golfinity_pitch_deck_tour-pro

© Copyright 2020, Golﬁnity. All rights reserved.2
INTROS
INTROS

© Copyright 2020, Golﬁnity. All rights reserved.X © Copyright 2020, Golﬁnity. All rights reserved.3
‣ PGA member since 2007 and a golf educator for over 14 years
‣ Trained under PGA Hall of Fame instructor, Manuel de la Torre
‣ 2018 STPGA Youth Development Award recipient
‣ Nominated for National PGA Player Development award
‣ Bachelor Degree in Marketing & Professional Golf Management from
New Mexico State University
‣ Taught golf in six countries in Southeast Asia
‣ Hosted Golf TV show in Thailand
‣ Taught members of the Bhutan royal family
‣ Club professional at private golf clubs in Chicago & New York
‣ Has taught over 10,000 lessons
‣ Launched Golf in Schools program in over 85 schools in Central Texas
‣ Recognized expert in golf curriculum and teaching young golfers
OUR TEAM
AARON BERGMAN
PGA, PGM
GOLFINITY'S CO-FOUNDERS

‣ Seasoned business, investment & real estate executive
‣ 20 years of experience, large corporations and entrepreneurial environments
‣ Over $1 Billion in Real Estate Finance Experience
‣ University of Texas at Austin in Sports Marketing and Business
‣ Significant experience in golf marketing, investment banking & real estate
‣ Serves as brand, growth, and strategic advisory to numerous companies
‣ Awarded Certified Commercial Investment Member designation in 2011
‣ At 28, served as Chief Marketing Officer for Horseshoe Bay Resort
‣ Marc lives in Austin, Texas with Deanna, his wife of 20 years, and their two
children, Belen and Chamber.
OUR TEAM
MARC RANKIN
CCIM
GOLFINITY'S CO-FOUNDERS

GOLFINITY IS AN INDOOR, SOCIAL
GOLF EXPERIENCE WHERE YOU CAN
DISCOVER AND DEVELOP YOUR GAME
© Copyright 2020, Golﬁnity. All rights reserved.

THE OPPORTUNITY
THE
OPPORTUNITY

ONE OUT OF EVERY THREE
AMERICANS AGE 6+
played golf (on-course or off-course), watched the
sport on television or read about it in last year.
THE OPPORTUNITY
An estimated
107 million

24.2 million
golf course
23.5 million
annual guest visits at Topgolf
ACTIVE PARTICIPATION
THE OPPORTUNITY

THE OPPORTUNITY
14.7 million
don’t play but “very interested”
Another 33 million “somewhat interested”
LATENT DEMAND

‣ Expensive to practice, play, and learn
‣ Inconvenient
‣ Weather/sunlight dependent
‣ Intimidating to non-golfers
‣ Not family-friendly
‣ “Golf is too hard & takes too long”
‣ “I don’t play enough to get better”
‣ “Who wants to play in 100 degree heat?”
‣ “I feel out of place, seems like an elitist sport”
‣ “My friends or family aren’t into it”
THE “TORN” EVERYMANENTRY BARRIERS
THE OPPORTUNITY

GOLFINITY WAS CREATED TO…

INSPIRE ALL
We lift people up when they fail. We
raise them up over our heads when
they succeed. We believe in all people
and the great things they are capable
of doing.

GROW, EVERY DAY
Life is about being a better person
today than we were yesterday.
Neither time nor weather will keep us
from becoming a better golfer, friend,
teacher, protege and human.

BE SOULFUL
We are igniters of embers. Through our
true passion for golf and the relentless
quest to see others succeed, we spark
the ﬁres in the people around us that
light their golf journey for years to come.

THE EXPERIENCE
TECHNOLOGY

NEW PROTOTYPE
GOLFINITY
PERFORMANCE CLUB
(PERFORMANCE THEATER SHOWN)
‣ Largest in indoor golf facility in the US and ﬁrst of its kind to
speciﬁcally host group instruction and accommodate corporate
and social event use.
‣ Full food & beverage operations. 22 state-of-the-art simulation
suites for lessons, self-practice, or leisure play.

DEDICATED SPACE FOR
MEMBERS
‣ Members will have 15 bays of varying sizes and technologies.
‣ They will also have an indoor putting lab and outdoor putting and
chipping areas.

GOLFINITY SOFTWARE | KIOSK + SDX + ECOSYSTEM
© Copyright 2019, Golﬁnity. All rights reserved. 21

22
THOUGHTFUL
PROPRIETARY
DESIGN

INNOVATION
Golﬁnity is rethinking how technology can
optimize user experience and affect player
performance. Our state-of-the-art simulation
and practice bays are designed to create
the ultimate golf and learning environment.
From our G-Finity Performance Theater to
our members-only practice lounge, our
facility puts the ultimate learning resources
at golfers’ ﬁngertips.
TECHNOLOGY

TECHNOLOGY
DEVELOPMENT
Our app and software platform are truly unique and
have been designed around the Golﬁnity Skills
Development Experience (SDX). The SDX is the
ultimate blueprint for golfers of all ages to discover
their true potential. Our dynamic club-focused
teaching model, delivered through world-class
coaching, empowers students to own their
improvement at each stage of their development.

