Hello, My name is Marco, I'm a UX designer. I started my design career in advertising. I used to design for the largest chain of shopping malls in the Philippines. I've helped sell consumer goods, college education, trucks, formula milk, vitamins.. While doing traditional advertising I've worked long nights. I thought wait, this can't be it! So I started to design for myself and print-on-demand shops as an outlet for creativity. I made original images, intricate ones, simple ones, silly and cute images. But that doesn't make much.. I then traveled to Singapore to work for an integrated marketing agency. I've stayed there for a year and so designing for other businesses. Next, I worked in-house for a B2B software and professional services company. In there I mocked up software screens, created branding and identity, did marketing materials. I tried out front-end coding, UX design and product management. It was during this time in a corporate environment a few years ago that I squeezed in a lot of reading and a Yoga Teachers Training. After much enlightenment, I decided to reinvent myself. No, I did not want to be a yoga teacher. Instead I became a UX designer, leveraging on my existing design skills. User experience is at the intersection of business goals and user needs. It has foundations in design thinking, basically asking lots of questions. It's a bit different from how most people view design. It's a structured process in approaching challenges. First you get to know your audience via user research, then you synthesize the findings, frame problem, and plan out the design. Only then will you work on tangible deliverables like wireframes, mock ups and prototypes. It also involves usertesting and iterations. To improve, I have participated in hackathons like Startup Weekend where you are given only 54 hrs to deliver a prototyped idea. To sum up, For companies who value user experience, I am a designer who has worked more than a decade in advertising, marketing and product design. Open to opportunities and challenges. I prepared a quick prototype of myself and my contact details. You can access it via bit.ly/contact-marco Thank you for reading!

1. Design Journey
in 3 minutes

3. Your Users’
Needs
Marco Angeles
UX Designer

20. marcoangeles.com

22. marcoangeles.com

35. Yoga Teacher
UX Designer

36. Your Users’
Needs
Your Business’
Goals
UX

37. How might we create value for
partners, customers, or clients?

38. Discover DeliverDefine
Iterations
Tests
Design

39. Empathy
Mapping
Customer
Journey Mapping
User & Stakeholder
Interviews
Initial
User Testing
Discover

40. UX Analysis Data Synthesis User Personas
Feature
Prioritization
Define

41. Design

42. Design
This set of wireframes
detail key screens and
key actions for Dave.
As a backpacker, I would like to create
and preview a journey on my mobile so that
I can have it handy when I go offline.

43. v
Deliver
A
F
E
L
G
I
H
J
C
M
N
K
O
B
RightFoot App
A. User starts by searching destinations
B. Space for featured partner listings
C. Toggles Summary List and Grid View
D. Results feed displays travel item listings;
tapping links to details page
E. Swiping left on a travel item reveals
quick actions: Add, Save and Share
F. Filter shortcut calls the filter page here
users can modify search criteria
G. When users tap and hold on category
icons, they get selects
H. Travel item detail page displays images,
write-ups, ratings, pricing and savings
I. Add to Journey pops up a note and adds
the item to the current journey
J. On Preview, tab for Map and List View
K. Map View of the journey with numbered
itinerary items and tooltip summaries
L. Toggles Save function
M. Quick summary of journey
N. Toggles items on and off (List View)
O. Button to book a journey and proceed
to payment (if any)
Clickable Prototype using JustinMind
bit.ly/RightFoot-Prototype
D

44. PROJECT: PRODUCT
MANAGEMENT
bit.ly/uxnomad-rightfoot

45. bit.ly/uxnomad-careville

46. bit.ly/uxnomad-careville

47. bit.ly/redeemx

48. bit.ly/savedavegame

49. For companies who value user
experience, Marco is a designer who
has worked 10+ years in advertising,
marketing and product design.
Looking for opportunities
and challenges.

50. bit.ly/contact-marco
marco@seraphm.com
+65 93848513
Looking forward
to our conversation!

51. Thank you!

52. v
Marco Angeles
UX Designer/Entrepreneur
Singapore-Based
Filipino, 33
Hacker/Hipster Type
Personality
Goals
• Find opportunities to grow as a designer,
manager, and entrepreneur
• Build partnerships while developing ideas
for promising markets
• Connect with change makers and thought
leaders and mentors
Motivations
v Extraverted Introverted
Intuitive Observant
Thinking Feeling
Judging Perceiving
Assertive
`
Turbulent
INTP
“Design itself does not have answers. Rather,
it asks questions to uncover problems and solutions.”
Frustrations
• Finding, nurturing, and converting leads
• Balancing multiple interests
• Elusive product idea for a startup
Bio
A first-time entrepreneur and long-time designer, Marco has more than a
decade of experience that covers design for products, graphics, and web.
He has designed for advertising, marketing, software development and
e-commerce. He strives for continuous personal and career growth by
stepping out his comfort zone —always learning, doing, and iterating,
Learning/Growth
Challenges
Creating Impact
Incentive
Flexibility
User
Needs
Business
Goals
UX

53. 2006 2011
Advertising and Marketing
Marketing and Product Design
2007 20132008 2009 2010 2012 2014 2015 2016
User Experience
Responsive
Web Design
Technopreneurship Customer
Development
Hive Leadership
Program
PRODUCT
MANAGEMENT
Illustrations
Print-On-Demand/
E-commerce
Continuous Learning
Creative Outlets
Entrepreneurship
ivejustquitsmoking