2008 In-Store Marketing Expo

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A presentation titled Buildings & Climate Change delivered at the 2008 In-Store Marketing Expo held in Las Vegas, NV.

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2008 In-Store Marketing Expo

  1. 1. Buildings & Climate Change In-Store Marketing Expo November 13, 2008 Kevin Foster O’Donnell
  2. 2. Buildings & Climate Change In-Store Marketing Expo 1 2 3 CHANGE BUILDINGS CONNECTION
  3. 3. Buildings & Climate Change In-Store Marketing Expo 1 2 3 CHANGE
  4. 4. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  5. 5. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  6. 6. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 28 million 67 million 97 million 154 million miles miles miles miles Mercury Venus Earth Mars -300 to 800˚ F 900˚ F -128 to 136˚ F -115 to 32˚ F 332˚ F 57˚ F -67˚ F
  7. 7. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo visible light waves CO 2
  8. 8. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo visible light waves CO 2 infrared heat waves
  9. 9. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  10. 10. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Mount Kilimanjaro 1970 2000
  11. 11. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Mount Kilimanjaro
  12. 12. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Portage Glacier source: NOAA Photo Collection and Gary Braasch - Worldbiewof globalwarming.org 1914 2004
  13. 13. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Global Temperature Since 1860 source: Climatic Research Unit, University of East Anglia and Hadley Centre,The Met Office, UK Combined annual land air and sea surface temperatures from 1860-2003 0.8 0.6 0.4 0.2 0 -0.2 -0.4 -0.6 -0.8 1860 1880 1900 1920 1940 1960 1980 2000
  14. 14. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo The Ten Hottest Years on Record source: NASA/GISS 2005 2007 1998 2002 2003 2006 2004 2001 1990 1999 Nine have occurred in the last ten years
  15. 15. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Maldives source: Peter Essick/National Geographic Society
  16. 16. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Thames River, London
  17. 17. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Piazza San Marco source: Manuel Jung, www.sternklar.ch
  18. 18. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo The Levees of the Netherlands
  19. 19. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo The Levees of New Orleans
  20. 20. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  21. 21. Buildings & Climate Change In-Store Marketing Expo 1 2 3 BUILDINGS
  22. 22. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Industrial Age Business Model Virtually endless supply of cheap raw materials. Abundant cheap energy. Plentiful cheap labor that’s easy to replace. The ability to externalize environmental costs.
  23. 23. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Green Conservation Waste Greener Reduction Closed Loop Greenest System
  24. 24. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Green Conservation Waste Greener Reduction Closed Loop Greenest System
  25. 25. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Green Conservation Low Carbon Waste Greener Reduction Closed Loop Greenest System
  26. 26. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  27. 27. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  28. 28. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  29. 29. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  30. 30. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Resource Consumption source: United Nations 14% 20% 86% 80% Resource Usage Wealth
  31. 31. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 37% of all landfill refuse is generated by building related construction source: EPA
  32. 32. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet 1 32
  33. 33. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet 1 32
  34. 34. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet TRASH
  35. 35. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet TRASH
  36. 36. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Waste Pyramid Reduce Reuse Recycle Incinerate Landfill
  37. 37. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ReSource Pyramid Rethink Reduce Renew Repurpose Recycle
  38. 38. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Recycle : Post-Consumer 3Form IceStone Stardust Glass Bedrock Industries Shetkaworks Interstyle Eleek
  39. 39. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Recycle : Pre-Consumer Junckers Ekobe Kerei Habitus Alkemi Biofiber Wheat COR Products Constantine Carpet
  40. 40. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Repurpose Appalachian Hardwoods Terra Mai Trestlewood Colonial Barn Mountain Lumber West Lincoln Barnboard
  41. 41. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Renew Plyboo End Grain Dura Palm Nova Cork Nova Cork Constantine Carpet Maya Romanoff
  42. 42. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Reduce Ancient Woods Kauri Lumber Kauri Veneer Halm Lumber LA Treasures
  43. 43. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Panelite Rethink 01/29/2007 12:19 AM Interstyle Fusion Plexwood Panelite Modular Arts Interlam Caba
  44. 44. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  45. 45. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo CO2 Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 700 Metric Tons of Carbon (millions) 600 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  46. 46. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo CO2 Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 700 Metric Tons of Carbon (millions) 600 27% 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  47. 47. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo CO2 Emissions source: 2005 US Energy Information Administration industry transportation buildings 800 48% 700 Metric Tons of Carbon (millions) 600 27% 500 400 300 25% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  48. 48. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo CO2 Emissions source: 2005 US Energy Information Administration Buildings - 48% Residential Commercial Industrial 21% 17% 10%
  49. 49. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo CO2 Emissions source: 2005 US Energy Information Administration Buildings - 48% Residential Commercial Industrial 21% 17% 10%
