top 100
people in the UK’s digital industry, and Fast
Company magazine listed John in the top
50 most influential people on the web.
THE B2B
TWITTER GURU
Nicky Kriel is a social media author,
trainer, and consultant. She is
passionate about inspiring, educating,
and empowering business owners
to use social media to grow their
businesses.
Nicky uses her background in corporate
marketing to help companies integrate
social media into their own marketing
and business strategies. As a Master NLP
Practitioner, communicating is her strength,
and she teaches people to engage with the
‘social’ aspect of social networking; it’s not
all about tools and technology but about
people and relationships.
Nicky has published a book, ‘How to
Twitter for Business Success’, and has
a series of further titles planned. She
runs online courses and webinars on
social media, and also offers bespoke
in-house training.
NICKY KRIEL SOCIAL MEDIA
NICKY KRIEL
SEMINAR SNAPSHOT
Social Selling: How
LinkedIn and Twitter Can
Increase Sales
This seminar will cover the five key
elements you need for successful
social selling. Nicky will give
practical tips for how to use social
media, especially LinkedIn and
Twitter, to find customers and grow
your business for B2Bs - even if you
don’t have a sales department or a
big budget.
THURSDAY | 11.45
KEYNOTE THEATRE 1
ALSO SPEAKING ON:
WEDNESDAY, KEYNOTE
THEATRE 1 AT 14.00
4

SEMINAR SNAPSHOT
Connect to Opportunity:
Market to a Professional
Audience at Scale
Afonso will be analysing the B2B context
and mind-set, understanding the value
exchange on LinkedIn, and what content
can help you win.
LINKEDIN’S CONTENT
MARKETING EVANGELIST
LinkedIn is now a comprehensive
personal branding resource, offering
millions of potential consumers to
you, and Afonso Rebelo de Sousa
knows exactly how marketers can
build and maximise their brand
strategies on the platform.
Afonso is a content marketing evangelist
for LinkedIn’s Marketing Solutions team in
EMEA, helping marketers master content
and engage the professional audience only
LinkedIn can nurture.
Prior to LinkedIn, Afonso held several
senior roles at agencies and brands,
perhaps most notably at Adidas where
he served as the creative lead at World
Cup 2014 for brand and design, before
completing his MBA at Insead.
Passionate about communication, Afonso
brings a very worldly perspective to his
work having lived and worked in eight
different countries and regions, including
Sao Paulo, New York, Lisbon, and London.
LINKEDINAFONSO DE SOUSA WEDNESDAY | 11.00
KEYNOTE THEATRE 1
WEDNESDAY | 13.15
KEYNOTE THEATRE 1
RATED NUMBER
1 UK INFLUENCER
FOR MARKETING BY
BRANDREPUBLIC.COM
2016 will bring with it an evolution of
existing marketing trends and an influx
of new concepts. Dr Dave Chaffey
will provide his insight into the trends
business leaders can expect to see as
the year progresses.
Dave is author of five bestselling books
on ecommerce, including ‘Digital
Marketing: Strategy, Implementation and
Practice’ and ‘Emarketing Excellence’. He
is author, with Rene Power, of the ‘Smart
Insights guide to Brilliant B2B Marketing’.
He has been recognised as one of 50
marketing ‘gurus’ worldwide who have
shaped the future of marketing by the
Chartered Institute of Marketing.
Dave is CEO and co-founder of Smart
Insights (www.smartinsights.com), a
digital marketing learning community that
help over 100,000 member businesses
manage their online marketing activities to
compete more effectively through practical
guidance in templates, eBooks, video
training, free blog posts, and the weekly
Digital Marketing Essentials newsletter.
CEO, SMARTINSIGHTS.COM
DR DAVE CHAFFEY
SEMINAR SNAPSHOT
B2B Marketing Trends
2016
Which marketing techniques will
give the biggest boost to improve
business-to-business marketing
in 2016? Many of the techniques
will involve digital marketing, so
in this keynote, Dr Dave Chaffey
will review the latest trends and
techniques across six key digital
marketing techniques. Dave will
use examples and tips to show
how leading B2B organisations are
already succeeding with the latest
techniques.
WEDNESDAY | 15.30
KEYNOTE THEATRE 1
THE FUTURE
OF ENGAGING
BUSINESS
Both Derick Walker and Rosie
Duncan work for Saatchi
Masius, the dynamic agency
which has a creative and
DERICK WALKER & ROSIE DUNCAN
SAATCHI MASIUS
SEMINAR SNAPSHOT
A New Way to Engage
Businesses: Treat Them
Like People
Rational thinking leads to
conclusions. Emotional
thinking leads to action. So why do
so many B2B marketing campaigns
take the rational approach to
engaging their audiences? As the
lines between consumer and B2B
marketing continue to blur, Rosie
and Derick look at how to
engage business audiences using
more emotional brand attributes.
strategic excellence synonymous
with the Saatchi & Saatchi network.
Derick worked for BMP (now DDB), Leagas
Delaney, and Ted Bates, before becoming a
founder partner at Laing Henry. Following
their acquisition by Saatchi & Saatchi,
he became an international strategic
consultant for the group. He is currently
strategic planning director for Saatchi Masius,
the group’s specialist communications agency.
Rosie’s studies were focused around what
makes humans tick, and how best to
communicate with them. This filtered through
to her career. With experience in both
media and creative she can not only create
beautiful ideas, but seed them into the world.
Rosie’s client background includes Everything
Everywhere, Vodafone, Compare the Market,
Lloyds, Paramount, Netflix, and FMCG.
5

MANAGING
DIRECTOR OF THE IDM
SEMINAR SNAPSHOT
Is Talent Holding Back
Growth?
The UK is the world’s largest digital
economy. Continued growth is
predicated on a wide range of
factors but demand for intelligent,
adaptable, and motivated talent
will be the deciding factor. The
workforce of the future will be
motivated by constant personal
development and will actively seek
out organisations prepared to invest
in training.
A significant influence within Europe’s
foremost training and qualifications
organisation for the digital, direct, and
data-driven marketing profession, Jane
Cave is helping both the marketer of
today and those in the future become the
best they can possibly be.
Jane, managing director of the IDM, has
extensive commercial and not-for-profit
MD, THE INSTITUTE OF DIRECT AND
DIGITAL MARKETING (THE IDM)
JANE CAVE F IDM
marketing experience on both agency and
client-side sectors. She has board-level
experience in business strategy review
and development and has a reputation
for her meticulous evaluation skills in
market research, highlighting marketing
opportunities and defining accountable
objectives.
Under Jane’s leadership, the IDM is
dedicated to delivering inspirational
learning experiences designed to raise
professional standards and competencies
across the marketing industry in the UK and
internationally.
THURSDAY | 12.30 | KEYNOTE THEATRE 1
SOCIAL MEDIA
DIRECTOR
Kelvin Lee is director of Social Media,
Financial & Risk Division at Thomson
Reuters. He leads the center of social
media, which focuses on digital
innovation and excellence for B2B social
content, campaigns, and selling for its
THOMSON REUTERS
KELVIN LEE
SEMINAR SNAPSHOT
Where is Your
#B2BSocialShip Headed?
Tap into the journey Kelvin undertook
as he led Thomson Reuters’ Financial
& Risk Division from a London-based
social campaign to a global social
program. The key question you might
ask is “Why and how is social media
relevant for my business?” Kelvin
will discuss how to lead a diverse,
geographically-spread team to
execute and achieve your B2B social
media goals and how to harness your
organisation’s secret social weapon.
WEDNESDAY | 12.30
KEYNOTE THEATRE 1
leads’ nurturing and community
building goals.
Certified in business management, strategic
innovation management, digital media,
web development, programming, event
marketing – and art history, Kelvin has been
based in London and Singapore for the last
12 years, creating and project-managing
a trail of B2B and B2C online and offline
customer experiences for the financial
technology, telecommunications, FMCG, and
entertainment sectors throughout Europe,
Asia, and North America.
CAPTIVATING CONTENT
THROUGH THE POWER
OF BREAKING WORLD
RECORDS
When a business or brand breaks a
record, the subsequent benefits
extend far beyond securing a place in
the history books. Justine Tommey and
Sam Prosser of Guinness World Records
explain why.
Justine Tommey heads up the Marketing
Department at Guinness World Records,
overseeing the company’s B2C and B2B
marketing strategy across the EMEA
APAC region.
Sam Prosser is Guinness World Records’
head of commercial EMEA APAC and is
responsible for growing the company’s
commercial business across the region,
creating opportunities for brands and
agencies to use record breaking to amplify
product launches, foster better employee
engagement, and to deliver unforgettable
brand experiences.
SAM PROSSER
JUSTINE TOMMEY
THURSDAY | 10.20
KEYNOTE THEATRE 1
SEMINAR SNAPSHOT
How to Create
Emotionally Engaging,
Shareable Content
Through Record Breaking
Sam and Justine explain why record
breaking is such a powerfully
emotive tool, share case studies
of some of the most successful
campaigns, and provide insight
on how to make your campaign
Officially Amazing.
6

SEMINAR SNAPSHOT
So What’s Your Go-To-
Market, Anyway?
You may have a well thought out
marketing plan but do you really
know what this should consist of and
where the focal point should be?
Many think this primarily involves
email marketing, events, and Internet
campaigns, but you could be focusing
your efforts incorrectly. Who are you
targeting and what is your proposition
to them? Christine gives guidance on
mastering your go-to marketing plan.
Christine is head of marketing for Experian
SME. She is an international business
heavyweight with experience gained globally
from start-ups to SMEs and corporates.
Christine has a proven track record in delivering
successful technical consumer and B2B products to
global markets, specialising in product marketing,
communications, and business development. She
makes things happen by rapidly understanding
customers’ needs and turning insight and
requirements into value propositions, go-to-market
strategies, and operational plans. A strategist,
planner, and “roll up sleeves” implementer, she
leads by example and motivates marketing as well
as sales teams to become a credible resource.
HEAD OF MARKETING
AT EXPERIAN
EXPERIAN
CHRISTINE DURKIN
SEMINAR SNAPSHOT
Forming a B2B Video
Strategy - How to Be
Topical, Timely, and
Authentic
Audiences demand regular
topical content that they can
share; brands that achieve
this create meaningful
conversations and become
truly relevant and authentic.
Using the results on ITN
commissioned research into
B2B marketers’ use of video
by B2B marketing magazine,
along with insight case studies
from Natwest, Thomas Cook,
and BNY Mellon, Simon will
explore how to successfully
implement an approach to
effective video content that
truly adds value.
THURSDAY | 11.00 | THEATRE 6
B2B VIDEO STRATEGY GENIUS
ITN PRODUCTIONSSIMON BAKER
Helping to rapidly take ITN Productions from its birth to an
industry leading production studio, Simon Baker and his team
oversee a portfolio with a rich variety of industry-leading clients
across a diverse stream of campaigns.
Simon launched ITN’s branded content offering in 2010, working with
major brands on strategy, ideation, and development.
His mix of creative, tech, production, and media skills, plus a focus on
spotting future trends, has led to ITN being at the forefront of creative
production in the UK.
He is also the production
lead behind last year’s Lego
ad break, the UK’s most
awarded ad break.
Additionally, Simon was
behind the creation of
the UK’s first ‘always on’
branded content studio,
and helped to establish
ITV’s branded content
offering ‘ITV AdVentures’.
Global managing partner with IBM Social Consulting, Andrew
Grill is recognised across the world for his work in the fields
of social business, digital transformation and social media
networks.
In his current role, Andrew and his team are responsible for developing
and delivering a truly consultative approach across the whole of IBM,
bringing together the best of IBM’s Smarter Workforce and Social
offerings, with world-class consulting services.
Previously, Andrew was CEO of leading social influence platform
Kred, and presents at international conferences on a regular basis,
while maintaining a well-read blog at LondonCalling.co about digital
transformation and social business trends.
He firmly believes that in order to “get digital you need to be digital”.
Part strategy, part business, part technology, Andrew is 100% digital.
INTERNATIONALLY RENOWNED
THOUGHT LEADER
IBM SOCIAL CONSULTINGANDREW GRILL
SEMINAR SNAPSHOT
Leverage the Power
Within - Harnessing Your
#BrandAdvocates
on Social
Andrew will examine the power
of brand advocates – your own
employees who can become the
best influencers for your company
on social. Andrew will provide
examples from within IBM about
how to best leverage a new source
of quality content.
WEDNESDAY | 14.45 | KEYNOTE THEATRE 1
7

