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Calm Customers
vintag             friends & couples
                                                 Impulse items near cash
e                                                register
                   browsing and
                   touching
                   merchandise
                                                               atmosphere that
                                                               makes you feel good

Colorful & warm
store                                                                        High
                                                                             ceiling..
                                                                             you
                                                                  Unique     breath…
                                                                  products




                                                                                   eco
                                 Cash register
                                                                                 friendly
                                                                                Packaging
 Open doors you feel                     a smell that
 welcomed a
                                         takes you
 doorknob never
                                         away
 noticed before…
Paying
attention
sometimes
has
Negative
feelings not
          Free delivery never
felt before
          noticed before..!!!
GREAT   SMELL   BUT…                                   WHY


                                  WHY




                                 WHY so many
                                 “delicious” flowers
                                 in an so untidy and
                                 disordered
                                 store???
                                  the owner said
                                 that he is going to
                                 give up everything
                                 and move to an
                                 island...

                  Too slippery
In Greece in a cloudy and windy day…very few wash their car…why?




 There is an OPPORTUNITY somewhere here…




                                                  In the store            Impulse items




Employees are really bored or paid to be waiting… so I thought to wash mine…
                                                                    By paying attention
                                                                    and wondering… I got
                                                                    the chance to wash my
                                                                    car in a day that I
                                                                    probably wouldn’t…
                                                                    and identify an
                                                                    opportunity…
A little bit of everything!...
                       WARNING: DO YOU REALLY WANT TO PAY ATTENTION ?
small and fully packed don’t go unless you have a need for something specific
with merchandise         don’t go with your kids
                      don’t stay for long because you will get fat and it’s also
                      not good for your health
WARNING: DO OBSERVE DO PAY ATTENTION
                                                One of my favorite stores and so many
               The Store Window
                                                things never noticed? How can it be?




                                            Have a seat
                                            and relax with
                                            a book?
                                            Where was
                                            that?




                                                                                     An Art point?
                                                                You can have a tea while browsing
                                                                the endless variety of books
                                                                or while relaxing with a book.
                                                                Really?
16 round lamp lights                                            Well, I had never asked before…
                                  A corner of high quality
hanging from the ceiling          gourmet organic products next to the cash register and never seen
                                  before? Was   I blind?
A yellow light hidden in a minimal modern construction
                                 of natural reed




Let’s go to the first floor                                                               Two couches to read and relax
                               Was it yellow?




                                                                                            A palette that instead
                                                                                            of color has light!

  A book shelve
  display                                                          Little colorful puzzle tables
  through the
  whole stair

                   The view from above
…but apart from the nice atmosphere, the overall feeling that really keeps you
in this store and all the things noticed or not.. what makes the difference
in every business and every project are the people working there
and for me in this bookstore is Eftihia




Eftihia is a historian and an archeologist and she is always there for me
to ask her advice or opinion. She completes the image of the store and
maybe she is the reason why I never felt the need to observe all those things
that I should have of course, and that were so obvious around me in plain sight.
Paying attention                  and the effect on me
         Paying attention and really seeing
        must be a part of my everyday life, it
           really gives food for thought.

         No matter if what you observe will
         give negative or positive feelings..,
          the thing is that it will definitely
                 give you something.

             Something for you to decide,
                to think over, to laugh,
         to reject, to remember, to innovate,
               to excuse, to evaluate, to
          recognize, to make your life more
                       interesting
           to find a solution, to challenge
                yourself, to uncover an
                     opportunity...
                                          Thank you
                                          Christina Tampourea

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Paying attention and the effect on me

  • 1.
  • 2. Calm Customers vintag friends & couples Impulse items near cash e register browsing and touching merchandise atmosphere that makes you feel good Colorful & warm store High ceiling.. you Unique breath… products eco Cash register friendly Packaging Open doors you feel a smell that welcomed a takes you doorknob never away noticed before…
  • 3. Paying attention sometimes has Negative feelings not Free delivery never felt before noticed before..!!!
  • 4. GREAT SMELL BUT… WHY WHY WHY so many “delicious” flowers in an so untidy and disordered store???  the owner said that he is going to give up everything and move to an island... Too slippery
  • 5. In Greece in a cloudy and windy day…very few wash their car…why? There is an OPPORTUNITY somewhere here… In the store Impulse items Employees are really bored or paid to be waiting… so I thought to wash mine… By paying attention and wondering… I got the chance to wash my car in a day that I probably wouldn’t… and identify an opportunity…
  • 6. A little bit of everything!... WARNING: DO YOU REALLY WANT TO PAY ATTENTION ? small and fully packed don’t go unless you have a need for something specific with merchandise don’t go with your kids don’t stay for long because you will get fat and it’s also not good for your health
  • 7. WARNING: DO OBSERVE DO PAY ATTENTION One of my favorite stores and so many The Store Window things never noticed? How can it be? Have a seat and relax with a book? Where was that? An Art point? You can have a tea while browsing the endless variety of books or while relaxing with a book. Really? 16 round lamp lights Well, I had never asked before… A corner of high quality hanging from the ceiling gourmet organic products next to the cash register and never seen before? Was I blind?
  • 8. A yellow light hidden in a minimal modern construction of natural reed Let’s go to the first floor Two couches to read and relax Was it yellow? A palette that instead of color has light! A book shelve display Little colorful puzzle tables through the whole stair The view from above
  • 9. …but apart from the nice atmosphere, the overall feeling that really keeps you in this store and all the things noticed or not.. what makes the difference in every business and every project are the people working there and for me in this bookstore is Eftihia Eftihia is a historian and an archeologist and she is always there for me to ask her advice or opinion. She completes the image of the store and maybe she is the reason why I never felt the need to observe all those things that I should have of course, and that were so obvious around me in plain sight.
  • 10. Paying attention and the effect on me Paying attention and really seeing must be a part of my everyday life, it really gives food for thought. No matter if what you observe will give negative or positive feelings.., the thing is that it will definitely give you something. Something for you to decide, to think over, to laugh, to reject, to remember, to innovate, to excuse, to evaluate, to recognize, to make your life more interesting to find a solution, to challenge yourself, to uncover an opportunity... Thank you Christina Tampourea