Maria Gerlinger at Intero Real Estate Services, Reno

What’s the difference between selling your home or failing to do so?
The details. Whether it’s a proven sales approach, effective marketing
campaigns, or utilizing our existing network of qualified agents, at
Intero Real Estate Services no detail is overlooked.
Who you work with in today’s market matters. With a proven track
record, the right skill set and years of experience, Intero Real Estate
Services has all the tools to sell your home. If you’re serious about
selling your home, we’re serious about getting the job done.

Table of Contents
The Intero Story
Who is Intero
Our Sales Approach
Our Marketing Approach
Marketing & Advertising

The Intero Story
Before Silicon Valley was duly named, its history as the hotbed
of innovation was well noted. Our catchy moniker reflects
the giants of technology who line the corridors of Cupertino,
Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave
of progressive firms that have shaped electronics, e-commerce
and social interaction all call this place home.
In its truest form, innovation knows no boundaries. It isn’t
contained by market or economic trends. Silicon Valley is where
everyone gathers at the water cooler of progress, questioning
why can’t things be better.
It’s from that fountain that the founders of Intero drank.
It was 2002. Silicon Valley was mired in the dot-com bust
affecting all corners of the technology sector. As a result the
local real estate market grinded to a halt. In true Silicon Valley
spirit, that was the exact, perfect moment to launch a startup
real estate brokerage.
Intero’s desire wasn’t to be like all other brokerages. Not only
were we committed to providing our residents and neighbors
a service that heralded the very nature of where we live, we
owed it to our new neighbors, recruited from all over the world
to come and work for many of the most creative, progressive
companies on the planet.
Powered by an entirely new technology platform, backed by
a solid investment, lead by a team of real estate veterans who
were all born, raised and weaned right here in the Silicon Valley,
Intero Real Estate Services was born.
While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent
effects on the market and economy were well documented. For us, this singled a moment
in time to do what we do best - invest in our company and innovate further.
Over the past seven years, against the pressures of a challenging market, we continued
to advance our training programs, update all of our technology, grow our brand into other
markets and build a luxury sub brand.
We did all this because this is who we are.
In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America,
Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business.
In a way, this is simply part of the unique and wonderful story so many great companies
encounter from this area. But more importantly, it is the obvious next chapter that plays to
the innovative spirit that birthed us, nurtured us and took us from start-up to established.
True to our nature and intent, through this acquisition, we have retained our Intero name,
which has become synonymous with the top agents in the business and our regard for the
communities we serve.
For over 12 years, agents have trusted Intero with their career and our clients with the
biggest transaction of their lives. We take that seriously. Our founders are still here willingly
running our company just as they always have done.
So while nothing changes, everything will continue to transform when it comes to progress,
innovation and servicing our clients.
Just as it always has.

Guided by principles of trust, respect and integrity,
we empower people to achieve their dreams.
Our Vision & Values
Integrity
Compassion
Loyalty
Commitment
Team
Professionalism
Enthusiasm
Competency
Innovation &
Entrepreneurship
Open Communication
Friendship
Fun
Focus
Self Control
Confidence

Get To Know Us Online
www.facebook.com/InteroRE
www.pinterest.com/InteroRE
www.theinteroreserve.com
www.facebook.com/InteroPrestigio
www.twitter.com/InteroRE www.interofoundation.org

We believe in
giving back to the
communities we serve.
The Intero Foundation has collected over $3.5 million in donations
from Intero agents and employees, securely endowing over
$1 million while giving over $3 million in grants to nonprofit
organizations that support children in need.

Intero Helps the
Environment
Intero is a Certified Green Business. By providing more space and
opportunity to recycle and less space for trash, our offices are able
to reduce its trash output by more than 35%.
Our EcoBrokers are equipped with additional energy and
environmental information and tools that help them provide added
value to all of their real estate transactions. EcoBroker training
informs our agents on the newest topics in real estate, such as
green home certification programs and provides real solutions for
issues that may arise during real estate transactions.

