Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

"Hack Your Project" by Andrea Fryrear and David Lesue

768 views

Published on

A sneak peek at a SXSW 2017 presentation that will be given by Agile marketing advocate Andrea Fryrear and Workfront creative director David Lesue.

Published in: Business
  • Be the first to comment

"Hack Your Project" by Andrea Fryrear and David Lesue

  1. 1. Hack Your Project Andrea Fryrear Chief Content Officer, Fox Content David Lesue Creative Director, Workfront
  2. 2. Marshmallow Challenge
  3. 3. Let’s Get Agile
  4. 4. Hack Your Project
  5. 5. Scrum methodology •  Why Scrum? •  Scrum Anatomy •  Scrum in Action Kanban methodology •  Philosophical and practical origins •  Kanban vs. kanban •  6 Core Components Workshop Today’s Backlog
  6. 6. Part 1: Scrum
  7. 7. Software = Bridges
  8. 8. Scrum Anatomy © 2015 Workfront. All rights reserved.17
  9. 9. © 2015 Workfront. All rights reserved.18
  10. 10. EBOOK How to Avoid the Project Management Hall of Shame 9 Failed Projects of the Past EBOOK The Battle of Enterprise Work Chaos: 6 Tips to be an IT Warrior EBOOK Dispelling the Illusion of Productivity 5 common phrases that are sure signs of inefficiency among creatives
  11. 11. WEBSITE
  12. 12. network workfront.com telephone2 + 1.866.441.0001 telephone2 +44 (0)1256 807352 Enterprise-grade, Enterprise Secure. DATASHEET Performance Guarantee Workfront guarantees that our performance will meet or exceed industry standards in load times and response times. It’s peace of mind to help you sleep at night. Data Encryption at Rest Workfront is unique in the industry with its offer of 256-bit encryption at rest (as well as in transit), required for regulatory com- pliance for HIPAA, PCI DSS, SOX, FISMA, and many others. SAML 2.0 Workfront supports SAML 2.0, the most robust single-sign on standard in the industry, to both ease access for enterprise users and increase security by enabling single-sign on without the need for Workfront to store user credentials. Enterprise Class SLA The Workfront SLA promises 99.9% uptime, education packages, help desk, and response time guarantees. We maintain trust.Workfront.com, where you can get real-time data on performance, the latest information on planned maintenance, and security best practices for your organization. Audit Governance In addition to providing the results of Workfront’s own internal and 3rd party audits, Workfront ensures peace of mind by offering customers the ability to perform their own annual Workfront audit. Why Workfront? Unlike other traditional PPM SaaS vendors, Workfront can provide this level of service for enterprise customers. We know you have high standards that are non-negotiable. We’ve built a cloud solution you can trust with critical workflow and data. Alone in the cloud, Workfront is enterprise-grade. Private Test Environment You get access to your own test environment to preview and test our latest code. You even get to configure the refresh rate. Workfront Enterprise Work Cloud is enterprise-grade and CIO-approved, even for the most security—and compliance—conscious organizations (such as those in Healthcare, Financial Services, Government, etc.). Workfront has industry-leading enhancements to better meet the needs of the largest enterprises. network workfront.com telephone2 + 1.866.441.0001 telephone2 +44 (0)1256 807352 Enterprise Work Management Finally Makes Email Productive DATASHEET Request Work in Outlook • Workfront provides a single place to submit requests to individuals or teams and track and collaborate on those requests until the work is completed. Instead of trying to remember what you have asked others to do by surfing through months of old email, now you can view all of your Work Requests in one centralized location. Receive Work in Outlook • Workfront provides a centralized individual and team request queue to evaluate, prioritize, and delegate work. Drag and drop emails to convert them into requests, with details and attachments intact. Set dates, log time, and update requests—all without leaving Outlook. Manage and Collaborate on Work in Outlook • Why toggle back and forth between Outlook and your project management software when they can blend seamlessly together? Workfront gives you real-time access to your project data directly from Outlook. This means you can receive work requests, track progress, and collaborate with your team— even when you’re in Outlook. One of the key contributors to work chaos, poor productivity, and limited visibility is email. This happens when email is used as the primary work management