THURSDAY | 15.30
KEYNOTE THEATRE 1
B2B
PRESENTATIONS
INNOVATOR
In creating effective business presentations,
Eyeful Presentations are enjoying worldwide
acclaim for their work in getting their
customers the best possible results from their
presentation opportunities.
Eyeful Presentations are enjoying worldwide
acclaim for their work in getting their customers
the best possible results from their business
presentation opportunities. Back in 2004, Simon
Morton packed in the ‘day job’ and started a
mission in mind to rid the world of bullet points
and poor presentations. Eyeful Presentations was
subsequently born with the simple goal of creating
better, more effective business presentations
that will engage audiences and deliver results
and success for presenters. ‘Presentation
Optimisation’ is the formula behind this success
and is the methodology used by Eyeful across
six global offices to create the very best business
presentations. Simon’s
acclaimed first book
‘The Presentation
Lab’, published by
Wiley in 2014, is in
the process of being
translated into six
languages.
EYEFUL PRESENTATIONS LTD
SIMON MORTON
THE WORLD’S MOST
INFLUENTIAL SALES
LEADER
SEMINAR SNAPSHOT
Lead Generation Strategies for Today’s Complex, Noisy Environment
Lead generation success only happens when you are very deliberate about “HOW” you
target prospects. The “HOW” is where most companies struggle because there is so much
competitive noise and difficulty in getting to get the prospects attention. Join Mark Hunter,
as he provides you the specific “How Tos” in getting prospect’s attention and getting them
to engage with you. You’ll leave with very actionable steps you can implement immediately!
DIRECTOR, THE SALES HUNTER
MARK HUNTER
Mark Hunter, “The Sales Hunter,”
is the foremost thought leader
in sales profitability and sales
leadership. Mark speaks globally
to thousands of sales leaders and
sales forces each year, sharing
strategies from his book ‘High-
Profit Selling: Win the Sale Without
Compromising on Price’.
Mark is recognised as one
of the Top 50 Influencers
by Top Sales World and
recently named a Top 25
Sales Guru with Bill Gates
and Richard Branson.
Since 1998, Mark has
worked with the largest
companies in the world,
including Samsung, Coca-
Cola, American Express,
and Sony, presenting
thousands of keynotes
and customised training
programmes.
AUTHOR OF
THE CONTENT
REVOLUTION
Mark Masters is the owner of content
marketing consultancy, The ID Group,
and author of ‘The Content Revolution’.
Mark firmly believes in the importance
of businesses building an audience they
control through compelling content that
educates, informs, and entertains. This is
not about creating more, but being relevant
to an audience who matter.
Mark curates the ‘Once Upon A Time’
storytelling event, presents ‘The Content
Revolution’ workshops and co-presents
the ‘Marketing Homebrew’ podcast every
Friday morning. His online series, ‘Talking
Content Marketing’ brings together
influencers, authors, and speakers from
the world of marketing to share their
knowledge.
MD, THE ID GROUP
MARK MASTERS
SEMINAR SNAPSHOT
Refugee or Revolutionary
– the Content Revolution
is Here
Companies still adopt a 20th
century mind-set to market their
products. It is time to control the
spaces you own and be more
compelling to an audience to
make profitable action. How are
businesses embracing a content
mind-set? Let’s see the proof from
UK businesses who are making a
difference with an owned media
approach. It’s time to make a stand
and acknowledge that the media
landscape is changing. You are now
the media.
SEMINAR SNAPSHOT
B2B Presentations – Why
It’s Time to Think, Act,
& Deliver Differently
This session highlights the need
to approach presentations
differently from inception to
delivery – it’s not a soft skills or
technical PowerPoint session!
Instead it’s about fundamentally
changing people’s ingrained
behaviours and approaches
in order to produce presentations
that increase audience engagement
and maximise ROI.
WEDNESDAY | 10.20
KEYNOTE THEATRE 1
8

21 GREAT
IDEAS TO REV
UP YOUR NEXT
MARKETING
CAMPAIGN
DIRECTOR GENERAL,
BPMA
GORDON GLENISTER
Louis Archer is senior marketing specialist at Tableau, the leading
provider of fast analytics and data visualisation software. Louis
shares Tableau’s passion in helping people see and understand their
data, so join him as he takes a look at the nuts and bolts of the
modern, analytical marketing machine.
BUILDING YOUR MARKETING MACHINE
TABLEAU SOFTWARE UK LTDLOUIS ARCHER
SEMINAR SNAPSHOT
Measure Your
Marketing – The
Analytical Modern
Marketing Machine
Louis will show you how you
can see the complete picture
of how your marketing efforts
are truly performing, and
implement tactics that can
increase your performance
as a result of becoming
more data driven.
WEDNESDAY | 17.00 | KEYNOTE THEATRE 1
This inspiring session will make you look at branded merchandise
in a whole new way. It’s the perfect reward, brand awareness
tool, incentive, apology, and so much more.
ABOUT THE SPEAKER
Gordon Glenister shares some really creative but simple ways
you can promote your brand using tactile product media.
The bpma represents over 555 promotional gift suppliers, all
of which are credit checked and referenced giving you peace
of mind when you buy promotional products. In an industry
now worth £1bn, the array of products and branding
techniques has never been more varied. It’s the only media
that makes its audience feel appreciated.
VISUALLY CAPTIVATING YOUR AUDIENCE
Spencer Waldron is European regional manager for Prezi.com,
the dynamic presentation tool used by more than 60m people
around the world.
Apart from helping to grow the Prezi business in Europe, Spencer
regularly writes for European business publications about
presentation skills and has a wealth of experience in helping
REGIONAL MANAGER , PREZI.COM
SPENCER WALDRON
SEMINAR SNAPSHOT
Craft the Ultimate Sales
Pitch Presentation
Come and find out how you
can craft a stellar sales pitch
presentation. Discover how
marketing and sales teams can
effectively work together to
create content and messaging
that persuades, design rules
and tips that will ensure a clean
professional presentation design,
and how you can improve
your presentation delivery
skills including conversational
presenting.
SEMINAR SNAPSHOT
How to Fix Your Failing
Social Media Sales
Strategy – Today
Social media is no quick fix
to sales success – something
that businesses everywhere are
learning to their cost. Because
what started out as the ‘brave
new world’ of sales has for
many not yielded the results
they were promised. So join
social network entrepreneur
Philip at this startling
workshop, where he’ll reveal
the secrets of creating a truly
successful social media sales
strategy – even in the toughest
of industries.
EXPERT ON SOCIAL MEDIA SELLING
PHILIPCALVERT.COMPHILIP CALVERT
An expert in helping businesses who struggle to see ROI from
their social media activity, Philip Calvert is in great demand across
people create better
presentations and
be better visual
communicators.
Louis has a strong focus
on driving new leads and
brand awareness across the
UK, Europe, Middle East,
and Africa for Tableau’s
growing international
business. He makes data-
driven decisions daily using
Tableau with data from
inbound and outbound
campaigns.
the globe as a speaker
and consultant …and he’s
here to speak to you about
perfecting your social media
strategy.
Philip is a leader on social
media selling, an author, and
the founder of an award-
winning social networking site.
His expertise lie in working
with businesses who believe
that social media can’t,
won’t, or doesn’t work for
them – particularly regulated
industries and those with heavy
compliance.
9

VIDEO – PREPARE TO
SUCCEED – 10 KEY
TIPS TO PLANNING
YOUR VIDEO
From a basement start-up in East
London to creating bespoke video
and animation content for a range
of high-end household names.
Matt looks at 10
key ways to ensure
you get the best
out of your video
supplier. Includes
budgeting,
planning, briefing,
safety, and
reinforcing your
brand.
NO MAGNOLIA
PRODUCTIONS LTD
MATT GIBBS
ABOUT THE SPEAKER
Matt co-directs No Magnolia,
a creative video and animation
production agency based in
Berkshire. He oversees all video
shoots, acting as project manager,
producer, director, lighting
cameraman, editor, and tea-
maker. Ask him about video,
photography, sausages, Nirvana,
and Newcastle United.
WEDNESDAY | 13.15 | THEATRE 7
SEO is the art and science of ranking
highly in search engines (whether Google,
YouTube, or Amazon) for particular
keywords. It is a skill that can transform
your revenue within months.
We will discuss technical matters (such as website
architecture, the semantic web, and ensuring that sites are
mobile friendly) and conversion tactics to ensure that your
brand is compelling and that your online brand is irresistible
and compelling.
WHY NOW IS THE PERFECT TIME
TO EMBRACE E-COMMERCE
WHY BUSINESSES MUST
EMBRACE SEARCH
ENGINE MARKETING
SEARCH MARKETING
AND THE IMPORTANCE
OF SOCIAL MEDIA
BRAND OR BLAND?
THE BRAND
CHALLENGE FOR SMES
With search marketing always
evolving, it is hard to keep up
with the latest trends.
Social media has become a large factor
in search marketing and to be effective
online you have to embrace a return to
good old fashioned marketing, which
involves talking to and engaging with your
customers on a personal level.
Branding often takes a back seat for
SMEs who plead lack of resources or
time and see it as something only for
the Apples and Nikes of this world
and not for them.
Yet branding is a vital element in propelling
a company into the consciousness of its
potential customer. Learn how you can
effectively use the power of branding in your
business to give you the competitive edge.
EVERYDAY CHAMPION
NICHOLAS OROSZ
SLEEPING GIANT MEDIA
LUKE QUILTER
BREATHE CREATIVE
GEOFF HOCKING
ABOUT THE SPEAKER
Nicholas is a London based SEO
expert. He helps businesses
make more money by being
found on the search engines,
whether it be Google,
YouTube, or Amazon. But the
creativity is also in ensuring that
potential customers connect
with those businesses because
their message is compelling
and authentic, and because
they care about the same
things that their customers care
about. Nicholas has a voracious
appetite for staying on the
cutting edge of the latest
algorithmic changes as part of a
small mastermind group of the
top SEO experts in the world.
ABOUT THE SPEAKER
With over a decade in marketing,
Luke has a wealth of experience.
He runs the multi-award winning
agency, Sleeping Giant Media,
and grew the company in just five
years, with no external funding,
to over 30 full-time staff.
ABOUT THE SPEAKER
Geoff is a trained designer
and marketer. He has over 40
years’ experience managing and
developing brands and brand
communications for both large
and small organisations in the
private and public sectors.
WEDNESDAY | 14.45
THEATRE 6
The retail sector shows every sign
of being slap bang in the middle of
its Uber moment. Money is pouring
away from the high street and
going online.
If you can creatively put yourself in
front of the tsunami of Amazon traffic
using FBA (Fulfilment By Amazon)…..
if you can create your own
store and build a dynamic
sales marketing funnel……
then you can join today’s
online retail gold rush.
ALSO SPEAKING ON:
THURSDAY, THEATRE 6
AT 15.30
10