Office LocationsCALIFORNIA
Northern California
Alamo
3200 Danville Blvd.
Suite 100
925.831.8057
Arbuckle
306 5th St.
530.476.3001
Brentwood - Downtown
651 First St.
925.516.9090
Brentwood - Garin Ranch
8640 Brentwood Blvd.
Suite D
925.634.1116
Campbell
1865 Winchester Blvd.
Suite 200
408.879.7270
Carmel-By-The-Sea
Lincoln Ave, between 5th and 6th
831.233.5148
Castro Valley
3185 Castro Valley Blvd.
510.886.1100
Cupertino
10275 N. De Anza Blvd.
408.342.3000
Discovery Bay
1540 Discovery Bay Blvd.
Suite B
925.634.1111
Dublin
7950 Dublin Blvd.
Suite 104
925.230.0960
El Dorado Hills
4364 Town Center Blvd.
Suite 120
916.358.8631
Folsom Lake
1360 E. Natoma Street
Suite 130
916.303.4545
Fremont - Mission
43225 Mission Blvd.
510.651.6500
Gilroy
790 First Street
408.848.8400
Grass Valley
170 E. Main Street
530.615.0110
Hayward
77 Jackson Street
510.690.1700
Hollister
800 San Benito Street
Suite C
831.637.2112
Livermore
187 South J. Street
925.371.6500
Los Altos
496 First Street
Suite 200
650.947.4700
Los Gatos
518 North Santa Cruz Ave.
408.357.5700
Markleeville-Alpine County
14831 Hwy 89
530.694.2794
Menlo Park
807 Santa Cruz Ave.
650.543.7740
Milpitas
248 Hillview Drive
408.956.2950
Milpitas - Hillview
848 N. Hillview Dr.
408.228.8200
Milpitas - NHA
200 Serra Way
Suite 44
408.684.5000
Morgan Hill
175 E. Main Ave.
Suite 130
408.778.7474
Penn Valley
11434 Pleasent Valley Rd.
530-432-3353
Placerville
990 Marshall Way
Suite B
530.303.4044
Pleasanton
5960 Stoneridge Dr.
Suite 101
925.621.6200
Rocklin
3175 Sunset Blvd Suite 103
916.624.0767
Sacramento
460 Drake Circle
916.204.9493
Sacramento - Central
4100 Folsom Blvd.
916.743.7225
Salinas
221 Main Street
Suite 201
831.594.7897
San Carlos
1250 San Carlos Ave.
Suite 102
650.622.1000
San Francisco
1700 Montgomery St.
Suite 101
415.266.7500
San Francisco - Sunset
1788 19th Avenue
415.242.8177
San Jose - Almaden
5580 Almaden Expressway
408.754.9500
San Jose - Alum Rock
2254 Alum Rock Ave.
408.258.1111
San Jose - East Valley
2110 Story Rd.
Suite 100
408.937.2300
San Jose - Evergreen
2230 Quimby Rd
408.528.7800
San Jose - Silver Creek
5609 Silver Creek Valley Rd.
408.574.5000
San Jose
Willow Glen - Lincoln Ave.
2061 Lincoln Ave
408.445.3600
San Jose - Willow Glen
1567 Meridian Ave.
408.979.5900
San Mateo
1100 Park Place
Suite 100
650.931.8300
Santa Clara
499 Aldo Ave.
408.844.8440
Santa Cruz
2222 East Cliff Drive
Suite 150
831.464.5310
Saratoga
12900 Saratoga Avenue
408.741.1600
Tracy
18 West 11th St.
209.229.8882
Union City
32145 Alvarado-Niles Rd.
Suite 101
510.489.8989
Vacaville
6906 Pleasants Valley Rd.
707.249.2226
Walnut Creek
2085 N. Broadway
Suite 400
925.812.3350
Woodside
1580 Canada Lane
650.206.6200
Southern California
Corona
1325 Corona Pointe Court
909.477.7690
Downey
8255 Firestone Blvd
Suite 200
562.861.7242
Huntington Park
3642 E. Florence Ave.
323.786.0826
Rancho Cucamonga
10803 Foothill Blvd.
Suite 110
909.900.5855
San Diego - Chula Vista
900 Lane Ave.
Ste 126
619.420.9500
San Diego - El Cajon
220 West Main Street
Suite 102
619.402.1101 x100
San Dimas
160 E. Via Verde
909.453.3213
Valencia
28225 Newhall Ranch Road
661.702.0188
Ventura County
44 Palm Drive
805.244.5555
Yuba City
868 Richland Rd.
530.790.7000
1-15
ALABAMA
Huntsville
7531 Bailey Cove Rd.
Suite A
256.533.8388
ARIZONA
Scottsdale
10565 N 114th St
Suite 107
480.338.0501
NEVADA
Minden/Gardnerville
1362 US HWY 395 South
Suite 112
775.783.5330
Reno
65 Foothill Road, Suite 2
775.825.1178
COLORADO
Evergreen
29029 Upper Bear Creek Road
303.670.3232
Golden
14143 Denver West Parkway
Suite 100
303.670.3232
TENNESSEE
Murfreesboro
3173 S Church St.
615.278.1700
TEXAS
Austin
2800 West 45th Street
512.784.5111
Houston
2800 Kirby Drive B242
713.568.2389
Houston - Cy-Fair
9525 Huffmeister Rd.
281.916.1227
INTERNATIONAL
ASIA
Hong Kong
One IFC 20/F, Central H.K.
+ 852 39606485
Shanghai
300 Huai Hai Zhong Road
+ 86 135 0195 9809

