The document summarizes a presentation on an online grocery delivery app called Grocify. It was presented by 4 students under the supervision of an assistant professor. The presentation included an introduction to Grocify and how it partners with local grocery stores, a literature review on previous research on online grocery shopping and mobile app adoption, the problem statement of decreasing sales for local vendors, objectives to support local vendors, the proposed methodology of developing the app, experimental results from the app, conclusions about the growing online grocery market, and future scope.

1. SYNOPSIS PRESENTATION IN COMPUTER SCIENCE & ENGINEERING
GNIOT GROUP OF INSTITUTION
GREATOR NOIDA
PRESENTED BY,
1. MANISH KUMAR (ROLL. NO.-1813210083)
2. MUDIT ARYA (ROLL. NO. –1813210098)
3. KULDEEP SHARMA (ROLL. NO. –1813210078)
4. NIKHIL ARYA (ROLL. NO. –1813210103)
UNDER THE ESTEEMED SUPERVISION OF
DR. SANTOSH KUMAR SRIVASTAVA
(ASSISTANT PROFESSOR, CSE)

2. Presentation Outline
 Introduction
 Literature Survey
 Motivation
 Problem Statement
 Objective
 Proposed Methodology
 Conclusion
 Future Scope
 List of Publication
 References

3. Introduction
• “Grocify” is an instant grocery delivery app.
• Grocify work on a marketplace business model and might also be referred to as the Hyper-Local on-
demand logistics system. It aims to replace the need of consumers traveling to the local shops to buy
consumer goods rather than want them to order online.
• The fast growth rate of the online grocery market presents a challenge for local vendors chain competing
for share, in terms of balancing their online and offline investments. A better understanding of the
triggers which influence the adoption (and the discontinuation) of online grocery shopping is vital for the
strategic management of this sector, both in the “more developed” Indian market and elsewhere.

4. Introduction
• It just partners with the local grocery shops in the city and then sends their delivery boys to pick the
items ordered by the consumers from these stores. They accept orders from their mobile application or
the website. This Tie-up system helps the local grocery shop owners get more orders.
• With no surprise as every other e-commerce platform flourishing with increasing speed, even the online
grocery market has grown really big in India. Many big brands and supermarkets are now diverting their
interests in selling online and all the existing players need to retain their brands and customers.

5. • Grocify is an e-commerce marketplace for your daily shopping. It allows you to shop from your favorite
store in your neighborhood and get delivery within 60 minutes. You can shop for Groceries, Fruits &
Vegetables, Bakery items, Flowers, Meat, Pet Care, Baby Care, and Cosmetics products with just a few
taps.
• The customer is also notified on dispatch and can track the order status on his/her app. We currently
deliver in slots of 1 hours each. So for an order with a promised delivery time of 8 am to 9 am, our
executive can reach at any time within this period.
Introduction

6. Literature Review
Chris Hand, Francesca Dall’Olmo Riley et al. (2008)
Online grocery shopping: the influence of situational factors
This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery
shopping. Specifically, the research aims to establish the role of situational factors in the process of adoption.
Design/methodology/approach – A two-step research process is employed. First, exploratory qualitative research is
carried out, with the purpose of gaining an in-depth understanding of consumers’ online grocery shopping behaviour.
This is followed by a large-scale quantitative survey extending the findings of the qualitative research and validating
the role of situational factors in instigating the commencement (and discontinuation) of online grocery buying. Cluster
analysis is used to segment consumers based on the importance of specific types of situations.

7. Literature Review
Nestor Duch-Brown , Lukasz Grzybowski et al. (2017)
The impact of online sales on consumers and firms.
In this paper we estimate a differentiated products demand model to ask three questions regarding the introduction of e
commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from
traditional channels. We find that there is a market expansion effect but also a considerable sales diversion. Second, we
ask to which extent consumers and firins benefited from the intro duction of the online sales channel. We find that
consumers benefited proportionately more, and this is entirely due to the appearance of an additional distribution
channel and not due

