This document summarizes research conducted on customer awareness and perception of Pidilite Industries' Marine adhesive product in Hazaribagh. The research methodology included a sample size of 50 respondents who were given questionnaires with both open-ended and closed-ended questions. Most respondents were aware of the Marine product and found the price reasonable. While most had attended promotional meetings, some had faced product issues. Findings showed high customer satisfaction with quality, packaging, and after-sales service. In conclusion, the document states that Pidilite has achieved strong brand loyalty and leadership through effective advertising over time. Suggestions include improving internal and unsatisfied customer satisfaction as well as expanding manufacturing and maintaining relationships with distributors and carpent

1. Guidance & Supervision Submitted By
Dr. Saroj Ranjan Manoj Kumar Das
Associate Professor MBA – (2017-19)
R.no.- 171900115326

2. Objectives:
 To identify the awareness about the Pidilite product especially
Marine.
 To know the customer perception towards the Pidilite product
Marine in Hazaribagh?
 To know the brand positioning of the Pidilite product Marine.
 To know about the anti-competitive drives for Pidilite Industries
in Hazaribagh?

3. Research Methodology
This is a set of systematic technique used in research. This simply means a guide
to research and how it is conducted. It describes and analysis methods, throws
more light on their limitations and resources, clarify their pre- suppositions and
consequences, relating their potentialities to the twilight zone at the frontiers of
knowledge.
Sample size
There are 50 sample units are taken in this research by the researcher from Pidilite
Industries Pvt. Ltd. Hazaribagh.
Questionnaire:
Questionnaires are used as open ended and close ended both.
Research Design:
The study conducted here is exploratory cum descriptive.
Scope of the study:
The scope of the study is confined to company.
Collection of the data:
There are two types of data used in research;
Primary data: a) By observation.
b) By questionnaire
c) By direct interview
Secondary data: a) from published resource
b) from the internet

4. Data Analysis & Interpretation
YES
98%
NO
2%
1. Are you aware from Fevicol Marine?
No. of user Yes No
50 49 1
Interpretation
According to above data it is clear that out of 100% of user, 99%
of users are aware from Fevicol Marine.

5. Continue…
2. Is the price reasonable of the product?
No. of user Yes No
50 42 8
YES
84%
NO
16%
Interpretation
According to above data it is clear that out of 100% of user, 84% of users said that price is
determined by the company but 1% user use another brand product by the affecting by
cost.

6. Continue…
3. Have you ever attend the promotional meeting of the product?
No. of user Yes No
50 30 20
Yes
60%
NO
40%
Interpretation
According to above data it is clear that out of 100% of user, 60% of users are
continuously attend the promotional meeting of pidilite.
40% users are busy with the working.

7. Continue…
4. Have you ever faced any problem with the product?
No. of user Yes No
50 5 45
YES
10%
NO
90%
Interpretation
According to above data it is clear that out of 100% of user, 10% of users faced the
problem and 90% user are not.

8. Findings
99% of customers suggest the carpenters to use Fevicol
Marine adhesive in their works.
Customers don’t know about any other brand product
itself whenever any carpenter doesn’t convince for other
product.
90% of carpenters say that quality is very good of fevicol
marine even they aware from the features of Marine
adhesive.
80% of carpenters say that the Marine is a high quality
products.92% of users are satisfied by packaging of the
product.
80% of users are satisfied by services quality of marine
product.

9. Conclusion
It is a long journey of fevicol from “Fevicol ka mazboot
jod hai, tootega nahin” to the more evolved message of
„the ultimate adhesive.
Each advertisement reflects market placement
creating loyalty, customer pull, leadership and
achievements.
Little wonder then that Fevicol was ranked No. 1 as the
most trusted brand in the Household Product category
by The Economic Times Brand Equity survey.

10. Suggestions
 They have to give attention to their internal customers, only then they
can satisfy their rest customers who are unsatisfied.
 They do not have to ignore their unsatisfied customers whether they
are less.
 They have to expand their manufacturing.
 One of the biggest suggestions from me that to maintain the customer
relationship from carpenters. Your distributor does not behave properly
with a carpenter that’s the reason 40% market share acquired by the
competitive market.

11. Thanks