As a member of Luxury Real Estate
all Intero listings more than $1 million
are automatically syndicated to
LuxuryRealEstate.com.
LuxuryRealEstate.com
Website Demographic
Annual House-Hold Income:
$500,000 or more – 22.6%
Average HHI - $368,571
Education: College Grad – 66.3%
Masters – 19.1%
PHD – 13.9%
Average Value of Primary Home: $1,202,428
Average Percentage of Users Owning 2nd,
3rd, or 4th home: 57%
Luxury Connection
HO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com
mbers provided by Google Analytics.
WEBSITE STATISTICS*
PAGE VIEWS VISITOR SESSIONS
137,314 6,935
4,130,129 199,225
R STATISTICS
tings on LuxuryRealEstate.com .................56,309
Residential Listing Price ......................$2,221,711
of Countries with Active Listings .......................62
ars on LuxuryRealEstate.com....$124,275,820,925
Total Visiting Countries 208
TOP 10 VISITING COUNTRIES
United States
Canada
United Kingdom
Australia
Sweden
Germany
Italy
France
Spain
Mexico
P r o P e r t i e s o v e r $ 1 M i l l i o n
luxuryrealestate.comchristie’sreviews sotheby'sluxury
portfolio
HO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com
bers provided by Google Analytics.
WEBSITE STATISTICS*
PAGE VIEWS VISITOR SESSIONS
137,314 6,935
4,130,129 199,225
R STATISTICS
ings on LuxuryRealEstate.com .................56,309
esidential Listing Price ......................$2,221,711
f Countries with Active Listings .......................62
ars on LuxuryRealEstate.com....$124,275,820,925
Total Visiting Countries 208
TOP 10 VISITING COUNTRIES
United States
Canada
United Kingdom
Australia
Sweden
Germany
Italy
France
Spain
Mexico
P r o P e r t i e s o v e r $ 1 M i l l i o n
luxuryrealestate.comchristie’seviews sotheby'sluxury
portfolio
Total Visiting Countries:
208
Top Visiting Countries

The Selling Process
Initial Consultation
Establish Time Frames
• Agency services
• Market conditions
• Determine market price
• Agency relationship
Open Escrow
• Coordinate opening of escrow with title agent
• Order preliminary title report
Home Reports / Inspections
• Natural hazard Disclosure
• Envirocheck
• Applicable inspections (home/pest/pool/etc.)
Disclosures
• Supplemental seller checklist
• Earthquake hazards report
• Insurance disclosure
• Statewide advisory
1

The Selling Process
Marketing
• Enter on MLS
• Send out office email notice
• Schedule open house
• Put property on broker tour
• Order property flyers
• Initiate internet marketing plan
Report/disclosure review
• Read and review all reports and disclosures to
prepare for review with client
• Review reports and disclosures with client
Review offers
• Review offers with seller
• Prepare counter offers
• Verify contingency periods
• Verify loan rates with lender
2

The Selling Process
3Initial Escrow Period
• Submit contract to escrow officer
• Report pending sale to MLS
• Confirm that buyer has received
all disclosures
• Place sale pending sign on
property
• Record contingency dates
• Coordinate buyer inspections
Transaction Review
• Ensure all disclosures docs are
signed properly
• Ensure buyer has received all
pertinent document/reports
• Confirm loan approval conditions
and document delivery timelines
Contingency Removal
• Review repair requests
• Negotiate/confirm repairs
• Remove contingencies
• Confirm move in date with
buyer’s agent
• Schedule final walkthrough
• Change MLS status to DNS
Record/transfer Title
Close Escrow
• Review docs with seller
• Confirm sign off date
• Key exchange
• Sign off
• Escrow closed

Intero’s professional real estate agents will help you
evaluate your home’s most marketable features
in relation to current real estate market trends in
surrounding areas and your specific neighborhood.
Then, they’ll assist you in deciding on a reasonable,
realistic, and competitive asking price. Our ultimate
goal is to gain attention and exposure, so that you’ll
receive an acceptable offer as quickly as possible.
Pricing Strategies
Our integrity, supported by widespread market
knowledge and experience, will help you price your
home as competitively as possible.