8. Literature Review
Boram Lim , Ying Xie et al.(2018)
The Impact of Mobile-App Adoption on Grocery-Purchase Behavior
The authors investigate customer response to the addition of a mobile shopping channel to existing online and offline
channels. They investigate the cannibalization by the new mobile channel of existing channels and evaluate changes in
households’ purchasing behavior following adoption of the mobile channel. They find that introducing the mobile
channel cannibalizes the online channel, but the impact on the offline channel is small. As households adopt the mobile
channel, they increase weekly expenditure by 16.5%, primarily due to higher shopping frequency rather than larger
basket size per trip. They also find considerable heterogeneity in the impact of mobile adoption. Online-only shoppers,
hybrid-online, and hybrid-offline shoppers showed modest increases in their expenditure and little or no change in their
channel-usage patterns. However, offline-only shoppers became multi-channel users, and they increased their weekly
expenditure by 43.1%. They also find a stronger effect of the adoption for households who used the chain less often.
Furthermore, they demonstrate mobile apps can be a competitive tool to increase market share.

9. Problem Statement
• Decrease in sales of local vendors after the major companies like big basket and grofers have came into
business.
• The major challenge in offline market was lack of handy experience in consumer demands.
• Other online grocery apps use their own warehouses or products for delivery which transfers the flow of
customers towards them only without any benefits to locals.

10. Objective
• The difference between other grocery delivering apps and grocify is that “Grocify” is connected to the local
grocery vendors and shops.
• This would generate source of income to the local vendors even in this day of modernization where the online
delivering apps like “Grofers” and “big basket” are taking over the market “Grocify” would take the local vendors
hand in hand and grow together.

11. Methodology
• Determining the Scope and Problem Definition: The scopes of the project as well as its problem definition are
defined in this section. These are defined along with the preliminary resources such as software, OS and hardware.
• Performing Analysis and Determining Software Requirements: The analysis of the project is conducted which
includes need-based analysis. The software requirements are also analyzed and a draft is prepared. The required
resources are then secured. In this stage we also develop a plan for the project
• Design: Design is a multi-step process, which incorporates many activities. These activities include identifying the
operations like developing the functional specifications, developing a prototype, obtaining feedback to the
specifications and design of the system as well as database design, etc.

12. Methodology
• Development: It is a phase in the planning of the project, which includes activities like identifying the various
modules and design parameters, developing the code and developing the test case.
• Testing: Applying the various testing strategies such as Unit testing and Integration testing we test the software.
The test plans are developed to conduct testing. The various test cases are developed and the anomalies are
identified. The code is then tested a number of times.
• Prepare Report: Project report is produced which contains the user manuals, documentation for the user which is
reviewed and the necessary changes are then incorporated.
• Deployment and Post Implementation review: This includes activities like deploying the software and creating
a software maintenance structure.

13. Experimental Result

14. Experimental Result
Fig : graphs representing the stats of online and traditional
shopping five years from now

15. SNAPSHOTS

16. Conclusion
 Consumer behavior is a very crucial aspect of any industry. Where we are witnessing newer business models with every
passing year based on the changing preferences of consumers, online business models are on the rise.
 This is due to the changing habits in our daily lifestyle.
 The future of online grocery market in India only looks bright despite its drawbacks that are being resolved by the
existing players, and is an opportunity to make big money.
 The existing online F&G market is at its nascent stage and is growing with more and more opportunities.

17. Future Scope
 Changes in Consumers Purchasing Patterns
The changing behavioural patterns in consumers purchasing habits is one of the most influential factors that has
encouraged the ‘Online Grocery Market’.
 Convenience
Taking out time from a busy work schedule in office along with tiring days calls for much more suitable and convenient ways
of living. Online purchasing is one such means, which eases one’s effort and offers a hassle-free purchasing from anywhere
and at any time.
 Selling groceries online is an idea which is supported by two types of business models

18. References
1. Chris Hand, Francesca Dall’Olmo Riley, Patricia Harris, Jaywant Singh and Ruth Rettie , “Online grocery shopping:
the influence of situational factors,” in European Journal of Marketing, Vol. 43 Iss 9/10 pp. 1205 - 1219 .
2. Nestor Duch-Brown , Lukasz Grzybowski, Lukasz Grzybowski, Andre Romahn, Frank Verboven, “The impact of online
sales on consumers and firms”, in International Journal of Industrial Organization,
3. Boram Lim , Ying Xie, Ernan Haruvy ,” The Impact of Mobile-App Adoption on Grocery-Purchase Behavior”,
Vol. 27 4pp.2018
4. Journal of open Source development issn no.: 2395-6704