MARKETING
AUTOMATION AND
EMAIL MARKETING
CONTENT STRATEGY
FOR THE WEB
HOW TO USE VIDEO
CONTENT EFFECTIVELY
FOR SOCIAL MEDIA
To increase online presence and
engage with new/existing customers,
one video on the homepage of a
website isn’t enough
You wouldn’t post one blog or Facebook
update and expect results, would you?
It’s the same with video. In this seminar,
you’ll learn how to use video content
effectively for social media as well as take
away a few ideas on what you could do to
engage with your customers.
In this marketing automation and
email marketing workshop, Ryan will
provide an overview of what they
are, how they work, and the things
Does your website
offer relevant and
engaging content?
Join Marianne as she
draws on all her industry
expertise and delivers a
fascinating and highly
beneficial look into what
you should be considering
when creating a content
strategy for the web.
you should
consider before
implementing
them.
He’ll also give you
an overview of the
benefits, and how
they can add value
to your business.
IMPACT DIGITAL MARKETING
RYAN SEDGWICK
WEB BEHAVIOUR SPECIALISTS
MARIANNE WIIL
DIRECTOR, ADTUBE
UTAM BHUDIA
ABOUT THE SPEAKER
Founder and director of AdTube,
a London based video production
company specialising in video
content for social media. Utam has
years of experience producing his
own YouTube videos and producing
videos for companies of all sizes.
ABOUT THE SPEAKER
Ryan Sedgwick is a Chartered
Marketer, Freeman of the
Worshipful Company of Marketors,
and managing director of Impact
Digital Marketing. Ryan has gained
extensive B2B and B2C marketing
experience working across a broad
spectrum of industries. Ryan
successfully utilises his skills and
knowledge to effectively support
businesses in getting the most from
their marketing investments.
WEDNESDAY | 14.00
THEATRE 6
THURSDAY | 12.30
THEATRE 7
21ST CENTURY
MOBILE
ENGAGEMENT
Oisin Lunny is part of the Market
Development team at OpenMarket,
looking at new verticals and strategic
business and technology opportunities
for the company.
OpenMarket provide mobile engagement
solutions for global Fortune 1000
companies. Oisin’s background of over 21
years in technology and media includes
roles as UK managing director for the
world’s largest social space for teens, and
global product manager for media services
at Europe’s largest network operator.
Oisin speaks and moderates at conferences
globally, maintaining a parallel profile as
film composer, producer, and DJ. Oisin
sits on advisory boards for The Economist,
Big Think, and Finnay, and chairs the
Fundraising Online Advisory Panel. Oisin
has spoken at over 100 conferences,
contributes to The Guardian, B2B
Marketing, and Tech City News and is in
LinkedIn’s Top 5 Most Engaged Marketers
of 2015.
OPENMARKET
OISIN LUNNY
SEMINAR SNAPSHOT
Ad-blockers, App Fatigue,
and Engaging With Mobile
First Consumers
Ad-blockers have been in use for
some time, but 2016 is when
the proverbial hit the fan. The
advertising model of ‘spray and
pray’ doesn’t work on mobile
devices, and mobile first consumers
are interacting with brands how
they want to, rather than vice-
versa. This presentation examines
mobile engagement trends and
shares techniques to reach today’s
tech-savvy consumers, despite ad-
blockers and app fatigue.
THURSDAY | 13.15
KEYNOTE THEATRE 1
ABOUT THE SPEAKER
Marianne is Swedish, and she held
several digital marketing positions
in the travel industry in her home
country before moving to London
in 2015. Her experience includes
search engine optimisation and
designing web content for the
largest hotel chain in the Nordics
and for two global car rental
companies. She joined Web
Behaviour Specialists, a digital
marketing agency, as a digital
marketing manager in 2015.
11

CREATE COMPELLING CONTENT
FOR LINKEDIN THAT DRIVES
TRAFFIC BACK TO YOUR WEBSITE
CONNOR KINNEAR PASSLE
ABOUT THE SPEAKER
Gillian joined Veoo as VP in September 2015 to launch their
Corporate Sales division, focusing on bringing new innovative
products to the European market, namely the Veoo mobile
wallet solution. Gillian’s previous experience has been varied;
most recently she was head of the EMEA RMG, Social Casino
and Lottery business from Facebook’s HQ in Dublin. Gillian was
also the international director of digital media distribution for
World Wrestling Entertainment (WWE), an integrated media
organisation.
ABOUT THE SPEAKER
As CTO of Pi Datametrics, Jon Earnshaw is passionate
about the future of search technology and in particular
personalisation and semantic search, which is changing
both the way we search, the way we interact with search
engines, and the subsequent outcome of a search. Jon is
an accomplished speaker and well known within the digital
marketing industry.
GILLIAN HUGHES
JON EARNSHAW
VEOO LTD
LEVERAGE SMS TO MAKE
YOU A SMARTER MARKETER
CANNIBALIZATION AND ITS IMPACT ON
THE VISIBILITY OF YOUR SITE CONTENT
Targeted, flexible, cost
effective, and traceable,
SMS text messaging is far
from an archaic means of
communication.
In fact, with research firm
Inonetics estimating that SMS
marketing spend will reach $8
billion dollars globally in 2016,
how can you afford not to be
utilising it as an intrinsic part of
your marketing programme?
Duplicate content, in all its
forms and varieties, is one
of the biggest issues in SEO
at the moment. Internally,
duplicate content can cause
no end of problems in terms
of search engine positioning.
Jon has defined three types
of cannibalisation: internal
cannibalisation, sub-domain
conflict, and semantic flux.
Jon will discuss the three
different aspects of
cannibalisation and how to
identify these issues on your site.
TREASURE IN THE ABYSS: MAPPING
THE B2B CUSTOMER JOURNEY
Journey mapping unites customer insight, service design,
management, and communications to reveal the specific decisions
and events that reduce churn and increase share of wallet.
It brings customers’ views into sharp focus for your business, putting you
STEPHEN HAMPSHIRE TLF RESEARCH
ABOUT THE SPEAKER
Like you, customer insight
specialist Stephen Hampshire
has learned to be wary of the
hype. Should you be changing
your measure? Investing in
text analytics? Using customer
‘big data’ instead of insight?
Or perhaps the emperor has
no clothes?After 16 years in
customer insight, Stephen’s
view is different to most. He
believes that creating great
customer experiences is simple
(though rarely easy).
ABOUT THE
SPEAKER
Connor Kinnear is a
marketer with over 15
years of experience, from
blue chip companies
to tech start-ups.
Connor has worked and
consulted with some of
the biggest brands in the
world, helping them to
drive deeper engagement
with their customers
through social media. He
is now CMO at Passle,
a digital marketing
platform that turns busy
experts into recognised
thought leaders.
Find out how to
differentiate yourself on
social media and extend
your reach through content
without having to pay to
play.
You’ll discover actionable
strategies for long-term content
success, and tips to get your
senior leaders and busy experts
creating thought-leadership
content.
in a position to transform
their experiences. This
seminar outlines key steps
in mapping the customer
journey, highlighting the
pitfalls and opportunities
along the way and
showcases some real
world examples.
PI DATAMETRICS
12

THE 3 BIG QUESTIONS
FOR B2B LEAD
GENERATION
USING GOOGLE ANALYTICS TO
GENERATE B2B CONTENT IDEAS
HOW TO MAXIMISE YOUR
TEAM’S PRODUCTIVITY
B2B lead generation is more
complex than ever. The rise of content
marketing and new digital technologies
has changed the face of traditional
B2B marketing.
Diminishing returns from cold calling means
INBOX INSIGHT
ROSS HOWARD
ABOUT THE SPEAKER
Coming from a background of
technology and digital advertising
followed by working agency-side
in content creation and demand
generation, Ross now manages
Inbox Insight’s entire product suite.
This includes lifecycle management
of multiple digital channels
targeting a global audience of over
2 million senior professionals.
ABOUT THE SPEAKER
Emily has been at the helm of
copywriting agency Write My
Site since its launch in 2006. The
revolutions in search, social media
and digital marketing that have
occurred in the last decade have not
altered the fundamental premise of
the agency: to provide high quality
thought leadership content to clients
across a range of sectors.
THURSDAY | 13.15
THEATRE 8
THURSDAY | 13.15
THEATRE 7
WEDNESDAY | 12.30
THEATRE 6
that you need to apply
new intelligence to
your data, content,
and channels to get
the best results.
Attend this seminar
to get the answers
to the big questions
you should ask before
embarking on any lead
generation campaign.
GIVVIT FOR BUSINESS
JAMES CULLEN
WRITE MY SITE
EMILY HILL
Learn how to use Google Analytics (GA) to evaluate
the performance of your B2B content, and generate
new ideas.
In this practical session, we’ll explore which of GA’s many
tools are best deployed to examine how your audience
really feels about your content.
We’ll then discuss how to use these insights to revamp
your strategy so you are supplying every website visitor
with the right content at the right time.
ABOUT THE
SPEAKER
James Cullen is the
co-founder and
CEO of Givvit, the
mobile app and
web transaction
platform that
lets you send
spontaneous treats
and little gifts with
a personalised
message to
employees, clients
& customers.
Employees who describe
themselves as ‘happy’ are up
to 50% more productive than
their ‘unhappy’ counterparts.
Join James to learn more about
the benefits of improving your
company culture and pick up
tips you can implement
tomorrow for free.
WEDNESDAY | 13.15
THEATRE 6
6 STEP STRATEGY FOR
SUCCESSFUL MARKETING
AUTOMATION
Modern marketing automation is designed
to streamline your processes. However,
correct implementation and usage is critical.
ABOUT THE SPEAKER
Geof Gibbons is an independent
marketing automation specialist with
a track record of helping clients get
great results from their technology.
Certified on a range of major
platforms, Geof not only helps with
technical usage, but also ensures the
approach to the project is properly
planned and aligned with business
strategy. In addition, as one of the
pioneers in customer relationship
management (CRM) technology
and email marketing, Geof has
helped over 120 organisations
target prospects and customers
more effectively - enabling them to
achieve significant growth. Geof even
helped a leading law firm win their
industry’s ‘Best Use of Technology for
Marketing’ award.
STAMPWOOD
GEOF GIBBONS
Without the right
strategy, technology
becomes nothing more
than a tool to help
your existing processes,
meaning it makes it
easier for your teams
to continue doing the
wrong things, getting
the same or worse
results. Geof will show
you how to map out a
modern strategy and
automate it in the best
way possible.
ALSO SPEAKING ON:
THURSDAY, THEATRE 6
AT 12.30 13

