9. 1. Teenagers are consuming more media, certainly not prepared to pay for it. 2. They resent intrusive advertising on billboards, TV and the Internet. 3. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). 4. Print media (newspapers, directories) are viewed as irrelevant 5.The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV.
18. Concept: the site where you find practical digital tools that help you build relationships, career, reveal your potential. It’s the free multimedia tool kit for a young modern and stylish girl: Menu: Video, Audio, Real Games, Mobile Apps, Ipad Apps, Magazine Buttons: You, Love, Fashion & style, Money, Fun, Sport, Health, Donate, Contribute Additional functionality: Personal room, Chat,
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23. SM Coverage per month, people PPC, rur Vkontakte 387666 10,26 Facebook 223660 43,29 Moi mir 3028800 16,25 Odnoklassniki 2469630 16,25 Liveinternet 539954 1
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28. Stage Time period Team preparation 1 week Approval of technical task and design of the site 2 weeks - 1 month Website development (programming) 2 months Approval of technical task and design of games 2 weeks - 1 month Game development (programming) + testing 2 months Approval of technical task and design of apps 2 weeks - 1 month Apps development ( technical part) + testing 3 months Registration as an Apple and Android developer, approval of an app 3 months Content development 2 months Partners network development 2 months Launch and Testing 1 month Optimization and promotion 3-8 months Time period, min ≈ 7.5 months Time period, max ≈ 12.5 months
29. Currency - RUR Development Item Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total Development Engine 10000 0 0 0 Domain 150 0 0 0 Website development 0 0 0 0 Games development for SM 0 0 0 0 Apps development for Android 0 0 0 0 Apps development for iOS 0 0 0 0 Email marketing software 0 15000 0 0 Total Development 10150 15000 0 0 25150