and collaboration tool, resulting in buried communications, lost documents, unfulfilled work requests, and an unending conveyor belt of urgent messages that are forgotten once read. Workfront solves these problems by making it easy for Outlook users to request, receive, manage, and collaborate around work, without ever leaving Outlook. network workfront.com telephone2 + 1.866.441.0001 telephone2 +44 (0)1256 807352 Workfront Dynamic Calendar DATASHEET The Workfront calendar view is powered by your work—easy, powerful, and beautiful. How Does Workfront Dynamic Calendar Work For My Team? dislike From high maintenance calendaring… Your calendar today has more to do with last week than the future. Your calendars are manually maintained, disconnected, out of date, and siloed. In fact, your calendars are more like artifacts than works of art. scanner Set and go The Workfront Calendar View builds itself and stays built. Just tell the filter builder what projects, what tasks, and what colors. Built on your work, it shows your work, automatically. picture2 A view for every need Create a calendar for you, for your team, for your execs, for your clients, even for your customers. As easy to build as clicking a few buttons; create all the calendar views you need in seconds. cloud2 Share the latest without worrying if it’s the latest Workfront Calendar Views dynamically represent your data, so they are always up to date. Never wonder if your audience is seeing the latest thing again. If you’re a normal human being, you’re probably used to a project calendar that you have to manually maintain. It’s disconnected from the work, disorganized, and painful. The Workfront Calendar View builds itself and stays built, connecting your world to the work you do. Fire and forget. network workfront.com telephone2 + 1.866.441.0001 telephone2 +44 (0)1256 807352 Workfront Agile in Action DATASHEET Don’t limit yourself to traditional Agile tools. Your world of work is bigger than that. Why Workfront? Workfront brings all the work together. Whether you work in Waterfall, Agile, or a hybrid, we handle the development, work, collaboration, planning, and reporting. Everything. Because Workfront is all about the entire lifecycle of work. Just like you. As Agile as you are • Drag and drop story tiles • Story breakdowns • Story point configuration • Configurable columns • Backlogs • Interations (sprints) • Burndown charts • Drag and drop assigments • Color-coded stories • Inline edit • Estimates • Flexible team spaces • Multiple views • Scrumboard • Capacity and focus factor • And much more You have empowered teams. You rock the Agile metholdology. You love interations. You move fast, and your code is clean. But your world is bigger than just your code. You need something more. Workfront brings zen to enterprise work management by melding your worlds. Agile, meet Workfront—a match made in heaven. network workfront.com/dam telephone2 + 1.866.441.0001 telephone2 +44 [0] 1256 807352 1 Workfront DAM is a cloud-based digital asset management platform for enterprise marketing and creative teams. Efficiently manage, search, share and distribute all your digital media from one central system. Web-based tools help you work quickly and easily to connect your brand, teams and creative assets. What is Workfront DAM? DATASHEET How Does Workfront DAM Work For My Team? lookup Centralize & Find Looking for a digital asset? Make one quick stop for all of your company’s images, stock photos, videos, creative files, documents, presentations and more. Powerful search features deliver exactly what you’re looking for. sort Manage & Control Stay organized and simplify the way you work. Easily manage all your files and control access and usage. group5 Collaborate & Conquer Unify your teams and keep them moving fast with social communication tools that allow commenting, real-time alerts and approvals. cloud-download Distribute & Publish Easily distribute and share assets with teams and third- parties. No more FTP uploads or e-mailing large files. Deliver assets to your website, social networks, CMS and more.
  13. 13. Create a Backlog Backlog •  Consolidated list of all team work •  Automatically collects all requests •  Due dates •  Priority •  Time estimates
  14. 14. Create a Backlog
  15. 15. Sprint Planning Meeting •  Review backlog •  Estimate hours •  Make assignments •  Populate (and commit to) sprint
  16. 16. Who attends? •  Core production team •  Scrum Master (Creative Director / Production Manager) •  Stakeholders / Requesters
  17. 17. Capacity •  30 hrs/week/person – Planned Work •  10 hrs/week/person – Unplanned Work (Open)