MOMENT MARKETING:
DEMYSTIFYING EMAIL
MARKETING AUTOMATION
FOR SMES
CLOSED LOOP
MARKETING: WHAT
EVERY MARKETER
WANTS
Email marketing automation has had
the appearance of a dark art form
and is predominantly used by large
enterprises.
Mailjet’s CMO, Judy Boniface, demystifies
email marketing automation and talks about
tools, techniques, and hacks that can be
utilised by companies of all sizes to increase
their email ROI to above average of £38 for
every £1 spent.
ABOUT THE SPEAKER
For more than a decade, Judy
has successfully toggled between
the role of a marketing strategist,
technology enthusiast, management
consultant, and social entrepreneur.
ABOUT THE SPEAKER
Robert has over 20 years’ experience
in B2B marketing, and he has spent
the last 3 years at the cutting edge
of ABM - helping to develop ABM
strategy and programmes for some
of the world’s largest organisations
including Oracle, SAP, VMware,
EMC, Citrix, Quintiles and Tata
Communications.
ACCOUNT BASED
MARKETING BOOSTS
SALES, BUT IS YOUR
ORGANISATION READY?
ABM is a hot topic for modern B2B
marketers, but why?
The idea of delivering bespoke campaigns,
targeted at specific sets of stakeholders
within key accounts around messages
which are relevant to their individual
pain points seems like common sense, so
why isn’t everyone doing it? What stops
organisations
from doing ABM
well? Which skills,
processes, and
tools are needed
to take advantage
of and prove the
value of ABM?
AGENT3
ROBERT NORUM
CMO, MAILJET
JUDY BONIFACE
THE BLUE GROUP
IAIN LOVATT PUSHING THE BOUNDARIES
WITH VIDEO
In a time when everyone is making a video,
why will yours matter? How do you avoid
those rookie production errors?
CEO, TOPLINE COMMS
HEATHER BAKER
WEDNESDAY | 15.30
THEATRE 8
ABOUT THE SPEAKER
As well as being CEO of TopLine
Comms, a video and integrated
communications consultancy
agency, Heather is also editor of
two award-winning blogs; B2B PR
Blog and Small Business Heroes.
Heather holds an MBA from
London Business School and
an MA in Psychology from the
University of Cape Town. She
is the proud owner of a black
labrador and a feisty cat, who is
best observed from a distance of
at least three feet.
ABOUT THE SPEAKER
Iain has over 30 years of
experience at the forefront of
database marketing, insight and
Big Data analytics. Having founded
marketing solutions provider Blue
Sheep in 1986, Iain has spent
time consulting for hundreds of
Marketing Directors across all
sectors. As well as his day-to-day
duties Iain has also held roles as
IDM Chair of the Data Council,
DMA board member, Visiting
Professor to the faculty of Business
and Law at the University of the
West of England and was included
as one of 2015’s Big Data 100.
When you, your boss, his/
her boss, the director, the
producer, the lawyers, the
scriptwriter, HR, and the
camera operator all have
different ideas about what
the video should be, how
can you create something
with a singular purpose
and message?
Iain’s main focus will be to discuss a
‘closed-loop’ marketing methodology
that enables perfectly targeted
marketing – what every marketer wants.
Drawing on the requirements of hundreds
of Marketing Directors and CMOs, Iain
has created a ‘closed-loop’ marketing
methodology that combines data blending,
Single Customer View, customer insight
and marketing automation.
In Iain’s own words, “this is what every
marketer is striving to achieve!” This
methodology has been implemented for
hundreds of organisations across the
globe in retail, leisure, insurance, online
gaming and B2B
sectors, and in
this session Iain
will be explaining
the key elements
of this ‘closed-
loop’ marketing
process and
giving advice for
implementing your
own CRM strategy
aggressively.
14

WEDNESDAY | 16.15 | THEATRE 6THURSDAY | 11.45 | THEATRE 6
MARKETING MISTAKES
– FIND THE CURE, DON’T
TREAT THE SYMPTOMS
IT’S TIME FOR DIGITAL
TO GROW UP: FROM
THE NEW KID TO THE
NEW PROFESSION
Most marketing mistakes are the result
of treating marketing like it is a series
of events.
This presentation provides simple steps
you can take to improve your company’s
marketing and improve the business results
that come from that marketing. The session
also provides you with questions to ask for
any marketing action, ways to avoid bad
decisions, and methods to ensure marketing
stays focused on improving business results.
Now is the time for the digital
industry to formalise itself as
a ‘profession’ by establishing
education and qualification standards
that clarify what it means to work in
the digital landscape.
DMI’s Qualifications Framework
ensures that consistent and accredited
programmes are taught in universities
in 70+ countries and adopted by
organisations such as IBM and Vodafone.
PRESIDENT, DRUMBEAT MARKETING
ROBERT FISHER
DIGITAL MARKETING INSTITUTE
IAN DODSON
ABOUT THE SPEAKER
Robert has a diverse background
in all types of marketing, including
online, direct mail, television, radio,
and more. Before beginning a full
time career in marketing 20 years
ago, he was a marine and registered
nurse. Robert enjoys contributing to
the online community and finding
new ways to bring real business
success to every drumBEAT client.
ABOUT THE SPEAKER
As co-founder and director of
the Digital Marketing Institute,
Ian is responsible for the creation
and promotion of a roadmap
of industry driven courses and
qualifications in digital marketing.
He has led teams in the creation
of a wide range of education
programmes and qualifications
from short courses through to
master’s level in digital marketing.
10 DIGITAL AGENCY
SECRETS TO CAPTURE
AND CONVERT
QUALITY LEADS
Growing your business nowadays
is largely based around digital
marketing trends. The field can be
overwhelming.
We’ll cover 10 practical digital agency tips
to manage leads effectively, from initial
contact through conversion, without
spending thousands more on marketing,
including: personalisation, automation,
tracking, landing page optimisation, and
CEO, AKERO LABS
STEVE EVANS
ABOUT THE SPEAKER
Steve has over 10 years of
industry experience including the
successful building of a leading
digital marketing agency. With a
combination of both knowledge
and enthusiasm for all things
marketing, Steve pioneers digital
marketing and social and online
media strategy.
more. Steve is a
frequent speaker
at digital and social
media marketing
conferences and
sits on the judging
panels for a range of
marketing awards.
ABOUT THE SPEAKER
Ann Stanley is the co-founder and
MD of data-driven digital marketing
agency Anicca Digital, and has been
working in online marketing since
2001. Ann, who is Google AdWords
accredited and a Chartered
Marketer regularly speaks at local,
national, and international events
on a range of digital marketing
topics. She specialises in providing
practical tips on using AdWords,
search engine optimisation,
ecommerce marketing, and
marketing automation.
Developments in digital marketing are arriving at an
astounding rate, increasing the difficulty for brands
to focus on the tactics and channels that best work
for them.
Ann will provide practical advice on adopting an integrated
approach when it comes to arguably the most important
element of digital customer acquisition and brand building -
content marketing. Ann discusses the importance of search
marketing and social media to support your content marketing
strategy. bit more copy please david bit more copy please
david bit more copy please david bit more copy please david
bit more copy please david bit more copy please davidMD, ANICCA DIGITAL
INTEGRATING SEARCH, CONTENT,
AND SOCIAL MEDIA MARKETING
FOR B2B BUSINESSES
ANN STANLEY
WEDNESDAY | 12.30
THEATRE 7
WEDNESDAY | 12.30
THEATRE 8
ALSO SPEAKING ON:
THURSDAY, THEATRE 8
AT 15.30
15

WEDNESDAY | 16.15
THEATRE 7
USING MEDIA APPRENTICES TO BRING
NEW LIFE TO CONTENT MARKETING
LANDING PAGE OPTIMISATION
IN THE MOBILE ERA
ABOUT THE SPEAKER
Hannah Massam has been with
Dreamtek for 10 years and has
been central to the creation of
The Dreamtek Academy. As
centre manager, Hannah oversees
the whole apprenticeship scheme.
She works with the company’s
team of trainers, assessors, and
the apprentices themselves to
bring a creative and diverse course
to our students.THURSDAY | 14.45
THEATRE 6
UNDELAY
ESTIL WALLACE
DREAMTEKHANNAH MASSAM
Learn about Dreamtek’s successful apprenticeship scheme,
from both Hannah and directly from their apprentices.
The apprenticeship is about learning in a real world environment,
and Hannah will discuss how learning in the workplace gives a greater
advantage to their apprentices. Dreamtek has provided creative apprentices
to some of the country’s leading companies in their media, learning,
marketing, and broadcasting departments. Find out how you
can become part of it.
ABOUT THE
SPEAKER
Estil is co-founder
and director of
customer success
at UnDelay.io.
As a consultant,
he has helped
numerous
companies with
marketing, sales,
networking,
customer service,
and quality control.
The rise of mobile is
changing the landscape
for everyone in digital
marketing.
In this talk we’ll explore
the problem of low mobile
conversion rates and discuss
actionable solutions.
REACHING YOUR
TARGET AUDIENCE
THROUGH CONTENT
THEY’LL CARE ABOUT
THE MARKETING PODJODIE WILLIAMS & JENNY HUGHES
SEX AND THE
PSYCHOLOGY OF
FERTILE BRANDS
What can seduction strategies tell us
about how brands are built and why
we consume them?
Why is ‘authenticity’ the key to building
a powerful brand and why do so many
brands try to ‘fake’ it? What can the
psychology of the mating game tell
us about how outbound and inbound
marketing can work together? This
provocative look at the psychology of
brands will change the way you think
about marketing.
COGNITION
DR. PETER HUGHES
ABOUT THE SPEAKER
Dr. Peter Hughes is a psychologist,
writer, and co-founder of
Cognition. He has appeared in
many programmes on business
psychology, marketing, and
branding including ‘Secrets of the
Superbrands’ and ‘Addicted to
Pleasure’ with Brian Cox.
WEDNESDAY | 14.45
THEATRE 8
ABOUT THE SPEAKER
Jodie Williams and Jenny Hughes left senior marketing roles
in corporate organisations in 2013 to set up The Marketing
Pod (We Grow Ideas) - an award-winning agency that delivers
fully integrated marketing services, from PR campaigns to
proposition development. With over 25 years’ combined B2B
marketing experience, Jenny and Jodie have worked across
energy, financial services, technology, and travel and specialise
in engaging campaigns that deliver tangible results!
Content marketing can deliver big
results, but too often businesses
dedicate hours to churning out
blogs, e-shots, and social media
activity targeted at nobody and
generating no interest.
B2B audiences are people too: if content is
outside their sphere of interest or the topic
doesn’t impact them or their customers,
engagement will never be high. This seminar
offers tips and actionable plans to ensure
you deliver engaging content that resonates.
16

