1. GINJA Food Magazine embodies a highly contagious, deliciously infectious love and passion for food – cooking it,
sharing it, discovering it, re-inventing it, and best of all – tasting it. This unique brand aims to inspire people to feel
empowered to ‘live life fully’ through the great adventures that the lifestyle of a foodie can uncover.
Food Magazine
A FOOD LOVER’S FAVOURITE SINCE 2013
MEDIA KIT 2015-2016

2. 01 02 03 04 05 06 07
GINJA is the
only magazine
owned and run
by a working
chef – giving
readers access
to a passionate
chef’s guide to
life through his
language of love
– food.
Targeted at the
highest niche of
the foodie
market –
passionate lovers
of food and
armchair cooks
alike.
GINJA has grown
in sales and
distribution every
month and is
distributed by
high LSM retailers
throughout
South Africa.
(*Refer to pie
chart on p 3.)
Independently
published by
one dedicated
professional team
– giving
its sponsors,
partners and
advertisers unique
opportunities
to contribute to
content and to
engage with the
audience.
GINJA has a
growing following
of hard copies
of the magazine
overseas – driven
by over 28 000
Facebook
followers. (*As at
Nov 2014)
Advertising rates
are cost effective.
Yes, your brand
can afford to
advertise in
GINJA. Can you
afford not to, if
you are aiming
your business at
trend-setting,
discerning lovers
of the lifestyle of
food?
Published
bi-monthly in
response to
readers’ demand
to ‘give them
more time’ to
get into the rich
recipe offering in
each issue.
Reasons to advertise
National footprint in all major retail chain stores and online • ABC registered • SACA Member
Our magazine sales stats tell us:
• ‘The lifestyle capital of Africa’ loves GINJA - it is most
popular in Cape Town and surrounds.
• Our take-off-shelf in national retail outlets in the highest
LSM areas align with where foodies buy their food. We
could even go as far as saying “where foodies buy their
‘special’ food”. (*Refer to pie chart on p 3.)
PRINTRUN10K
READERSHIP40K+
What makes Ginja readers different?
• Our readers love to cook and they
look to GINJA as a magazine that
inspires and educates.
• GINJA fans also buy GINJA Food
Magazine for its … er … good looks! The
small, neat shape also makes it perfect
to keep and cook with.
• GINJA fans are much more
conscious of the quality of ingredients
and kitchenware than they are about
price.
Reader profile
• Social Media
More than 28 000 Facebook likes and climbing weekly.
• Annual subscriptions
• Voucher copies
Some of our other platforms
facebook 28K+
02

3. AN AFRICAN AFFAIR
Oct/Nov ’15
On sale 21 Sept ’15
Ginja looks at South Africa’s
evergreen brands. We take you
outdoors to remind you of our
country’s true, wild beauty. A mix
of true South African flavours and
traditions. As well as taking you
on a journey of the world’s weird
and wonderful culinary traditions.
FESTIVE
Dec/Jan ’16
On sale 23 Nov ’15
‘Tis the season for friends, family
and FOOD. And we pull out all
the stops to make sure that your
table is adorned with the finest
and most indulgent ingredients.
From adventurous to healthy ...
we put together a feast without
the guilt. And give you some
tricks and tips for a fabulous New
Year’s celebration, from hotspots
to best buys.
FOR LOVE’S SAKE
Feb ’16
On sale 25 Jan ’16
It’s the month of love... GINJA
dishes up some tantalising
flavours, with a dash of brandy.
MARCH MADNESS
Mar ’16
On sale 22 Feb ’16
We embrace the madness with
a mix of worldwide festivals and
get you prepared for Easter.
The magazine is sold in 1027 STORES (*As at August 2014)
Store allocation: RNA
GINJA is available in selected stores, throughout South Africa:
Woolworths Food, Engen forecourt, Pick n Pay, Spar, Kwik Spar, Exclusive Books, Food Lover’s Market, Fruit
& Veg City, Dis-Chem, Game, OK and CNA O.R. Tambo International Airport.
Distribution and circulation
Print advertising rates
PRINT ADVERTISING special features & other
Outside back cover
Inside front/back cover DPS
Inside back cover full page
Full page
Double-page spread
Half page
Quarter page
R22 000
R25 000
R15 000
R13 000
R20 000
R7 500
R5 500
Backing board/Cover mount
Magnetised insert
Recipe development (per recipe)
Competition
Online promotion (per month)
SQ
SQ
R1 500
R2 500
R4 500
* All inserts and special production requests will be charged based on individual requirements.
Advertising and advertorial rates exclude VAT and agency commission. All cancellations after space
deadlines are subject to a 100% cancellation fee. Rates are subject to change.
Upcoming
issues
03
Advertorial RATES
Full page
Double-page spread
R15 000
R22 000