  50. 50. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Energy Consumption by Sector source: 2005 US Energy Information Administration 20% 17% 13% 11% 10% 9% 8% 7% 6% e ce n ice e g se y us in bl ar vic io ou gio ffi rv dg m at C r O eh se Se Se uc Lo li lth Re As ar Ed & od ea W ic ail H Fo bl t Re Pu
  51. 51. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% coal - 55% nuclear - 20%
  52. 52. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% 75% Fossil Fuels coal - 55% nuclear - 20%
  53. 53. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Energy Consumption per SF source: 1995 US Energy Information Administration 60 50 53 40 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les e e ce g y n se nt us in bl ar vic io ca ou gio ffi Sa dg m at C r O Va eh se Se uc Lo li od lth Re As ar Ed & Fo ea W ic ail H bl t Re Pu
  54. 54. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Energy Consumption per SF source: 1995 US Energy Information Administration 60 40 kWh/sf greater 53 than the average 50 40 400% 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les e e ce g y n se nt us in bl ar vic io ca ou gio ffi Sa dg m at C r O Va eh se Se uc Lo li od lth Re As ar Ed & Fo ea W ic ail H bl t Re Pu
  55. 55. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo US Largest Retailers source: 2008 Corporate web sites & Hoovers Retailer Stores Total SF Area in Chain Wal-Mart 4,091 923,136,390 Home Depot 2,215 287,950,000 The Kroger Company 3,645 144,483,350 Costco Wholesale 513 68,229,000 Target Corporation 1,537 295,202,368 Sears Holdings 3,800 342,000,000 Walgreens Company 5,858 82,012,000 Lowe’s Companies 1,425 165,300,000 CVS Corporation 6,200 71,300,000 Safeway Incorporated 1,755 80,730,000 31,039 2,460,343,108
  56. 56. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 2,460,343,108 sf x 13.4 kWh
  57. 57. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 2,460,343,108 sf x 13.4 kWh insanity
  58. 58. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 32,968,597 mWh
  59. 59. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo 32,968,597 mWh Nevada 32,500,630 mWh
  60. 60. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Alaska Delaware Hawaii Idaho Maine Montana Nebraska Nevada New Hampshire New Mexico North Dakota Rhode Island South Dakota Utah Vermont West Virginia Wyoming
  61. 61. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Building Energy Consumption source: 2005 US Energy Information Administration How does a typical building use energy? other - 10% heating - 29% equipment - 13% refrigeration - 3% cooking - 1% cooling - 7% lighting - 22% ventilation - 11% water heating - 4%
  62. 62. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Building Energy Consumption source: 2005 US Energy Information Administration 69% other - 10% heating - 29% equipment - 13% refrigeration - 3% cooking - 1% cooling - 7% lighting - 22% ventilation - 11% water heating - 4%
  63. 63. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Lighting Alternatives CFL LED
  64. 64. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Natural Lighting Solar Tubes Skylights
  65. 65. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  66. 66. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  67. 67. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Environmental Facts Exposure Size: 1 Hour (60 minutes) Exposures Per Day: 8 Amount Per Exposure Toxic Score 100 PPM VOC Paint 124.05 Stains 37.44 Adhesives 67.30 Coatings 0 Formaldehyde MDF Panels 105.41 Acoustic Ceiling Tiles 59.72 Carcinogens 22 Hormone Disruptors 15 srotpursiD enomroH 51 snegonicraC 22 seliT gnilieC citsuocA 27.95 slenaP FDM 14.501 edyhedlamroF
  68. 68. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Common Material Pollutants Pollutant Uses Health Risk VOC Building materials, textiles, furniture, Hormone disruption, finishes cleaning products, dust autism, neurotoxicity Formaldehyde Building materials - wood products Cancer Mercury Fluorescent light fixtures, thermostats Reproductive damage PVC Building materials, finishes, upholstery Endocrine disruption, cancer Flame Retardants Building materials, furniture Reproductive damage
  69. 69. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo YOLO Colorhouse YOLO Colorhouse Sierra Pine Designtex
  70. 70. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo ecologic protocol Planet Place People Profit Resource Low Energy Eliminate Net Zero Green Conservation Low Carbon Toxins Cost Waste Embodied Connection to Life Cycle Greener Reduction Energy Community Analysis Closed Loop Long Life Connection to Ecosystem Greenest System Loose Fit Nature Cost
  71. 71. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Net Zero 1 Materials Delivery Delivery Labor Labor Overhead Overhead 0 Traditional Assumption
  72. 72. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Net Zero 1.25 1 Materials Materials Delivery Delivery Labor Labor Overhead Overhead 0 Traditional Assumption
  73. 73. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Net Zero 1 Materials Materials Delivery Delivery Labor Labor Overhead Overhead 0 Traditional Sustainable
  74. 74. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Cost Time Line Today Cost Affordability Baseline Time
  75. 75. Buildings & Climate Change In-Store Marketing Expo 1 2 3 CONNECTION
  76. 76. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo
  77. 77. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Disinterested Interested Involved Informed Active
  78. 78. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Disinterested Interested Involved Informed Active
  79. 79. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Disinterested Interested Involved Informed Active
  80. 80. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Shared Retailer Enthusiasm Customer
  81. 81. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo LEED - Leadership in Energy and Environmental Design Sustainable Sites Water Efficiency Materials and Resources Indoor Environmental Quality Innovation and Design Process
  82. 82. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Registered Projects source: USGBC, 2006 Statistics
  83. 83. Buildings & Climate Change Change Buildings Connection In-Store Marketing Expo Registered Projects source: USGBC, 2006 Statistics
  84. 84. Buildings & Climate Change In-Store Marketing Expo
  85. 85. thank you

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