ABOUT THE SPEAKER
Having worked with and for some of the biggest retailers
in the world, Kate decided the time was right to branch
out and build something for herself. In that time, Kate has
started two companies under the Pink Lizard banner.
ABOUT THE SPEAKER
Andrew Cook, expert in mobile marketing & SMS
communications, has over five years’ experience in this
business sector, now serving as senior business development
manager for one of the UK’s leading SMS providers.
KATE DUFFIELD
PROMOTIONAL
MERCHANDISE:
IT’S A NO
BRAINER!
In this session, Kate
will explain why
using promotional
merchandise as one of
PINK LIZARD
PROMOTIONS
your marketing pillars is one of the biggest ROIs you can get.
She’ll also show you the best ways to use your branded products,
and tell you why the biggest digital company in the world invests
in lumpy mail!!
EXPLOITING BIG DATA TO DRIVE
B2B MARKETING AND SALES
PETER HOLLAND MD, ARKEVISTA
ABOUT THE
SPEAKER
Peter has 20 years’
experience focused
upon the exploitation
of information and
technology to improve
business performance. His
knowledge spans several
business sectors, but he
has particular expertise
in telecommunications,
financial services,
automotive, media,
FMCG, maritime,
transport, and energy,
as well as local and
central government.
This practical ‘how-to’ seminar explores ways to exploit big data
to increase the effectiveness of B2B marketing and sales.
The continued dramatic rise in the
volume and complexity of available
data presents a challenge for
businesses to source all relevant and
timely information. Peter outlines
how to gain competitive advantage
through finding and using new
data to drive marketing strategies,
manage distribution channels, and
improve sales conversion.
INCREASE SALES, IMPROVE
EFFICIENCY & RETAIN MORE
BUSINESS USING SMS
COMMUNICATIONS
TEXT GLOBAL LTD
ANDREW COOK
An in-depth look into
engagement with customers
via SMS text; how the
simple SMS text can be
used as a marketing tool to
increase sales and integrate
with third party applications
to improve customer service.
As the number of smart phone
users and the amount of time
consumers spend on a mobile
device increases, SMS is a
communication channel that
can’t be ignored.
PAID SEARCH MARKETING
INSIGHTS FOR B2B MARKETERS
Mike will delve into the paid advertising tactics that business
marketers can use to reach their target markets and increase
retention rates.
He will also provide tips on how to use paid search as part of a multi-
channel strategy to boost conversions. Mike is co-founder of Search
Optimise, a leading Google partner agency that helps businesses plan
MIKE NCUBE PERIDIGITAL
ABOUT THE SPEAKER
Mike is a digital marketing expert
with over 12 years’ experience
helping businesses target and
reach their markets through online
channels, tools, and tactics. He is
a Google AdWords certified expert
and Microsoft Bing professional
and manages over £3million of
paid search budgets per year
through his agency.
and manage their online
market segmentation,
targeting, and
positioning strategies.
17

ABOUT THE SPEAKER
Richard is a mobile application strategic
consultant who has been fortunate to work
on successful solution development in both
the B2B & B2C space for organisations
such as HSBC, Coca Cola Enterprises &
General Motors amongst many others.
Winapps’ strategic input into the alignment
of the B2B Expo mobile applications and
the accompanying beacon technology is
testimony to their mobile solution expertise
and the finger on the pulse attitude to mobile.
RICHARD HOLDER
MOBILE APPLICATIONS
AS AIDS TO BUSINESS
PRACTICES
This seminar takes you through the manner in
which mobile solutions need to be scoped and
integrated to leverage optimum success and
achieve those all-important KPIs.
It will also introduce technologies such as beacon
tech that work in tandem with mobile applications to
enhance experiences and offer valuable logistic, time,
and usage metrics.
WINAPPS FACTORY LTD
AZQUO
WEDNESDAY | 17.00
THEATRE 7
Social media has changed
the ways companies
generate business,
particularly in the B2B space,
prompting a transition from
company to client contact to
direct employee to decision
maker contact. SOCIABBLE
MARYLIN MONTOYA
INSIDE GOOGLE
ANALYTICS: WHAT’S
REALLY HAPPENING
TO YOUR WEBSITE
We’ve all heard that time is money,
but we also know knowledge is
power! It’s easy to spend too much
time getting bogged down in often
unnecessary
detail, just
trying to gain
a little more
knowledge.
We look at what’s
really useful and
through leveraging
some of the very
latest features of
Google Analytics,
we look at how
you can gain
useful knowledge
with only a little
time.
FL1 DIGITAL
JASON SAMMON
ABOUT THE SPEAKER
Having worked with over 540
businesses including start-ups,
retailers, local councils, universities,
and blue-chips, Jason has acquired
a diverse knowledge on how the
web works for different businesses
and how to identify what’s really
important to leverage the best the
web has to offer.
WEDNESDAY | 16.15
THEATRE 8
ALSO SPEAKING ON:
THURSDAY, THEATRE 8
AT 11.00
DRIVE MARKETING AND SALES THROUGH
THE VOICE OF YOUR EMPLOYEES
With 50% of employees
characterised as millennials by
2020, these shifts will become the
norm. In this session, learn how
companies can embrace these
business shifts by spearheading
social media across the enterprise
to boost sales.
ABOUT THE
SPEAKER
Through her work in social
media business as a social
media consultant, where
she managed a range of
LinkedIn-related projects,
Marylin has dealt with a
wide range of topics in social
media business and enterprise
communications.
SPREADSHEET
MINEFIELDS
Join Bill as he provides a highly insightful look into
why you need to take care when straying into the
spreadsheet minefield.
He explains why spreadsheets are dangerous; he
discusses their limitations, their strengths, their lack of
connection to the source data, and other reasons to treat
them with care; and most importantly – how to make
them safe! Optimise your spreadsheets and make them
as safe an environment as possible with Bill’s advice!
BILL CAWLEY ABOUT THE SPEAKER
Bill Cawley designed and launched Feefo.com,
the feedback system. He has wide experience in
many industries – including at one time being
the largest importer of garden trampolines in
the UK. Of greater relevance is the fact that for
over 30 years, he has developed many software
applications focusing on management information
and data processing.THURSDAY | 16.15
THEATRE 6
18

SUPERCHARGE YOUR
MARKETING WITH
THE POWER OF VIDEO
Video content is one of the most
effective ways of engaging your
audience and driving conversions.
Despite this fact, there are still many
marketers that are either not using video
at all or making costly mistakes with
their video strategy and implementation.
In this seminar, you’ll learn exactly why
video content in your marketing is such
a powerful tool, as well as how it can be
used throughout your sales and marketing
process.
This seminar will highlight why buyer
personas are important in not only
marketing and sales but for everything
in the marketing process, including web
design.
Far more than segmentation by background,
buyer personas enable organisations to
really drive value back from their inbound
marketing activities by building the whole
marketing chain around them.
EDEN VIDEOS
MARTIN RAY-JONES
ABOUT THE SPEAKER
With a background in website
design and strategy, and over three
years’ experience in the whiteboard
animation industry, Martin works
closely with sales and marketing
professionals to increase website
traffic, conversions, and sales
through implementing strategic
video content.
ABOUT THE SPEAKER
Paul Sullivan is the CEO and head
of marketing at Modedaweb, an
inbound marketing agency and
Hubspot agency partner. He is a
marketing automation specialist,
inbound speaker, and marketing
growth coach.
THURSDAY | 16.15
THEATRE 7
WEDNESDAY | 13.15
THEATRE 8
THURSDAY | 14.45
THEATRE 8
SECRETS TO
MAXIMISE YOUR
B2B RELATIONSHIPS
B2B has become human to human, so
you need your sales and marketing
teams to deal in the currency of
relationships that mean something.
Be it phone, face to face, or written word,
if it doesn’t correctly balance emotional
and rationale you’d might as well go home.
Mark will talk through the psychology of
Wise Mind and how it creates much more
natural and engaging communications
across sales and marketing.
RETRIEVER NEW BUSINESS LTD
MARK YOUNG
ABOUT THE SPEAKER
As well as running Retriever, Mark
trains sales people and coaches
business leaders in small and
blue chip businesses as well as
being a regular contributor to the
Huffington Post, Management
Today, and Marketing Donut.
WHY BUYER PERSONAS
AREN’T JUST FOR
SALES WITH INBOUND
MARKETING
MODEDAWEB LTD
PAUL SULLIVAN
THURSDAY | 14.45
THEATRE 7
ABOUT THE SPEAKER
Paddy is the head of production and client services at Malt. creative content
agency. With a professional background in both marketing and video
production, Paddy knows that effective video content is built from great
insight and that great insight leads to relevant storytelling.
HOW TO
CREATE
VIDEO
CONTENT
THAT WORKS
MALT
PADDY O’SULLIVAN
Video content that works can
be defined as content with the
right ingredients in place to
elicit a response from a target
audience. Cisco suggests that
by 2017 video will account for
69% of Internet traffic, making
it even harder for you to reach
your audience.
In this session, Paddy will uncover a
process that leads to the creation of
video content that works. His focus is
always on the clients’ end game – that
is, not simply just to reach a target
audience but to also engage them with
a video that has been thoughtfully and
creatively crafted to make the audience
react in a specific way.
19

YOU’VE BEEN DOING
BUYER’S JOURNEYS
ALL WRONG
(DAMNIT)
EMAIL MARKETING
AUTOMATION SIMPLIFIED:
INCREASE YOUR ROI
In this talk, Justin shares insights
around how B2B buyers really behave,
how and when they engage with
messages and content, and what it
means for the ubiquitous buyer’s
journey. And it’s not what we’ve
been led to believe...
The days of the one size fits all email
have gone.
Learn how to combine Google Analytics
with email marketing automation in
order to personalise emails and increase
PROTOCOL GLOBAL LTD
JUSTIN HALL
FRESHMAIL LTD
PAUL JARCZYNSKI
ABOUT THE SPEAKER
Marketing anarchist and CEO of
consulting firm Protocol, Justin
is a prolific blogger and speaker
with over 20 years’ ‘marketing
mistake making’ in the bag. In an
industry obsessed with buzzwords,
marketing fads, and frameworks,
Justin looks to debunk myths, tell
the truth, and focus on the facts.
ABOUT THE SPEAKER
With a technical background and
an entrepreneurial flair, Paul has
worked and run businesses across
three continents. During that time
he has gained a wealth of working
knowledge across a number of
disciplines, giving him key insight
into the workings of tech start-ups
and what is needed to take them
to the next level.
ABOUT THE SPEAKER
Alison is passionate about sales. 2015 saw
her voted one of the UK’s top ten business
advisers, winner of the Special Merit Award
GB Entrepreneur of the Year, and she was
shortlisted for the Lifetime Sales Achievement
Award by BISM. In the past year she’s been
invited to Downing Street twice and The
Queens’ garden party to celebrate the results
she’s achieved teaching businesses to sell
their fantastic products and services. Alison is
often asked to keynote speak at various events
across the country and works with some of
the UK’s most successful entrepreneurs, such
as Ben Towers, the teenage tech prodigy as
featured in Richard Branson’s Blog, and Jordan
Daykin, CEO of Gripit Fixings, the youngest
Dragons’ Den contestant to gain investment
from Deborah Meaden.
THURSDAY | 11.45
THEATRE 7
Join Alison as she draws on her
distinguished experience and explains
how YOU can rise from the bottom to the
top in the world of sales.
This fascinating seminar will look at how you
can achieve what Alison has. By drawing
on her years of being a top sales performer
for some of the world’s largest blue chip
companies that led to her creating a unique
Sales Hero System, hear how by combining
understanding behaviours, sales process,
strategy and confidence, you too can master
the art of sales.
You’ll learn how sales people can influence
the buyers of products and services,
build sustainable and profitable business
relationships, and have a smile when selling.
FROM ZERO TO SALES HERO:
YOU CAN DO IT TOO!
SALES COACHING SOLUTIONS
ALISON EDGAR
THURSDAY | 14.00
THEATRE 8
your open
rates, ultimately
boosting ROI.
Personalisation
through email
marketing
automation is the
key and it doesn’t
need to be a
daunting task.
IN THE AGE OF
TRANSPARENCY
& CONVENIENCE,
RELATIONSHIPS TRULY
MATTER
How has easy access to both
personal and professional data
changed the expectations placed
upon our relationships, and how
can technology help?
Join Richard for this enlightening and
fascinating session from an informed
leader in customer relationship
management.
BULLHORN INTERNATIONAL
RICHARD YOUNG
ABOUT THE SPEAKER
Richard is an expert in the
CRM industry, focusing on the
relationship management side.
He’s worked across multiple
industries with the likes of KPMG,
Wolters Kluwer, HP, American
Express, WPP, WSJ, and others.
20

