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Business Metrics Primer
  Presented by Integral Computing Services, Inc.




                                       Spring 2011
Tool Box: Metrics

                                             Business Metrics
                                             Standards of measurement by which efficiency, performance, progress, or
                                             quality of a plan, process, or product can be assessed Source: BusinessDictionary.com




           Binary                              Scale                    Multi-dimensional                            Subjective
                                                                                    LEVEL OF EFFORT
     CAPABILITY EXISTS                      FUNCTIONAL FIT                                                           USER INTERFACE

                                                                                                              It’s ok to include some
                                       3      Completely Fulfills
                                                                                     M H                      subjective metrics. In




                                                                            Money
                                                                                                              these cases, it’s
                                       2      Partially Fulfills                                              recommended that a
                                                                                      L          M            forced-ranking system is
                                                                                                              employed
                                       1      Does not Fulfill
                                                                                          Time

Pros:                               Pros:                               Pros:                                Pros:
• Simple                            • Provides some level of            • Can drive objectivity              • Simple
                                      granularity but remains simple
Cons:                                                                   • Forces prioritization of metrics   Cons:
                                    Cons:
• Difficult to quantify complex                                         Cons:                                • By the nature of the fact that
  concepts                          • Does not fit all situations                                              they’re subjective, if overused,
                                                                        • Complex to create and, if not
                                                                                                               value and acceptance of the
• Could require a lot of metrics    • If not carefully crafted, can       carefully crafted, can be
                                                                                                               evaluation can be questioned
  be created                          easily become too subjective        difficult to interpret



                                                                                                                                                  2
Tool Box: Metrics

                            Metrics must be quantifiable


This is GOOD . . .                               This is BETTER . . .
but still SUBJECTIVE                             Becomes OBJECTIVE

                                                                    Level of Effort
              Level of Effort




                                                           >50k
             M H                                                   M H




                                                       Money
   Money




                                                    <50k
              L           M                                         L          M
                                                                   <6 mos. >6mos.
                   Time
                                                                        Time

             Business Impact                                       Business Impact




                                                            >$1M
             H M                                                   H M
   Revenue




                                                       Revenue
                                                    <$1M

             M            L                                        M           L
                                                                   <6mos. >6 mos.
             Time to Realize
                                                                   Time to Realize



                                                                                      3
Tool Box: Metrics

                                  All things are not equal; Metrics must be weighted


This is BETTER. . .                                    This is BEST. . .
 but assumes PARITY                                    Becomes OBJECTIVE and PRIORITIZED

                Level of Effort                                           Level of Effort   Weight
       >50k




                                                                 >50k
               M H                                                       M H
   Money




                                                             Money
                                                                                              1
<50k




                                                          <50k
                L          M                                              L          M
               <6 mos. >6mos.                                            <6 mos. >6mos.
                    Time                                                      Time

               Business Impact                                           Business Impact
        >$1M




                                                                  >$1M
               H M                                                       H M
   Revenue




                                                             Revenue
                                                                                              3
<$1M




                                                          <$1M

               M           L                                             M           L                 WEIGHT
               <6 mos. >6mos..                                           <6mos. >6mos.               1 = Low
               Time to Realize                                           Time to Realize             2 = Moderate
                                                                                                     3 = High

                                                                                                                    4
Tool Box: Metrics

                      Metrics can be combined . . .
                      (weighting would be assigned to the output metric: Priority)

                                     Business Impact
                                                                                            Quotient (Priority)
                              >$1M   H M
                         Revenue



                                                                               High     1            1               2
                      <$1M



                                     M           L




                                                             Business Impact
                                     <6 mos. >6mos..
                                     Time to Realize
  Business Impact
   Level of Effort                    Level of Effort
                                                                               Med      1            2               3
                             >50k




                                     M H
                         Money




                                                                               Low      2            3               3
                      <50k




                                      L          M                                    Low         Med              High
                                     <6 mos. >6mos.                                              Level of Effort
                                          Time

                                                                                                           PRIORITY
Work will be prioritized based on the Business Impact                                                  1 = High
                                                                                                       2 = Moderate
to Level of Effort Quotient:
                                                                                                       3 = Low

                                                                                                                          5
Toolbox: Measure/Scorecard

 Using the defined metrics, perform the systems evaluation to
 generate the scorecard




                                                                6

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Business metrics abbreviated

  • 1. Business Metrics Primer Presented by Integral Computing Services, Inc. Spring 2011
  • 2. Tool Box: Metrics Business Metrics Standards of measurement by which efficiency, performance, progress, or quality of a plan, process, or product can be assessed Source: BusinessDictionary.com Binary Scale Multi-dimensional Subjective LEVEL OF EFFORT CAPABILITY EXISTS FUNCTIONAL FIT USER INTERFACE It’s ok to include some 3 Completely Fulfills M H subjective metrics. In Money these cases, it’s 2 Partially Fulfills recommended that a L M forced-ranking system is employed 1 Does not Fulfill Time Pros: Pros: Pros: Pros: • Simple • Provides some level of • Can drive objectivity • Simple granularity but remains simple Cons: • Forces prioritization of metrics Cons: Cons: • Difficult to quantify complex Cons: • By the nature of the fact that concepts • Does not fit all situations they’re subjective, if overused, • Complex to create and, if not value and acceptance of the • Could require a lot of metrics • If not carefully crafted, can carefully crafted, can be evaluation can be questioned be created easily become too subjective difficult to interpret 2
  • 3. Tool Box: Metrics Metrics must be quantifiable This is GOOD . . . This is BETTER . . . but still SUBJECTIVE Becomes OBJECTIVE Level of Effort Level of Effort >50k M H M H Money Money <50k L M L M <6 mos. >6mos. Time Time Business Impact Business Impact >$1M H M H M Revenue Revenue <$1M M L M L <6mos. >6 mos. Time to Realize Time to Realize 3
  • 4. Tool Box: Metrics All things are not equal; Metrics must be weighted This is BETTER. . . This is BEST. . . but assumes PARITY Becomes OBJECTIVE and PRIORITIZED Level of Effort Level of Effort Weight >50k >50k M H M H Money Money 1 <50k <50k L M L M <6 mos. >6mos. <6 mos. >6mos. Time Time Business Impact Business Impact >$1M >$1M H M H M Revenue Revenue 3 <$1M <$1M M L M L WEIGHT <6 mos. >6mos.. <6mos. >6mos. 1 = Low Time to Realize Time to Realize 2 = Moderate 3 = High 4
  • 5. Tool Box: Metrics Metrics can be combined . . . (weighting would be assigned to the output metric: Priority) Business Impact Quotient (Priority) >$1M H M Revenue High 1 1 2 <$1M M L Business Impact <6 mos. >6mos.. Time to Realize Business Impact Level of Effort Level of Effort Med 1 2 3 >50k M H Money Low 2 3 3 <50k L M Low Med High <6 mos. >6mos. Level of Effort Time PRIORITY Work will be prioritized based on the Business Impact 1 = High 2 = Moderate to Level of Effort Quotient: 3 = Low 5
  • 6. Toolbox: Measure/Scorecard Using the defined metrics, perform the systems evaluation to generate the scorecard 6