  18. 18. © 2015 Workfront. All rights reserved.37 Sprint Board •  Stories move from left to right •  New, In Progress, Awaiting Feedback, Done •  Make it public
  19. 19. 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 5 To Do In Progress Done Sprint Planning Team commits to tasks for the sprint.
  20. 20. #AGILECREATIVE
  21. 21. #AGILECREATIVE
  22. 22. #AGILECREATIVE Daily Stand-ups •  First thing in the morning •  No sitting! (as brief as possible) •  Identify roadblocks •  Take problem-solving offline
  23. 23. #AGILECREATIVE Three Questions 1.  What did you do yesterday? 2.  What will you do today? 3.  Any roadblocks?
  24. 24. Sprint Review •  About the “what” (deliverables) •  Show what was accomplished during sprint •  Demo / discussion
  25. 25. Sprint Retrospective •  About the “how” (process) •  Review sprint performance •  Identify ways to improve process •  Make at least one change—treat sprints as an ongoing process experiment
  26. 26. Scrum in Action The Working Dead Campaign © 2015 Workfront. All rights reserved.49
  27. 27. ENTERPRISE WORK MANAGEMENT: How to Slay the Dragon of Enterprise Work 6 tips to be an IT warrior (NOT A PROJECT MANAGEMENT NOOB)
  28. 28. © Workfront 2016 – Proprietary & Confidential Information For Internal Use Only53
  29. 29. EBOOK The Working Dead Your guide to workplace zombies and how to stop them from spreading
  30. 30. Part 2: Kanban
  31. 31. Choosing Your Approach Kanban works best for: •  Overwhelmed, burned out marketing teams that can’t handle a lot of process change •  Teams outside of Scrum’s “sweet spot” (i.e. less than 3 or more than 9) •  Specialized teams who often rely on third-party contributors to complete projects •  Skeptical teams/organization who want proof agile works before committing 100%
  32. 32. Kanban’s Origin Story
  33. 33. Changes imposed on a team out of context
  34. 34. Solve MY problem, or leave me alone!
  35. 35. Evolve the process by removing bottlenecks
  36. 36. Other kinds of teams break things
  37. 37. Often used by Agile teams to visualize their flow. You’ve probably seen/used one like this. Kanban (little k)
  38. 38. “Card walls are not inherently kanban systems. They are merely visual control systems… ...if there is no explicit limit to work-in-progress and no signaling to pull new work through the system, it is not a Kanban system.”
  39. 39. How do we go from k to K? k K
  40. 40. 1. Limit Work-in-Progress k K
  41. 41. Stop starting and start finishing
  42. 42. Limit WIP = Less Context Switching
  43. 43. Lower WIP = More Gets Done
  44. 44. 1. Limit Work-in-Progress 2. Visualize Workflow k K
  45. 45. Mapping the flow of work: The way it really works, not the way it should or the way you wish it would. Visualizing Workflow – Key Concepts
  46. 46. Mapping the Flow of Work
  47. 47. Mapping the flow of work: The way it really works, not the way it should or the way you wish it would. Defining the start and end points: Map only what your team fully controls. Realistic entry and exit points are crucial. Visualizing Workflow – Key Concepts
  48. 48. The Beginning and the End
  49. 49. Mapping the flow of work: The way it really works, not the way it should or the way you wish it would. Defining the start and end points: Map only what your team fully controls. Realistic entry and exit points are crucial. Creating the Kanban board: Choosing your first vertical columns, and whether you need to include buffers and queues to maintain flow. Visualizing Workflow – Key Concepts
  50. 50. Designing Your First Board – No Buffers, Loose WIP Ready (12) Research/ Prep (4) Creating (4) Editing (2) Review (2) Pub Ready
  51. 51. Mapping the flow of work: The way it really works, not the way it should or the way you wish it would. Defining the start and end points: Map only what your team fully controls. Realistic entry and exit points are crucial. Creating the Kanban board: Choosing your first vertical columns, and whether you need to include buffers and queues to maintain flow. Visualizing concurrent and unordered activities: Tips to keep tabs on work that doesn’t flow perfectly from “To Do” to “Done.” Visualizing Workflow – Key Concepts
  52. 52. Writing & Designing In prog Done Writing & Designing In prog Done Combine Tricky Work Types: Concurrent
  53. 53. Writing & Designing In prog Done Writing & Designing In prog Done Writing Images SEO Social Media Writing Images SEO Social Tricky Work Types: Unordered
  54. 54. Ready Blog posts Webinar Event Email Ready In prog Research / Prep (2) Blog posts Webinar Event Email Segregating Work Items by Type