WHY ONLINE
REPUTATION
MATTERS TO
YOUR BRAND
Looking for new partners and
suppliers starts online, so it’s crucial
that you’re best representing and
showcasing your excellence online.
92% of people read reviews, 70% read an
online review before making a purchase
- being a reputable brand is key for
consumers to buy from you.
Reviews help you build a solid reputation,
improve market exposure, gain insight on
strengths and weaknesses, and increase
sales in B2B and B2C channels.
TRUSTPILOT UK
JAMES WESTLAKE
ABOUT THE SPEAKER
James Westlake leads Trustpilot’s
UK office, establishing the
London office in 2014. The UK
now boasts 60 of their global
team of 500 ‘trustees.’ An expert
in consumer marketing, James
has worked in the industry
for 20 years with companies
such as Ogilvy & Mather, Grey
Advertising, and Cap Gemini
Ernst & Young’s CRM consulting.
For the last 10 years, James
has specialised in helping
companies to increase success
through feedback and review
programmes. James has an
extensive customer experience
track record of combining
powerful strategy with innovative
voice of customer techniques,
tools, and technologies.
THURSDAY | 15.30
THEATRE 7
FUDGE ANIMATION STUDIOS
ENGAGE
PROSPECTS AND
TRANSFORM
BEHAVIOUR
THROUGH THE
POWER OF
ANIMATION
In this age of information overload it’s becoming
increasingly hard to grab the attention of and
engage your audience. Helping to transform
the way prospects think and behave whilst
showcasing your brand’s culture or personality
is a real challenge.
Dan explains how you can use animation to deconstruct
the creative brief and find the ‘big magic,’ creating
something that engages, inspires, and influences the
behaviours of your target audience. Don’t miss Dan’s
fantastic insight into the benefits animation has in
establishing connections between your business and
new customers.
DAN WEAVER
ABOUT THE SPEAKER
Dan is an expert in the creative landscape of
animation, marketing, and digital media and
has worked with some of the world’s largest
companies throughout a career spanning over
15 years. Dan studied film production and
began his career with the BBC, working on
some of CBeebies’ biggest landmark series (such
as the Teletubbies, Tweenies, Postman Pat, and
Bob the Builder). As Co-Founder and Creative
Director at Fudge Animation Studios, Dan is
responsible for production and creative direction
of client projects but is more generally involved
in the artistic growth of the studio.THURSDAY | 12.30
THEATRE 8
WEDNESDAY | 17.00
THEATRE 8
UNDERSTAND
HOW TO
UNLOCK
YOUR CALL
DATA AND
MEASURE
YOUR
MARKETING
SPEND
How are you measuring
your B2B marketing
effectiveness?
Are you wasting your
marketing budget because
you can’t track phone calls, or
measure how these calls turn
into leads, opportunities and
closed sales?
Understand how brands have
unlocked their call data to
measure their entire customer
journey and why you should be
doing this too.
DAVID CORNELIUS & BEN GOWARD
ABOUT THE SPEAKER
David has over 10 years of sales leadership
experience within the tech industry. Since heading
up sales at Infinity 2 years ago the team have
achieved rapid new business growth. David has
led the team in helping Infinity to provide call
tracking technology both directly to clients and
through hundreds of channel partners since
joining the business.
Ben has been at Infinity for almost 4 years, using
his wealth of knowledge to advise clients on
how best to implement dynamic call tracking,
helping their marketing teams maximise on their
marketing campaigns and budgets, and by using
Infinity enabling them to fully understand their
entire customer’s journey. Ben has developed
partnerships with around 40 agencies and works
directly with clients. He’s an instrumental part of
the Infinity team.
INFINITY TRACKING
21

10:30 - 11:15
Shane Redding
Agile Marketing: the What,
Why and Who?
10:30 - 11:15
Mike O’Brien
Can Content Marketing Live up
to the Hype?
15:30 - 16:15
Kelvin Newman
5 Things You Can Do Tomorrow
to Improve Your PPC Campaign
15:30 - 16:15
Tim Tucker
The 7 Key Principles of
B2B Copywriting
11:30 - 12:15
Aiden Carroll
The Myth of B2B Social Media
11:30 - 12:15
Steve Kemish
Lifecycle Marketing in B2B
– How Email Can Make
the Difference
16:30 - 17:15
Rob Thurner
Mobile and Tablet Marketing
- Generate, Nurture and
Convert Clients
14:30 - 15:15
Mike Rogers
Using Google Analytics to Improve
Performance of SEO & PPC
14:30 - 15:15
Joe Edwards
Online Engagement. Make it Happen
TIMETABLE | WEDNESDAY
TIMETABLE | THURSDAY
THE IDM
TRAINING
ACADEMY
The IDM and their expert trainers will be sharing marketing
knowledge, expert opinions, advice and insights into the
industry across 9 bite size training sessions.
Delivered by the marketing doers of the industry, each training
session will give you unrivalled insight into current topics, such
as agile marketing plus tips to use in Google Analytics to improve
website performance. Each training session is CPD accredited
and worth 1 CPD point.
Over 25 years The IDM have trained over 70,000
professionals across 28 countries including those from some
of the most innovative companies such as Microsoft, the
BBC, John Lewis and Lego.
The IDM continue to thrive and have grown an alumni of IDM-
accredited marketers. The IDM is committed to connecting and
training in digital, direct and data marketing. They are dedicated to
keeping the profession abreast and skilled in new techniques, new
media and new practices.
DEVELOPYOUR CAPABILITIESWITHTHE
TOP DIGITAL PROFESSIONALSATTHE IDM
ABOUT THE SPONSOR
PLACES ARE
FIRST-COME,
FIRST-SERVED
SO GET THEREEARLY!
22

MOBILE AND TABLET
MARKETING -
GENERATE, NURTURE,
AND CONVERT CLIENTS
ONLINE ENGAGEMENT.
MAKE IT HAPPEN
USING GOOGLE
ANALYTICS TO IMPROVE
PERFORMANCE
OF SEO & PPC
AGILE MARKETING:
THE WHAT, WHY AND WHO?
On the road, in the office - more and
more of your customers and prospects
are using their mobiles and tablets.
But does your website deliver a decent
user experience on mobile? Drawing
on case studies from Adobe, O2, and
Salesfroce, we will look at the 10 key
success factors for high performance
B2B sites; content which increases repeat
visits and shares, and how to boost your
on-site conversion.
In an age where content is king,
there’s quite a passive exchange
between brand and audience, not to
mention the fact that it’s killing our
attention spans... Coffee? Yeah, love
one... thanks. Sorry where was I? Oh
yeah ... content.
This enlightening session will
cover SEO and PPC metrics, correct
configuration, and an overview of
the most useful reports available in
Google Analytics.
Agile marketing is one of the hot trends
of 2016, but what exactly is it, why
should you care, and who is doing it?
In this session, Shane will explain the core
concepts in agile marketing of test, learn,
redo FAST to maximise results and reduce
your risk, as well as help you understand
how to adopt and adapt an agile approach
for your business.
ROB THURNER
JOE EDWARDSMIKE ROGERS
SHANE REDDING
5 THINGS YOU CAN DO
TOMORROW TO IMPROVE
YOUR PPC CAMPAIGN
Paid search is deceptively easy to get
set up, but there’s no campaign o
ut there which couldn’t be improved
with the right tweaks
and improvements.
This practical session will cover some
practical and specific things you can
do to improve your pay per click
advertising efforts.
KELVIN NEWMAN
ABOUT THE SPEAKER
Kelvin devises search marketing
strategies for a range of clients
and has been voted UK Search
Awards’ ‘UK Search Personality of
the Year‘, and more recently ‘The
Most Influential Individual in the UK
Digital Industry’, by Econsultancy.
ABOUT THE SPEAKER
Rob is a recognised expert in
mobile marketing, M-commerce,
and mobile CRM, working across
markets throughout EMEA, North &
Central America, and Asia Pacific.
ABOUT THE SPEAKER
Joe Edwards is digital and social
director at Marketing Options
International (MOI).
ABOUT THE SPEAKER
Mike founded Optimize as a
specialist search engine marketing
agency in 1999 which provides
independent Internet marketing
services, consultancy, and training
to clients in the UK and overseas.
ABOUT THE SPEAKER
Shane is an independent consultant
and runs her own business called
‘Think Direct’.
You’ll be able to identify opportunities and
prioritise efforts to increase visitors to your
site.
During the session, we’ll also show you how
to monitor your PPC campaigns so that you
can quickly and intuitively develop hypotheses
about your advertising campaigns and make
changes to optimise results.
Mike’s company, Optimize, provides many
services including SEO, PPC, web analytics,
and a range of
other paid SEM
services. Clients
include companies as
diverse as the BBC,
Monster.co.uk, and
Parcelforce.
In this presentation
learn how brand
experiences, that
when done well,
can short-cut the
buyer journey by
driving preferences
and ultimately
sales, through
positive brand
interactions.
23

