1. A Division of Gail McGrath & Associates, Since 1991
www.performancemedia.us
3453 Commercial Avenue, Northbrook, IL 60062
main 847.770.4620 | production 847.770.4635 | fax 847.498.1540
As the primary means of communication between the Garden
and its members the Members Magazine is a handy “go to”
resource of garden events and activities. Copies are kept in the
members homes for months and referred back to many times.
Each seasonal issue is filled with stunning photography that assures
the issues are proudly displayed on coffee tables in the finest homes.
And each issue also has thought provoking in-depth feature articles,
a seasonal calendar of events, programs, classes, dining options,
lectures, symposia and coverage of the Garden’s international role
in preserving planet earth.
The members magazine of the Chicago Botanic Garden is mailed
directly to the homes of all the Garden member households,
sponsors and donors…it is mailed to one of the most coveted mailing
lists of affluent households in the country! Additional copies are
available on-site at the member’s desk located in the Visitor’s Center.
Each member receives the magazine four times per year: Spring,
Summer, Fall & Winter/Holiday issues.
Each issue is highly anticipated and welcomed into member’s homes.
When reading the magazine while relaxing at home the reader is
in their most receptive frame of mind. Your ad will benefit from
members who want to do business with companies that offer their
support to the Garden. The cost of your ad pays to produce the
magazine and thus helps support the Garden.
The Garden’s Members Are:
Affluent: 75% live in Chicago’s northern suburbs including Glencoe,
Winnetka, Highland Park, Kenilworth, Wilmette, Deerfield, Lake
Forest, Northbrook, Glenview, Barrington and Evanston.
Engaged: 72% donate to charities, 76% are active in their
communities, they attend cultural and social events support the arts,
are environmentally conscious and lead active lifestyles.
Sophisticated: members travel frequently, dine out several times
each week, entertain at home and in restaurants, purchase luxury
goods and services, high end automobiles, fine wine and liquor.
Educated: with college or post graduate degrees the Garden’s
members list is made up of top business executives and political
leaders. With above average incomes as consumers they purchase
the latest in computers and wireless technology, belong to health/
fitness clubs, golf/country clubs, make investments, and shop in
boutiques and up scale retailers. They spend on private school
education for their children, as well as tutors, camps, dance classes,
horseback riding and other activities.
See reverse side for magazine rates & deadlines.
Quarterly
Members Magazine
Advertising Rates & Information
Keep GrowingKeep Growing
W I N T E R 2 0 1 5 – 2 0 1 6
M e m b e r M a g a z i n e a n d P r o g r a m G u i d e
Bring on the Orchids
Explore Wonderland
Express
Keep Growing WINTER 2015 v.12 single pages.indd COVER1 10/19/15 10:53 AM
Keep Growing
F A L L 2 0 1 6
M e m b e r M a g a z i n e a n d P r o g r a m G u i d e
CHICAGOBOTANICGARDENKEEPGROWINGFALL2016
Regenstein Learning Campus
Opening Celebration
September 10 & 11
Keep Growing Fall Cover FINAL.indd 1 8/2/16 11:08 AM
Cover with spine RRD.indd 1 8/12/16 12:34 PM

2. A Division of Gail McGrath & Associates, Since 1991
www.performancemedia.us
3453 Commercial Avenue, Northbrook, IL 60062
main 847.770.4620 | production 847.770.4635 | fax 847.498.1540
Issue Space Non-camera Camera Pub
Ready Ads Ready Ads Date
Holiday/Winter 2016 Oct. 11 Oct. 11 Oct. 17 Nov. 7
Spring 2017 Jan. 23 Jan. 23 Jan. 30 Feb. 20
Summer 2017 April 10 April 10 April 17 May 8
Fall 2017 July 24 July 24 July 31 Aug. 21
Holiday/Winter 2017 Oct. 9 Oct. 9 Oct. 16 Nov. 6
Net Rates
Digital edition: your ad will also appear in a digital version on-line.
Link your ad to your website for $65/month.
Rates effective Jan. 1, 2014
per issue per issue per issue
AD SIZE 1 Issue per mo./3 mos. 2 Issues per mo./3 mos. 3 issues per mo./3 mos. 4 issues per mo./3 mos.
Full Page 6735 2245 5730 1910 4875 1625 4140 1380
1/2 Page 4035 1345 3435 1145 2925 975 2490 830
1/3 Page 3030 1010 2580 860 2190 730 1860 620
1/4 Page 2430 810 2070 690 1680 560 1500 500
1/6 Page 1830 610 1560 520 1320 440 1110 370
1/8 Page 1470 490 1245 415 1020 340 900 300
1/12 Page 1095 365 945 315 795 265 675 225
2 Pg. Spread 10110 3370 8595 2865 7305 2435 6210 2070
Cover 4* 8760 2920 7440 2480 6330 2110 5385 1795
Cover 2, Pg 1 Spread* 12135 4045 10305 3435 8760 2920 7440 2480
Premium Positions Plus 20%
Right Hand Read Plus 15%
* Garden Approval Required
To earn 4 Issue rate ad must run 4 consecutive issues or overall advertising expenditure must equal $50,000 per year or more.
Late ads will be charged $115 per day
Quarterly
Members Magazine
Advertising Rates & Information
Keep GrowingKeep Growing
W I N T E R 2 0 1 5 – 2 0 1 6
M e m b e r M a g a z i n e a n d P r o g r a m G u i d e
Bring on the Orchids
Explore Wonderland
Express
Keep Growing WINTER 2015 v.12 single pages.indd COVER1 10/19/15 10:53 AM
Keep Growing
F A L L 2 0 1 6
M e m b e r M a g a z i n e a n d P r o g r a m G u i d e
CHICAGOBOTANICGARDENKEEPGROWINGFALL2016
Regenstein Learning Campus
Opening Celebration
September 10 & 11
Keep Growing Fall Cover FINAL.indd 1 8/2/16 11:08 AM
Cover with spine RRD.indd 1 8/12/16 12:34 PM
CBG_101_RATES_092216