Maximize Activity
and Interest
Interested
Buyer
Showings
Weeks On Market
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Peak Interest
Interest in your home peaks when it first goes on the market.
Pricing your property realistically from the beginning, can generate
the greatest interest among buyers and brokers.

We’re on your side.
Our real estate professionals are very knowledgeable about standard
contract forms and the kinds of issues involved in negotiating the
best price and terms. In fact, our agents are trained and coached
by some of real estates most well known negotiators. A wide range
of experience and high standards of professionalism are essential
elements in negotiating a favorable sale.
Intero agents are well versed in local, state and federal requirements
that affect the sale of property in your community. Our agents pride
themselves in being able to provide expertise from start to finish –
from qualifying buyers and advising about financing alternatives – to
assembling a comprehensive and binding contract.
Negotiating

The Art of Staging
Creating Great First Impressions.
We want your home to be on the market for as short a time as possible.
For that to happen, it needs to look its best - so it will appeal to the
broadest range of people.
Practical Advice.
We can provide specific recommendations to help you highlight your
home’s important areas, decorative appeal, amenities, and focal points.
At the same time, we’ll also suggest ways to establish clear traffic patterns
that may help potential buyers get the most from their viewing.

Know The Buyers
of Millenials (18-34) say that
homeownership is part of their
personal American Dream.
of homebuyers plan to buy
now to take advantage of low
interest rates.
of renters plan to buy a home within
the next 2 years. Up from 22% in
2011.
72%
57%
31%
Consumer
Profile
Top Reasons Buyers
Want To Move:
45%
44%
42%
30%
Live in a larger
space.
Live in a home suited
to their life phase.
to their life style.
Live in a better
neighborhood.
A Buyer’s Dilemma
Finding the
Dream Home
Top Factors That Influence Neighborhood Choice:
1. Quality of neighborhood.
2. Convenience to job.
3. Overall affordability of homes.
4. Convenience to friends and family.
5. Convenience to shopping.
40%
46%
78%
31%
32%
38%
42%of sellers did not reduce
their asking price.
expanded t
search to in
areas becau
inventory.
of all buyers
home as a g
financial inv
of homes only lasted 1-4
weeks on the market before
being sold.
cut spending on luxury
items to own a home.
waited until more listings
came on the market.
first saw the
they purcha
internet.
90%
of buyers used
the internet
to help find a
home.
89% used an
broker.
51% used th
website
42%
heard a
home fr
agent.
Sources: National Association of REALTORS
interest rates.
2011.
72%
57%
31%
Consumer
Profile
Top Reasons Buyers
Want To Move:
45%
44%
42%
30%
Live in a larger
space.
Live in a better
neighborhood.
A Buyer’s Dilemma
Finding the
Dream Home
40%
46%
78%
31%
32%
38%
their asking price.
expanded their home
search to include new
areas because of low
inventory.
of all buyers see their
home as a good
financial investment
being sold.
came on the market.
first saw the home
they purchased on the
internet.
90%
of buyers used
the internet
to help find a
home.
89% used an agent/
broker.
51% used their agent’s
website
42%
heard about the
home from their
agent.
interest rates.
2011.
72%
57%
31%
Consumer
Profile
Top Reasons Buyers
Want To Move:
45%
44%
42%
30%
Live in a larger
space.
Live in a better
neighborhood.
A Buyer’s Dilemma
Finding the
Dream Home
40%
46%
78%
31%
32%
38%
their asking price.
expanded their home
search to include new
areas because of low
inventory.
of all buyers see their
home as a good
financial investment
being sold.
came on the market.
first saw the home
they purchased on the
internet.
90%
of buyers used
the internet
to help find a
home.
89% used an agent/
broker.
51% used their agent’s
website
42%
heard about the
home from their
agent.
interest rates.
2011.
72%
57%
31%
Profile
Top Reasons Buyers
Want To Move:
45%
44%
42%
30%
Live in a larger
space.
Live in a better
neighborhood.
Finding the
Dream Home
Top Factors
1. Quality of
2. Convenie
3. Overall af
4. Convenie
5. Convenie
4
3
3
3
Sources: National Associa