THE MYTH OF B2B
SOCIAL MEDIA
We tend to harbour an amount
of jealousy for B2C social – how
can our B2B products ever hope
to stand out?
Sure, there are differences, but
creating, calibrating, and delivering
on a great strategy follows alike
paths regardless of the brand in
question. In truth, social media
traction pays off a lot more
with high value products, with
AIDEN CARROLL
ABOUT THE SPEAKER
Aiden started out his career
intending to be called to the Bar,
but fell in love with media along the
way. From early forays into public
relations and television, Aiden
became an award-winning brand
strategist. He believes that brands
live and die on their presence;
and has convinced some very
recognisable clients and agencies
that this is the case – including the
likes of Google, Barclays, WPP, and
Hilary Clinton.
established human
relationships. This talk
explores why B2B & B2C
are far from divergent.
Join Aiden as he uses his
experience of working
with numerous brands,
both global and notable,
to deliver to you this
insightful and hugely
beneficial seminar.
ABOUT THE SPEAKER
Steve is managing partner of marketing agency Junction and a
multi-award winning marketer. He has worked client-side, helped
grow a leading email service provider, consulted to numerous
clients on digital strategy, and helped build one of the most
respected and awarded B2B marketing agencies in the UK. He has
worked with the likes of Oracle, Lego, and British Airways, and sits
on both the IDM digital marketing and Superbrands councils.
LIFECYCLE MARKETING IN B2B – HOW
EMAIL CAN MAKE THE DIFFERENCE
STEVE KEMISH
Online, offline, traditional,
automated, social, or
whatever your approach to
B2B marketing is, see how
email can help at every
stage.
A case-study led session that
is packed with top tips to help
you turbo charge your email
marketing and overall B2B
marketing success.
Join Steve in this unmissable seminar and learn why email marketing is still
the most universally effective way of reaching your potential customers.
THE 7 KEY PRINCIPLES
OF B2B COPYWRITING
CAN CONTENT MARKETING
LIVE UP TO THE HYPE?
The average adult consumes 100,500 digital words and is
confronted with 5,000 marketing messages daily. To make
your story stand out you need to ensure that your copy
is easy to read, creates impact, drives engagement, and
motivates action.
Good copywriting principles are simple to adopt but easy to
overlook. This session will cover the seven fundamentals, with
Much has been said about content marketing
becoming a discipline in its own right.
Specialist agencies have mushroomed into existence and self-
authoring clients have struggled to feed the ever-hungry demands
of social channels and campaign optimisation. What sits behind
the hype often seems objectiveless and self-indulgent. This session
will help anyone thinking about content marketing to reduce
TIM TUCKER
MIKE O’BRIEN
ABOUT THE SPEAKER
Tim Tucker is a digital copywriter,
content marketing specialist, trainer,
and consultant. He has worked in
media and marketing for 24 years
and in digital media since 1999, in
which time he worked on major
web launches for Future Publishing,
including GamesRadar.com,
TechRadar.com, and BikeRadar.
com. Since going independent in
2009, Tim has worked with a wide
range of brands in the B2B, B2C,
charity and public sectors, including
the Guardian and Telegraph Media.
ABOUT THE SPEAKER
Mike O’Brien is one of the
busiest practitioners in
marketing. He is the CEO
of Jam Partnership, a digital
strategy, innovation, and
training consultancy; CIO of
OSKAV, the leading brand of
designer 3D eyewear; and he’s
also CVO of CYBORGg, a group
of digital companies dedicated
to digital transformation
and the development of
marketing automation across all
communications channels.
examples of
good and bad
practice to inform
and inspire your
copywriting.
costs, increase
ROI, streamline
processes, and
engage customers in
real time. Mike has
worked in the brand,
direct, and digital
sectors for close to
40 years.
24

MASTERCLASSES
These interactive small group
sessions are delivered by experts
who will focus on a wide range
of critical areas for the success of
your business’ marketing.
The masterclass schedule at the B2B
Marketing Expo has been carefully
assembled to ensure your business
is provided with the very best advice
and information it needs, whether
you are just starting out or targeting
rapid growth. This exclusive suite
of masterclass sessions give you the
chance to explore in-depth about
every area of business; subjects cover
everything from generating leads
from Facebook and understanding
your customers’ behaviour, to search
engine optimisation and creating
compelling content for your website.
Each of our masterclasses is led by
an expert in their field, so you can
be confident that you will receive
INTERACTIVE SESSIONSTO IMPROVEYOUR BUSINESSTO BUSINESS RELATIONSHIPS
LIMITED
SPACES!
BOOK ONLINE TO
ENSURE YOUR
SEAT
the best possible advice with the
very latest information about each
topic – crucial in achieving success
for your business. The interactive
format and small group size means
that you have the opportunity to
drill down further into the specifics
that are relevant to your business.
The following pages detail
every masterclass at the B2B
Marketing Expo this May,
the huge range of topics
on offer, and how you will
benefit from attending. The
masterclasses run throughout
both days of the show; for
the latest information, please
check the online schedule. The
masterclasses are absolutely
free to attend, but due to
their popularity you need
to book your place to avoid
missing out.
MORE INFO
OVERLEAF
HOW
TO BOOK
The masterclasses are free to attend, but
due to their popularity you’ll need to
book your place to avoid missing out.
• Visit
www.b2bmarketingexpo.co.uk
• Select ‘masterclasses’ and
pick the masterclass you’d
like to attend.
• Select the time and day you’d
like, fill out a few details and
click ‘register’.
• You’ll receive an email
confirmation of your booking.
• As the show dates approach,
you’ll receive a reminder for you
to confirm you’re still attending
and secure your seat.
INTERACTIVE FEATURES

CONVERSION BOOST
MASTERCLASS
Take a slight action and make a huge impact: that is the
essence of optimisation.
Join the Conversion Boost Masterclass to discover invaluable
insights for your business. You will encounter a variety of actionable
techniques presented by experienced eCommerce professionals;
these will help you streamline your online presence and understand
your customers’ behaviour. Simply put: analytics explain the past.
Optimisation improves the future.
TIMETABLE | WEDNESDAY
Go beyond analytics: Ignore the averages to boost
conversion rates
Customer Behaviour Insights: Find out what people
think of your site!
Stop your visitors from leaving! Understand where
and why they drop out
Pave content pathways to drive conversions
How to gain revenue through A/B testing?
Don’t stop experimenting!
Speed = Sales: A fraction of a second is all it can
take to make your visitors happy
11:00
12.00
14.00
15.00
16.00
17:00
TIMETABLE | THURSDAY
Go beyond analytics: Ignore the averages to boost
conversion rates
Customer Behaviour Insights: Find out what people
think of your site!
Speed = Sales: A fraction of a second is all it can
take to make your visitors happy
How to gain revenue through A/B testing?
Don’t stop experimenting!
Stop your visitors from leaving! Understand where
and why they drop out
11:00
12.00
14.00
15.00
16.00
BOOK YOUR SEAT! AT WWW.B2BMARKETINGEXPO.CO.UK
THE HIVE
A space to relax, work, learn, and enjoy the buzz
– our hive has everything a delegate looking for
some productive downtime could dream of.
With charge points, dedicated Wi-Fi, and no shortage of
places to take the weight off your feet, the InsightBee Hive
is designed to be the place to go when you’ve got nowhere
to be. Network, enjoy refreshments, or simply catch up
on your emails away from the hustle and bustle of the
speakers and demos.
Given that we’ve revolutionised the way business source bespoke
intelligence, it’s not surprising that we have a penchant for
questions. Our team will be on hand throughout the day,
so drop by if you’d like to pick their brains.
And if you want to test us out with something meatier, then you can
submit us a question that your business needs answering. We’ll be
picking five of these queries at random, and the winners will get a
report shedding light on their issue – completely free of charge.
ASK AND YOU SHALL RECEIVE
Visit InsightBee’s stand #182 to find out what we can do
for you. From tailor-made industry reports to specific sales
opportunities, we’re delivering vital insights twice as quickly
and at half the price.
Can’t wait?
Use discount code LONDONEXCEL and try InsightBee with 25% OFF
before May 31st. www.insightbee.com/b2b-expo
26

TIMETABLE WEDNESDAY & THURSDAY
B2B FACEBOOK
STRATEGY
MASTERCLASS
WHAT’S NEW
IN SEARCH?
MASTERCLASS
With the rapid evolution of search engines and social media
comes the need to adapt your marketing tactics. Learn how
to stay ahead in 2016.
Increasing your reach through search marketing has never
been more crucial. Learn the developments in search that
you need to have your finger on.
Why you shouldn’t dismiss Facebook for B2B
Think Facebook is only for B2C businesses? Think again. In this
masterclass, Samantha Hearn, head of social media at Anicca,
talks through practical tactics you can implement to generate
leads from your Facebook page. Sam discusses ways in which to
segment your target audience for maximum effectiveness and
how to engage with them for better conversion rates.
What’s new in search?
Co-founder and managing director of Anicca Digital, Ann Stanley,
presents the latest developments in all things search marketing. Ann
delves into the depths of Google and provides practical advice on how
to increase the visibility of your website in the paid and the organic
listings. This masterclass is ideal for those that have been hit by Google’s
recent updates and those looking to avoid upcoming penalties.
MASTERCLASS WHAT’S ON MASTERCLASS AT A GLANCE
12.00 15.00 15.00
17.00
16.00
13.00 13.0014.00
11.00 11.00These masterclass sessions will last for up
to 60 minutes. Book your space for this
masterclass online at www.b2bmarktingexpo.
co.uk to ensure your seat!
Anicca is an established digital marketing agency that specialises in data-driven search
marketing for competitive B2B and ecommerce brands with ambitious growth plans and/or
strict cost per lead or ROAS targets. Our ethical and fully transparent paid, owned, and earned
media campaigns have proven successful for small brands and household names alike.
WEDNESDAY THURSDAY
BOTH MASTERCLASSES WILL BE RUNNING FROM THE SAME AREA
CONTACT US
anicca.co.uk
enquiries@anicca.co.uk
LIMITEDSPACES!BOOK ONLINE TOENSURE YOURSEAT
27

THE
COMMUNITYVILLAGE
Stella Fehmi, Regional Director
of the Athena Network City &
West Essex Regions and Partner
at Businessworx, draws on her
strengths as networking royalty to
help make connections that
count. This year, Businessworx and
Stella Fehmi are joining forces to
deliver an exceptional opportunity
for small businesses within their
Businessworx Community Village;
showcasing the best of local talent
in a community-based environment
within the B2B Marketing Expo.
Businesses from the Athena Network,
the Businessworx community, and
further afield will come together to
provide a live networking session
across two days, and will showcase
their services, products and other
opportunities to like-minded
PROFESSIONAL BUSINESS SERVICES
FROM INDUSTRY EXPERTS.
entrepreneurs. This will be an
unparalleled opportunity to directly
network with business professionals,
the decision makers, who can provide
your business with expert services and
products.
As part of the B2B Marketing Expo
promotion, Businessworx will also
be hosting live Q&A sessions with
industry experts, will be running on-
site workshops (with limited spaces),
and will have a number of excellent
opportunities to help drive your
business forward.
We’re here to make your 2016 B2B
Marketing Expo a huge success, so
come and talk to us about finding
more time in the day, about growing
your business idea, and getting added
value on per-hour professional services
that make all the difference.
ABOUT THE SPONSOR
Businessworx provides business
support for individuals, start-ups and
established companies on a per-hour
basis. We offer a complete suite of
professional business services from
industry experts.
Running a business is really hard work
without worrying about the everyday
business administration tasks like
accounting, sales, web development,
social media, research, graphic design
and event management. We call this
the ‘businessworx,’ and these are the
tasks we’re really good at.
• Branding and Marketing
• Virtual PA Services
• Calendar Management
• Professional Event Planning
• Design and Illustration
• Print and Web Design
• Blogging
• PR and Media
We’re an established network of
industry professionals and we’re
dedicated to helping your business
thrive by giving you more time to
focus on the things that really matter
to you. Whether you’re launching
a product or just trying to find a
few more hours in your day, let the
Businessworx Team take you forward.
We provide all of the “behind the
scenes” work that needs to happen
to give you more time and help your
business to grow. Want to know more? Visit Businessworx online at www.businessworx.co.uk or
call 020 8504 1317 and visit the Businessworx Community Village at the B2B
Marketing Expo!
INTERACTIVE FEATURES
28