4. 1GINJA food magazine
South Africa
(incl.VAT)
Other Countries
(excl. VAT)
9772307224007
14010
win!
a luxury getawaywith
maison de l'amour
1GINJA food magazine
OVER
R50000WORTH OF PRIZESTO BE WON!
VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS
FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
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FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
EASY ITALIAN CUISINE • MIDLANDS MEANDER • ANDY ALLEN • SA CHEESE FESTIVAL
FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
9772307224007
13006
APRIL 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
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9772307224007
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MATERIAL specs
Magazine Sizes
Description
Full page
Double-page spread
220mm x 220mm
Type Area
200mm x 200mm
200mm x 200mm /pg
Trim
220mm x 220mm
440mm x 220mm
Bleed
230mm x 230mm
450mm x 230mm
We are always looking at new and creative ideas to collaborate with our advertisers and add value
to their brand, for example: backing boards, vouchers and special inserts, etc.
With our unique square shape we can offer an exclusive backing board, giving advertisers an
impactful 220mm x 60mm in-store presence on the shelves of top SA foodie retailers. A subtle
footprint of the ad campaign remains on the cover, creating an element of interest and point of
discussion, as long as that issue of GINJA is out and about on the coffee tables of foodies and cafés.
Unique advertising options
Material to be supplied in PDF format
in High resolution; 300 dpi, CMYK.
Contact us
Issue
AN AFRICAN AFFAIR - Oct/Nov ’15
FESTIVE - Dec/Jan ’16
FOR LOVE’S SAKE - Feb ’16
MARCH MADNESS - Mar ’16
print deadlines
Advertorial Deadline
13 Aug ’15
15 Oct ’15
2 Dec ’15
13 Jan ’16
Space Deadline
21 Aug ’15
23 Oct ’15
10 Dec ’15
21 Jan ’16
Material Deadline
28 Aug ’15
30 Oct ’15
18 Dec ’15
28 Jan ’16
On Sale Date
21 Sept ’15
23 Nov ’15
25 Jan ’15
22 Feb ’15
BRAND
NAME
logo
BRAND
NAME
logo
For the
of Food
special feature specs
Backing Board
Cover Mount
Magnetised insert
(sponsored fridge
magnet)
220mm x 275mm
50mm x 90mm
200mm x 60mm
Material to be supplied in PDF format in high resolution, 300dpi, CMYK
04
Client Service and Advertising:
Clarise Sha | clarise@ginjamedia.com | 079 528 5663
Head Office: 031 563 0054 | Suite 1B, 2 and 3, The Town House, 39/41 Northumberland Place, Durban North
1GINJA food magazine
WIN!EXTRAORDINARYCULIN
ARY EXPER
IENCE
S
WITH
SOME
OF SA’STOP EXECUTIVECHEFS!
VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS
FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
9772307224007
13006
FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
TSOGO SUN • LAMBERTSBAAI CRAYFISH FESTIVAL • MIAMI • JAN BRAAI • THE PUDDING SHOP
FEBRUARY 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
9772307224007
13006
MARCH 2014
South Africa
R30.00 (incl.VAT)
Other Countries
R26.32 (excl. VAT)
www.ginjafood.com
9772307224007
14008