PERFORMANCE
Golﬁnity provides the information, tools, and coaching
necessary for golfers to reach their maximum potential.
The facility, programming, and culture are all designed
around creating peak golf performance.
TECHNOLOGY

ARRIVE
Welcome Experience
Facility Wayﬁnding
Shopping
PLAN
Membership
Scheduling
Equipment Prep
GOLF
Guided Instruction
Individual Practice
Food & Beverage
REENGAGE
Game Analytics
Instructor Feedback
Lessong Planning
TECHNOLOGY
SEAMLESS END-TO-END EXPERIENCE

TECHNOLOGY
GOLFINITY SOFTWARE | APP + KIOSK + SDX = ECOYSYSTEM

G

G
INTRODUCING
GOLFINITY LABS
‣ Dimensions: 15’ wide x 34’ long, 15’ high
‣ Prefabricated by our manufacturing partner
‣ 2 patents related to rigidity of slab and agile and cost efﬁcient
delivery system
‣ Leased for as low as $2500 per month
‣ Revenue share with our operating partners
‣ 15’ interchangeable panels allow for connect-ability and
customization

G
INTRODUCING
GOLFINITY LABS
‣ Choice of Trackman or Forsight Hardware
‣ Optional to add on club ﬁtting wall
‣ Can be used for hospitality add ons to PGA Tour events
‣ Rear panel open via an overhead rollup door
‣ Private Clubs can designate as for member access only

GOLFINITY LABS
FLOORPANS & DIMENSIONS

‣ Troon will operate (act as management company) performance
clubs and manage all non-corporate employees, including all HR,
benefits, payroll, and insurance.
‣ Assist with procurement including hard goods (clubs) and
apparel, provide leadership and oversight to F&B, intro and
develop strategic partners.
‣ Lead and manage process for identifying and vetting local JV
operating partners in each market across the U.S. until signing of
such partner (at which part Golfinity works alongside Troon for
predevelopment process for performance club in that market).
THE BRAND
TAKING GOLFINITY NATIONAL
November 2019, Troon Golf,
largest operator of golf
facilities in the world (500+)
signs Master Agreement
with Golfinity.

MEMBERSHIPS
34
CORE MEMBERSHIP
OFFERINGS

MEMBERSHIPS
CUSTOMER ACCESS POINTS
PARTIES & EVENTS
Kids’ Parties, Corporate
Meetings, Adult
Celebrations
MEMBERSHIP
($39/$69) Level 1
($99/$159) Level 2
PRIVATE
& GROUP
INSTRUCTION
Private Lesson: $30+
Group Classes: $18+
EVENING
SOCIAL USE OF
GROUP BAYS
$20/Person for
2-hour Bay Rentals

GOALS & INVESTMENT
36
GOALS &
INVESTMENT

IN COMPARISON
HOW BIG CAN THIS THING GET?
Topgolf has 58 locations, approximately 6,000 hitting bays,
$500 Million in Revenue, is expected to IPO soon
GOLFZON in Korea has 5,500 locations with 30,000
simulators, 2 million members
GOALS & INVESTMENT

BY SPRING OF 2021
NW Austin club open
SW Austin club preparing for ground breaking
5 - 20 clubs in development (TROON)
Prototypes complete and orders for 20 - 100 Golﬁnity LABS
GOALS & INVESTMENT

GOALS & INVESTMENT
PARTNERSHIP DISCUSSION

‣ Equity for name / likeness / promo
‣ Additional equity for club partner
‣ Opportunity to invest cash at club level
AT THE CLUB LEVEL AT THE PARENT CO LEVEL (GOLFINITY INC.)
GOALS & INVESTMENT
GOLF PRO PARTNERSHIP OPTIONS
‣ Opportunity to invest cash at pre-institutional valuation
‣ Additional Stock Options available for promo
‣ In App purchase opportunities that can generate cashﬂow

THE FACILITY
APPENDIX

THE FACILITY
FACILITY PLANS +
INITIAL LOCATIONS

THE FACILITY
FACILITY LAYOUT (1ST FLOOR: 11,800 FT2 FLOOR PLATE)

THE FACILITY
FACILITY LAYOUT (2ND FLOOR: 11,800 FT2 FLOOR PLATE | 21,000 FT2 TOTAL)

THE FACILITY
SITE PLAN (1.525 ACRES, 66,645 FT2)

THE FACILITY
NW AUSTIN LOCATION UNDER CONSTRUCTION
SW AUSTIN LOCATION IN DESIGN & DEVELOPMENT
‣ Five (5) stores planned in Austin
‣ Can be placed in the same sized parcel as urgent
care or large restaurant

OUR TEAM
GOLFINITY
TEAM

OUR TEAM
JOHN MARTIN
Alamo Drafthouse Cinemas
Partner, 30+ locations.
Food & Beverage +
Entertainment expert
YUEN YUNG
Sold 400 franchises of his
sushi concept after being
recipient of largest deal in
"Shark Tank” history.
PETER ALLEN
Branding & Design Expert
- Former Creative Director,
Apple
TJ COHEN
Sports Marketing Expert -
Formerly with Paragon
Sports, now leading
Keystone Marketing
ED LEBEAU
Instructor Mentor to Aaron -
Trained under
Manuel de la Torre
JIMMY CLAYTON
Former University of Texas
Golf Coach
GOLFINITY'S ADVISORS

www.golfinity.com
AARON BERGMAN
Phone | (512) 577-5562
Email | aaron@golfinity.com
MARC RANKIN
Phone | (512) 775-9038
Email | marc@golfinity.com
FOR MORE INFORMATION
THANK YOU

golfinity_pitch_deck_tour-pro

Recommended

Recommended

More Related Content

Similar to golfinity_pitch_deck_tour-pro

Similar to golfinity_pitch_deck_tour-pro (20)

Recently uploaded

Recently uploaded (20)

golfinity_pitch_deck_tour-pro