Andrew Carle, a speaker at the marcus evans Long-Term Care CXO Summit Spring 2012, on boosting organizational performance. Interview with: Andrew Carle, Executive-in-Residence, Program in Senior Housing Administration, George Mason University

1. Setting a Clear Mission Statement
to Ensure a
LTC Facility’s Success
their mission statement to drive overall What opportunities can LTC
strategy, which is supposed to be its facilities capitalize on today to
purpose. From that the students also enhance their mission?
learn how to accomplish this use, as
well as how to write a statement Technology is presenting the healthcare
employees can understand and apply in industry with the opportunity to
their daily work. enhance mission by making existing
staff more productive.
In many organizations, we also notice
that the mission, vision and value There is also value in developing niche
statements are mixed up, when they communities that target a particular
should be three distinct statements. So segment of the population. With 78
we teach students specifically how they million Boomers, there are enough
Interview with: Andrew Carle, are different, and how to write people to build communities that serve
Executive-in-Residence, Program in statements for each purpose. the interests of a variety of different
Senior Housing Administration, groups, cultures, and interests..
George Mason University What impact does this have on the
performance of the organization
and its employees?
Many organizations today do not utilize
Value
their mission, vision and values Having a clear mission statement, let
statements as they should, according to alone values and vision statements,
Andrew Carle, Executive-in-Residence, puts everyone on the same page,
Program in Senior Housing
Administration, George Mason
University. As a result, employees may
working towards the same goals. But
they have to make sense and be easily
understood. The best organizations use
your
be working at cross purposes to the
organization’s actual strategy, says
their mission statement as foundational
to everything they do – not just post it employees
Carle. on the bulletin board because it looks
nice. This is especially important in
A speaker at the upcoming marcus Senior Housing where the people
evans Long-Term Care CXO Summit (employees) are essentially the product. If technology can help with staff
Spring 2012, Carle discusses how shortage, how will facilities ensure
long-term care (LTC) and nursing As the number of people over the they remain patient-centered?
facilities can strengthen organizational age of 65 increases, what issues
performance. will this present and how can Technology can help residents feel less
facilities prepare for it? dependent on staff and more able to
George Mason University students enjoy the activities and other benefits of
have evaluated the mission We are facing critical shortages in living in the community. So technology
statements of over 200 available long term care/senior care can improve overall resident satisfaction
organizations. How have they done workers. But by 2030, when the last of as well as employee satisfaction.
this and what were the key findings the Boomers retires, there will be 35
related to the LTC industry? million more jobs in the US than people Any final thoughts?
to fill them, so the problem is only going
We have applied what we call the to get worse. We know that having a Value your employees; regardless of
“Clarity” and “Carried Out” tests to the clear mission and purpose leads to technology or niche, at the end of the
mission statements of everything from happier employees and lower turnover. day they really are your product.
Senior Housing, to Government So a good mission statement can Anything you can do to help them not
agencies, to Fortune 500 companies. ultimately mean the difference between only see but be active participates in
What we have learned is that the competitive advantage or no your overall mission is good business
overwhelming majority are not using competitive advantage on this issue. strategy.

2. About the Long-Term Care CXO Summit Spring 2012
marcus evans Summits deliver
peer-to-peer information on
Offering much more than any conference, exhibition or trade show, this exclusive
strategic matters, professional
meeting will bring together esteemed industry thought leaders and solution
trends and breakthrough
providers to a highly focused and interactive networking event. The Summit
innovations.
includes presentations on the Health Care Reform, innovative quality improvement,
and staff recruitment and retention strategies.
www.longtermcaresummit.com
Contact
Please note that the Summit is a Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
closed business event and the Division
number of participants strictly
limited. Tel: + 357 22 849 313
Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
National Healthcare CFO Summit - www.healthcare-summit.com
National Healthcare CNO Summit - www.healthcare-summit.com
National Healthcare CXO Summit - www.healthcare-summit.com
To view the web version of this interview, please click here: www.longtermcaresummit.com/AndrewCarle