INNOVATION AWARDS
AND THE NOMINEES ARE....
RECOGNISING THE VERY
BEST IN MARKETING
For the very first time, the B2B
Marketing Expo will host The B2B
Innovation Awards, a collection of
accolades recognising the innovation
and cutting edge design currently
available in the sector that’s helping to
optimise marketing performance.
The B2B Innovation Awards consists
of four accolades rewarding the very
best in marketing technology and
innovation.
The award categories are:
Honouring the most outstanding
innovation in optimising a business’
branding strategy by enhancing
communication and improving the
delivery of their brand messages.
This award recognises the product or
service which has provided the very
best in content creation for businesses,
offering a tool that enhances their
content and both draws in and
captivates audiences.
Recognition for the innovation that
provides the most effective service
for marketing teams, enhancing
their marketing automation ROI and
providing the most user-friendly
experience possible.
This award honours the most innovative
product or service which has played
the most significant role in successfully
introducing and promoting a product or
service to potential customers, covering
advertising, public relations, promotions,
and sales.
BEST BRANDING
PRODUCT OR SERVICE
AWARD 2016
B2B MARKETING EXPO PRESENTS
AWARDS
2016
BEST PRODUCT OR SERVICE
FOR CONTENT CREATION
AWARD 2016
AWARDS
2016
BEST LEAD
GENERATION TOOL
AWARD 2016
AWARDS
2016
OVERALL INNOVATION
FOR MARKETING
AWARD 2016
AWARDS
2016
THE B2B MARKETING EXPOAWARDS 2016
BEST LEAD
GENERATION TOOL
BEST BRANDING
PRODUCT OR SERVICE
INBOUNDLEAD
GENERATION
BEST PRODUCT OR SERVICE
FOR CONTENT CREATION
Brandz Ltd
Breathe Creative
Club Row Creations
Cognition
Fireworx
Golding Products Ltd
Indigoriver
Pink Lizard Promotions
Premier Sports UK Ltd
Protocol Global Limted
The Marketing Pod
The MarketingSPA Limited
Wing Lee Creative Ltd
Anicca Digital Ltd
Clickoo UK
DrumBEAT Marketing
Digital Web World Ltd
Everyday Champion
Evosite
FL1 Digital
Impact Digital Marketing Ltd
Local Exposure
Media Orb
Pi Datametrics
Salamandra Design & Digital
SalesOptimize
Sleeping Giant Media
TopLine Comms
UnDelay.io
Web Behaviour Specialists
Akero Labs
Arkevista
Experian
Flowbird
Freshmail
Imapt
InsightBee
Mailjet
Retriever
Stampwood
Tableau
Text Global
Veoo
320
266
230
208
150
200
182
178
1584
300
388
278
378
308
222
384
188
291
152
294
120
128
368
234
142
358
140
280
218
298
326
350
268
276
144
126
240
374
1480
190
316
290
133
agent3
Sociabble
Dreamtek Ltd
Eden Videos
Fudge Animation Studios
Inbox Insight
malt.
Modedaweb
Narrative Glue Productions
No Magnolia Productions Ltd
On24
Passle
Prezi Inc
Radioville
Rock
Win Apps Factory
Write My Site
198
210
336
180
328
318
124
310
241
238
279
330
360
105
1490
115
302
30

v
SEMINAR
AGENDA
PARTNERS
AND SUPPORTERS
Every single seminar at the B2B
Marketing Expo is delivered by
an expert, ensuring that you have
access to the very latest insight,
information, and advice, whatever
aspect of marketing you are
interested in. Whether you need
to find out more about the leading
edge techniques to take your
marketing to the next level or hear
the marketing secrets to success
from the world’s biggest brands,
you will find a seminar that fits
your needs.
There’s a wealth of information on
offer, so take your time to study the
schedule, see which sessions you can’t
afford to miss, and start planning your
diary now to get the most out of your
time at the show.
PLACES ARE
FIRST-COME,
FIRST-SERVED
SO GET THEREEARLY!
We would like to thank our partners, sponsors, supporters and all those
responsible for making the B2B Marketing Expo a successful exhibition...
C O N T E N T
M A R K E T I N G
A S S O C I A T I O N
C O N T E N T S P E C I A L I S T S
CMA
SHOW SPONSORS:
HEADLINE SUPPORTER:
PARTNERS AND SUPPORTERS:
ADTUBE
STAND NUMBER 162
DIGITAL DOUGHNUT
STAND NUMBER 220
CMA
BPMA
STAND NUMBER 160
SMART INSIGHTS
STAND NUMBER 114
TABLEAU
STAND NUMBER 388
IDM
INSIGHTBEE
STAND NUMBER 182
Every single seminar
at the B2B Marketing
Expo is delivered by an
expert, ensuring that you
have access to the very
latest insight, information,
and advice...
You don’t need to book in advance
for any of these seminars, but they’re
always incredibly popular and fill up
fast, so get there early to avoid any
disappointment.
31

KEYNOTETHEATRE1
*Contentandspeakersaresubjecttochange.Thedigitalshow
guideandseminartimetablewillbeupdatedonlinepriortothe
show,sopleasecheckwww.b2bmarketingexpo.co.uk
forthelatestinformation.
KEYNOTE THEATRE 1 WEDNESDAY KEYNOTE THEATRE 1 THURSDAY
10.20 - 10.50
Mark Masters
The ID Group
Refugee or Revolutionary:
the Content Revolution is Here
10.20 - 10.50
Sam Prosser and Justine Tommey
Guinness World Records
How to Create Emotionally Engaging,
Shareable Content Through Record
Breaking
12.30 - 13.00
Kelvin Lee
Thomson Reuters
Where is Your #B2BSocialShip Headed?
12.30 - 13.00
Jane Cave F IDM’
The Institute of Direct
and Digital Marketing
Is Talent Holding Back Growth?
14.45 - 15.15
Andrew Grill
IBM Social Consulting
Leverage the Power Within - Harnessing
Your #BrandAdvocates on Social
14.45 - 15.15
Simon Baker
ITN Productions
Forming a B2B Video Strategy: How
to Be Topical, Timely, and Authentic
11.00 - 11.30
Afonso De Sousa
LinkedIn
Connect to Opportunity: Market to
a Professional Audience at Scale
11.00 - 11.30
Mark Hunter
The Sales Hunter
Lead Generation Strategies for
Today’s Complex, Noisy Environment
13.15 - 13.45
Derick Walker & Rosie Duncan
Saatchi Masius
A New Way to Engage Businesses:
Treat Them Like People
13.15 - 13.45
Oisin Lunny
OpenMarket
Ad-blockers, App Fatigue, and Engaging
With Mobile First Consumers
15.30 - 16.00
Dr Dave Chaffey
SmartInsights.com
B2B Marketing Trends 2016
15.30 - 16.00
Simon Morton
Eyeful Presentations Limited
B2B Presentations – Why It’s Time to Think,
Act, & Deliver Differently
11.45 - 12.15
Raja Saggi
Google
Digital Best Practises for B2B Marketers
11.45 - 12.15
Nicky Kriel
Nicky Kriel Social Media
Social Selling: How LinkedIn
and Twitter Can Increase Sales
14.00 - 14.30
Raja Saggi
Google
Digital Best Practises for B2B Marketers
14.00 - 14.30
John Horsley
Digital Doughnut
A Million Marketers Can’t Be Wrong!
16.15 - 16.45
Philip Calvert
PhilipCalvert.com
How to Fix Your Failing Social
Media Sales Strategy – Today
16.15 - 16.45
Spencer Waldron
Prezi Inc
Craft the Ultimate Sales Pitch Presentation
SPONSORED BY17.00 - 17.30
Louis Archer
Tableau Software UK Ltd
Measure Your Marketing: the
Analytical Modern Marketing Machine
32

THEATRE 6 WEDNESDAY THEATRE 6 THURSDAY
THEATRE6
*Contentandspeakersaresubjecttochange.Thedigitalshow
guideandseminartimetablewillbeupdatedonlinepriortothe
show,sopleasecheckwww.b2bmarketingexpo.co.uk
forthelatestinformation.
11.00 - 11.30
Jon Earnshaw
PI Datametrics
Cannibalisation and Its Impact on
the Visibility of Your Site Content
11.00 - 11.30
Christine Durkin
Experian
So What’s Your Go-To-Market, Anyway?
13.15 - 13.45
Geof Gibbons
Stampwood
6 Step Strategy for Successful
Marketing Automation
13.15 - 13.45
Stephen Hampshire
TLF Research
Treasure in the Abyss: Mapping the B2B
Customer Journey
15.30 - 16.00
Peter Holland
Arkevista Ltd
Exploiting Big Data to Drive
B2B Marketing and Sales
15.30 - 16.00
Nicholas Orosz
Everyday Champion
Why Now is the Perfect Time
to Embrace E-Commerce
11.45 - 12.15
Gillian Hughes
Veoo Limited
Leverage SMS to Make
You a Smarter Marketer
11.45 - 12.15
Ian Dodson
Digital Marketing Institute
It’s Time for Digital to Grow up: From
the New Kid to the New Profession
14.00 - 14.30
Ryan Sedgwick
Impact Digital Marketing
and Email Marketing
14.00 - 14.30
Gordon Glenister
The bpma
21 Great Ideas to Rev up Your
Next Marketing Campaign
16.15 - 16.45
Robert Fisher
drumBEAT Marketing
Marketing Mistakes: Find the
Cure, Don’t Treat the Symptoms
16.15 - 16.45
Bill Cawley
Azquo
Spreadsheet Minefields
12.30 - 13.00
Emily Hill
Write My Site
Using Google Analytics
to Generate B2B Content Ideas
12.30 - 13.00
Geof Gibbons
Stampwood
6 Step Strategy for Successful
14.45 - 15.15
Luke Quilter
Sleeping Giant Media
Search Marketing and
the Importance of Social Media
14.45 - 15.15
Hannah Massam
Dreamtek
Using Media Apprentices to Bring
New Life to Content Marketing
17.00 - 17.30
Judy Boniface
Mailjet
Moment Marketing: Demystifying Email
Marketing Automation for SMEs
Seminars in this theatre will
begin at 11.00am
Seminars in this theatre will
begin at 11.00am
33

B2B Marketing Expo Show Guide

Recommended

Recommended

More Related Content

Similar to B2B Marketing Expo Show Guide

Similar to B2B Marketing Expo Show Guide (20)

Recently uploaded

Recently uploaded (20)

B2B Marketing Expo Show Guide