  55. 55. Who’s working When entered the system Due date Electronic Ticket ID Blocked? What Belongs on a Work Item?
  56. 56. Electronic and/or Physical Boards
  57. 57. 1. Limit Work-in-Progress 2. Visualize Workflow 3. Choose Cadences k K
  58. 58. •  Delivery •  Planning •  Backlog grooming •  All happen on their own unique cadence. Decoupled Cadences
  59. 59. •  Daily standup meetings •  Queue replenishment and prioritization •  Triage/backlog refinement •  Delivery cadence and ad-hoc delivery Keeping the Cadences
  60. 60. Daily Standup Meetings
  61. 61. ...and After Meetings Daily Standup Meetings
  62. 62. WHO? Business representatives, product owners, stakeholders who care what the team delivers. Highest level that’s feasible. Queue Replenishment (Backlog Grooming)
  63. 63. WHO? Business representatives, product owners, stakeholders who care what the team delivers. Highest level that’s feasible. WHAT? Means of figuring out the most important work for the team based on business value, priorities, strategies. Queue Replenishment (Backlog Grooming)
  64. 64. WHO? Business representatives, product owners, stakeholders who care what the team delivers. Highest level that’s feasible. WHAT? Means of figuring out the most important work for the team based on business value, priorities, strategies. WHEN? Last responsible moment; as frequently as is reasonably possible; recommended: weekly. Queue Replenishment (Backlog Grooming)
  65. 65. Queue Replenishment (Backlog Grooming) WHO? Business representatives, product owners, stakeholders who care what the team delivers. Highest level that’s feasible. WHAT? Means of figuring out the most important work for the team based on business value, priorities, strategies. WHEN? Last responsible moment; as frequently as is reasonably possible; recommended: weekly. WHY? Fill the team’s queue regularly so they’re constantly working on the most valuable work. Optimize coordination efforts.
  66. 66. WHO? Typically same people as queue replenishment Backlog Triage
  67. 67. WHO? Typically same people as queue replenishment WHAT? Means of keeping the backlog current and uncluttered; stay or go decision only — no stack ranking. Backlog Triage
  68. 68. WHO? Typically same people as queue replenishment WHAT? Means of keeping the backlog current and uncluttered; stay or go decision only — no stack ranking. WHEN? Relatively infrequent — monthly, quarterly, 2x per year Backlog Triage
  69. 69. WHO? Typically same people as queue replenishment WHAT? Means of keeping the backlog current and uncluttered; stay or go decision only — no stack ranking. WHEN? Relatively infrequent — monthly, quarterly, 2x per year WHY? Reduce backlog size → facilitates shorter prioritization meetings; no more than 3 months of work, 1 month if highly volatile Backlog Triage
  70. 70. Delivery Cadence & Ad-hoc Delivery
  71. 71. 1. Limit Work-in-Progress 2. Visualize Workflow 3. Choose Cadences 4. Make Policies Explicit k K
  72. 72. •  Different types of work should be handled differently. Make policies explicit. •  Eliminate need for estimate/analysis. •  Typically defined by business impact. •  Max 6 classes. Make Policies Explicit
  73. 73. Expedite Fixed Delivery Date Standard Intangible Classes of Service – Examples
  74. 74. •  Explicit policies for how we handle the different types of work that come into our system. •  Allows more team flexibility while optimizing economic outcome. •  Creates trust in team performance. Service Level Agreements (SLAs)
  75. 75. Example for an Expedite item: •  Use white cards •  Only one at a time (i.e. WIP = 1) •  Qualified resource must pull immediately; other work put on hold to process •  WIP limit for workflow may be exceeded to process •  Special release may be planned •  Target lead time = 5 days Policies & Exceptions
  76. 76. •  Definition of Done for various work types •  Situations that trigger retrospectives or Kaizen •  How work makes its way into the backlog •  Etc. Other Policies to Consider
  77. 77. ●  Kanban = Scrum alternative ●  kanban boards common ●  kanban → Kanban ○  Limit Work-in-Progress ○  Visualize Workflow ○  Choose Cadences ○  Make Policies Explicit To Review:
  78. 78. Guide to Kanban for Agile Marketing Limited WIP Society Personal Kanban: Mapping Work | Navigating Life Kanban: Successful Evolutionary Change for Your Technology Business Should You Kanban? - Quiz Kanban Resources
  79. 79. http://bit.ly/sxsw-agile More on choosing the right methodology for your Agile marketing team in a free ebook.
  80. 80. © 2015 Workfront. All rights reserved.

×