First Time Home Buyers
Are Important
• 82% see their home as a good financial investment.
• 75% believe that owning a home is a key indicator of success.
• 39% of home buyers were first-time buyers.
• 75% used their savings for a down payment.
• 71% consider homeownership something they have to earn rather than
believing it is something they deserved.
• 60% desire to own a home as a primary reason buying one.
sources: Brian Buffini Market Report, National Association of REALTORS®

How Do Buyers Find
Homes?
76%
68%
29%
27%
16%
5%
10 30 50 706020 40 80
Internet
Real Estate Agent
Mobile or Tablet Site or App
Mobile or Table Search Engine
Yard Sign
Print Newspaper Ad
Source: 2013 National Association of REALTORS®
profile of home buyers and sellers.
National Association of REALTORS®
research tells us that people
frequently use a website or an agent during their home search.

www.InteroRealEstate.com
A national real estate website accessible from your computer, phone or
other mobile device where buyers can find homes fast using the latest
technology. Draw your search area, view the properties how you like
to, save your searches and be immediately notified of a home selling or
going on the marketing that fits your criteria.
Connecting to Buyers.
We have taken steps
to make it easier for
international buyers to find
and view your home by
offering hand translations
into 19 languages and
conversions to 55 different
currencies on our website.

We’re Easy To Find.
In 2013, 92% of consumers used the Internet during the home buying
process and 42% first looked online for properties to purchase*.
Intero markets your property to a worldwide audience at some of the top
internet sites.
*2013 National Association of REALTORS® Profile of Home Buyers and Sellers

Open House Promotion.
We promote your open house online to showcase your property to as many
interested consumers as possible. This is just one of the marketing vehicles
that we use in the complete marketing of your home. For more information
on where your open house will be listed, check out these sites.

A Luxury Collection.
www.InteroPrestigio.com
APrestigiohomeisgivenanelevatedlevelofexposurethroughitscarefullycrafted marketing
portfolio set up to showcase your home to relevant markets locally, nationally and globally.
Customized to the unique style of each luxury property, Prestigio will expose your home
through the most influential mediums reaching the greatest number of qualified buyers
wherever they may be in the world.

Newspaper Advertising
• 3 Large Bedrooms
• 2.5 Bathrooms
• Approx. 2022 Sq. Ft.
SAT. SUN
1:00 - 4:00 P.M.
HOMES IN YOUR AREA
SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark
of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is
not intended as a solicitation if you are listed with another broker.
OPEN HOUSE THIS WEEKEND
1234 MAIN STREET, ANYTOWN
Virtual Tour: www.1234MainStreet.com LIST PRICE $0,000,000
This elegant, custom-built estate built with
top quality materials found in very few homes.
Constructed with comfort in mind, this home
exudes warmth and charm.
• Approx. 8712 Sq. Ft. lot.
• Large Family Room
• Spacious Yard
HOMES IN YOUR AREA
SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark
of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is
not intended as a solicitation if you are listed with another broker.
1234 MAIN STREET, ANYTOWN
Virtual Tour:
www.1234MainStreet.com
HOME FEATURES
LIST PRICE $0,000,000
This elegant, custom-built estate built
with top quality materials found in
very few homes. Constructed with
comfort in mind, this home exudes
warmth and charm.

Direct Mail Marketing
ANYTOWN
Property Features:
• 3 Large bedrooms
• 2.5 Remodeled baths
• Separate Family Room
• Remodeled kitchen
• Approx. 2022 sq. ft.
• Approx. 8712 sq. ft. lot.
Visit www.1234MainStreet.com for more information
JUST LISTED! 1234 Main Street - Anytown, US
OPEN HOUSE
Sunday 1:00-4:00Priced at $0,000,000
Property Features:
• 3 Large bedrooms
• 2.5 Remodeled baths
• Separate Family Room
• Remodeled kitchen
• Approx. 2022 sq. ft.
• Approx. 8712 sq. ft. lot.
Visit www.1234MainStreet.com for more information
OPEN HOUSE! 1234 Main Street - Anytown, US
CALL TODAY FOR A
PRIVATE HOME TOURPriced at $0,000,000

What's Your Property Worth?
Call Today for a FREE Market Analysis!
Maria Gerlinger
775.232.5690
mgerlinger@interoreno.com

Maria Gerlinger at Intero Real Estate Services, Reno

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Maria Gerlinger at Intero Real Estate Services, Reno